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Revised Syllabus for Master of Business Administration (M.B.A) M.B.A. Part I (First Year) Revised from June 2008-09. M.B.A. Part II (Second Year) Revised from June 2009-10. (I) Introduction The name of the course shall be Master of Business Administration (M.B.A.) (II) Objectives The basic objectives of an M.B.A. course are1. To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions of management and administration in business, industry, public system and the government. 2. To impart the students latest and relevant knowledge from the field of management theory and practice. 3. To provide opportunities to the students for developing necessary managerial skills. 4. To impart/ develop the right kind of values and attitude to function effectively in managerial/ administrative positions. (III) Eligibility for Admission Students possessing following qualifications are eligible for admission to MBA course(a) A Bachelor’s Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), Or A masters Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), (b) Must have completed selection procedure as prescribed by the competent authority from time to time.
Course Structure for Master’s Degree Course in Business Administration SEMESTER-I Course Code L 101 Organizational Behavior & Principles & Practices of Management 102 103 104 Management Accounting Managerial Economics Statistical & Quantitative Methods 105 106 107 108 Legal Aspects of Business Basics of Marketing Information Technology Managerial Communication External External Internal Internal SEMESTER-II Course Code L 201 202 203 204 Marketing Management Financial Management Human Resource Management Manufacturing & Operations Management 205 Materials & Logistics Management 206 Management Information External 60 15 100 External 60 15 100 External External External External 60 60 60 60 T 15 15 15 15 100 100 100 100 Subject Title Examination Periods Marks 60 60 30 30 15 15 8 8 100 100 50 50 External External External 60 60 60 15 15 15 100 100 100 External 60 T 15 100 Subject Title Examination Periods Marks
Systems 207 208 Research Methodology Economic Environment of Business & Environmental Management SEMESTER-III Course Code L 301 Business Policy & Strategic Management 302 303 304 305 306 307 308 Management Control Systems Specialization I Specialization II Specialization III Specialization IV Specialization V Project Report External External External External Internal Internal External 60 60 60 60 30 30 15 15 15 15 8 8 100 100 100 100 50 50 100 External 60 T 15 100 Subject Title Examination Periods Marks Internal Internal 30 30 8 8 50 50
L 401 Entrepreneurship Development & project Management 402 International Business Management 403 Current Trends in Management External 60 External 60 External 60
T 15 100
(VI) Marks 4 . Passing percentage will be 40% for internal and external evaluation separately. there shall be at least 60 lectures and 15 lectures for Tutorials/ Seminars/Assignments per semester per course. After every three years. the there shall be at least 30 lectures and 8 lectures for Tutorials/ Seminars/Assignments per semester per course. Based on the actual training during the vacation. (IV) Number of LecturersFor external subjects. the student shall write a project report on the topic selected under the guidance of a faculty and submit two copies of the same to the Director of the institute before 30th September. For internal subjects. 30% marks are reserved for internal evaluation and 70% marks are reserved for University evaluation. 3. In case of subjects for University evaluation. syllabus will be revised.For external evaluation there will be a viva voce at the end of third semester.404 405 406 407 408 Specialization VI Specialization VII Specialization VIII Specialization IX Specialization X External Internal Internal External External 60 30 30 60 60 15 08 08 15 15 100 50 50 100 100 Notes:1. The project Report shall be assessed both internally (30 marks) and externally (70 marks) . 2. Such viva-voce shall be conducted by a panel of two referees appointed by the University. “L” Indicates Lecture Periods of 45 Minutes each and “T” Indicates Tutorial Periods of 45 Minutes each. (V) Practical Training and Project WorkEach student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year.
305C. carrying 50 marks) (VIII) Rules for specialization Student for the special course under 303A. These marks will be considered for the declaration of the results. 304A. 304C. 305A. The papers marked as “Internal” in the Course Structure will be evaluated internally by the individual Institute and such marks will be communicated to the University at the end of each semester. Out of these 100 marks 70 marks are reserved for University Evaluation based upon comprehensive written examination and 30 marks are reserved for internal evaluation by the individual Institutes. 406B.Production and Materials Management Group E-Human Resource Management Group F. from following Functional areas :Group A. 405C. 405A. 407C and 408C only. 406C. 306A. An individual institute has to select any five of the suggested titles to be offered to their students.The papers marked as “External” in the course structure will be evaluated by the University and carry 100 marks. 305B. a student shall select a special subject. 406A. and 307C. Student for the special course under 303B. and 307B. Student for the special course under 303C. 306B. 407B and 408B only.Financial Management Group C. 304B.International Business For each of the above fields of specialization the syllabus includes eight courses for semester III and semester IV separately. Out of the five titles selected.e. shall offer 404A. carrying 100 marks) and two should relate to internal papers( i. and 307A. 405B. shall offer 404C. 407A and 408A only.Marketing Management Group B.Computer Management Group D. shall offer 404B. 5 . three should relate to full papers (i. (VII) Specialization:In second year.e. 306C. consisting of 10 Unit Courses.
304F. (e) The marks awarded by a teacher in the internal evaluation for the papers marked as “External” in the courses structure shall be immediately communicated to the student. shall offer 404E. the ratio of marks for internal assessment in relation to external assessment shall be 30:70 (c) The external assessment shall be based upon the external written examination to be held at the end of each semester. and 307E. and 307D. 405D. 305E. Student for the special course under 303F. 406E. Student for the special course under 303E. The results of such test 6 . and 307F. The Institute should communicate internal marks to the students (f) Reassessment of Internal Marks –in case of those students who have secured less than passing percentage of marks in the internal evaluation for the paper marked as “ External” in the course structure. (IX) Assessment The final total assessment of the student shall be made in terms of an internal assessment and an external assessment. (a) The internal and external assessment will constitute separate heads of passing and they will be shown separately in the marks sheet. the concerned Institute should administer a separate internal test for these 30 marks in the subsequent semester. 306D.Student for the special course under 303D. shall offer 404F. 406D. 306F. 305F. 306E. 407E and 408E only. 407D and 408D only. (d) The project Report and viva shall constitute one head of passing. 305D. (b) For each paper meant for University evaluation. 304E. 406F. 407F and 408F only. shall offer 404D. 405F. 405E. 304D.
(X) Examinations The M. The student will be allowed to carry maximum backlog of eight (8) heads of passing from any one or more semesters. The transcript will further indicate the rank. (XI) Standard of passing Every student must secure 40% marks in both University Evaluation as well as Internal Evaluation. (XIV) Additional Specialization:- 7 .may be communicated to the University as the Revised Internal marks. In short. If the result of internal test as above results in lower marks should be prevailed. and details of marks of internal and external assessment. examination will be held in four semesters. Grade A+ A B+ B C F Percentage 70 & above 60-70 Less than 70 55-60 Less than 60 50-55 Less than 55 40-50 Less than 50 Below 40 (Grade F stands for failure) (Fraction to be rounded up to next higher integer) (XIII) Transcript for Students Every student shall be given a transcript. the courses offered by the student. the marks obtained by a student shall be converted into the grades as shown below. The student will not be allowed to appear for the examination unless his attendance is minimum 75%.B. the dates of the external examination. the rule is higher of the two figures of the marks shall be taken into consideration. showing the name of the Institution. the dates of the examination. the date of enrollment in the course. if the student secures the rank amongst the first 10 ranks in the entire examination.A. At the time of declaration of the result. (XII) Grading There shall be numerical marketing for each course.
part-time.) Semester I (101) ORGANIZATIONAL BEHAVIOUR & PRINCIPLES & PRACTICE OF MANAGEMENT SECTION I:.e. (4) 8 . examination again. (d) Diploma of a recognized University/ Board with at least 7 years professional experience related to the given subject. Fundamental Concepts of OB. in any other special group only.B. Examination of this University may be allowed to appear for the M. for papers comprising of 800 marks out of a total of 1400 marks. adjunct and visiting faculty members should be invited to conduct the professional courses. or ACS. supportive. Scope. Different models of OB . AICWA. Visiting faculty should normally satisfy one of the following criteria: (a) Master’s degree of a recognized University in a relevant subject or professional qualifications like ACA.A. (c) Bachelor’s degree of recognized University in any faculty with at least 5 years professional experience related to the given subject. University Of Pune Syllabus for Master in Business Administration (M.autocratic. by keeping terms for the third and fourth semester for that special group i.B.A student who has passed the M. custodial.A.Organizational Behaviour 1.B. collegial and SOBC. (b) Master’s degree of recognized University in any faculty with at least two years professional experience related to the given subject. at proportionate fees (57%) of the Tuitions Fees (XV) Teaching Faculty Besides full time faculty members. Importance.A. Introduction to Organizational Behaviour: Definition.
Concept. Importance. Organizational. Control Techniques. Cases studies on above topics (5) SECTION II: Principles and Practice of Management 1. Theories of Group Formation . attitude . Steps. 6.Formal and Informal Groups.Maslow’s Theory of need hierarchy . Management by objectives b) Organizing . d) Directing – Concept. Nature. Importance & Causes of change – social. Organizational Designs for Change and Innovation Designing Principles for New Forms of Organizations c) Staffing .Herzberg's theory. change as a natural process. Scientific. Traditional vis-à-vis Modern view of conflict – Types of conflict – Intrapersonal. Stress management: Definition. Importance. New Forms of Organization – Virtual. Steps. Morale . Nature. Decentralization. Product. Stress as a motivator. organizational. Organization Structures. Nature.Nature and dimensions of attitude – Developing the right attitude (4) 3. Matrix. Learning – unlearning. Importance. Importance of Team building. Limitations. Principles.Line and Staff Authority. Attributes of a leader. Nature. Theories of Motivation . Concept of knowledge worker. Managing stress.Transactional Analysis – Ego states – Johari window . Interpersonal.SelfOrganizing Systems. Importance.Primary & Secondary motives. 8. Classification of motives . Constructive and Destructive conflict. Conflict management. Geographical. Conflict Management: Definition. Basic concepts of management: Definition – Need and Scope – Different schools of management thought – Behavioural. Importance. Customer. developing (4) (4) (4) (3) (2) (4) (2) (3) (2) (1) (2) 9 . Fayol.Concept. Concept of learning organizations.Definition and relationship with productivity .Concept. Functional. Elton Mayo 3. Motives – Characteristics. Causes. Process of controlling. Importance. 4. Motivation: Definition. Centralization. technological. and Contingency 2.Morale Indicators. 7. Importance. Work life balance. Nature. Personality & Attitudes: Meaning of personality. Contribution of Management Thinkers: Taylor. Leadership: Concept. Functions of Management – a) Planning – Concept. Systems. 4. Nature. (4) 5.2. economic. Change management: Concept of change. Group Dynamics and Team building: Concept of Group & Team.Development of personality – Attributes of personality. e) Controlling . Organizations as Networks .Types of Network Organizations/Clusters .
