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GEO TELEVISION NETWORK

Presented By:
Muhammad Shahzad Ahmad Khan
Ali Riaz
Ghulam Jillani
Umair Irfan
Mubashar Ali Shan

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ACKNOWLEGEMENT
      
• First of all, we are thankful to Almighty Allah, who
has given us the strength and determination to
carry out this research. 
•       We would like to express our sincere
gratitude to our instructor Miss Ainee Afzal, for
her valuable guidance, constructive comments
and continuous encouragement through out the
course. 
•       Special thanks Mr. Shadaat Tayyab
(Corporate Head, GEO) and Mr. Saqib Noor
Ahmed (Associate HR Manager, GEO), Mr.
Muhammad Athar Iqbal (Purchase Head, GEO),
Mr. Musawar Sultan (Officer Material
Management, GEO), Mr. Shujaat Ali (Construction
Manager, GEO) for their assistance in data
collection. 
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History of Formation of
GEO Network
• 1966 Letter to the President of Pakistan asking him to
permit private sector television to combat the propaganda
war.

• Sep 1990 First feasibility/research paper on TV potential in


Pakistan completed for GEO followed by national and
International study tour.

• Dec 1991 Made first pilot for first new show for GEO, then
named "Newsreel“.

• Dec 1995 Transponder leased/reserved for GEO on Asia Sat


1.

• Aug 1996 Due to political confrontation GEO launch


postponed.
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History of Formation of
GEO Network
• July 2001 Largest HR recruitment campaign launched
• Nov 2001 BBC Technologies hired as technical consultants
for GEO
• 15-Nov 2001 Core team of the channel is established to
chalk out policies, strategy and implementation plan
• 2-Dec 2001 String of nationwide interviews, consisting 25
cities, begin as recruitment campaign attracts attention of
40,000 applicants
• 20-Dec 2001 Contracts with builders, key vendors,
technology partners, transponder and Dubai Media City are
finalized
• 5-Jan 2002 Construction of state-of-the-art HQ studios and
offices begins
• 10-Jan 2002 Construction begins at Dubai Media City for
offices and transmission studios
• 1-Feb 2002 A senior team of int'l consultants lands in
Pakistan to complete recce for training
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History of Formation of
GEO Network
• 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with
24-hour news content; frequency kept secret
• 15-Aug 2002 Cable Operators start tuning into secret frequency
and begin airing GEO's test transmission without channel's
consent
• 5-Sep 2002 Geo team begins nationwide 5-day tour marketing the
channel to cable operators, introducing them to the channel and
getting their feedback
• 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is
copied and imitated by local brands i.e. GEO Biryani, GEO Water
and GEO Washing Powder
• 11-Sep 2002 First advertisement announcing GEO frequency
• 30-Sep 2002 Construction of state-of-the-art, HQ and offices
completed. Team moves in from training camp.
• 11-Jan 2003 Launching ceremony of infotainment and
entertainment programs, with a duration of 2 hours per day, is
held at Mohatta Palace in Karachi

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History of Formation of
GEO Network
• 11-Mar 2003 London and New York
Bureaus made operational
• 20-Mar 2003 Geo and CNN sign
partnership contract for collaboration
• 7-Apr 2003 Geo begins transmission
in UAE through E-Vision
• 14-Aug 2003 Geo completes its 12
months of non-stop on air
transmission.
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Operational Network
• HEAD OFFICE:

KARACHI

• BUREAU/REGIONAL OFFICES:

Lahore
Islamabad
Peshawar
Quetta
Multan
Besides that there are also out station
reporters of Geo who work individually and has
no office for example: Sialkot, Gujranwala and
almost in all districts. 7
MISSION STATEMENT

• GEO informs and entertains while


celebrating cultures and prompting
dialogue in the spirit of "live and let
live". 

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VISION STATEMENT

• “GEO will be the voice of freedom


from the Asian subcontinent. It will
highlight the issues of concern and
the cultural richness of its people
through information, discussion and
entertainment.

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BASIC OBJECTIVE

• Like all other profit organizations,


GEO’s basic objective is revenue
generation.

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VALUE STATEMENT
• We are a team.  
• We respect each other.  
• We encourage self-development.  
• We hold high expectations.  
• We embrace change.  
• We value our Viewers
• We provide exceptional service that leaves an
impression.  
• We support our community.  
• Consistent entertainment service and production
quality.

