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August 2, 2013 Bonifacio High Street Admin Office Dear Sir/Madam: Good day!

Request to Interview you about Bonifacio High Street This is John Derick E. Flores, a 3 rd Yr-Marketing Management student from De La Salle University-Manila. As part of our course MARKRET (Retail Marketing), we are tasked to study and construct a retail plan for our chosen retail shopping place and suggest a new retail shop that would enhance to the overall experience of the shopping place. With this, our group has chosen your company, the Bonifacio High Street (BHS).On behalf of my six groupmates in MARKRET (Retail Marketing), I would like to ask if we could interview an executive from BHS administration whom we could interview to get first-hand interview information from an expert in the field. We would therefore be grateful if you could grant us a short interview of about 20-30 minutes. We would like to ask you about the story of BHS, how you market to your target audience, the image/positioning of BHS, its daily operations, and opinon on why BHS is a successful in catering to the needs of its market. Your answers will highly help us in our presentation to our professor, Ms. Julie Tanada, and our classmates. It will also help us develop a plan for our suggested retail shop to be added in BHS. I would be grateful if you would contact me at my phone number (0905)410-7912, or through my e-mail, john_derick_flores@dlsu.ph for the follow-up. Thank you in advance for your kind cooperation. We look forward to hearing from you. Truly yours, John Derick E. Flores III- MKT