Organizational Behaviour .Saxena 13. Organizational Behaviour . 5. (10) 10 . Leadership. Management Concepts & Practices .Shejwalkar and Ghanekar 14.Uma Sekaran 4. Principles and Practices of Management . Secondary Books of Accounting. Decision Making. (10) 2. Organizational Behaviour .Jit S. Basic Accounting terminologies. Case Study: Planning. Human Behaviour at Work . Human Behaviour at work . Books Recommended:1.leaders across the organization. Nature.R. Meaning of Journal. 6. Final Accounts of Sole Traders.Keith Davis 7. Elements of Costs.McShane 10. Meaning and Definition of Management Accounting. Classification of Accounts.Sharma 11. 9th Ed. Branches of Accounting. Meaning and Definition of Accounting. Organizational Behaviour .Chandran 8.Hannagan (4) (4) (4) 102-MANAGEMENT ACCOUNTING 1. Parties or Users interested in Accounting.Aswathappa 6.Fred Luthans 5.K. Accounting Concepts and Conventions. (5) 3.Dwivedi 9.Stephen Robbins 2. Leadership Grid. Preparation of Trial Balance. Types of decisions. Organizational Behaviour . Distinction between Management Accounting and Financial Accounting. Importance. Principles & Practices of Management . . Writing of Journal Entries.Davis and Newstorm 3. Organizational Behaviour . Human Relations & Organizational Behaviour . Problems in decision making. Organizational Behaviour. and Process.S. Decision making: Concept. Essentials of Management – Koontz – TMGH 12. (14) 4.
Positive and normative approach b. items to be excluded while preparing cost sheet. receiving. Bharati and Dr.Inamdar 5. Management Accounting .Dr.B. (21) Books Recommended:1. Managerial Economics and decision-making. Cost and Management Accounting . D. Principles of Management Accounting . e.T.Horngreen and Sundlem 2. Theory & Problems in Management & Cost Accounting . A. Nature and Scope of Managerial Economics.Dr.Materials purchasing.B.M. Apportionment and Absorption – Accounting treatment of Under and Over Absorption. Definitions of basic concepts: a. Dr.Identifying the overheads with cost centre. Management Accounting .Grewal 7. (b) Labour Costs and Labour Turnover. Flexible Budgets. Rao 103-MANAGERIAL ECONOMICS 1.Manmohan & Goyal 3. Bhattacharya 8. Operating and Financial Budgets. 5. Management Accounting 3rd Ed. BEP (b) Budgetary control. (d) Preparation of Cost Sheet. Measurement of (8) 11 . Demand Function. E.S. Marginal analysis d. Elasticity of demand. A.(a) Materials Costs: . Cost Accounting – Jawaharlal 11. Market Demand. Principles and Practice of Cost Accounting – Ashish K. Khedkar. Economic Model. Law of Demand. f. 2. Optimization c. Types of elasticity. P. Double Entry Book Keeping . Static and Dynamics. B. Meaning and Determinants of demand. (c) Standard Costing – Materials Cost and Labour cost variances only. . Opportunity Cost. (c) Overheads.Khan & Jain 10. Definition. Kharpas. Mahesh Kulkarni 6. Management Accounting .S.Khan & Jain 9.Dr. Managerial Decision Making Techniques like (a) Marginal costing – Cost volume profit analysis. Allocation. Introduction to Management Accounting . storing and issuing including pricing of issues. Managerial Economics and Microeconomic and Macroeconomics. 4.
Forecasting of a new product. Transfer pricing. Mehta. (8) (6) (6) (8) (8) (4) (8) (4) Books Recommended:1. Monopolistic competition. McGraw Hill. Managerial Economics –H L Ahuja. Law of supply. oligopoly. Price Controls. Pricing Strategies and Methods – Cost plus pricing. Prentice Hall. Marginal cost pricing. Price discrimination. Salvatore. Methods of Demand estimation. Cartels. Forecasting of an established product. Monopoly. Price Leadership. Accounting Costs and Economic costs. Need for Government Intervention in Markets. Support Price. Economies of scale. Significance and uses of the concept of elasticity. 12 . Profit Forecasting. Gupta. Production Function. Prentice Hall. New Delhi. Private costs and Social Costs. New Delhi 5. S Chand & Co. New Delhi. Managerial Economics – D. Internal Rate of Returns. New Delhi. Profit Policy: Break Even analysis. New Delhi. Managerial Economics – Analysis. 2. Significance and uses of the elasticity. 7. Measurement of Monopoly Power. Sultan Chand Sons. Preventions and Control of Monopolies. Managerial Economics – Pearson and Lewis.S. 9. Cost reduction and cost control. T M H. Sultan Chand and Sons. Methods of cost estimation and cost forecasting. Penetration Pricing.elasticity. Methods of investment Appraisal: Discounted Cash flow. 8. USA. Paul and Gupta. 6. 4. New Delhi. New Delhi. T M H. Costs of production. Managerial Economics – Mote. 3. Elasticity of supply. Cost estimation. 4. Demand forecasting. Pricing under various markets including: Perfect Competition. Price Skimming. 6. Net Present Value. Concept of time value of money. 8.L. 5. 3. P. Managerial Economics – Varshney and Maheshwari. System of Dual Price. Measurement of elasticity. Law of Variable Proportions. 7. Capital Budgeting – steps involved in project evaluation. Cyclical pricing. Problems and Cases. Short run and Long Run costs. Managerial Economics – G. Managerial Economics –Joel Dean.
Arranging data to convey meaning . Quartile. Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Probability – Concept. Probability Distributions . 13 . Bayes’ theorem. Graphs and Frequency Distribution (6) 2. Association of Attributes: Yule’s coefficient & Coefficient of colligation. Measures of Central Tendency – Arithmetic Mean.(104) STATISTICAL & QUANTITATIVE METHODS 1. (6) 5. (6) 3. Simple and Multiple Regression (Linear) – Equation and prediction (6) 4.Tables. Mode. Median. Measures of Dispersion – Range. Mean Deviation. Standard Deviation.Binomial. Coefficient of Variation.
Meaning.Provisions relating to various types of Guarantee 14 .P.M.N. 1 and 2 . Markov Chains & simulation techniques.Types of Guarantee . Statistical Methods .Meaning.Pure Strategy and Mixed Strategy (6) 10. FIFO) and Multi Server (M/M/C .C. Infinite. Decision Theory . Infinite. The Contract Act.Dhaygude 6.1 Nature and classification of contracts .Decision making under risk (EMV criteria) and Decision making under uncertainty (6) Books Recommended:1. Graphical solution.Consideration .Gupta 3.2x2 zero sum game with dominance . 1872 2.Poisson and Normal (6) 6.1 Contracts of Indemnity . Nature and Features .2 Contracts of Guarantee .L. Quantitative Techniques Vol. Statistics for Management .Levin and Rubin 4.D. Quantitative Techniques . Games Theory .Single Server ( M/M/I .3 Provisions relating to free consent. Monte Carlo Simulation (6) 9.Essential elements of a valid contract 1.4 Provisions relating to performance and discharge of contract 1. Statistical and Quantitative Methods – By Ranjit Chitale 2. nature .Vohra (105) LEGAL ASPECTS OF BUSINESS I.5 Breach of contract .Right of Indemnity Holder and Indemnifier 2. 1871 1.2 Offer and Acceptance . FIFO) (6) 8.Jhamb 5. Linear Programming – Formulation. Statistics and Quantitative Techniques . Transportation & Assignment Problems – all methods (6) 7. Contract Act.S.Capacities of Parties 1.Meaning and remedies (8) II. void agreements 1. Queuing Theory .G.
Features and Types of companies 5.2 Incorporation of a company .2 Negotiation and Types of Endorsements 4. The Information Technology Act. Parties .Rights and Liabilities . Complainant.1 Digital Signature .3 Dishonour of Negotiable Instrument .3 Share Capital VI.Agent's authority .4 Agency .3 Provisions relating to transfer of property or ownership 3. trademarks and designs. 1881 4.Essentials of a Contract of Sale Formalities of a Contract of ale 3.2.Revocation and Renunciation .Classification of Agents . 1930 3.Relationship between Principal and Agent .2 Electronic Governance 7. (10) V. Books Recommended:- (6) (10) (6) (10) (3) 15 . Service .Definition.4 Provisions relating to performance of Contract of Sale . Complaint . Goods.1 Contract for Sale of Goods .3 Surety and Co-surety .Unfair Trade Practices .3 Electronic Records 7. Articles of Association and Prospectus 5. 2000 7. The Consumer Protection Act.3 Consumer Disputes Redressal Agencies VII.Digital Signature Certificate 7.Rights of Unpaid Seller – Rules as to delivery of goods. Characteristics.Memorandum of Association.Meaning.Meaning . The Companies Act. Duties and Liabilities of Agent and Principal .Meaning of Consumer Dispute. copyrights. Meaning.2 Provisions relating to conditions and Warranties 3.Rights.4 Certifying Authorities 7.Creation of Agency .4 Liability of parties on Negotiable Instrument.Restrictive Trade Practices 6. 1956 5.Noting and Protest 4.Holder and holder in Due Course 4.1 Company .1 Definitions of Consumer. The Negotiable Instruments Act.2 Rights of Consumers 6.Termination of Agency (7) III. IV. Sales of Goods Act.1 Negotiable Instruments . Types. 1986 6.Agent and Principal .5 Penalty & Adjudication VIII Patents Act 8.1 Conceptual understanding of patents.Discharge of surety from his liability 2.
