QUESTIONNAIRE 1) Through which media you become aware of Amul brand?

a) TV c) Friends [ [ ] ] b) Newspaper [ ]

2) From how many years you kwon about this brand? a) Less than 2 years [ ] b) 2 to 5 years [ ]

3) From how many years are you using this brand? a) Less than 3 years c) 5 & above 4) Why do you prefer Amul? a) Quality c) Durability [ [ ] ] b) Price [ ] [ [ ] ] b) 3 to 5 years [ ]

5) On what basis would you purchase this brand? a) Fully cash c) Half cash & credit [ [ ] ] b) Fully credit [ ]

6) Are you satisfied with this product? a) Yes [ ] b) No [ ] 7) If ‘Not satisfied’ with this brand for which brand will you shift? a) Arun c) Dinshaws 8) What made you to switch to this? a) Quality c) Flavors [ [ ] ] b) Price d) Taste [ [ ] ] [ [ ] ] b) Kwality Wall’s d) Vadilal [ [ ] ]

9) When compared with the price. Are you happy with the price of this product? a) Yes [ ] b) No [ ]

10) What factors do you consider while purchasing Amul? a) Price c) Flavors [ [ ] ] b) Quality [ ]

11) What are the major advantages you find in this brand? a) Everything c) Taste [ [ ] ] b) Nothing d) Smoothness [ [ ] ]

12) Are you satisfied with the packaging of this product? a) Yes [ ] b) No [ ] 13) Are you satisfied with the taste & quality of this product? a) Yes [ ] b) No [ ] 14) What are the other services would you prefer from this brand? a) Family packs c) More flavors [ [ ] ] b) Door delivery [ ] 15) What is the relationship do you have with this brand? a) Regular c) Special [ [ ] ] b) Occasional d) Rare [ [ ] ] .

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.