OBJECTIVES

“To show SOM Excellence”
MAIN TARGET MARKET: SOM Students
•  For SOM majors to feel proud about their majors •  For BC org members to feel proud about their competencies

SECONDARY TARGET MARKET: LS Community
•  Correct negative assumptions about SOM •  Send out an accurate message about SOM’s real identity as a school

encourages equal participation from all year levels.STRATEGY 1)  Develop a roster of events that represents all SOM Departments and BC org CCs 2)  Enjoyable events yet reasonably challenging 3)  As much as possible. courses and BC orgs .

DRIVING BUSINESS FORWARD .

DRIVING BUSINESS FORWARD .

what creates your integrity is how you get there. This is what SOM Excellence is all about. Maybe it’s not even so much about speed. At the end of it all. it’s not how really about how far you get. But sometimes. .THEME SuperSOMic: Driving Business Forward There are so many ways to move forward.

THEME SuperSOMic: Driving Business Forward •  Highlight the manner of driving your business forward •  Emphasize SOM Excellence through outstanding and ethical practice of SOM disciplines .

.EVENTS Events will demonstrate how SOM students move forward by showcasing the SOM disciplines and the different COA BC org competencies.

ACTIVATION CHALLENGE IGNITE AEMC IMC COMPETITION ACCELERATE THE GRAND PRIX HUMAN RACE HEART BRAKERS MR AND MS SOM .

INTERSECTION SE MATCHING TAKE THE HIGHWAY LECTURE SERIES HIGH-BEAM SOM EXPO .

FRESHMEN SOM RELAYS ROAD RAGE SPEED BUMP BUSINESS GAMES THE FINISH LINE CULMINATING .