Concept of Marketing Myopia.Gulshan Kapoor 4. Business and Commercial Laws . Desire.D. e) Holistic Marketing Orientation & Customer Value 2. Core concepts of marketing – a) Need. Company Law .Wechlekar 7.N. Introduction to Marketing: Definition & Functions of Marketing. Exchange.D.N.Sen and Mitra 5. An Introduction to Mercantile Laws . Selling versus marketing. Bare Text of the relevant Act (106) BASICS OF MARKETING 1. b) Goods – Services Continuum.1. Business Laws . Benefits.M. Business Laws . Business Laws .Avtar Singh 9.Sales – Marketing – Societal – Relational.M. Consumer Behaviour: Concept. (12) (6) 16 . Characteristics of consumer and organizational markets.S. Want.Kapoor 6. Product. 5 step Buyer decision process. Market c) Customer Satisfaction. Business Laws .D.Mulla 8. Value.Patil 3. Customer Delight. Demand.S.Balchandani 2. d) Approaches to Marketing – Product – Production . Business Laws .Geet and M.
6. Marketing Audit. Market Evaluation and Controls: Generic Process. Bases for market segmentation of consumer goods. Concept of Market Potential & Market Share 4. industrial goods and services. 9. Socio-cultural and Technical Environment – PEST analysis. Significance in the competitive environment.Functional organization.S.Ramaswamy and S. Economic. Product Focused organization. 6.Namakumari 5.Stanton 3. Marketing Management – Rajan Saxena 4.R. Need and Significance of marketing control. Fundamentals of Marketing . Customer Based Organization.Philip Kotler and Gary Armstrong 2. Niche & Local Marketing. Effective segmentation criteria. Geographic Organization.V. Marketing organization: Concept. Components of each P. Analysis for Marketing Planning – Donald Lehmann & Rusell Winer. 7. Extended 7Ps for services. 6th ed. Marketing Management . Organization structure for a wide customer orientation. Types . Segment.Indian context . Marketing Environment: Analyzing needs and trends Macro Environment Political . 8. Marketing Planning: Contents of Marketing Plan .3. Principles of Marketing 12th Edition . Concept of Target Market and Concept of positioning – Value Proposition & USP. Case Studies in Marketing . Micro Environment – Industry & Competition. Social responsibility of marketing organizations. Marketing Mix: Definition of each of the Four P's.Developing Marketing Plan for variety of goods and services. Matrix organization. (6) (10) (8) (8) (4) (4) (2) Books Recommended:1. 5. Need & Benefits.Srinivas 17 . Market segmentation: Definition. Evaluating & Selecting Target Markets.
Unix/Linux.2 Microsoft Excel – Formulas. Introduction to Computers: Hardware . Basis statistical formulae. Basic queries. 2. Graphs.3 Microsoft Power Point – Creating effective presentations 2.Introduction to DBMS concepts. Software Packages 2.4 Microsoft Access . Introduction to World Wide Web Internet operations. Ledger posting.Systems Software. Fundamentals of operating system.Introduction to Embedded Software.Software . Application Software and Packages .Windows. Creating a database.5 Tally – Journal Entry. Preparation of Balance Sheet (2) (4) (4) (6) (6) 18 .(107) INFORMATION TECHNOLOGY 1. Emerging communication technologies ***** (4) 2. 2.1 Microsoft Word – Mail merge 2.
The Cross Cultural Dimensions of Business Communication. 4. Technical (2) (6) 19 . 3. Foundation of computing. (2003). 3. Rainer and Potter (2003). BPB Publications. P. Facial Expressions. probing questions. (2004). Computer Fundamentals. Sinha. Communication Process. John Wiley and sons. Turban. Managerial speeches: Principles of Effective Speech & Presentations. Business and social etiquettes. V. B.3. Techniques of effective communication. Introduction to Information Technology. Introduction to managerial communication: Meaning. techniques of electing response. Barriers of effective communication. Ram. Nonverbal communication: Body Language. Importance & objectives . 2. Priti Sinha (2002). Listening & Speaking. Note: Chapters 2 and 3 must be conducted as practical with hands on exposure. Observation.Principles of Communication. Introduction to information technology. PHI. HTML – Home page designing for each student using Microsoft FrontPage. Dress codes. Rajaraman.. Postures. Books Recommended:1. New Age Publications (4) (108) MANAGERIAL COMMUNICATION 1. Gestures. forms of communication.K. 2.
4. R. Adair. (1993). Importance. 5. New Delhi. Branding decisions . Thill. Types and new trends in packaging. Bad news and persuading letters.speech of thanks occasional speech . minutes. V.Types of new products . Orders. 3. PRODUCT: Product – Meaning. coherence and cohesion.theme speech. Group communication: Importance. Setting the price 20 . F.discipline interviews . Choice of vocabulary. R.V. 6. Claims & adjustments. paragraph writing. Basic Business Communication Skills for Empowering the Internet Generation. organization reports by individual. Complaints. & Panton. Meetings . M. Interview Techniques: Mastering the art of conducting and giving interviews. & Bovee. Levels of Product.Purpose. Acknowledgments Executions. (1987). Product Life Cycle . Sales letters. Pan Mcmillan. Branding . Pricing objectives. Circulars.exit interviews. Collection letter. Circulars & notices.Managing the product in Product Life Cycle. Banking correspondence. (2005). Prentice Hall of India Pvt. Ludlow. PRICE: Meaning.Packaging & Labeling . Covering Letter. 7. Introduction to managerial writing: Business letters: Inquiries. Goods & Services. . Placement interviews . Videoconferencing. & Branchaw.P. (1998). Interview Letters. Purpose and Significance. 4. Dryden Press. (2003). Product Mix. Agency correspondence.Bio-data.appraisal interviews .Format. J. Tata McGraw Hill Publishing Company Ltd. Excellence in Business Communication. Quotations. 5. Use of audio visual aids. Business Communications: From Process to Product. MBA Semester II (201) MARKETING MANAGEMENT (6) (2) (2) (8) (4) 1. (8) 2. (10) 3. G.group discussions. The Essence of Effective Communications. Memos. P.E. Speech of introduction . Books Recommended:1. J. Ltd. McGraw Hill. Lesikar. Factors influencing pricing decision .Approaches to pricing – Price & Non-price competition. Chicago. Reports: Types of Business Reports . J. Job application letters . Bowman.Test Marketing a new product – Portfolio analysis.P.& Non-technical presentations. NEW PRODUCT DEVELOPMENT. 2. Letter of Reference. New York. L. Report by committee. Effective Communication. & Flatley.Definition.
Advertising.Gandhi (8) (10) (202)-FINANCIAL MANAGEMENT 1. Capital Structures – Computation of cost of capital. Marketing Management . Finance Functions and other functions.Kaushal 8. Marketing Management – Rajan Saxena 9.Introduction to the various channels of distribution – Designing marketing channels – Introduction to Wholesaling. Case study solutions . Time value of money.and managing the price changes. Sales Promotion. Marketing . Capital Budgeting – Nature and Significance. Fundamentals of Marketing .V. Promotional Mix . Financial Management – Meaning and Objectives.R. (8) 5. Retailing. 2. A’s of Financial Management.Namakumari 4.Stanton 3.Philip Kotler and Gary Armstrong 5. PROMOTION: Concept and role in marketing. Marketing Management . PLACE: Importance. Impact of technology & Internet on distribution. Concept of Finance. Structures of the Financial System.Discounting and Compounding – Methods of evaluating Capital Expenditure proposals (9) 21 . (6) 3. Corporate Finance.S. Extended P’s of Marketing – People.Indian context .Lilien & Kotler & Moorthy 6. Marketing Models . Franchising.Philip Kotler 2.Srinivas 7. Scope and Functions of Financial Management. Case Studies in Marketing . Leverages – Type and Significance (6) (6) 4.Ramaswamy and S.H. Process & Physical Evidence 7. Public Relations. functions of distribution channels . Caselets Discussions Books Recommended:1. (8) 4. Capitalization – Under and Over Capitalization. Personal Selling. Financial Planning and Forecasting. Principles of Marketing 12th Edition . Impact of technology & Internet on Promotion (8) 6. Direct Marketing. Trading on Equity.
Financial Management – S.V. 2.M. Management of Profits-Dividend Policy. Working Capital Management – Nature of Working Capital Management. Financial Management – S. estimation of working capital requirement – Management of Cash and Receivables. Kulkarni (203)-HUMAN RESOURCES MANAGEMENT 1.5. Financial Management. Financial Management – I.M.M. Introduction to Schedule. 6. 3.Manpower Estimation-Job analysis-Job Description-Job Specification. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Fund Flow analysis. Human resources Management-Introduction and Importance-Evolution – difference between Personnel Management and HRM. Training and Development. Career Planning.P. Financial Management – Prasanna Chandra 8.VI. Financial Management – Khan & Jain 3. Financial statements of Corporate organizations.Objectives and Needs-Training Process-Methods of Training –Tools and Aids-Evaluation of Training Programs. Need for working capital – operating cycle. (6) (8) (8) (2) 22 .Kuchal 6. Procedural and Legal formalities involved in the payment of dividend-Bonus Shares.role of a HR Manager. Cash Budget. Provisions of Companies Act 1956. Human Resources Planning-Objectives-Importance-HRP Process.C. (9) (9) (9) 8.Strategic HRM.Shrivastava 7.Inamdar 4. 7. Recruitment-Sources of Recruitment-Selection Process-Placement and Induction-Retention of Employees.Succession Planning.M. Financial Management – N. (6) Books Recommended:1.Pandey 2. 4.Wechlekar 5. Financial Management & Policy – R.
