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Marketing Management Philosophies Societal Marketing Concept Marketing Concept Selling Concept Product Concept Production Concept .
And build profit through volume.Production Concept Consumers will favour those products that are widely available and low in cost. . Therefore increase production and cut down costs.
The Production Concept A customer can have any colour he likes for his car so long as it's black’ Henry Ford .
. improve quality. or innovative features. This would lead to increased sales and profits. performance and features. Therefore. performance.Product Concept Consumers will favour those products that offer the most quality.
. Therefore.The Selling Concept Consumers . And. if left alone .build profit through quick turnover. promote sales aggressively. will not buy enough of company’s products.
The Marketing Concept The key to achieving organizational goals consist in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. . And build profit through customer satisfaction and loyalty.
Marketing and Sales Concepts Contrasted .
wants. .The Societal Marketing Concept The societal marketing concept holds that the organization’s task is to determine the needs. and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.It addresses conflicts between consumer’s and firm’s short run wants and long term welfare. .
Societal Marketing Concept .
design and implementation of marketing programmes. Four components are: Relationship marketing Integrated marketing Internal marketing Social responsibility marketing . processes and activities that recognises their breadth and interdependencies.The Holistic Marketing Concept It is based on the development.
Marketing deptt Senior Mgt Other Deptt Communications Products & Services Channels Internal Marketing Integrated marketing Holistic Marketing Social Responsibility Marketing Relationship Marketing Ethics Community Customers Partners Channels Environment Legal .