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The Discretionary / Philanthropic Responsibilities (Be a good

corporate citizen) are those about which society has no clear-cut message for business they are left to individual judgment and choice, but business is expected to contribute financial and human resources to the community and to improve the quality of life. The roles the business has to assume are purely voluntary, and the decision to assume them is guided only by a businesss desire to engage in social roles not mandated by economic reasons, not required by law, and not even generally expected by business in an ethical sense.