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FOUR CHANNELS OF GEO

• THERE ARE CURRENTLY FOUR


CHANNELS OWNED BY GEO.

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COMPANY LOGOS

GEO NEWS JEET KAY GEO

AAG TV GEO

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GOALS
• Short Term Goal:
• The short term goals of GEO keep on changing
however, the present short-term goal is to launch
a youth channel within six months. The
permission has been granted to launch the youth
channel. 
• Intermediate goal:
• The intermediate goal of GEO is to increase their
channels to 11 within the time limit of 3 years. 
• Long Term Goal:
• When asked about the long-term goal we were
told that it is highly confidential and only known
to the Upper level management, e.g. C.E.O. 
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Operational Planning

• They evaluate the goals set by the


management as to how close they
are to achieving their objectives, and
how much they have achieved.
• If Geo has not achieved its required
goals they take feedback and change
their operational plans accordingly.

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CRISIS MANAGEMENT
• Geo has not faced any such crisis yet
however, they have set a whole team for
the management of crisis. In this team,
GEO has experts in all fields. When a
certain department faces any problem, the
head of that department informs the team
about it and the team finds a solution to
the problem and terminates it.
• Unfortunately, however because it is
impossible to forecast the future precisely,
no organization can ever be perfectly
prepared for every eventuality. 
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SWOT ANALYSIS
• Strengths:
• New ideas and concept with fast execution has become a
trademark of GEO -- 'Fastest Firsts'.
• First to bring the 'Breaking News' concept in Pakistan.
• Unbiased, accurate and timely 24-hour news in ‘Urdu language’.
• Most competitive work team.
• Goodwill as the largest media group in the country.
• Here is a look at just some of them:
• For Example:
• First to give election results -- 7 hours before the nearest competitor.
(Election 2002 special transmission and coverage).          
• First to use videophones in Iraq and Afghanistan and remote regions of
Pakistan for live coverage.
• First to start political satire in Pakistan depicting current and past
heads of state (Hum Sub Umeed Say Hain).
• The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet
Meray", "Faslay" and "Lakhon Mein Teen".

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SWOT ANALYSIS

• Weaknesses:
• It is a newly established company so it is still
under the learning process.
• Because Pakistan has no institute that
provides formal education on this field they
are required to have all employees trained
from foreign institutions.
• Lack of innovation in the entertainment
scene.

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SWOT ANALYSIS

• Opportunities:
• Growing awareness about GEO of the
people. They are attracted towards
entertainment.
• Increase in viewer-ship
• Improvement of Pakistan’s terms with India.
It increases cultural activities.

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SWOT ANALYSIS
• Threats:
• Fear of competition:
• Especially in entertainment because of new
channels.
• Employee turnover :
• Geo’s employee turnover is under 5%
• New channels attract GEO qualified and trained
employees by offering them 3 times the salary
they earn at GEO. They also offer different
fields of jobs. These demands are difficult to
meet for GEO.
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Corporate Profile

NATURE OF BUSINESS

• It is an International Electronic Media


service providing News and
Entertainment.

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TARGET MARKET

• Geo plans to target the Masses. Geo


is based in Dubai and is broadcasted
for South Asian viewers of M.E,
Europe, Canada, North America and
UK. Besides, of burros in Pakistan a
robust network feeds regularly live
content from New York, Los angles
and London.

