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Advertising is a form of communication for marketing and used to encourage, persuade, or

manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.

Digital marketing is marketing that makes use of electronic devices such as computers, tablets,
smartphones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Cause marketing or cause-related marketing refers to a type of marketing involving the

cooperative efforts of a for profit business and a non-profit organization for mutual benefit.

Media planning is generally the task of a media agency and entails finding media platforms for a
client's brand or product. The job of media planning involves determining the best combination of media to achieve the marketing campaign objectives.

Differentiate meaning that you have created an advantage by taking some aspect of the
business and doing it better than those who are your competition. In terms of differentiation, here are some questions to consider: A] Are you open longer hours? B] Do you have a better warranty or guarantee? C] Do you have a more exclusive selection?

Repositioning Changing brands status in comparison with competitors brand. Broadening

the customer base.

Restructuring:- It is

the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs.