Innovative SEO Techniques

by Dan Petrovic
© 2013 Dejan SEO - http://dejanseo.com.au/

Risk vs. Reward
SEO Schemes

Risk

Reward
© 2013 Dejan SEO - http://dejanseo.com.au/

Risk vs. Reward
Detected Not Detected
SEO Schemes

Detected

Risk

Reward
© 2013 Dejan SEO - http://dejanseo.com.au/

Mind the Gap.
Perceived Authority

Gap

Established Competitor

New Brand

© 2013 Dejan SEO - http://dejanseo.com.au/

Smart Schemes.
Schemes

Good Stuff

New Brand

© 2013 Dejan SEO - http://dejanseo.com.au/

com.au/ . Schemes Good Stuff New Brand © 2013 Dejan SEO .Replacement.http://dejanseo.

http://dejanseo.Clean & Purge.com. Schemes Good Stuff New Brand © 2013 Dejan SEO .au/ .

End Outcome.au/ .com.http://dejanseo. Your Brand Your Competitor Long-Term & Safe vs. Temporary & High Risk © 2013 Dejan SEO .

Experiments Guerrilla SEO Methodologies SEO Tactics © 2013 Dejan SEO .com.http://dejanseo.au/ .

com.Experiments Guerrilla SEO Methodologies SEO Tactics © 2013 Dejan SEO .http://dejanseo.au/ .

au/ .Experiments Google+ in Google’s Index Nov 2011 © 2013 Dejan SEO .com.http://dejanseo.

http://dejanseo.com.Experiments Flowing Google+ Link Juice http://dejanseo.au/what-is-google-up-to-now/ © 2013 Dejan SEO .au/ .com.

Experiments SERP Clicks © 2013 Dejan SEO .au/ .http://dejanseo.com.

au/experiment-with-tabbed-content/ © 2013 Dejan SEO .com.au/ .com.Experiments Tabbed Content Indexing http://dejanseo.http://dejanseo.

au/pagerank-split-experiment/ © 2013 Dejan SEO .au/ .Experiments Authority + 1000s of OBLs http://dejanseo.http://dejanseo.com.com.

au/hijacked/ © 2013 Dejan SEO .com.Experiments Document Consolidation http://dejanseo.au/ .http://dejanseo.com.

com.http://dejanseo.Experiments Hijacking Rand Fishkin’s Blog Test Page http://dejanseo.com.au/ .au/hijacked/ © 2013 Dejan SEO .

Experiments Result Hijacking Consequences Manual Action http://dejanseo.au/ .au/google-against-content-scrapers/ © 2013 Dejan SEO .http://dejanseo.com.com.

au/ .Experiments Guerrilla SEO Methodologies SEO Tactics © 2013 Dejan SEO .com.http://dejanseo.

mininova.au/guerilla-seo-bittorrent/ http://www.com.org/user/Dejan-SEO © 2013 Dejan SEO .au/ 12.563 downloads http://dejanseo.http://dejanseo.Guerrilla SEO BitTorrent 362.000 links .com.

com.com.au/ .au/guerilla-seo-turn-your-blog-into-a-pdf/ http://www.blogbooker.Guerrilla SEO Blog to PDF: Distribution http://dejanseo.com/ © 2013 Dejan SEO .http://dejanseo.

com.Guerrilla SEO YouTube Subscriber Hack http://dejanseo.au/youtube-subscriber-hack/ © 2013 Dejan SEO .http://dejanseo.com.au/ .

com.au/ .com.http://dejanseo.Guerrilla SEO Noindex via Canonicalisation rel=“canonical” + <META NAME=”ROBOTS” CONTENT=”NOINDEX“> http://dejanseo.au/noindex-competitors/ © 2013 Dejan SEO .

Guerrilla SEO Image Search Art http://dejanseo.http://dejanseo.com.au/seo-experiment-google-image-search/ © 2013 Dejan SEO .com.au/ .

com.Guerrilla SEO Google Webmaster Tools Hack http://dejanseo.au/mind-blowing-hack/ © 2013 Dejan SEO .au/ .http://dejanseo.com.

au/ .Experiments Guerrilla SEO Methodologies SEO Tactics © 2013 Dejan SEO .http://dejanseo.com.

Methodologies Google Algorithm Tracking http://algoroo.au/ .com.com/ © 2013 Dejan SEO .http://dejanseo.