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TYPE OF OWNERSHIP AND
FINANCIAL RESOURCES
• It is a Private limited Company and
has 100% internal shares (family
shares only). This is part of the Jang
Group of Companies, the biggest and
strongest group in media of the
Private Sector. 
• It is basically a family business they
have no external shares.
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REVENUE AND TYPE OF
PRODUCTS
• Its revenues are generated only
through sale of commercial airtime.
(Advertising on the channel). So far
Geo has not reached even its break-
even point and have not earned any
profits yet.
• Types of product includes News,
Entertainment, Infotainment, and
Sports.
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MARKET SHARES AND
COMPETITORS
• Its stands 2nd to satellite
channels viewed in the Viewership
Pakistan and 2nd to National
channels in Pakistan. i.e., PTV
& ARY. 50
• PTV is the main competitor of
GEO with regards to viewer 40
ship because of the reason
that geo is a satellite channel 30
and is accessible in specific Million PTV
20 ARY
areas whereas PTV is a
national antenna channel, 10 GEO
which is easily accessible. Geo
is trying to compete with PTV 0
and trying harder and harder 2003 2005
to be the No.1 channel in
Pakistan. Other satellite Year
channels like Sony, Star plus
etc, are GEO’s major
competitors among satellite
channels.   25
Leading
• Leadership Style
Democratic Leadership Style
Encourage Employee for Decision Making
Leader is just like a Coach
• Responsibilities of Leaders
Develops plans to help employees evaluate their
own performance
Allows employees to establish goals
Encourages employees to grow on the job and be
promoted
Recognizes and encourages achievement.   26
Internal Communication

• Internal environment is based on the


hallmark of professionalism and on
the concept of ‘service above self’.
• Geo’s HR Department plans and
executes cohesive and integrated
communication designed specifically
for its people to share the sense of
pride and joy.

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• Managers interact with their
employees and communicate with
everyone on an open forum culture.
Managers communicate on the
phone and over the internet the head
office in based in Karachi. 

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Level of Informality

• Geo organization is very informal and


partially formal.
• They follow an “Open door Policy”.
• Formal conversations are less
because GEO believes in Teamwork
and working in a friendly
environment.

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Internal Culture

• There is a code of conduct that all


employees have to follow strictly. For
example: 
2.They have a No-Smoking environment
however; they have specified a zone for
smoking only.
3.Every employee has to display the GEO
Identity Badge.
4.There is no formal dress code except for
certain levels such as, the Heads of the 30
Management Structure

Geo consists of 1600 plus


employees around the world and
180 employees in the Lahore bureau
itself because Geo has a very wide
and large hierarchy.

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Level of Management

Top Managers

Chief Executive Officer


Chief Operating Officer
Managing Director GEO News
President

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Middle Managers

Directors
Director News
Purchase Head
Regional Heads
Bureau Chief News
General Managers
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First Line Manager

Managers
Associate managers

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Decision Making Style

• Making a new decision is “highly


centralized” only the C.E.O has the
authority to implement any decision
at any time without reporting to
anyone.
• In case of hiring:
Hiring is Centralized
Selection is Decentralized
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GEOGRAPHIC
DEPARTMENTALIZATION
• The functional departments of GEO
are further sub-divided into
geographical departments in order
to carry out the operations and
activities of different cities, regions
and districts. To keep themselves
up to date with the latest news and
events across the nation and globe.

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EARTH STATION AND
INTERNATIONAL OPERATION
OFFICE
• Earth station is situated in Dubai
from where all transmission and
telecast of programs is undertaken.
• United Kingdom and The United
States of America.

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TECHNICAL DEPARTMENT
• Creativity needs to be disseminated.
This is where the engineers, technicians,
maintenance engineers, light and sound
engineers, transmission staff comes in.
They are the people who keep the
studios operational and bring those
stunning visuals to your screens from
the most difficult terrain and venues.

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FINANCE DEPARTMENT

• Television is a business. In the back


room, sit people who are number
crunchers, planners, forecasters,
financial analysts, budget monitors,
and trend spotters. They understand
the industry and with constant
research make sure that projections
are met and budgets and time lines
are respected.
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MARKETING DEPARTMENT
• Every program, time slot, and viewer is an
opportunity that needs to be explored, marketed,
promoted and valued. Marketing is the
department that not only maximizes the value of
geo programming but also helps develop it by
soliciting feedback form the industry and creating
specific creative solutions for clients and brands.
If you think you understand how to maximize the
potential of an idea, and can create solutions and
packages for brands and clients, this is the most
dynamic team in media for you. 

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SALES DEPARTMENT
• Sales or $ales, is where the money is at! This
fast-paced department brings in the rupees that
enable us to produce the content that our viewers
depend on.  
True believers of GEO, armed by the content in
hand, and the philosophy in mind, go out
everyday in to the fast changing and
unpredictable market and maximize the value of
the channel. At the front line are the foot soldiers
of GEO who sell space around our programs and
fill the advertising needs of the channel. These
are the true dream merchants.

