P. 1
Markeing plan Of NOKIA.ppt

Markeing plan Of NOKIA.ppt

4.75

|Views: 11,659|Likes:

NOKIA Connectign the People

NOKIA Connectign the People

More info:

Categories:Types, Research
Published by: Muhammad Talal Ahmed Butt on May 27, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
See more
See less

05/11/2014

Presented by

Muha mmad Tala l

Butt

Presentation Include
 Why Nokia ?  History  Mission statement  Brand personality  Market Segmentation  Target Market  Positioning  4Ps  BCG Matrix  SWOT analysis

HISTORY OF NOKIA
about 20.3% increase from 2006.

 It also provides the services for network operators.  Company recorded revenues of 41,121 Million € in 2007

 Company offers its products in 150 countries. Its HQ is in  Espoo, Finland and employees about 68,500 people . Other  company of Nokia are in China , Hungry , Germany , Korea

and India

WHY NOKIA?
The largest market share ever gained by Nokia is in Peshawar 88% more than allover Middle East and Africa  Largely available  Greater network coverage  Easily repaired  Changeable body casing  Updating software  Only dealing in mobiles “ Nokia is world third richest company ”

History
A leading player in mobile communications all over the world, NOKIA first started operations in the early 1980s The NOKIA "arrows" logo before its Connecting People logo. NOKIA Company logo. Founded in Tampere in 1865, logo 1966.

Finnish Rubber Works Ltd, Helsinki:1898

"Connecting People" slogan, invented by Ove Strandberg.

Nokia is a Finland based company, incorporated

HISTORY OF NOKIA

in 1967.
Nokia started of as a pulp, rubber and cable

manufacturing
company to a major manufacturer of mobile

devices.
It’s the leading manufacturer of mobile devices. Nokia offers a wide range of mobile devices with

NOKIA in Pakistan

NOKIA in Pakistan
 The Nokia care centre has been established

to facilitate consumers and is a global initiative, which is the first of its kind in Pakistan month and is now being launched in Karachi, with many more to come. Pakistan.

 Nokia care was launched in Lahore last

 NOKIA cover approximately all over the

Preparation Method

MISSION STATEMENT
 Everyone has a need to communicate and share. Nokia

helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology – technology that is intuitive, a joy to use, and beautiful.
 We are living in an era where connectivity is becoming truly

ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia's quest.

Strategy
Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate.

BRAND PERSONALITY
Nokia focused on building customer, relationship

and trust.
Building friendship and trust is the heart Nokia

brand.
Logo shows their brand personality.

About NOKIA Products
 Variety:

Nokia have variety in N-Series . Like N-70, N-73, N-85, etc.. ..
 Quality:

Nokia gain brand personality and market shares because of its quality.

PRODUCT Cont .. ..
 Design:

Nokia sets are of various design such as Flip sets , Flat sets, Slide sets , Sets with rotating camera etc.

Products Cont .. ..
 Features:

Each set of Nokia has its own features . The models of Nokia are based on features.

Different Products Of NOKIA

NOKIA NSeries
 It's the freedom to discover, enjoy, create

and share the things that matter, all in one device.
The latest mobile series called N-Series by

NOKIA is a revolution in the cell phone industry.
The latest phone in this series is NOKIAN-

96.It is a unique phone of its kind.

NOKIA N96

Different Views OF NOKIA N_96

Hardware platform of NOKAI N-96

About NOKIA N-96
 N96 is the most expensive and

powerful model Nokia portfolio.
 The

in

the

whole

phone utilizes a two-way slider allowing access to media playback buttons or a keypad, but not both simultaneously.

 It comes with an astonishing 16

Gb of onboard and 8 Gb of replaceable flash storage, and has a pronounced focus on the video

The accessories supplied with the phone are :
 Data cable  Stereo hand free  Phone charger  TV out cable  512 MB Memory card  User guide

ACCESSORIES

Technical Profile
 System:

WCDMA900/2100 (HSDPA), EGSM900, GSM850/1800/1900 MHz (EGPRS)
 User Interface:

S60 3rd Edition, Feature Pack 2 Multimedia Menu

Technical Profile
 Weight:

125 g
 Display:

2.8 inch QVGA (240 x 320 pixels) with up to 16 million colors
 Battery:

Nokia Battery BL-5F

Main Camera
 Talk time: Up to 150 min (3G), 220 min

(GSM)
 Standby time: Up to 200 hrs (3G), 220 hrs

(GSM)
 Video playback: Up to 5 hours (offline mode)  Music playback: Up to 14 hours (offline

mode)

Connectivity and Data Services
 Micro-USB connector  3.5mm stereo headphone plug and TV-out

support (PAL/NTSC)
 Bluetooth wireless technology 2.0 with A2DP

stereo audio, enhanced data rates (EDR)
 GPS receiver with support for assisted GPS (A-

GPS)

Video and TV
 Watch high-quality video on the 2.8 inch display  Store up to 40 hrs of video on the 16 gigabytes of

memory, and expand storage further with the microSD card slot
 Video playback at 30 fps, for a wide array of formats  Access internet video feeds through Nokia Video

Center
 Transfer videos from compatible PC, using Hi-Speed

USB 2.0

Battery
Nokia N96 is equipped with a relatively old battery, the same with the original Nokia N95. It’s a BL-5F unit sporting a 950 mah power output capacity.