Concepts and Ethics-Different methods of Performance Appraisal.P.5.Rating Errors-Competency management. Human Resources Management – Mirza & Zaiyadin 7. Human Resources Management – L.R. (8) 23 .Project / Jobbing.Pardeshi 6. Human Resources Management – Dr. Scope.P. Human Resources Management-V. Performance Management System-Definition. Methods of Manufacturing . Types of Industries – Variety of Businesses – Integration of Manufacturing & Services – Scale of Operations. Human Resources Management. multi-location decisions. Contribution of Henry Ford.Gary Dessler 2.S.Prasad 8.Nature. Managing Human Resources . Importance and Functions .Evolution of the factory system . Managing Human Resources . Human Resources Management .Arun Monppa (8) (8) (6) (6) (8) (204) MANUFACTURING AND OPERATIONS MANAGEMENTS 1. 6. Industrial relations-Grievance Procedure-collective Bargaining-Settlement of Disputes. Productivity Management-Concepts-TQM-Kaizen-Quality Circles 8.Installation of facilities – Single location. Facilities Location & Layout – Strategic importance . Principles and Types of Facilities Layout. Crossby.manufacturing systems –quality – mass customization. Process Production -Characteristics of each method (8) 3.C.M. Dwiwedi 4. Books Recommended:1. Introduction to Operations Management .Michael 5.Factors affecting location & layout . Batch Production. 7. (6) 2. Flow/Continuous Production. Personnel Management – C. Retirement/Separation-Superannuation-Voluntary Retirement SchemesResignation-Discharge-Dismissal-Suspension-Layoff. Deming.Ashwathappa 9.B Mamoria 3. Taguchi. Compensation Management –Concepts and Components-Job EvaluationIncentives and Benefits.Evolution from manufacturing to operations management . 9.
(Numericals expected for Control Charts).Chary 4. Production & Operations Management . Scope and Uses . Lean Production Systems – TOYOTA system – JIT .4.Methods Study – Flow process chart. Trade off Customer Service & Cost. Production & Operations Management . Inspection . The Machine that Changed the World – James Womack (Reference) 8.Objectives.Classification of material . (10) 7.Network Crashing (Numericals expected for PERT/CPM) 5. FSN. Maintenance Management . Components. Statistical Quality Control – Construction & Interpretation of Control Charts – (X-R.Importance and types of maintenance . Operations Management . Importance. Inventory .Allowances .ABC Analysis VED. Scope and Objectives . c. Importance and Functions of Production Planning & Control. Introduction: Materials Management .Objectives.Work Sampling (Numericals expected for Standard Time) (10) 8.Need of Inventory .EOQ with discounts .Work Measurement . Introduction to PERT / CPM .Evolution.Theory of Constraints Books Recommended:1.Work Study .Standard Time .Mahadevan 3. Supply Chain Management – Objectives.Spare Parts Management – Concept of TPM. Manufacturing & Operations Management . Flow diagram & Process mapping .Cent percent Inspection. n.Synthetic Time Standards . (8) (6) 6. Components. HML. np) Introduction to Six Sigma. EOQ with discounts & ABC) (10) 24 . Gap analysis for service quality assessment.Types of Inventory . Operations Management .Costs associated with Inventory .Maintenance Planning . Concept of Logistics and Supply Chain Management and evolution to 4PL (6) 2.Interface with other functions. Production & Operations Management . (6) 3.Basic EOQ Model .Jhamb 7.Chase 5. Sample Inspection.Krajewski 2. Productivity .Elements Performance Rating . The Goal – Eliyahoo Goldaratt (Reference) (4) (205) MATERIALS & LOGISTICS MANAGEMENT 1.L. Significance. GOLF. Significance. p.C. SOS (Numericals expected on Basic EOQ.KANBAN . Logistics .Adam & Ebert 6. Operation Characteristics Curves.
Introduction to Materials Management – Arnold 7. Concept of ERP.Types of information (8) 3. Value Engineering and Value Analysis – concept and process.Definition.Models of Decision Making Classical. Materials & Logistics Management .Forecasting – Overview of quantitative and qualitative methods of forecasting . Stores procedure – documentation. Purchasing and Materials Management .Dobler and Burt 2.Jhamb 6.Purchasing Methods .Master Production Schedule . Books Recommended:1. 8. Purpose and Objectives Contemporary Approaches to MIS . Materials Management .Purchase Cycle – Negotiation & Bargaining – Vendor relations .MIS as an instrument for the organizational change (8) 2. benefits.C. IT Capabilities and their organizational impact -Telecommunication and Networks . Information.Responsibilities of Purchase Department .Gopalkrishnan 5. Importance. Management Information Systems .Information as a strategic resource . Information Technology .Dutta 3.Advantages over conventional planning (Order Point Method) – Input and output of MRP system .Principles of Materials Handling system .Materials Handling Equipments – Safety issues.Need.Material flow in MRP.4.Types and Topologies of Networks IT enabled services such as Call Centers. Management and Decision Making .Bill of Materials – BOM Explosion . Handbook of Materials Management . Logistics & Supply Chain Management – Martin Christopher (8) (5) (206) MANAGEMENT INFORMATION SYSTEMS 1. Codification – concept. Material Requirement Planning . estimating Net requirements) (12) 5. (6) 25 . Stores – Functions.Use of information for competitive advantage . Geographical Information Systems etc. MRP II.L. (5) 7. Inventory control & Cost Reduction techniques: Inventory turns ratios Standardization – need and importance. Purchasing and Supply Management . Administrative and Herbert Simon's Models .K S Menon 4. Purchasing Management .Attributes of information and its relevance to Decision Making . (Numericals expected on BOM Explosion.Global sourcing (8) 6. Organization of stores & Stores layout. Materials Handling .
Jawadekar. Books Recommended:1.Group Decision Support Systems .Managing Global Information Systems (6) (8) (8) (8) 8. Management Information Systems . Hypothesis Testing . Laudon and Laudon. Research Design: Concept and Importance in Research .Quality Assurance -Ethical and Social Dimensions . Definition.Prototyping .Qualities of a good Hypothesis –Null Hypothesis & Alternative Hypothesis.Jayant Oke (207)-RESEARCH METHODOLOGY 1. Management Information Systems. Concept of theory. Foundations of Research: Meaning.Artificial Intelligence 7.Intellectual Property Rights as related to IT Services / IT Products .CASE Tools – Object Oriented Systems (Only introduction to these tools & techniques) 6.Hypothesis . Rajaraman.Logic & Importance 3. Analysis and Design of Information Systems.Concept. Research Process 2. Tata McGraw Hill 4. Tata McGraw Hill 3. Objectives.Rapid Development Tools . deductive and inductive theory. 7th Edition.Executive Information Systems . Management Information Systems.Understanding the language of research . Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies. Pearson Education Asia 2. empiricism.4.Information Security and Control . Tata McGraw Hill 7. Problem Identification & Formulation – Management Question – Research Question – Investigation Question – Measurement Issues .Expert Systems and Knowledge Based Expert Systems . Characteristics of scientific method . (5) (4) 26 .Systems Development Life Cycle .Sadagopan. Data Base Management Systems . Pearson Education Asia 6. Prentice Hall 8. types and uses. Management Information Systems. Utility. Variable.Data Warehousing and Data Mining 5. Systems Analysis and Design . Management Information Systems . Motivation. Management Issues in MIS .Executive Support Systems . Decision Support Systems and Intelligent Systems.Alternative System Building Approaches . Prentice Hall 5. Davis and Olson. Construct. Decision Support Systems .Features of a good research design – Exploratory Research Design – concept. Turban and Aronson. (8) Emphasis should be given on management oriented problems and cases as compared to technical problems expected from computer science/ computer management students. Management Information Systems. Schulthesis.
Quantitative research – Concept of measurement. causality. Ratio. Semantic Differential Scales. 3. Sample. 6. Business Research Methods . concomitant variable.concept. Qualitative and quantitative research: Qualitative research .R.C. Telephonic Interview. Bivariate analysis – Cross tabulations and Chi-square test including testing hypothesis of association. 5.Validity and Reliability. Quota & Snowballing methods. (2) 10. types and uses. Interpretation of Data and Report Writing . Characteristics. Questionnaire Construction. 2. pie charts.Nominal. Business Research Methods – Alan Bryman & Emma Bell. Sample Size. Measurement: Concept of measurement– what is measured? Problems in measurement in management research . Determining size of the sample Practical considerations in sampling and sample size. Ordinal. Likert Scales. Personal Interviews. Sampling: Concepts of Statistical Population. Non Response.Kothari (2) 27 .Definition. Sources. Non Probability Sample – Judgment. 4. 8. Advantages and disadvantages over secondary data. Concept of Independent & Dependent variables. Experimental Design: Causal relationships. Systematic Sample. Convenience. Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking. Sampling Error. Merging the two approaches. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz.Layout of a Research Paper Books Recommended:1. percentages). Types of Data: Secondary Data .Donald Cooper & Pamela Schindler. bar charts.Definition. Data Analysis: Data Preparation – Univariate analysis (frequency tables. 9th edition. Levels of measurement . Sampling Frame. Email/Internet survey. Control group. Oxford University Press. Treatment. TMGH. Probability Sample – Simple Random Sample. Stratified Random Sample & Multi-stage sampling. 7. (5) (2) (2) (2) (3) (3) 9.Descriptive Research Designs . replication. Research Methodology . Primary Data . Mail Survey. Observation method. extraneous variable. generalization. Characteristics of a good sample. Constant Sum Scales. Interval.
Industrial Policy Regulations of 1991 leading to Liberalization.(208)-ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT SECTION –I 1. Retail Banking. Banking Sector – Concept & Importance of Core Banking. Basel II Concept and implications 4. Life and Non Life Insurance (20) 28 . Privatization and Globalization – Emergence of BRIC economies 3. Agricultural Sector – Implications of WTO – Concept & Importance of Commodity market 2. Insurance Sector – IRDA.
