Business Communication I

Faculty : Sangeeta Shukla
PGDM- IB (2013-15)

Hours : 40
Module 1
1. 2. 3.

Credits : 4
1.Self Awareness, Self assessment and Social skills 2. Nature and process of Communication/ Inter-cultural
Communication Importance and Impact /Enhancing Cross-cultural sensitivity Importance of Communication in Business organisation, Communication flow and networks 5. Business Correspondence The 3x3 writing process;  AIDA Strategy  Different Types of Business Letters  Job seeking Letters and Resume Writing  E-mail writing 2 hrs 2 hrs 2 hrs 2 hrs

1.
4. 2. 3.

Module 2

8 hrs

Module 3

4.

Non-verbal Communication

Module 4
Module 5

5. Listening CarefullyThe process of listening; Factors that adversely affect listening; Characteristics of effective and ineffective listeners; Guidelines for improving listening skills. Exercises on Active Listening 6. Interpersonal Communication (Conflict Management, Negotiation Skills & Transactional Analysis): Principles, Barriers and Styles 7. Managing Meetings (Overcoming Ethnocentricism and Stereotyping  Planning meetings  Developing meeting agenda  Conducting meetings effectively  Preparing minutes of the meeting  Creating action plans

4 hrs 2 hrs

6hrs

2 hrs

Module 6

8. Presentation skills 9.Theatre Technique

6 hrs 4 hrs

Evaluation:
End Term: 50 marks Mid Term : 50 marks (Letter Writing 10 marks, Resume Writing: 10 marks , Presentation : 10 marks, Theatre Activity : 10 marks, Class Activity : 10 marks .)

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