Software
Nokia N96 bases off the S60 3rd Edition Feature Pack 2 platform. A comprehensive review of the base functionality provided by the said platform is already available in a separate article on our site, so there’s no sense in duplicating the sentences in this one. The preinstalled service clients include an online music store, Share on OVI and so on – nothing overly surprising at all.

AVALIBILITY
N-96 will be available to the customers on 1st June at NOKIA outlets. And will also be available in market after 1 week of launch.

Segmentation Strategy
 

 Geographic:
o Nokia immediate geographic target is rural India. o The total targeted population is estimated at 100

million.

 Demographic:
o Male and female. o Ages 25-50, this is the segment that makes up 80%

of the Nokia mobile phone market according to the NOKIA Ltd. o Professionals and College students.

Consumer Segment
Light Users Medium Users

Heavy Users

Heavy Users
Our target segment is heavy users
 We chose this Category because heavy user

have ability to buy our product.
 In this category users like latest products with

latest features.
 Heavy users want something new and stylish.

Target Market
In Pakistan a developing country nokia has mainly targeted
 Target market for the Nokia N96 mobile phone

is between ages 20-40.
 Who want to use Something Special  International Students  Teenager and Business class

POSITIONING OF N96
N-96 has created a distinct position in customer mind by
 Nokia logo…..>  Slogan……>

“Know our past. Create the

future”
 Latest Ring Tone

POSITIONING OF N-96 Cont .. ..
 New Messages Tunes  The specific message that is conveyed to the

customers in every advertisement.

POSITIONING OF N-96 Cont .. ..
 Brand name:

Brand name is written on N-96 .

Product

NOKIA N-96

Product
Latest technology. Text messaging and games like

Snake and Memory.

Stylish and attractive Accessories that consumers buy

with them (carry cases, hands free kits and in-car chargers).

Packaging Of NOKIA N96
Packaging is important because it protects

products as they make their way from factory to customers.

Attractive Packing Good Packing Secure Packing

PRICE
Price of NOKIA sets are always reasonable for Customers
Price Of Our new product is 42,700 NOKIA N-96 price is reasonable NOKIA give Allowance on sale

PROMOTION
Advertising:
Though TV , Sign boards , Bill boards , Radio and

Newspaper Broachers , Posters ,Dummies and display stands

Personal selling:
 

By product training to Distributer.

Sale pr omot io n:

PROMOTION Cont .. ..

 Gift like Yamaha bike , Philips TV , Mitsubishi

split AC, watches and digital diary tooth free

 With N-96 mobile offer 2500Rs original Blue  With N-96 offer leather Wallet  With N-96 offer caps and shirts

PLACE
 Channels:

Nokia > Distributer > Whole seller > Retailer > Customer
 Coverage:

Nokia n-96 available all over Pakistan on 1st June.

PLACE Cont .. ..
 Distributer:

Nokia main distributer are I2,United mobiles, Mobile zone and Advance telecom. Nokia mobiles are mostly available through every mobile outlet in Pakistan.

Macro Enviroment of NOKIA N-96
POLITICAL FACTOR:
Nokia reported spending $5.4 million on lobbying in the U.S. in 2007 and $2 million on lobbying in 2008.

ECONOMIC FACTOR:
Nokia had to change its functions from single market to global market due to collapse of Russian Federation.

SOCIAL FACTOR:
Nokia has been a member of the United Nations Global Compact since 2001

acro Enviroment of NOKIA N-96
Changes in technology

TECHNOLOGICAL FACTOR:

LEGAL FACTOR:
Patents and technology

ENVIRONMENTAL FACTOR:
Environmental impact of supplier‘s NOKIA N-96 and processes. Environmentally ethical considerations amongst suppliers. Life cycle impact of NOKIA N-96 throughout the supply chain

SWOT
SWOT analysis is also another way of deciding on a successful marketing scheme, we must look at strength, weakness, opportunity and threat.

NOKIA is the One of the most popular mobile communication. company in the industry
NOKIA N-96 is high product quality. Product Is warrantee worldwide. Fashionable product ( serve new trend). Global marketing (product).

Strengths

WEAKNESSES
Its not easy to use Low voice quality Heavy set Market skimming prices of this Set

OPPORTUNITIES
Mobiles with computer window New growth markets Other hand held devices Well designed and styled sets

THREATS
Looking mainly at the competition that are taking

away Nokia’s market share.

Orange, Vodafone and O2 and many other

operators are globally selling their own brands of phone.

Higher import charges. China Mobile made Copy Of NOKIA Sets.

The Morph concept Nokia E- series

Nokia N- Series Nokia Symbian series

Sales or Profits

Product life cycle of NOKIA Maturity
Nokia Symbian & N- Series Nokia 30 & 40 Series

Decline

Growth
Nokia E- series

Sales curve

Introductio n The Morph concept Time

Sales or Profits

Maturity Decline Growth Sales curve

Introductio n NOKIA N96

BCG Matrix of NOKIA
N-Series
Premium Series

Entry Level

N-Gage

BCG Matrix of NOKIA N_96
Nokia n-96

Market share strategy
90 80 70 60 50 40 30 20 10 0 2005 2006 2007 2008 Nokia Sony Ericsson Samsung

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->