Land.Concept Implications of VAT. 6. Duke University Press 2. Customs Procedures. Principles. Avenue for raising finance.Corporate Social Responsibility. causes and consequences. Environmental Education . Environmental Management System ISO 14001 – By Dr. Introduction to derivatives market. Scope and functions of environmental education. Capital Market – Meaning. Business and Functional Levels of strategy . 3. objectives and goals – Stakeholders in business and their roles in strategic management . Strategic Intent & Strategy Formulation: Vision. Managing Natural Resources – Importance – Water. 2. 2. L. Excise. Strategic analysis: Analyzing Company’s Resources and Competitive Position - (4) (4) 29 . Books Recommended:1. Disaster management – Concept.5. mission and purpose – Business definition. Ethical and Social Considerations in Strategy Development.Strategic Management Process.Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate. Role of NGOs. SECTION –II 1. James Lester. Ramkrishnan. Concept of Carbon Credit. Taxation . disaster mitigation. Global Warming – Problem.Nivedita Sarnaik (10) MBA Semester III (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution .Objectives. Ashok Joshi. 4. 3. Implications. Environmental Policy – By. Role of Government and Non-Government Agencies & Businesses.
Differentiation.Symptoms of malfunctioning of strategy –– Balanced Scorecard. Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class.. Strategy implementation . Strategy Safari. 2. 10. 9. (4) (4) (3) (3) (8) (4) (6) (3) (3) (2) (2) (10) 30 . IT. Leverage and fit 6. 2005. Strategic Alliances & Collaborative Partnerships). Growth (Diversification Strategies.Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework . Operations. Grand Strategies: Stability. 2004. J E Gamble. Personnel. 5. 3. Mintzberg.Synergy and Dysergy . Outsourcing Strategies. 14.Organizational Capability Profile – Strategic Advantage Profile – Core Competence . Mature & Declining Industries. 7. Ahlstrand and Joseph. Corporate Portfolio Analysis: Business Portfolio Analysis . Tata McGraw Hill. 8. Retrenchment. Vertical Integration Strategies.Emerging. A A Thompson Jr. Mergers. Tata McGraw Hill. Ranjan Das.Concept of Stretch.Concepts of Learning Organization 12. Tailoring strategy to fit specific industry – Life Cycle Analysis . Growing.. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. Books Recommended:1. 4. 13. 4th ed. Bruce. Crafting & Executing Strategy – The Quest for Competitive Advantage. Generic Competitive Strategies: Low cost. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis . Crafting the Strategy: Concepts and Cases in Strategic Management. Lampel (1998). Acquisition & Takeover Strategies.Distinctive competitiveness. Strategy Evaluation – Operations Control and Strategic Control .Porter’s Five Forces Model of competition. Marketing. Henry. Focus. Functional issues – Functional plans and policies – Financial. 11.BCG Matrix – GE 9 Cell Model . A J Strickland III.
Understanding strategies – Concept of strategy – Business Unit level and corporate strategy .Functions of the Controller. Managing in a Time of Great Change. Peter F. (1999).Free Press. 4. HBS Press. Porter. Strategy – Seeking and Securing Competitive Advantage. K. Ed. C. Management Control and Operational Control . Competing for the Future. 1998.Hierarchy of Goals – Goal congruence – factors that affect goal congruence – formal and informal systems – Types of organization structure in the perspective of Global scenario. Hamel and Prahalad.E. 6. Characteristics of Management Control System – Evolution of control systems in an organization –– Strategic Planning. Harvard Business Review Publications. Drucker. Gary. 1991. New York. Profit 31 . (3) 4. C. Goals . (302) MANAGEMENT CONTROL SYSTEMS 1.A.Cybernetic Paradigm of Grissinger (3) 2. .Gaining competitive advantage (3) 3. Truman Talley Books / Plume Penguin Group. 5. Responsibility Centers – Types of Responsibility Centers – Expense Centers. M. Montgomery.
Limitations. Research process – Management dilemma (problem) – decision problem – research problem – hypothesis statement – characteristics of a good hypothesis – drafting the research proposal. Cost Accounting – B. Internal Audit. Syndicated services. Significance. Transfer Pricing – Objectives and need of Transfer pricing –Methods of Transfer pricing . (6) 10. Introduction to Audit Function as a control tool covering Financial Audit. Practical Auditing – B.Centers and Investment Centers – measures used to evaluate their performances – such as ROI. Performance Evaluation through Balanced Scorecard – Four perspectives.Tandon 3.N. Financial Management – Prasanna Chandra 6. Budgetary Control as a control tool – Revision of budgets – ZBB – Budgetary control approach with respect to Engineered and Discretionary costs – Committed costs 6. Dual price. ROA. – Anthony and Govindrajan 2. Management Control Systems. MVA. Marketing Research – Definition.Management Audit – Principles and Objectives (6) Books Recommended:1. Scope. Various sources of market Information – Methods of collecting Market Information .Secondary data – sources – problems of fit and accuracy. (13) (6) (6) (8) (6) 9. Cost Audit . BPO. (4) 3. Two steps. Marketing research techniques: (2) 32 . Management Accounting – Khan & Jain 5. Profit sharingAdministration and Related numerical problems 8. 4. Insurance. Obstacles in acceptance.Cost Based. Ethics in marketing research. Capital Budgeting as a tool for management performance measurement 7. EVA – DuPont analysis 5.Bhar 4.K. Market price based. Marketing Intelligence system (2) 2. 10th Ed. Guidance note on Transfer Pricing – ICAI Publication (303A).MARKETING RESEARCH 1. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector – Banking.
Marketing Research – Nargundkar. Hypothesis testing – Types of tests and test selection.Cluster analysis.Attitude measurement – scaling techniques. Web based primary data collection – issues of reach. (14) Marketing effectiveness and analytics research: Customer Satisfaction Measurement. One sample test. accuracy . Two-related sample tests. (4) 10. Del I. Marketing Research.Longitudinal and cross-sectional analysis (2) 7. Projective techniques. Multidimensional scaling . Marketing Research – Measurement & Methods – Donald S. Gerald Albaurn 3.practical considerations in determining sample size. 11. Test marketing.large and small samples . time and efficiency. Day (4) (6) (4) (2) 33 . Simple and cross tabulation. grounded theory. participant observation (4) 8. Marketing Research –Aakar. Observation method of primary data collection. Books Recommended:1. analysis. Segmentation Research . Donald Tull. Depth interviews. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis.Tull. Kumar. Brand name testing. Conjoint analysis. 4. (Numericals expected) 13. b) Based on observations: ethnography. viral marketing research. tests for large and small samples.Market development research: Cool hunting – socio cultural trends. TwoIndependent Sample tests. Sales forecasting – objective and subjective methods (8) 5. Market and Sales Analysis (2) 6. simple and multiple regression. Advertising Research – Copy Testing. 12. Marketing Research – Beri 5. Pricing Research. Factor analysis. 2. Causal research – Basic experimental designs – internal and external validity of experiments. Sampling – sampling methods – sampling and non sampling errors – sample size calculation (Numericals expected) – population and sample size . Readership surveys and viewer ship surveys. Exploratory designs – Descriptive designs . Demand Estimation research. Marketing Mix Research: Concept testing. Report writing – forms of report – fundamentals of a good report. Discriminant analysis. Shop and retail audits. Commercial eye tracking – package designs. Brand Equity Research. Ad tracking.positioning research.Hawkins 6. Chi-square test. Concept & Cases – Cooper Schindler. (2) 9.Administration and analysis considerations in design . Research for Marketing Decisions – Paul Green. mystery shopping. Qualitative research techniques – a) Based on questioning: Focus groups. Primary data – Questionnaire design .
advertising campaigns b) Sales Promotion – Different types of Sales Promotion. types. Concept and Process of Integrated Marketing Communications (IMC): Elements of IMC & Developing respective communication campaign a) Advertising – Classification of advertising. relationship between advertising and publicity d) Personal Selling e) Direct marketing and direct response methods f) Event Management g) E-Commerce h) Corporate Communication (42) 34 .INTEGRATED MARKETING COMMUNICATIONS 1.(304A). relationship between Sales promotion and advertising c) Publicity – Types of Publicity. advertising appropriation.
Agency – Departments of Ad. Ad. Decisions in Channel Management 2) Wholesaling: Concept.C.Contemporary Advertising Irwin/McGraw –Hill 6. Selective & Exclusive distribution strategies.Media Jargons . Ethics and social responsibility in IMC campaigns. Advertising and Promotions . Agency. Functions –Wholesaler Marketing Decisions – Trends in Wholesaling 3) Retailing: Concept. IMC Message Design: AIDA model Considerations for creative idea Visualization (4) 3. Suppliers in IMC: Hoarding Contractors/Printers etc. Functions .TMH 7. Evaluating Marketing Communication Programs Books Recommended:1. Importance..S.Myers & David A Aaker-PHI 4.Kenneth Clown& Donald Bach 2. account Planning 5. International Edition . Media Management .PH 5.I) Public Relations – Types of PR j) Media relations k) Community relations l) Industrial relations and m) Government relations n) Employee relations (House Journals / Newsletter) o) Crisis Management p) Trade Fairs and Exhibitions 2. Integrated Marketing Communications .Chunawalla & K. Advertising Management . Tata McGraw Hill 3. Foundations of Advertising Theory & Practice.DISTRIBUTION AND RETAIL MANAGEMENT 1) Marketing Channels: Definition & Importance.Rajeev Batra.Sethia. Importance.Media Buying Strategies and execution 4.Belch & Belch.A.Himalaya Publishing (305A). Functions of Marketing Channels – Intensive. Global Scenario 4) Retail formats: Store & Non Store Retailing –-FranchisingUnconventional channels 5) Retail Location: Factors affecting location decision – Site Selection – (4) (7) (1) (2) (8) (4) (4) (6) 35 . Client Servicing-client Agency relationship.Media Process .Duncon.Indian Vs. 6. Integrated Marketing Communications . John G. Otto Kleepner’s advertising Procedure .
