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Your Guide to Beach Safety

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“The RLNI is the charity that saves lives at sea” – this is what the leaflet aims to ensure To inform people of all ages of the dangers of the sea To inform people of all ages of the rules on the beach “Your guide to a safe and fun time at the seaside” To display key safety information about staying safe on the beach To warn people against the serious problems that can be caused if beach safety regulations are followed or people aren‟t aware of them To make readers aware of what the RLNI is in place for and how it serves the public FORM / TEXT TYPE

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The beach safety resource is in the form of a leaflet. It is an informative piece of writing The information included is written in short concise bullet point and paragraphs and these are displayed under clear sub-headings which ensures an easy read – this means that the piece can be read and easily understood by readers of all ages AUDIENCE

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Anybody who visits the beach whether regularly or not Mainly people who have given responsibility when going to the beach TECHNIQUES INFORMATIVE WRITING

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The brochure is designed to inform people of all ages on the rules of the beach and how they can keep safe and stay out of trouble. The RLNI use a variety of different techniques to convey the information such as diagrams, simple text and bold colours that draw the reader‟s attention EMOTIVE LANGUAGE

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Phrases such as „TRUE STORY‟ make the reader empathise and think about situations that could occur to them if they were not to act safely and follow the rules on the beach The constant use of the word „you‟ makes the reader a part of the brochure and makes everything personal towards him/her. This forces the reader to take more notice

VISUAL LAYOUT    Use of bullet points and simple paragraphs to make it an easy read for anybody Use of pictures to aid the text in conveying the message of each section of the brochure to the reader Use of diagrams to show demonstrations and to give examples of situations that could be encountered or things that can be seen and identified on the beach USE OF COLOUR   Very bright and bold colours that draw the readers attention Colours are shown in blocks and are used to convey the tone of each page and section of the brochure .