anna

whitehouse
Education

annawhitehouse.me anna.n.whitehouse@gmail.com linkedin.com/in/annawhitehouse (919) 623-5336 University of North Carolina Chapel Hill B.A. Journalism and Mass Communication Advertising August 2013

University of North Carolina Wilmington Deans List Chancellors Achievement Award Study Abroad, Guadeloupe (French Immersion)

August 2009 May 2011 Summer 2007

Experience

Media Intern, CP+B Boulder, CO June 2013 August 2013 Compiled competitive analyses for Fruit of the Loom planning using Ad*Views Monitored average weekly sales for 170 Dominos markets Researched innovative OOH opportunities for Kraft Mac&Cheese and Dominos Participated in creation of new vitaminwater target using Simmons & comScore

Media Intern, capstrat Raleigh, NC January 2013 May 2013 Researched/analyzed target audiences to pitch clients and strengthen buys Managed magazine ad placement for BASF & assessed competitors strategies Negotiated statewide TV/radio added-value campaign for BlueCross BlueShield Assisted in the implementation of creative placements for UF Health rebranding PR Intern, FRENCH/WEST/VAUGHAN Raleigh, NC May 2012 August 2012 Wrote and edited media pitches/press releases to promote brand awareness Developed creative social media content for RBC Bank & Wilmington Beaches Monitored and maintained media clip reports and media lists for five clients Collaborated to develop promotion strategy for Hood River Distillers products

Marketing Intern, Flow Sciences, INC. Leland, NC May 2011 August 2011 Designed email campaigns & implemented pre- & post-trade show email blasts Developed/circulated press releases announcing awards to media-partners list Researched and evaluated potential leads translating to increased sales

Leadership

At-Large Representative, Student Government Association, UNCW Served on Business Affairs Committee Acted as liaison between students, faculty, and administration

Build Coordinator, Habitat for Humanity, UNCW Organized building excursions for the chapter Managed volunteers on site during builds

Skills

comScore Arbitron MapPoints MediaOcean

NPower Simmons SnapShots MRI +

Ad*Views MediaTools MarketMate Excel & PowerPoint

Activities

UNC Advertising Club UNC AAF College Chapter

Triangle Interactive Marketing Association UNC Ski & Snowboard Club