12) Channel Management: Channel selection . Importance. 7) Store Administration: Floor space management–Managing store inventories and display 8) Merchandising: Concept. Industrial goods & Services – Horizontal. Multichannel Marketing Systems 11) Introduction to Supply Chain Management: Concept – significance – components.Channel Performance Evaluation 13) Technology in distribution: Bar-coding – RFID – Electronic payment systems Books Recommended:1) Channel Management –Stern – El.Managing in-store promotions and events 10) Integrated Marketing Channels: Channels for Consumer goods. Subhash Bhave 5) Channel Management & Retail Management – Meenal Dhotre (4) (4) (4) (6) (4) (4) (4) (4) (4) 36 . Functions – Steps in merchandising planning – Category management: Definition and process – Introduction to Private label brands 9) Retail Communication Mix: Planning retail communication .Location based retail Strategies 6) Store Design: Interiors and Exteriors .Ansary 2) Retailing Management – Swapna Pradhan 3) Retail Management – Gibson Vedamani 4) Physical Distribution & Logistics Management – Dr.Channel Conflicts & its Resolution.Store layout – Types of layouts – Factors affecting store layout – Store image mix – Store Façade – The Internet Store. Vertical.
(306A) CONSUMER & ORGANIZATIONAL BUYING BEHAVIOUR 1. diversity of consumer behavior. Consumer relevant reference groups opinion leaders .family life cycle .influence of culture on consumer behaviour. Influences on the Consumer: Consumer needs.consumer innovativeness and personality traits. Consumer decision making: Models of consumer decision making . Diffusion of innovations: the diffusion process .social class and consumer behaviour .positive and negative motivation . Characteristics of Indian Consumers.cross cultural context. (2) 2.family decisions making and consumption related roles . (8) 3. motives .the adoption process .rational versus emotional motives. Consumer Behavior: Concept.Engle- 37 .
Role of Sales Management in Marketing. Cognitive dissonance. Analyzing Buyers’ strengths & Negotiation Capabilities (4) 7. Best. Consumer Behavior – Leon Schiffman. Legal Influence. 5. Introduction to Sales Management: Concept. Brierty.Expectancy Disconfirmation. Specific Characteristics of a successful salesman. Reeder 10. Desires Congruency Model. Post purchase behavior: Consumer satisfaction concept & Models . Quantitative and Qualitative methods. Planning for major customers and sales Budget. Mittal – Thomson. Bettman’s Model. Coney 3. Interpersonal Influencing in Organizational Buying Books Recommended:1. Consumer Behavior – Hawkins. their structure. Buying Tasks. Sales Managers Functions and responsibilities. Government Influence. Delebeta 8. Leslie Lazar Kanuk 2.Kollatt-Blackwell model.Gardial 7.Rao 6. Equity Theory. (5) (2) 6. Sales Forecasting: Concept of Forecasting. 3. Technology Influence. Market Response: The Buy Grid Model. Alexander. Labour Influence. 4. Attribution Theory. 5.Woodruff and S.R. (4) (4) (4) (4) 38 . Organizational Buying: Concept & comparison with Consumer buying. Sales Organization: Need for Sales Organizations. The Evolving Face of Personal Selling 2. Consumerism: Evolution of consumer society. Howard-Sheth Model. Supplier’s Influence. Sales Forecasting methods. Industrial Marketing – Hill. Consumer Market demographics in India – Edited by S. (5) 4. Concept of involvement & extensive problem solving . HCB Model. Industrial Marketing – Analysis.limited problem solving – routinized responsive behavior.L. Economic Influence. Definition of consumerism. buyers & seller’s rights. Organizational Influences on Buying Behavior: Buying Roles. The Organizational Buying Decision Process. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar – Pearson. Cross 9. Customer Influence.Louden. consumer complaint behaviour. Planning and Control – Reeder. Nature. Consumer delight. effects of consumerism.F. Political Influence. Salesmanship. Consumer behaviour . Industrial Marketing – P K Ghosh (307A) SALES MANAGEMENT & PERSONAL SELLING 1. Understanding Your Customer . Customer Behavior – A Managerial Perspective – Sheth.
1 Net income approach. Sales Management – Thomas 9. 1. (Monetary compensation. Professional Sales Management – Anderson. International Marketing – Robert Reed……. Industrial Marketing – Hichard M. Ethical and Legal Issues in Sales Management. Sales Management Handbook – Forsyth Patrick 4. 10. 2. product knowledge Industry and Market Trend Knowledge. (8) (10) (6) (6) 39 .Michaelson 3. Pestonjee 8. Fixed Assets. Selection and Training of Sales force: Procedures and criteria extensively used as selection tools for recruiting and testing sales ability. incentive programs as motivators.2 Net operating income approach. Non-Monetary compensation – fine tuning of compensation package. Amalgamation. Edward W. tools for personal selling. Improving Sales Productivity. 2.. Supervising.Types of calls.4. Sales Contests. Basics. Managing the Sales Force: a) Recruiting.3 Disclosure of Accounting Policies-Inventory. Sales leads. Depreciation. d) Evaluating Sales Force Performance and Controlling Sales activities: Sales Records and Reporting Systems. Value added selling c) Motivating the Sales Team: Motivation Programs . Strategies for selling-Gerald A. EPS. Value added selling-Tom Reilly 5.Selling to individuals & Institutions.1 Role of Accounting Standard board. 1.3 Modiglliani and Miller theory (MM approach). Books Recommended:1. Planning sales calls . Sales Aids – Use of technology in sales effective selling techniques. 2. Accounting Standards: 1. Cundiff 2. Sales Management . Hill (303B)-ADVANCED FINANCIAL MANAGEMENT 1. Sales Force Job Analysis and Description b) Areas of sales Training: Company Specific Knowledge. – Building long term partnership by selling – Sales presentations.2 Introduction to International Accounting Standards. Hair and Bush 7. Sales Compensating. Capital Structure Theories: 2.Richard Rstill. Investment. Motivation and Job Satisfaction – M.Sales Meetings. Tele Marketing. Building a Winning Sales Team – Gini Graham & Scott 6. 5. D. Personal Selling Process and Approaches: Personal Selling and Relationship Management . customers and technology – Relationship Selling Process and Customer education.
1 Type of dividend 3. sensitivity analysis.1 Overtrading 4.3 Theories of dividend -Gordon growth model -Walters valuation model -MM-Irrelevance theory 4. simulation decision tree. certainty equivalent approach. C.1 Concept of EVA 6. Capital Budgeting: 5.1 IRR and NPV method comparative study 5. Financial Management. management 4. Financial Management. Working Capital Management: 4. standard deviation.4 Superiority of EVA (9) (9) (12) (6) 7. (12) 40 .4 Techniques of decision making under risk and uncertaintyProfitability and expected values.3 Adjustments for calculation of EVA 6.2 Symptoms of poor W.B.3 W. finance 4.C.R. Kishore.Ravi M. Dividend Distribution Theories: 3. risk adjusted discounted rate.C.P.3. Pandey 2.2 Capital rationing 5.Van Horne 4.4 Tandon committee /Chore Committee Recommendations 4. value of information. Financial Analysis: Using tools such as Cash Flow and Fund Flow Books Recommended:1.2 Calculating EVA 6. capital asset pricing model.Prassana Chandra 3.2 Important consideration in dividend policy. finance 5. Financial Management.5 Latest trend in W. 3. Economic Value Added (EVA) 6. M. management Strategies 4.3 Capital budgeting during inflation 5. Financial Management. Financial Management. Optimistic pessimistic estimates.I guidelines on W. 6.6 R.C.I. Rustagi 5.
(6) 2. FBT. Residential status. deduction under section-80C. different forms of allowances. Accessibility Criteria Definitions. assesses. Basis of charge of salary income. different forms of salary. previous year. special tax treatment of salary income of non resident technicians.(304B). permissible deductions from salary income. Incidence of tax. Computation of Income Under Various Heads a. Assessment year.DIRECT TAXATION 1. (6) 41 . perquisites. tax treatment of provident fund & approved superannuation fund. income exempt from tax. Basic concept. Income under head salary: Meaning of salary. person.
tax on income received from venture capital companies and venture capital funds Books Recommended:1. specific deductions. assessment procedure regular and best judgment assess revision. computing income from self occupied property. residential status of company. compulsory audit. Jakhotiya 4. (7) 3. hire purchase or buy decision raising of capital: equity. Bare Acts and rules of the relevant taxes 42 . Income –tax Payment and Assessment (5) Tax deduction at source. self-assessment tax. acquisition or amalgamation of company. provision relating to interest and refund of tax. Exemption from capital gains. rectification and appeal. Tax provision in case of mergers. compulsory maintenance of accounts. 4. computation of taxable income from other sources. expenses expressly allowed as deduction. chargeable incomes. P. Direct Taxes. Capital gains: Meaning of capital asset. leasing. Income from house property: Basis of charge. general deductions. property income not charge to tax. (5) e. Direct Taxes – Ravi Kishore 3. (5) f. chargeability. transport. transfer. Direct Taxes – J. (5) c. expenses specifically disallowed.Ahuja 5. Direct Taxes – Law and Practice – Vinod Singhnia 2. (8) 5. (6) d. (retail. carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax thereof. debt or preference share. Cases of Indian as well as foreign companies.b. amount not deductible. computation of capital gain: short term and long term. basis of computing income from let out house property. valuation of capital asset. computation of tax on capital gains. transfer pricing and its impact. provision of minimum alternate tax and declaration and payment of dividend. considered to be transfer. assessment in special cases. Income from other sources: basis of charge. Companies (7) Computation of taxable income. Computation of net taxable income: computation of total income. Tax Planning Tax planning in capital budgeting decision. exploration of mineral oil) Computation of taxable income as profit and gain from business or profession. taxable income and tax liability. advance tax. Profits and gains of business or profession: chargeable incomes.
Introduction to Derivatives and Commodities-Scrip less Trading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building – Buy back of shares-Mergers & Acquisition –Regulations. 43 . Capital Market(15) Instruments-Traditional and Emerging (ECB. GDR) Capital Marketing in IndiaOperations in Primary Markets-Instruments involved-Role of SEBI. ADR.Role of Financial Intermediaries.(305B).Various Financial Intermediaries (9) 2. Overview of Indian Financial SystemDevelopment Since 1991. 3. Secondary Markets(12) Stocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporation of India (SHCIL)-Share Trading.ADVANCE FINANCIAL SERVICES 1.
