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Data Analysis PPT

# Data Analysis PPT

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04/08/2014

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# Data Analysis

Steps in Data Analysis:  Data Preparation  Data Summary  Choice of Data Analysis Method (s) Techniques  Obtaining Results

Preparation of code book: Preparing the list of all variable and observation.Data Preparation Editing: To detect. Identifying the limit etc. to separate Unstructured and structured responses. diagnose and correct fault in a raw data-cooked up data in relevant informationinadequate and inconsistent information Categorizing Information: To classifying the grouping if any. Summarizing Data  Understanding Each Variable  Nominal Scale Data  Ordinal Scale Data  Interval and Ratio Scale Data  Understanding Relationships . Preparation of Master Table: Consolidating all variable and observation Information in a tabular format.

(iii) Is there an appropriate technique which satisfies both (i) and (ii) above.)  Number of variables in the study  Whether there is some pre-specified set of dependent variables Data Analysis Feasibility: Type of measurement / scale are amenable to certain type of manipulation . (ii) what kind of analysis is possible on the data collected (to be collected) and. association etc.Selection Appropriate Data Analysis Techniques: (i) what kind of analysis is required as per the research. causation.  Data Analysis Requirement  Type of Study objectives (description.

of variables: Two. of variables: One. whether partitioned or not. of variable: Several (multivariate analysis)  Dependence: number of dependent variables: one or more. scale of each of the dependent / independent variables: any of the four  Interdependence: scale of each of the variables: any of the four .A Classification for selection of techniques:  No. any of the four (Univariable Analysis)  No. scale type any of the four for each variable (Bivariate)  No. scale type.

Techniques for Univariate Analysis: Appropriate Techniques for Univariate Analysis Type of Scale Central Tendency Nominal Ordinal Interval/Ratio Mode Percentage response in each category Median Arithmetic mean Percentage response in each category Rank-Correlation T test / F Test Variance / Standard deviation Measure of Dispersion Chi-square Test of Significance .1.

Bivariate Analysis: Appropriate Statistical Techniques for Bivariate Analysis Dependent Variable Nominal Nominal Ordinal Interval Chi-Square Contingency Coefficient of differentiation Correlation ratio Independent Variable Ordinal Coefficient of differentiation Spearman’s rank correlation Point multi-serial correlation Correlation ratio Point multi-serial correlation Regression / correlation analysis Interval .2.

Multivariate Analysis: Single Dependent Variable Dependent Variable Analysis Dependent Variable Independent Variable Interval Nominal Nominal (binary) Ordinal Interval Automatic Interaction Detection (AID) Analysis of variance Analysis of variance.3. Multivariate Analysis: Interdependence: Factor Analysis. regression (AID) Ordinal Non-parametric Discriminant Analysis Cuttman-Lingoes CH-2 Regression -Two group Discriminant Analysis Carrol’s monotone regression Regression Analysis Multivariate Analysis: More than one dependent variable Canonical correlation and Analysis of Variance and Covariance. cluster analysis and multi-dimensional scaling .

Chi-Square Analysis: An Example: Recall of an Ad Recall Yes No Total Sample 2.Techniques of Data Analysis 1. Observed vs Expected Frequencies Recall Yes No Total Newspaper 30 (40) 70 (60) 100 Magazine 30 (20) 20 (30) 50 Total 60 90 150 o Estimating Association: Contingency Coefficient . Multivariable: o Testing Significance Observed (f) 30 70 100 Expected (F) 50 50 100 Chi-Square= 16 at 5% reject Ho.

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