Professional Documents
Culture Documents
Presented By:
Muhammad Shahzad Ahmad Khan
Ali Riaz
Ghulam Jillani
Umair Irfan
Mubashar Ali Shan
1
ACKNOWLEGEMENT
• First of all, we are thankful to Almighty Allah, who
has given us the strength and determination to
carry out this research.
• We would like to express our sincere
gratitude to our instructor Miss Ainee Afzal, for
her valuable guidance, constructive comments
and continuous encouragement through out the
course.
• Special thanks Mr. Shadaat Tayyab
(Corporate Head, GEO) and Mr. Saqib Noor
Ahmed (Associate HR Manager, GEO), Mr.
Muhammad Athar Iqbal (Purchase Head, GEO),
Mr. Musawar Sultan (Officer Material
Management, GEO), Mr. Shujaat Ali (Construction
Manager, GEO) for their assistance in data
collection.
2
History of Formation of
GEO Network
• 1966 Letter to the President of Pakistan asking him to
permit private sector television to combat the propaganda
war.
• Dec 1991 Made first pilot for first new show for GEO, then
named "Newsreel“.
5
History of Formation of
GEO Network
• 11-Mar 2003 London and New York
Bureaus made operational
• 20-Mar 2003 Geo and CNN sign
partnership contract for collaboration
• 7-Apr 2003 Geo begins transmission
in UAE through E-Vision
• 14-Aug 2003 Geo completes its 12
months of non-stop on air
transmission.
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Operational Network
• HEAD OFFICE:
KARACHI
• BUREAU/REGIONAL OFFICES:
Lahore
Islamabad
Peshawar
Quetta
Multan
Besides that there are also out station
reporters of Geo who work individually and has
no office for example: Sialkot, Gujranwala and
almost in all districts. 7
MISSION STATEMENT
8
VISION STATEMENT
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BASIC OBJECTIVE
10
VALUE STATEMENT
• We are a team.
• We respect each other.
• We encourage self-development.
• We hold high expectations.
• We embrace change.
• We value our Viewers
• We provide exceptional service that leaves an
impression.
• We support our community.
• Consistent entertainment service and production
quality.
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FOUR CHANNELS OF GEO
12
COMPANY LOGOS
AAG TV GEO
13
GOALS
• Short Term Goal:
• The short term goals of GEO keep on changing
however, the present short-term goal is to launch
a youth channel within six months. The
permission has been granted to launch the youth
channel.
• Intermediate goal:
• The intermediate goal of GEO is to increase their
channels to 11 within the time limit of 3 years.
• Long Term Goal:
• When asked about the long-term goal we were
told that it is highly confidential and only known
to the Upper level management, e.g. C.E.O.
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Operational Planning
15
CRISIS MANAGEMENT
• Geo has not faced any such crisis yet
however, they have set a whole team for
the management of crisis. In this team,
GEO has experts in all fields. When a
certain department faces any problem, the
head of that department informs the team
about it and the team finds a solution to
the problem and terminates it.
• Unfortunately, however because it is
impossible to forecast the future precisely,
no organization can ever be perfectly
prepared for every eventuality.
16
SWOT ANALYSIS
• Strengths:
• New ideas and concept with fast execution has become a
trademark of GEO -- 'Fastest Firsts'.
• First to bring the 'Breaking News' concept in Pakistan.
• Unbiased, accurate and timely 24-hour news in ‘Urdu language’.
• Most competitive work team.
• Goodwill as the largest media group in the country.
• Here is a look at just some of them:
• For Example:
• First to give election results -- 7 hours before the nearest competitor.
(Election 2002 special transmission and coverage).
• First to use videophones in Iraq and Afghanistan and remote regions of
Pakistan for live coverage.
• First to start political satire in Pakistan depicting current and past
heads of state (Hum Sub Umeed Say Hain).
• The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet
Meray", "Faslay" and "Lakhon Mein Teen".
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SWOT ANALYSIS
• Weaknesses:
• It is a newly established company so it is still
under the learning process.
• Because Pakistan has no institute that
provides formal education on this field they
are required to have all employees trained
from foreign institutions.
• Lack of innovation in the entertainment
scene.
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SWOT ANALYSIS
• Opportunities:
• Growing awareness about GEO of the
people. They are attracted towards
entertainment.
• Increase in viewer-ship
• Improvement of Pakistan’s terms with India.
It increases cultural activities.
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SWOT ANALYSIS
• Threats:
• Fear of competition:
• Especially in entertainment because of new
channels.
• Employee turnover :
• Geo’s employee turnover is under 5%
• New channels attract GEO qualified and trained
employees by offering them 3 times the salary
they earn at GEO. They also offer different
fields of jobs. These demands are difficult to
meet for GEO.
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Corporate Profile
NATURE OF BUSINESS
21
TARGET MARKET
22
TYPE OF OWNERSHIP AND
FINANCIAL RESOURCES
• It is a Private limited Company and
has 100% internal shares (family
shares only). This is part of the Jang
Group of Companies, the biggest and
strongest group in media of the
Private Sector.
• It is basically a family business they
have no external shares.
23
REVENUE AND TYPE OF
PRODUCTS
• Its revenues are generated only
through sale of commercial airtime.
(Advertising on the channel). So far
Geo has not reached even its break-
even point and have not earned any
profits yet.