Study of various interest ratesShort Term-Emergence of Repose rate as the benchmarks rate in the short term-Floating and fixed rates of interest-LIBOR. 6. Khan 2. Union (Government) Budget and its Implications (9) (9) 44 . Bill of exchange. CDs. Money Market – (6) Nature and role of Money market in India – Instruments in Money Market viz. A.Kohak 4.V. Avdhani 3. (6) (6) 306B-BANKING & FINANCIAL INSTITUTIONS 1.Monetary Policy.4. ICDs.Securitization of debts-Housing finance – Merchant Banking services and functions.Y. Mutual Funds. MIBOR and MIBID (9) 3. Books Recommended:1. Relevant Text of SEBI Guidelines. RBI-Role played by them-Salient features of status governed by them. Financial Services – (6) Credit rating – Factoring and forfeiting – leasing and hire purchasing. Advance Financial Management. International operations in stock market. Indian Financial Services. Current development are expected to be covered. Treasury Bill – Role of DFHI/STCI in Money Market – ECBs 5.M. Fiscal Policy. Marketing of Financial Services. All SEBI guidelines related to topics covered above 7. Developments since 1991-Recent Trends-Role of Financial Intermediaries in a financial system-Various financial intermediaries -Introduction to banking system -Types of bank -Instruments -Terms like NPAs 2. CPs.
Indian Financial System. Portfolio analysis and portfolio selection. Security Market Indicators.Effect of RBI policies on the operations commercial banks-Recent reforms in Banking sector-Recovery of debtsCalculation of EMIs Emerging trends in banking like e banking.Y. Efficient market hypothesis. 7. 4. Technical Analysis.Functions of NBFCs Types and RBI Guidelines (6) 6. Fundamental Analysis.M.M. Bhole 2. Pricing of products and services in financial service sector. 2. Non-Banking Financial Companies. Commercial Banking-Management of assets and liabilities. 8. 3.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 1.R. Bond valuation. mobile banking. Equity stock valuation models.4. 9. (1) (1) (2) (3) (3) (3) (3) (4) (2) (4) (4) 45 . Emerging trend of Security Analysis in global market. 11. credit banking (15) 5. Risk and Return-Alpha & Beta. Indian Financial System. Machiraju (307B).H. Personal Financial Management. 6.L. Financial Institutions & Markets. (12) Books Recommended:1. 5.Khan 3. 10. Investment Scenario.
Kevin 2. Stock Exchanges and Investments. Detailed Systems Analysis. Prototyping.Prasanna Chandra 3.Barua 4. Integrated Systems.Fisher and Jordon 6. 4GL (10) Structured Analysis and Design Method and Software Engineering (20) Techniques 4 5 6 46 . Spiral Model. RAD. Portfolio Management – V. Testing. Sub-systems. Requirements Capture.Books Recommended:1. Security Analysis and Portfolio Management. On-site Implementation and Maintenance (12) Fact Finding Methods (2) Different Approaches to Software Development Waterfall Model. Object Oriented. Portfolio Management. Modules (4) Role of Software Engineer / Analysts / Users in the various phases of Systems Development Life Cycle (2) General phases of Systems Development Life Cycle Feasibility Study. Portfolio Management. Portfolio Management.Raghunathan 5. Bhalla (303C) SOFTWARE ENGINEERING 1 2 3 System Concept Definitions. K. Systems Design.
2. Tuple. 1NF-2NF-3NFrules with examples. Systems Analysis and Design . Introduction to Systems Analysis and Design .Hawryszkiwycz 4. Software Engineering Practitioner's Approach .Senn 2. Mapping E-R Model to arrive at the Database Design. Anomalies.1 History: Advantages and limitations of RDBMS.Elias Awad 5.Entity Relationship Method. Codd's Rules. Software Engineering Concepts . Functional Decomposition Diagrams. Network Database 5. Decision Tables. Introducing Systems Analysis and Design . Structured Flow Charts (N-S Diagrams) Logic Representation Techniques Decision Trees. Process Modeling .System Flow Charts. Users of RDBMS 1. Modeling Techniques 2. On-line and Real Time Processing Books Recommended:1. Controlled De-normalization System Documentation Techniques. Normalization Technique for Database Design. Database Design Methods Data Modeling .Roger Pressman 3. Concept of Domain. Pseudo code and Structured English 7 Users Interface Design Menu. Screen and Report Layout Designing The Mode/Style of interaction between the system and the user 8 Codes Designing for field values .Data Flow Diagrams.Designing Code-less system 9 Introduction to Computer Aided Software Engineering (CASE) 10 Types of Data Processing . Concept of Object Oriented Modeling Temporal Modeling .Batch. 3.2 Software Modules in RDBMS.State Transition Diagrams. (4) (2) (2) (2) (4) (6) (2) (2) (6) (10) 47 . Cardinality. Normalization Advantages and disadvantages of Normalization. Analysis and Design of Information System 2nd Ed. .Fairley (304C) RELATIONAL DATABASE MANAGEMENT SYSTEMS 1. Systems Analysis and Design .Perry Edwards 7. Introduction 1.1 Different Types of Models. Introduction to ERD.Lee 6. Architecture of RDBMS. Comparison between HDB-NDB-RDB 6. Structure Charts. Relational Database Introduction.Tools and Methodologies in Systems Development Application Systems Modeling. Hierarchical Database 4.
Null Values.7. Form Layout Window. Property Pages. Korth. Views. Declaring and initializing. Double (doubleprecision floating point). Alter and Drop type. Printing Project. Naming Conventions. 8. Dynamic SQL. Variables (all data types) . Running Applications. Boolean. Aggregate Functions. Attribute.Class. Object binding in Oracle . Exercises. Variant (with characters). Getting Help. (3) 2. Methods. Joined Relations. Sudarshan 2. SQL by Scott Urman (305C) VISUAL BASIC AND ORACLE 1.Byte. Decimal. Methods. Object type. Long (long integer). Variant (with numbers). Embedded SQL. Starting and Exiting VB. Complex Queries. (3) 48 . Saving Project. Data-Definition Language. String (variable length). Single (single-precision floating point). Project Explorer. Static). Modification of the Database. Constants. (20) (10) Books Recommended:1. Local. Nested Sub queries. Properties Window. Basic Structure. Currency (scaled integer). Date. Introduction to object oriented database Concept. Introduction to Visual Basic Event-driven Programming. SQL commands. Silberschatz . Integer. Toolbox. Scope (Global. Understand VB Environment. Adding Code and Events Code Window. String (fixed-length). Object. DATABASE System Concepts. Definition. Set Operations. User defined (using type).
or. Menus Creating Menus. Conversion (1) (2) 49 . ceil. Checkbox and Option Button Controls. replace d. DLLs. Control Arrays. Accessing data Reading and Writing Files. all. Data type Conversion Functions. Order by clause 3. is null. like. exists. Date Sys_date . ltrim. Programming with objects (Creating objects of a user defined class and using them on the form). and . Frame. Arithmetic. Inputbox. (3) 5. any. exp. Toolbars. Jet DAO. Visual Basic Controls Label and Textbox Controls. Data Grid Control. Calling API routine (1) 11. SQL Functions a. Character Initcap. rpad.0. List Box and Combo Box Controls. Tab Order.ADO (with controls and code). cos. next_day. Command Button Controls. SQL Queries in VB. not. translate. last_day.0) (3) 8. months_between. (5) 9. lower. Drive List Box. Select with all options. Declare Statement. Other Common Controls (Microsoft Windows Common Controls 6. Control Statement IF and IIF Statement. Queries a. Adding Code to Menus. Select Case Statement. Common Dialog Box (Microsoft Common Dialog Control 6. Comparison. Crystal Reports (8. upper. abs.0) (2) 7. Numeric Round. Do Statement. Data Control. Add_months. Formatting Controls. between. length. Data Form Wizard. b. lpad. (2) 6.5) – Overview (1) ORACLE 1. Distinct) c. %.3. Error Handling. trunc. Introduction to Oracle Architecture 2. floor c. Dialog Boxes Msgbox. For Statement Exit Statement. Directory List Box and File List Box Controls. Working with functions String Functions. Windows API Defining Windows API. (5) 4. Operators. DBCombo Box and DB-List Box. Mathematical Functions. _. Microsoft Windows Common Controls3 6. Objects and Classes (Only Basic Definition) OLE Control. rtrim. b. Date Functions. Logical ( in. (2) 10.
nvl. union all. Index (Define. Drop. rownum f. Introduction to Report writing using SQL (Title. Unique Key. Btitle. Alter and Drop) (4) 7. pause. Long Number Number (p) . Table Create. Default.inserting. sql. Joins Simple join Equi join Non equi join Self join Outer join Set operators (Union. Savepoint) Locks in Oracle DDL Statements 5. to_number e. Database Triggers Types of Triggers Enabling. skip. On delete. Cascade) Column level and Table level constraints Oracle Objects Views. Procedures and Functions 50 . disabling Predicates. Miscellaneous Uid. s) . Data types Character Char. BFILE) (7) (4) (4) 6. vsize. Sequences. Group function avg. set. BLOB.pno. Update. Break on. to_date.) (2) 8. max. deleting (3) 9. Alter. minus) Sub queries and Correlated query DML statements (Insert.to_char.floating point Date Raw Long raw Introduction to LOB datatypes (CLOB. set server output on.fixed point. decode. Rollback. Varchar/varchar2. compute sum. Not Null. sum. Check. Delete with where clause) TCL (Commit. Truncate. updating. Synonyms. Foreign Key. column. with Group by and Having Clause g. intersect. User. Nested functions 4. Rename Constraints ( Primary key. Number (p. min. count.
Oracle8.0 in 21 days .0 . Visual Basic 6. Visual Basic 6.0 – Corhell 6. Peter Norton's Guide to Visual Basic 6.Peter Wright 5. and Nathan Hughes (3) (306C) ENTERPRISE RESOURCE PLANNING (ERP) 1 Enterprise Resource Planning –Introduction What is ERP? Need of ERP Advantages of ERP Growth of ERP 2 ERP and Related Technologies Business process Reengineering (BPR) Management Information System (MIS) Decision Support Systems (DSS) Executive Support Systems (ESS) Data Warehousing.Peter Norton 4. Visual Basic 6. Implementation and Execution Books Recommended:1.Holzner Steven 2.Perpy Greg 3. Data Mining Online Analytical Processing (OLTP) Supply Chain Management (SCM) (4) 51 . Visual Basic 6.William G Page Jr.0 .Definition.0 Programming .
