An Exploration of the Green Marketing Phenomenon

The last call from Mother Nature Countdown begins now…..

Swati Rai Shweta Gupta

INTRODUCTION
Challenges

Globalization

Opportunities

What is Globalization?
A process whereby an increased portion of economic or other activity is carried out across national borders.

GREEN MARKETING
Green marketing involves developing and promoting products and services that satisfy customer's want and need without having a detrimental impact on the environment.

CHALLENGES
CHALLENGES E-Waste Polythene Packaging

E - WASTE
Electronic waste: Waste Electrical and Electronic Equipment (WEEE) is a loose category of surplus, obsolete, broken, or discarded electrical or electronic devices

POLYTHENE PACKAGING
     Hazards created by polythene: Soil and water contamination Closing of drains and sewerage lines Polythene is nondegradable It remains intact in nature Chokes the soil from breathing.

OPPORTUNITIES
OPPORTUNITIES C.D.M JATROPHA IMPACT OF MUSIC

CDM
A mechanism to assist parties not included in the list of industrialized countries.  It enables public or private sector entities to invest in activities  It helps in reduction of GHG emissions in developing countries

EMISSIONS TRADING
It is a market mechanism that allows emitters to buy and sell emissions.

JATROPHA
It is a fast growing bush which can be grown on barren lands and deserts to reduce CO2 from the environment.

IMPACT OF MUSIC
• Songs are a great vehicle for putting your message across • Thoughts are precious but they are of more worth if they turn into actions • We have considered the example of NDTV Environment Song and positive effects were noticed.

CONCLUSION
Nature is not a temple, but a workshop, and man is the workman in it. So it is the duty of all of us, you and I in this beautiful world, to…

Think globally and act locally!!!

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