• Types of product includes News,
Entertainment, Infotainment, and
Sports.
24
MARKET SHARES AND
COMPETITORS
• Its stands 2nd to satellite
channels viewed in the Viewership
Pakistan and 2nd to National
channels in Pakistan. i.e., PTV
& ARY. 50
• PTV is the main competitor of
GEO with regards to viewer 40
ship because of the reason
that geo is a satellite channel 30
and is accessible in specific Million PTV
20 ARY
areas whereas PTV is a
national antenna channel, 10 GEO
which is easily accessible. Geo
is trying to compete with PTV 0
and trying harder and harder 2003 2005
to be the No.1 channel in
Pakistan. Other satellite Year
channels like Sony, Star plus
etc, are GEO’s major
competitors among satellite
channels. 25
Leading
• Leadership Style
Democratic Leadership Style
Encourage Employee for Decision Making
Leader is just like a Coach
• Responsibilities of Leaders
Develops plans to help employees evaluate their
own performance
Allows employees to establish goals
Encourages employees to grow on the job and be
promoted
Recognizes and encourages achievement. 26
Internal Communication
Continue… 27
• Managers interact with their
employees and communicate with
everyone on an open forum culture.
Managers communicate on the
phone and over the internet the head
office in based in Karachi.
28
Level of Informality
29
Internal Culture
31
Level of Management
Top Managers
32
Middle Managers
Directors
Director News
Purchase Head
Regional Heads
Bureau Chief News
General Managers
33
First Line Manager
Managers
Associate managers
34
Decision Making Style
36
EARTH STATION AND
INTERNATIONAL OPERATION
OFFICE
• Earth station is situated in Dubai
from where all transmission and
telecast of programs is undertaken.
• United Kingdom and The United
States of America.
37
TECHNICAL DEPARTMENT
• Creativity needs to be disseminated.
This is where the engineers, technicians,
maintenance engineers, light and sound
engineers, transmission staff comes in.
They are the people who keep the
studios operational and bring those
stunning visuals to your screens from
the most difficult terrain and venues.
38
FINANCE DEPARTMENT
40
SALES DEPARTMENT
• Sales or $ales, is where the money is at! This
fast-paced department brings in the rupees that
enable us to produce the content that our viewers
depend on.
True believers of GEO, armed by the content in
hand, and the philosophy in mind, go out
everyday in to the fast changing and
unpredictable market and maximize the value of
the channel. At the front line are the foot soldiers
of GEO who sell space around our programs and
fill the advertising needs of the channel. These
are the true dream merchants.
41
RESEARCH DEPARTMENT
• GEO-TV carries out research in
various mediums on components like
advertising, market intelligence,
television viewer ship and masses’
penetration of those mediums. These
are the basic components, their roots
captivates not only the micro
changes but also the macro
variations on the spectrum of
information and entertainment.
42
SPORTS DEPARTMENT
43
IT DEPARTMENT
44
HR Department
and
Its Working
Recruitment and Selection
Internal and External
recruitment
Selection Criteria
Selection Procedure
Orientation and Training 45
RECRUITMENT AND SELECTION
46
INTERNAL & EXTERNAL
RECRUITMENT
• In GEO, vacant posts are also filled
internally to provide an opportunity
for the workers already working in
the organization.
• In GEO, fresh or experienced
candidates are also preferred and
hired.
47
SELECTION CRITERIA
48
SELECTION PROCEDURE
• Filling out application forms.
• Application screening. short
listing
• Tests. (Written and Practical)
• Interview.
• Final selection.
• Orientation
• Training
49
ORIENTATIONS & TRAINING
• Orientation program is held when new
employees joins the company. They give
an opportunity to the all-new employees
that they hire to rotate in the factory
departments daily so the employees must
know in which environment and in which
circumstances they had to work.
• Once they are hired Geo provides them
with foreign training usually from CNN and
BBC. However, the training is an ongoing
process apart from the off job training. For
this purpose, they are attached with a
senior to supervise them.
50
HRM and Employee Control
Process
• Individual Records of each employee
which is highly confidential
• GEO uses the 360 degrees appraisal
in which subordinates evaluate their
seniors.
• Free to give suggestions and ideas
• It includes all the points through
which organization make control over
the employees. 51
Formation of Policies
54
Achievements
• National association of Broadcasters
(USA). World’s largest association of
broadcasters has honored GEO with the
“Award for Quality” declaring it an
international standard television channel.
• Some international newspapers, magazines
and news agencies have commented on the
unique style of GEO and various have quoted
it extensively. These include New York Times,
Washington Times, Financial Times,
Washington Post and Los Angeles Times. 55
• Geo has been described as the CNN
and BBC of Pakistan due to its
enormous news network within
Pakistan and all over the world.
• Geo has also been awarded best
electronic mass media award 2004
by Pakistan adv. Association.
• According to Gallup, Geo is highly
rated and the most watched satellite
channel in Pakistan for its news, talk
shows and flavored programs.
56
CONCLUSION
• From this research, we conclude that: Geo
is the only independent and liberal
channel with the unique honor of
consistently breaking news.
• Geo is a fast growing network of channels
that is making rapid awareness among the
people.
• Geo’s main problem is the growing
number of private sector channels causing
more competition.
• For this reason GEO must improve their
strategy and competitive position.
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