Methodologies Top-Level Links Spam Detection Spam! Unique Domain IBL vs. PageRank (norm deviation) http://dejanseo.http://dejanseo.au/link-spam-detection/ © 2013 Dejan SEO .au/ .com.com.

au/tail-chase/ © 2013 Dejan SEO .http://dejanseo.com.com.Methodologies Saving Long-Tail Traffic Data http://dejanseo.au/ Graph Credit: Conductor .

au/tail-chase/ © 2013 Dejan SEO .Methodologies The Rise of “(not provided)” http://dejanseo.au/ .com.com.http://dejanseo.

com.Methodologies GWT: Search Query Overview http://dejanseo.com.au/ .http://dejanseo.au/tail-chase/ © 2013 Dejan SEO .

com.http://dejanseo.com.au/tail-chase/ © 2013 Dejan SEO .au/ .Your Own Search & Keyword Index http://dejanseo.

CTR.Methodologies GWT: Search Query Limitations • Data Limit: 2.au/tail-chase/ © 2013 Dejan SEO . Clicks.com.000 queries • Impressions.au/ .com.http://dejanseo. Position. Change http://dejanseo.

com.com/ © 2013 Dejan SEO .au/ .Methodologies Saving & Storing Your Data http://dejantools.http://dejanseo.

How much more traffic would I get? 6.com/ © 2013 Dejan SEO . What is my average CTR? 4.Methodologies Phrase Research Methodology 1.http://dejanseo.au/ .com. What financial impact would it have? http://phraseresearch. How well do I rank for those phrases? 3. Can I outrank the result above me? 5. What phrases have good search volume? 2.

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au/ .http://dejanseo.com.com/ http://dejanseo.Methodologies Phrase Research Methodology http://phraseresearch.com.au/introducing-phrase-potential-calculator/ © 2013 Dejan SEO .

http://dejanseo.com.au/ .Experiments Guerrilla SEO Methodologies SEO Tactics © 2013 Dejan SEO .

com.com.SEO Tactics Post-Purchase Enthusiasm http://dejanseo.http://dejanseo.au/ .au/post-purchase-excitement/ © 2013 Dejan SEO .

au/social-signal-consolidation/ © 2013 Dejan SEO .au/ .SEO Tactics Social Signal Canonicalisation http://dejanseo.http://dejanseo.com.com.

Rejuvenating Old Links http://dejanseo.http://dejanseo.au/ .com.com.au/rejuvenating-old-links/ © 2013 Dejan SEO .

Rejuvenating Old Content http://dejanseo.au/content-rejuvenation/ © 2013 Dejan SEO .com.http://dejanseo.com.au/ .

com.au/ .com.Link Building With Twitter Followers http://dejanseo.http://dejanseo.net/ © 2013 Dejan SEO .au/smart-link-building-with-twitter-followers/ http://muil.

com © 2013 Dejan SEO .com.com.http://dejanseo.au/smart-link-building-with-referrer-traffic/ http://freshlinkfinder.Link Building With Referral Traffic http://dejanseo.au/ .

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au/ .Bonus.http://dejanseo.com. © 2013 Dejan SEO .

au/ .au/google-doesnt-index-selectively-shared-posts/ © 2013 Dejan SEO .com.Selective Sharing & Search http://dejanseo.com.http://dejanseo.

au/small-scale-ctr-impact-on-search-results/ © 2013 Dejan SEO .com.au/ .CTR: No Impact on Rankings http://dejanseo.http://dejanseo.com.

http://dejanseo.au vs. http://dejanseo.Non-Link References http://dejanseo.au/seo-experiment-with-non-link-references/ © 2013 Dejan SEO .com.au/ .http://dejanseo.com. More effective than rel="nofollow“ link.au Less effective than a live link.com.com.

au/bing-webmaster-tools-major-updates/ Blekko: http://dejanseo.au/blekko-search-engine/ Link Cleanup Tips: http://dejanseo.au/ .com.au/bbc-penalised/ © 2013 Dejan SEO .com.Read This.com. Alternative Link Sources: Yandex: http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/ Google Penalties Are Granular: http://dejanseo.au/yandex-webmaster-tools/ Bing: http://dejanseo.com.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/ Google doesn’t use AuthorRank: http://dejanseo.com.au/link-cleanup/ Google may ignores some of your links: http://dejanseo.com.com.au/yes-google-may-ignore-some-of-your-links/ Bounce Rate not a negative signal: http://dejanseo.http://dejanseo.

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