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RESEARCH DEPARTMENT
• GEO-TV carries out research in
various mediums on components like
advertising, market intelligence,
television viewer ship and masses’
penetration of those mediums. These
are the basic components, their roots
captivates not only the micro
changes but also the macro
variations on the spectrum of
information and entertainment. 
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SPORTS DEPARTMENT

• Sports are a new genre of


programming that has also not been
explored much in Pakistan. From
Cricket to Polo and everything in
between. 

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IT DEPARTMENT

• Information Technology is the lifeline


of the organization supporting all the
functions without any interruption
catering for all software needs and
MIS requirements 24/7. 

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HR Department
and
Its Working
Recruitment and Selection
Internal and External
recruitment
Selection Criteria
Selection Procedure
Orientation and Training 45
RECRUITMENT AND SELECTION

• Firstly, Advertisements are given in the Geo


website and if necessary on print also. 
• GEO is one of the most progressive organizations
in the country. It believes in complete
transparency and objectivity in its hiring process.
All members of TEAMGEO are selected on their
merit and qualification.
• The organization is an equal opportunity
employer and does not discriminate on any basis.
The company has one of the best environments
for women employees, and it actively encourages
women seeking employment.

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INTERNAL & EXTERNAL
RECRUITMENT
• In GEO, vacant posts are also filled
internally to provide an opportunity
for the workers already working in
the organization. 
• In GEO, fresh or experienced
candidates are also preferred and
hired.

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SELECTION CRITERIA

• The selection is entirely base on


merit, which confirms to selection
criteria without any bias towards,
gender, religion, race, color,
nationality, age, and according to the
procedures laid down in the HRD
policies.  

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SELECTION PROCEDURE
• Filling out application forms.
• Application screening. short
listing
• Tests. (Written and Practical)
• Interview.
• Final selection.
• Orientation
• Training
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ORIENTATIONS & TRAINING
•  Orientation program is held when new
employees joins the company. They give
an opportunity to the all-new employees
that they hire to rotate in the factory
departments daily so the employees must
know in which environment and in which
circumstances they had to work.
• Once they are hired Geo provides them
with foreign training usually from CNN and
BBC. However, the training is an ongoing
process apart from the off job training. For
this purpose, they are attached with a
senior to supervise them.  
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HRM and Employee Control
Process
• Individual Records of each employee
which is highly confidential
• GEO uses the 360 degrees appraisal
in which subordinates evaluate their
seniors.
• Free to give suggestions and ideas
• It includes all the points through
which organization make control over
the employees. 51
Formation of Policies

• Geo has a Policy Department which


makes policies and provide solutions
for the management crises.
• Final approval is always given by the
Top Level Managers.
• Approved policies are published at
website and printed in the well
known newspaper.
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MARKET CONTROL PROCESS

• Geo uses the external market


mechanism such as content based
competition and relative market
share that is, GEO has to keep up
with the latest trends in the media
market and follow those trends to
maintain and set their standards.
GEO has also proved itself to be a
trendsetter in the market. 
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QUALITY CONTROL PROCESS

• Quality Control Division


• Production selection
• Selection approval by the Department Head
• Send to Censor Board for final approval
• Finally, telecast the production after the
approval of Censor Board.

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Achievements
• National association of Broadcasters
(USA). World’s largest association of
broadcasters has honored GEO with the
“Award for Quality” declaring it an
international standard television channel.
• Some international newspapers, magazines
and news agencies have commented on the
unique style of GEO and various have quoted
it extensively. These include New York Times,
Washington Times, Financial Times,
Washington Post and Los Angeles Times.  55
• Geo has been described as the CNN
and BBC of Pakistan due to its
enormous news network within
Pakistan and all over the world.
• Geo has also been awarded best
electronic mass media award 2004
by Pakistan adv. Association.
• According to Gallup, Geo is highly
rated and the most watched satellite
channel in Pakistan for its news, talk
shows and flavored programs. 
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CONCLUSION
• From this research, we conclude that: Geo
is the only independent and liberal
channel with the unique honor of
consistently breaking news.
• Geo is a fast growing network of channels
that is making rapid awareness among the
people.
• Geo’s main problem is the growing
number of private sector channels causing
more competition.
• For this reason GEO must improve their
strategy and competitive position.
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