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TABLE of CONTENTS

TITLE PAGE…………………………..……………………………. i

PREFACE …………………………………………………………… ii

ACKNOWLEDGEMENTS……………………………………….. iii-iv

EXECUTIVE SUMMARY……………………………………….. v

CHAPTER 1. INTRODUCTTION 1

CHAPTER 2. OVERVIEW ABOUT COCA-COLA 2-5

 Mission of coca-cola………………………..……
3
 Vision of coca-cola……………………………. 4
 Value of coca-cola…………………………………. 5

CHAPTER 3.ABOUT COCA-COLA COMPANY 6-23

 Plants of Coca-Cola India..………………………………. 6


 Mfg process of products………………………………….. 7-12
 Brands of Coca-Cola India………………………………. 13
 Product introduction……………………………………… 14-22
 Prestige of coca-cola………………………………………. 23

CHAPTER 4. RESEARCH METHODOLOGY 24-29

 Objective of research work………………………………… 24-27


 Working methodology………………………………………. 28-29

CHAPTER 5.ANALYSIS 30-82


 Coca-cola marketing strategy…………………………….. 31-38
 Market segmentation model……………………………… 39
 Classification of outlets…………………………………….. 40-42
 Brand order system of coca-cola……………………….. 43
 Sales promotion strategy………………………………….. 45
 Sales promotion tools………………………………………. 46
 Objective of sales promotion…………………………….. 47-48
 Methods of sales promotion……………………………… 49-5o
 Channel management system……………………………. 51-52
 Distribution system of product inmarket…………... 53
 Market allocation of coca-cola………………………….. 55-56
 Market execution standards……………………………… 57-78
 Activation elements…………………………………………. 79-81
 Essentials elements of all channels…………………… 82

CHAPTER 6. LIVE PROJECT WORK AT KHATUSHYAMJI 83-92


 Project work title & team…...……………………………….. 84
 Formation of work……………………………………………… 85
 Outlets where install coolers……………………………….. 86-87
 Coolers installation process………………………………… 88
 Benefits of cooler installation & activation elements 89-191
 Live experience………………………………………………….. 92

CHAPTER 7.FINDINGS 93-94

CHAPTER 8.COCLUSION 95-96

CHAPTER 9. LIMITATION OF RESEARCH WORK 97-98

CHAPTER 10.RECOMMENDATION 99-101

CHAPTER 11. SIGNIFICANCE OF THE RESEARCH WORK 102-103

BIBLIOGRAPHY