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Market Research Project

Market Research Project

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Published by: Sophia Ali on May 21, 2009
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HTTP://PAKISTANMBA.JIMDO.

COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM

CERTIFICATE

This is to certify that the project entitled “A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH CHENNAI; is a bonafide work done by M.NAVEEN KUMAR in partial fulfillment of the requirements for the award of degree of “MASTER OF BUSINESS ADMINISTRATION” to Vels Institute Of Business Administration (Madras University) pallavaram Chennai, Tamilnadu during the year 2007- 2009.

Lecture.Jayalakshmi Faculty Guide

Place: Chennai Date: 30.06.08

Prof. Preetha (Head Of the Department)

Submitted to Vaels Institute of Business Administration (Madras University) for the Internship training held from 22.05.08 to 30.06.08

Project Guidance

Head of the Department

DECLARATION

I, M.NAVEEN KUMAR here by, declare that the project report entitled “A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH, CHENNAI,” has been done by me under the supervision of M.R.LAKSMANAN sales manger of sujatha biotech,chennai and under the able guidance of Lecture. Jayalakshmi, Faculty in charge, Department of Management Studies, VELS INSTITUTE OF BUSINESS ADMINISTRATION (Madras University), Pallavaram and it has not been submitted earlier to any university or any other institution.

(M.NA VEEN KUMAR)
PLACE: CHENNAI DATE: 30.06.08

ACKNOWLEDGEMENTS

I wish to express my gratefulness to Mrs Preetha, Head of the Department of Management studies, Vels Institute of Business Administration for his constant guidance during the project.

I am extremely indebted to Mr. Laksmanan, Manager, Sales Department, Sujatha Biotech for giving permission to undertake the project work in his organization.

It is a great privilege to me to express my sincere thanks to Mrs. Padmini, Asst Manager, Purchase, marketing Department, Sujatha Biotech for his help, cooperation and material support during my project work.

Lastly, I have absolutely no words to express my feelings of gratitude to the staff members of marking executives and sales representatives for their full cooperation and valuable suggestions in the completion of my project work.

(M. NAVEEN KUMAR)

A Project On A STUDY ON MARKET RESEARCH IN SUJATHA BIOTECH CHENNAI

In partial fulfillment of the requirements for the award of

Master of Business Administration
Submitted by

M.NAVEEN KUMAR

Under the guidance of

Mrs.Jayalakshmi Department of Management Studies

Department of Management Studies Vels Institute of Business Administration CHENNAI
(2007-2009)

PARRYS MARKET SURVEY REGARDING THE NIVARAN90CANDY Remarks Product Awareness Willing Unwilling Product Available No. of Response 16 14 12 8 Percentage 32 28 24 16

Diagrammatic representation of market survey:

35 30 25 20 15 10 5 0 No.of Response Percentage Product Awareness Willing Unwilling Product Available

Findings from the survey: ➢ Lack of ads ➢ Lack of distribution ➢ Lack of promotional activities ➢ Have to develop the marketing strategy

PARRYS MARKET SURVEY REGARDING THE NIVARAN90-cough syrup Remarks Product Awareness Willing Unwilling Product Available No. of Response 35 38 8 40 Percentage 70 76 16 80

Diagrammatic representation of market survey:

90 80 70 60 50 40 30 20 10 0 No.of Response Percentage Product Awareness Willing Unwilling Product Available

Findings from the survey:

➢ Product enjoys monopoly in market

➢ No proper supply in market

➢ No proper distribution and stockiest

T.NAGAR MARKET SURVEY REGARDING THE NIVARAN90CANDY Remarks Product Awareness Willing No. of Response 15 18 Percentage 30 36

Unwilling Product Available Diagrammatic representation of market survey:

15 8

30 16

Percentage Product Avalibality Unwilling Willing Product Awareness No.of Response

0

5

10

15

20

25

30

35

40

Findings in marker survey: ➢ Lack of ads ➢ Lack of distribution ➢ Lack of promotional activities ➢ Have to improve the quality of the products (during the survey some said candy is get melted)

FOR COMPLETE REPORT AND DOWNLOADING VISIT

HTTP://PAKISTANMBA.JIMDO.COM

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