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Chapter 1: Introduction Name of the Company Prince Toy Shop Nature of Business Industry Profile Location of the Business Date of Business Commencement Factors in Selecting the Proposed Business Future Prospects of the Business 2|Page .
Chapter 2: Company Background 2.2 Owner Background : : : : : : : : : : : Name of the Owner Identity Card Number Permanent Address Correspondence Address Telephone Number Date of Birth Age Marital Status Academic Qualifications Skills Experience 3|Page .1 Company Information : Prince Toy Shop : : : : : : : : : Name of the Company Business Address Correspondence Address Telephone Number Main Activity Date of Commencement Date of Registration Registration Number Name of Bank Bank Account Number 2.
petrol station and also various housing estates. produce department and managing director department. school. The facility will be divided to few section. It is a double corner lot worth a monthly rental of RM 10. display company product room and LCD display product area. It is close to Aeon Station 18. The first floor of the toy shop include sales and marketing department. The reception counter is provide to customer who is interest to place order of company product and fulfill the customer need. 4|Page .1 Overview Prince Toy Shop is located on the house area of Jalan Raja Musa Aziz of the Ipoh City. meeting room. 000.Chapter 3: Location of the Business 3. The ground floor of the toy shop features reception counter. Display company product room and LCD display product area it is for display all toy shop product. It’s a strategic location in the midst of other location such as manufacturing factory. human resources department. graphic design department.
3.0 Location 5|Page .2 Location Picture 5.
3 Layout Design Picture 5.1 Layout Design 6|Page .3.
1.2 Mission 220.127.116.11 Introduction to the Organization 4.1 Goal 4.Chapter 4: Organization Structure 4.3 Vision 7|Page .
0: Organization Chart 4.0: Manpower Planning 8|Page .2 Organization Chart Figure 4.4.3 Manpower Planning Position Managing Director Personal Assistant Reception Human Resources Manager Graphic Design Manager Produce Manager Sales and Marketing TOTAL MANPOWER Number of Staff 1 (one) 1 (one) 1 (one) 1 (one) 1 (one) 1 (one) 2 (two) 8 (eight) Table 4.
Provide current and prospective employees with information about policies. works closely with senior managerial or directorial staff to provide administrative support. As a leader of the company. sometimes called an executive secretary or personal/private secretary. manager and executor. wages. usually on a one-to-one basis.4. benefits and performance management systems. Identify staff Human Resources Manager vacancies and recruit. Personal Assistant need extensive knowledge of the organization in which they work.4 Roles and Responsibilities of Organization Position Roles and Responsibilities The responsibilities of managing director are set by the organization's board of directors or other authority. Managing director has responsibilities as a director. Personal Assistant help managers to make the Personal Assistant best use of their time by dealing with secretarial and administrative tasks. depending on the organization's legal structure. the managing director advises the board of directors. Managing director can be farreaching or quite limited and are typically enshrined in a formal delegation of authority. Allocate human resources. motivates employees. The Managing Director communicator role can involve the press and the rest of the outside world. job duties. and drives change within the organization. Administer compensation. 9|Page . the decision-making role involves high-level decisions about policy and strategy. working conditions. They need to know who key personnel are (both external and internal) and understand an organization’s aims and objectives. A personal assistant. leader. ensuring appropriate matches between personnel. as well as the organization's management and employees. and safety and recreation programs. As a manager. the managing director presides over the organization's day-to-day operations. decision maker. interview and select applicants.
Accomplishes marketing and sales human resource objectives by recruiting. A graphic designer is responsible for creating design solutions that have a high visual impact. and administering disciplinary procedures. refereeing disputes. order. selecting. corporate communications and corporate identity. pricing integrity. orienting. merchandising. Produce manager will plan. such as websites. training. A graphic designer works to a brief agreed with the client. firing employees. assigning. Graphic designs are required for a huge variety of Graphic Design products and activities. and other operational processes to company standards. Produce manager must follow the company sales and production planning standards and will ensure that the department achieves Produce Manager the standards of performance as outlined in the work plan. unloading. Perform difficult staffing duties. The role involves listening to clients and understanding their needs before making design decisions. 10 | P a g e . in-stock position. and process produce products according to work plan and standards to maximize sales and gross profit. posters. Graphic design develop creative ideas and concepts. exhibitions and displays. creative director or account manager. Advise managers on organizational policy matters such as equal employment opportunity and sexual harassment. advertising. giving organizations a visual brand. and rotation of merchandise and building of displays. receiving. and recommend needed changes.and opportunities for promotion and employee benefits. Produce manager are responsible for managing department inventory. labor. Produce department will ensure all new department associates receive proper training and supervision and will ensure correct ordering.g. e. including dealing with understaffing. product packaging. storage. scheduling. choosing the appropriate media and style to meet the client's objectives.
and customer-service standards. productivity. monitoring. job and disciplining planning. completing audits. In addition. counseling. the receptionist is responsible for Reception answering the telephone.coaching. preparing and completing action plans. planning and reviewing Sales and Marketing Manager compensation actions. implementing production. providing information on the company/products and some general administrative tasks. customers and other parties that arrive at your business in person. The basic office job of a receptionist is to greet the general public. Table 4. Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. quality. communicating expectations. enforcing policies and procedures. identifying trends. visitors. determining system improvements. The most important job that the receptionist performs is to serve as the "gate keeper" to the company. directing calls. appraising. employees. and reviewing job contributions. implementing change. resolving problems.1: Roles and Responsibilities of Organization 11 | P a g e .
