Kentucky.000 outlets in 120 countries . US Specializes in fried chicken 18.KFC (Kentucky Fried Chicken) • • • • World’s 2nd largest fast food restaurant chain Headquarter in Louisville.

• Four P’s of Marketing mix. .

Marketing mix 4 P’s     Product Price Place Promotion • Planned mix of controllable elements of a product's marketing plan commonly termed as 4P’s • 4 P’s are adjusted until the right combination • To serves the needs of customers • For generating optimum income .

items in south India .Product Anything that can be offered to a market to satisfy a want or need KFC served various forms of fried chicken • Primary product is pressure fried made with original 11 ingredient recipe • Designed its product to fit geographic demand :: more sale of chicken in north India & veg.

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Scoop of Walls Ice cream and Coffee. Desserts & Beverages: Fruit Salad. Regular & Large Mineral Water.KFC product line Chicken based products. 5 & 10 Pieces Hot wings. Tea. Sandwich Meals and Family Meals. and Zinger Jr. Burgers: includes the Zinger Burger. Hot Shots. 5 pieces and 10 pieces chicken. Dinner Roll. Snacks & Side Orders: Arabian Rice. Colonel’s Chicken Burger. Colonel’s Fillet Burger. and Corn on the Cob. Regular & Large Fries. Combos: Includes Chicken Meals. . Chicken Pieces: 1 piece. Hot & Crispy Soup and the Cole Slaw. . SUB60 and 80. 2 pieces. Regular & Large Drink.Fish zinger burger.

Income. Geographic & Consumer Behavior also plays deciding role .Price Sum of all the values that consumers exchange for benefits of having or using the product or services KFC • Monopolistic product ( fried chicken) are priced high –Target group –middle & upper class • Competitive products are priced in relation to competition • Demographics.

.Price • Products are bit high priced as per market segment and comparable to product of their standard.

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Place Distribution channels to reach customers • • • • • • Direct distribution Free home delivery Mobile unit Accessibility Placement of outlets Close to non-vegetarians .

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Promotion (Marketing) 3 main objectives of promotion: • To present information to consumers • To increase demand. • To differentiate a product. .

Value Meals. Billboards and Television • Sponsor’s many NGO’s and social welfare organizations. Newspapers.Promotions • Colonel’s Spirit and heritage are reflected brand identity • Spend 2% of its profits on advertisement • Advertising media involve : Print . Pepsi-Co . • Joint sale promotions with different companies like HP. Philips. Pamphlets.

watches. • Forms of incentives (coupons. bags. meal vouchers. in promotional activities. free add on) .• Distributes key chains. teeshirts etc.

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Thank you Group 8 Neha Maan Shreya Gupta Siddhant Babbar Ashish Baniwal .

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