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Herman Miller and Haworth

Herman Miller and Haworth

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Published by Adnan Ahmed
market analysis on haworth and herman miller
market analysis on haworth and herman miller

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Categories:Types, Research
Published by: Adnan Ahmed on Jul 25, 2013
Copyright:Attribution Non-commercial

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11/18/2014

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Herman Miller and Haworth

An analysis of their Media Presence

Introduction

Herman Miller
• • • • • Herman Miller founded in 1905 , based in Zeeland, Michigan, is an American manufacturer of office furniture, equipment and home furnishings. Herman Miller, Inc. is a mid to high-end furniture manufacturer primarily concentrated in the business and institutional market. Herman Miller is credited with the invention of the office cubicle. Herman Miller has engaged in a number of initiatives to promote sustainability. Herman Miller's products are designed to be ecologically sound.

USP
• • • • • • • Comfortable Ergonomically designed Aimed to make your experience at workplace a cozier & convenient one State of the art human engineering Cutting edge Trendy Splendid looks & features

from low-end lines sold at mass merchandisers to awardwinning showcase design selections. Haworth has a seven point plan for sustainability. founded in 1948 . • • • • • . . designs and manufactures adaptable workspaces. Haworth is the second largest manufacturer of office furniture. headquartered in Holland.Haworth • Haworth Inc. Invested in new computer software. movable walls. Michigan. Looked to design more comfortable chairs and desks which helped workers concentrate and reduced stress. enabled customers to view virtual workspaces on the screen and tallied estimated costs range of furniture. systems furniture and seating. including raised floors.

USP • • • • • • Innovative design Sense of design integrity Refinement Clear attention to details Designed with the environment in mind User comfort .

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Lets go on a visual journey… .

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Website .

Website Review • • • • • Image-driven with a simple and intuitive navigation system Easy to navigate Simple site map Driven by visuals Emphasis on design creativity .

Facebook .

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Facebook Page Analysis .

Twitter .

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Pinterest .

IOS App Allows you to go through a virtual tour of the spaces furnished by Haworth .

Print Ads .

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Website .

Website Review • • • • • Site is image-driven with a simple and intuitive navigation system Flexible layout Interactivity Research and tools Weaving in storytelling with videos and a blog of Herman Miller’s insights .

Facebook .

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Facebook Page Analysis .

Twitter .

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Youtube .

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Pinterest .

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Print Ads .

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.Strategy for Adnan Chairs Quality Stop talking about quality and start showing it. Innovation One attribute that all organizations would like to be associated with. memorable way. Durable Concern for Customers On time solutions for customer woes Good after sales service Engage customers in a personal. Ergonomic. Design Creative.

Experience 3 dimensional brand strategy – right from the store to design to customer support. . should convey unified brand image. Society/Community Orientation Cultivate reputation as good citizens.

• Youtube User uploaded videos of an office chair race. . Personal Profile of chair designers. Live chat support.dealer and showroom finder.Ideas for online space • Facebook Posts of customer testimonials. Where to buy. Posts on new and innovative design concepts. • Website Case studies of how we furnished other office spaces. Images for correct sitting posture.

Thank You .

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