The concept of the fully integrated cross-channel retail organization is not new and is designed to eliminate the

data and technology “Silo” effect by providing a seamless communication of information across all sales channels:

Retail Operations

Data and Technology “Silo” for each channel
Merchandise & Supply Chain Management Merchandise & Supply Chain Management Merchandise & Supply Chain Management Merchandise & Supply Chain Management Merchandise & Supply Chain Management Kiosk Catalog Brick and Mortar Web Wireless Point of Interaction Point of Interaction Retail Operations

Data and Technology Integration Across All Channels
Kiosk Catalog Brick and Mortar Web Wireless Point of Interaction Point of Interaction

Retail Operations Retail

Operations .