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Innovations in Distribution

Innovations in Distribution

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Published by Ashish Arya
Evolution of distribution channels over the years
Evolution of distribution channels over the years

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Categories:Types, Presentations
Published by: Ashish Arya on Jul 14, 2013
Copyright:Attribution Non-commercial


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Banking – Creating the retail environment Channel management strategies:  Balance the relationship  Sell to a market of “one”  Make it easier for the customer to buy  Develop channels based on customer segments and needs  Enable channels to help each other  Exploit convergence between different channels and industries  Enhance the brand .

Examples:  Bank at home  Reaching out to customers through various retail stores and tie-ups Interlinking the internet with the physical channels  Corporate tie ups for salary distribution  Mobile banking in rural areas  Retail stores to provide service similar to an ATM (foreign countries) .


Product Category : CONDOMS Previously condoms were available in the following distribution channels Government Distribution Channel NGO Distribution System Commercial Sales • Family Planning Clinics • Hospitals • STD Clinics • Rural Health Centres • Community based distribution activities • Retail Outlets • Pharmacies • Family Planning activities .

• Comfortability Online Stores: • E-catalogue (product portfolio) • Home delivery • Night clubs/Bars • Hotels/Resorts .) • Saves time. public areas etc.Innovation in Distribution Channels: Condom vending machine: • Accessible (railway stations.

FRESH FOOD INDUSTRY(Fresh Fruits and Vegetables) Farmer/Collec tor Commission Agent Wholesaler Domestic Market Consumers Commission Agent Processor Wholesaler Commission Agent Hypermarket s/ Supermarkets Consumers Export Market Juice/Salad Bars Value-added Partners e-Retailers Samridhi: an innovative business model by an entrepreneur from IIM-A Farmers Consumers .

EGGS AND POULTRY VENKY’S CHICKEN Producer Venkateshwar a Hatcheries Own stores Other retail stores Consumers KEGGS EGGS Own poultry farms Own Brand Stores Supermarke ts Consumers Local Butcher Shops Consumers .

Thank You….! .

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