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Marketing in the Asian Century

Marketing to Asian Consumers Case Studies by Peter Hanami

Japanese Customers in the Asian Century Five ways Japanese culture is changing Western lifestyles Five ways to grow your business in the Asian Century Contactless Coupons Shaka Shaka Chicken Apple iPhone launch Sony Playstation PS3 launch McBakery launch Premium Roast Coffee launch Cinnamon Melts launch Nissan GTR launch How do Asian consumers use Facebook