275 1. 500 195 195 195 30 30 30 1.5 Schedule of Remuneration Gross Salary (RM) 3. 530 1. 000 EPF Contribution 13 % (RM) 390 234 195 260 SOCSO 2 % (RM) 60 36 30 40 Net Salary (RM) 2. 000 1. 880 Table 4.4. 275 1. 700 Position No Managing Director Personal Assistant Reception Human Resources Manager Graphic Design Manager Produce Manager Sales and Marketing TOTAL 1 1 1 1 1 1 1 7 1. 550 1. 275 1.2 Schedule of Remuneration 12 | P a g e . 275 10. 500 2. 500 1. 800 1. 500 1.
2 seat. chair Product Display LCD Monitor Product Display table Table 4. 000 500 1. 000 500 200 500 350 500 TOTAL (RM) Total Cost (RM) 3. chair Meeting table. 000 9. 000 1.3 List of Office Equipment 4. 500 1.6 List of Office Equipment Item Quantity 2 units 4 units 6 units 1 unit 1 unit 6 units 1 set 1 set 1 set Price per unit (RM) 1. 200 500 350 500 17. 500 250 1.7 Administrative Budget Fixed Assets (RM) Monthly Expenses (RM) Others (RM) Furniture and Fitting Salaries Rental Rental Deposit Utilities 13 | P a g e . 050 Sofa (1 seat. 3 seat) Display Rack Computer Printer & Scanner LCD Projector Office table.4. 000 1.
and other activities that encourage growth and learning. Some have themed rooms or sections such as dress-up devoted to a particular type of toy. Toys can be categorized within the specialty toy niche by type. such as parents or educators. or subspecialty. They host in store events that merge retailing with learning or entertainment. Examples are toys that are identified as gender-neutral.1 Product The toy industry covers a vast array of products. or made with organic materials. Table 5. Shop may have nooks where children can play with toys. princess. Examples include nature. From infants to adults. toys for special-needs children. green. intended market.Chapter 5: Marketing Plan 5.1. Some toy stores become actively involved with specific groups within the community. The store design and merchandise displays encourage shoppers to have hands-on contact and interactive experiences with toys. and projects and kits. Specialty toy shop sell play as well as toys. game nights. and multicultural toys. Toys marketed to a specialized group of people or for a specialized purpose. from action figures to game cards to video games and more. Types of toys Age groups Toy themes Intended market Games. Subspecialty toy Have a defining characteristic that forms a subcategory within any of the other toy categories. age group.2 Service The shop environment also sets specialty toy stores apart from mass merchandisers. art classes. Many stores seek to be a destination store for family fun. They offer special events such as readings. dress up.1. toddler yoga.1 Product or Service Description 5. such as teacher resource materials. They become centers for those 14 | P a g e . and pirates. plush toys.0 Categories of Products 5. puzzles. theme.
this process will be more costly for the first few years. Prince Toy Shop is a description of how the business intends to market its services to the general public. Additionally. which will showcase the inventory of the Toy Shop. The company will also develop its own online website. The company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the toys that the Company is selling. films. These strategies include traditional print advertisements and ads placed on search engines on the Internet.. daycare centers. now the Internet to conduct preliminary searches. and provide relevant contact information. Prince Toy Shop has decided to sell direct to the consumer instead of using the traditional layered distribution system that uses wholesalers to sell to retailers. such as toy stores. This efforts will be greatly expanded during the holiday seasons. ii. allow customers to place orders for merchandise over the internet. show images of the retail location. This is very important as many people seeking local retailers.2 Target Market Prince Toy Shop intends on using a number of marketing strategies that will allow the Toy Shop to easily target individuals and families with children within the target market. The Prince Toy Shop will also use an internet based strategy.3 Market Analysis The market for toy shop can be divided into two distinct segments: i. While this creates more work for Prince Toy Shop in terms of generating sales. Managing Director will register the Toy Shop with online portals so that potential customers can easily reach the business. Individual consumers: this group is parents or grandparents who are purchasing the toy for a specific child. commercial businesses that are buying the product for clients to use.groups. it provides better margins. etc. hosting events such as guest speakers. and other activities of interest to members. once relationships are developed with individual consumers as well as the wholesale 15 | P a g e . however. Wholesale purchasers: this segment is schools. 5. 5.
5.8 Market Share Sales Forecast Marketing Strategy Marketing Budget 16 | P a g e .purchasers. Businesses: This group is buying the toys for children who are the business' clients.5 5. The number of children that they care for generally ranges from 7 to 25. many small toy shops have been forced to cease trading. individuals and businesses.4 Marketing Segmentation As mentioned market analysis about Prince Toy Shop has segmented the market into two distinct customers. 5. Prices for toys should be measured against on-line sources as this acts as a key price controller in the sector. 5. The demographics for this segment is a household income of more than RM50.7 5. Individuals: This segment is people buying a single product for their child or someone that they know. or school based such as nursery school or preschool. the independent toy shop is finding it increasingly difficult to compete on price and breadth of range. on-line. or models. smaller retailers have formed buying associations or are specializing in niche markets such as higher quality branded goods. These organizations typically are either day care based.6 5. largely by multiples. There has been a decrease in the market share of specialist retailers with variety stores benefiting. As a result. the marketing cost per sale will dramatically decrease as the original customers become familiar with Prince Toy Shop outstanding product line and continue to make purchases. department stores. In recent years the number of small. Despite this.4 Competition The toy retailing market is broken up into multiples. independent shops has declined. catalogue showrooms and toy stores of varying sizes. ii. i. 000 have high aspirations for their children in terms of education and development and want to get started as soon as possible. Due to growth in the sector.