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149220443 60 Years of Cannes Lions Infographics the 90s

149220443 60 Years of Cannes Lions Infographics the 90s

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Published by: Nathan Burazer on Aug 05, 2013
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02/12/2014

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#CannesLions

60 Years of Cannes Lions

1990s

if you’re

a u d i e n c e

BEING
you will

authentic

F I N D
David Karp
nce you will find an audie if you’re beign authentic,

a n

i f y o u ’ r e i bf e i yg o n u ar u tbh ee in gt n i c ,a y n id e a if your be u ot uh ew ni l alan fuai d n nc ea u d i e n c e i g n a u t t i f y o u ’ r e b e i e n t i c , y o u ’ r e w i l l fi n d u d i e n c e h e n t i c ,g ny a o uut h w ill find an aud ience

,

GAME CHANGER: THE 1990S
With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.

CREATIVE MARKETER OF THE YEAR COCA-COLA

FERNANDA ROMANO
Quadri-lingual, multi-award-winning, CCO and Partner at Naked Brasil, this digital guru is funny, too: "We were working at DM9DDB in São Paulo, my area was called 'other media and special projects' and the agency got a brief from Henkel to build a new website for its super-glue. Every few days I gathered the whole team into my office to chat. I would go to a grocery store across the street, get a few boxes of chocolate, a couple of big bottles of soda and, as we didn’t have enough chairs – we didn’t have room for that many chairs anyway – we all sat on the floor. The joke in the office was that 'the Internet was down.' Yes, they thought that was funny."

HENKEL "REALITY ADVERTISING"
Super Bonder's most famous benefit is that it sticks forever. This campaign asked, why tell people that when you can show them? DDM9DDB glued a (now very dated) computer monitor to a wall, pointing a webcam at the gravity-defying unit, and prompting web surfers to type in messages, which they could then watch appear on the monitor in real time.The campaign went on for 123 days and attracted half a million active participants in 80 countries.

Attend

WINNING WORK: THE 1990S

DELEGATE POLL
Vous êtes magnifique

MUST-KNOW FRENCH

Unique

Une autre bière Parlez-vous français? On va se saouler

Combien

Oui

Vous êtes si belle

Bière

Bonjour S'il vous plaît Merci Beaucoup C'est ce soir
Patience
Je voudrais du vin

Vin Blanc

Gagner

Délicieux

Gratuit

Renard

Champagne

C'est la vie

Rosé

TOP CHECK-INS AROUND THE PALAIS
ON FOURSQUARE, 16 - 20 JUNE
3 9 10 4 5 7 2

6

PALAIS DES FESTIVALS ET DES CONGRÈS

1

8

5278 CHECK-INS

1. Carlton Terrace 2599 2. Baoli 1738 3. Le Mocca 1379 4. Plage Royale 1008

5. Grand Hyatt Cannes Hôtel Martinez 972 6. 72 Croisette 685 7. Plage Croisette Beach 671

8. Gutter Bar 492 9. Hôtel Majestic Terrace 301 10. Google Creative Sandbox Beach 263

QUOTE OF THE DAY
SEAN COMBS

PIN OF THE DAY

PINTEREST.COM/CANNESLIONS


@Spotify artist @Willow Socia performing at the @Starcom MediaVest Group dinner

FUN FACT

BOTTLES CONSUMED

BRAZILS GRAND PRIX WINS
•2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations)

•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)
•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER) •1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"

•2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE"

(RADIO)

•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber)
Whiskey Red Gin
1 unit = 10 bottles

Vodka Rose White

*Bottles Consumed at the Dutch Young

Creatives Party Monday at Plage Royale

STYLE SPOTTING
SHIFT DRESSES

@anatshr

Charlotte Claudette

@iamskb

9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK
1596
16 JUNE 2013

1873

17 JUNE 2013

1903

18 JUNE 2013

19 JUNE 2013

2581

20 JUNE 2013

1521

1950s

1960s

1970s

1980s

1990s

2000s

WWW.SAPIENTNITRO.COM/CANNESLIONS

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