Professional Documents
Culture Documents
Make changes to the website to make it more customer-friendly/easily accessible Invest in training of sales representatives in getting acquainted with the website
Encouraging clients to raise Repair requests online and then gradually prompt for other orders
Role of Ken to make his sales-people more accepting of the new initiative
Assure the sales people that their jobs are secure through a Structured Commission Expanding roles from just a sales representative to a Marketing Consultant Motivation to push new products through Extra Incentives Main benefit: Reduce sales reps efforts and Increase benefits in terms of marketing to new customers/new product lines Focus on customer engagement and CRM