Variables.3. Constant (2) (6) 52 . C is middle-level Language 1.K.2. Operator & Expression 2. 1.4. C is a Structured Language 1. C Token 2.1. Venkitakrishnan ERP: By Leon.Garg & Venkitakrishnan (12) (8) (3) (3) (307C). Garg & N.Customer Relationship Management (CRM) 3 ERP modules & Vendors Finance Production planning. control & maintenance Sales & Distribution Human Resource Management (HRM) Inventory Control System Quality Management ERP Market 4 ERP Implementation Life Cycles Evaluation and selection of ERP package Project planning Implementation team training & testing End user training & Going Live Post Evaluation & Maintenance 5 ERP Case Studies Post implementation review of ERP Packages in Manufacturing. ERP Concepts and Planning . Library & Linking.2. Character Set 2.6. Services. Identifier & Keyword 2. Program on Dos & Unix 2.C PROGRAMMING 1 An Overview of C 1. 1.4.7 Compilation & Execution of C.1. Data Types.Alexis Leon ERP Ware: ERP Implementation Framework – V.K.5. A Brief History of C 1. and other Organizations Books Recommended:Enterprise Resource Planning . The Form of a C Program.3. Complier Vs Interpreters 1.
Precedence & Associatively of Operators. Character input & Output.3 The basics of Pointer 5.2. Data Types in C 2. The exit () function 5. sprintf & sscanf 4. Nested if 22.214.171.124.126.96.36.199.5.2. The? alternative 188.8.131.52. String Literals 2.2.3. Formatted Input/Output (scanf/printf) 3.4 The Pointer operator 5. The break & continue 4.7.4. Bitwise Operator 2. Pointers 5. Introduction 3. Character Constant 184.108.40.206.4. switch 4.2. The for loop 4. Console I/O 3.1.2. Data Declaration & Definition 2.1. The Conditional Expression 4. 3. 3.7. Control Statement 4. The do-while loop 4.7.7. Introduction 4.2. Nested switch 4.1 Integer Constant 2.7.1 Introduction 220.127.116.11.3.4. Relational Operator 2.7. Increment & Decrement Operator 2.7. Iteration Statements 4.5. Operator & Expression 2. The while loop 4. Assignment Operator 18.104.22.168.3.2.7. The if-else-if 22.214.171.124.4. 3.2. Arithmetic Operator 2.6.1. Enumeration Constant 2. Selection Statements 4. Jump Statements 126.96.36.199.5. Logical Operator 2.2 Memory Organization 5.2.4. String Input & Output.188.8.131.52 Floating Point Constant 2.7. Conditional Operator 2.4.3. if 4.5 Application of Pointer (2) (4) (4) 53 . The goto & label 4.
3.5. Accessing array elements 184.108.40.206. Array & Pointer 6. Defining & Opening a File 10. String Manipulation Functions 7.1.1. Union. 4. Declaration and Initializing Structure 8. C Programming Language: Kernighan & Ritchie.4.6. Introduction 7. Call by reference & Call by value 7. Structure Assignments 8.5.6. Kanetkar 3. Input/Output Operations on Files Books Recommended:1. * operators 5.4.6. Function 7.1. Returning Function Results 7. Declaration of Pointer 220.127.116.11.2. Accessing array elements 6.7. Arguments & local variables 7.1.1. Pointer to Pointer 6. Pointer Expression 5.6. Closing a File 10.6.3.2. Initializing Pointer 5. Multidimensional Arrays 6. De-referencing Pointer 5. Kochan.2. Programming in C: S. Initializing an array 6. Single Dimension Arrays 18.104.22.168. (3) (2) (4) (1) (2) 54 . Array & String 6. Initializing the arrays 6. Spirit Of “C”: Moolish Kooper.9.3.2. Accessing Structure members 8. Precedence of &. Pointer Arithmetic 5.1. Passing Single Dimension array to Function 6.8. Structures 22.214.171.124.1.5.1. Memory Representation 6. Let us C Solutions: Y. Arrays of Structure 8. Recursion 8 Structure. 5.1. C: The Complete Reference: Herbert Schildt 2.1. Passing Structure to function 126.96.36.199. Enumeration & type def 8. Structure Pointer 9 Unions 10 File handling 10.6.2.P.3. Introduction 10.2. Array of Pointer 6.
Hutchison. safety stock determination considering service level. Inventory Management: Inventory concept. Inventory Control Techniques: Inventory classification and its use in controlling inventory. 2. functions.INVENTORY MANAGEMENT & MATERIAL REQUIREMENTS PLANNING 1. Dependent and Independent Demand. Kanetkar (303D). Responsibility for inventory management. Graphics Under C: Y. (6) (2) 55 . Programming in C: R. use. need for inventory. Strategies to increase Inventory Turns. 7. Setup time and inventory control. customer satisfaction and Competitive Advantage. Strategic Inventory Management: Objectives and Importance of the inventory management function in reference to Profitability. Strategy. 3.6. types of inventory.
Material Requirement Planning Systems (MRP): Meaning. Performance: Evaluation of Performance Of Materials Function . 2. McGraw Hill. Production Planning And Inventory Control . Principles of Inventory and Materials Management . Trends in Make Or Buy Decisions in context of core competency. Essentials of Inventory Management . Using Distribution Resource Planning to manage inventories in multiple locations.J.Criteria and methodology of evaluation. Reduce WIP. 5. Stephen N.Reduce throughput time. AMACOM/American Management Association 7. Inventory Models: Inventory models – Fixed Order Versus Fixed Interval systems – Developing Special Quantity Discount Models – Inventory Model for Manufactured Items – Economic Lot Size when Stock Replenishment is instantaneous – Non-instantaneous Replenishment Models – Inventory Models with uncertainty – Probabilistic Inventory Models – Models with Service Levels and Safety Stock. Peter J Billington. Dennis W McLeavy.Palit (10) (12) (12) (4) (9) (5) 56 . Homewood III: Richard D Irwin 8. types of BOM.J H Greene.Max Muller. Data Requirements and Management – Files and Database – Updating Inventory Records – Bill of Materials. 6. Prentice Hall Of India Pvt Ltd. Introduction To Materials Management. 7. Foundations of Inventory Management – Zipkin. Factors influencing Make Or Buy Decisions. 4. and reduce inventory level in service and manufacturing organizations.meaning. objectives process. Materials Management – A. Vendor Managed Inventory. Prentice Hall PTR 6. vendor relationship in JIT context. Managing MPS inventory records.Prentice Hall 5. R.Richard J. and output of MRP. Modular BOM. Master Production Schedules . Production And Inventory Control . Books Recommended:1. lot sizing.R. . Materials Management In Jit Environment: Zero inventory concept.Seetharama L Narsimhan. Excess Inventory: A Roadblock to World-Class Manufacturing. Tersine. Make Or Buy Decisions: Concept of outsourcing. 8. Introduction to MRPII systems. purpose and advantage of MRP. Materials management in JIT environment. Chapman . 4. eliminate waste. Tony Arnold. process of MRP. Orliky’s MRP – Plossl 3.
(Numericals Expected) (12) 3. Sensitivity Analysis.MODELING TECHNIQUES AND IT FOR OPERATIONS MANAGEMENT 1. simplex method. Goal programming model formulation. Concept of Goal programming. INTRODUCTION TO BUSINESS MODELING: Modeling – meaning and process. DECISION TREES: Concept. Trans-shipment problems. modeling with spreadsheet in simple decision situations. (6) 2. Formulation of LPP.(304D). LINEAR PROGRAMMING: Application of LPP in operations management. importance of understanding data before modeling. Certainty and uncertainty in models. Application of Decision Trees in operations management. duality. (Numericals Expected) (6) 57 .
Stair. Jr. Render. Salient features of ERP systems offered by leading vendors. (10) (3) (3) (3) (4) 9. ERP Demystified.3 machines.Hill Publications 6. Jr. . IT as a competitive edge. Applications in Operations management.N. Production and Operations Management – Chary . Aquilano.Business Processes and integration across functions. Optimization Methods in Operations Research and Systems Analysis – Mittal and Mohan . n jobs – m machines. Quantitative Analysis for Management – Render. Introduction to Operations Research – Gillette B. Stair. 9.Hill Publications 5. n jobs – 2 machines.D. Comparison of priority sequencing rules. 6.E. Managerial Decisions Modeling with Spreadsheets – Bal Krishnan.K.Eilon. Operations Research – Taha Hatndy.PHI New Delhi 8. A – An Introduction. DESIGN OF EXPERIMENTS: Concept and Introduction. (Numericals Expected) 5. Quantitative Techniques for Managerial Decisions – J. Agarwal – Tata McGraw. – Pearson Education.Sharma – Macmillan India Ltd. IT IN OPERATIONS: Importance of IT in operations. Quantitative Techniques in Management.4. SOFTWARES IN OPERATIONS: Introduction. 4. 10. Application.Mcgraw-Hill Publications 2. 3. n jobs . New Delhi 10. Role of IT in – Design. SEQUENCING PROBLEMS: Concept.New Age International Publishers. Production Planning.Pearson Education. Logistics / Supply chain management and Quality management. DYNAMIC PROGRAMMING: Conceptual Introduction to Dynamic programming. Vohra – Tata. Books Recommended:1. – A computer oriented Approach – Tata McGraw Hill Publications 7. characteristics and key features of software’s for Project Scheduling. prerequisites and process of implementation. 7.Tata McGraw. SIMULATION: Concept. 8. Layout and Logistical operations. INTRODUCTION TO ERP SYSTEMS: Review of DBMS and Transaction processing concepts . Jacobs. Operations Management for Competitive Advantage – Chase. (5) (8) 58 .
Integrative Management – Responsiveness – Financial Sophistication – Globalization. TWENTY FIRST CENTURY SUPPLY CHAINS: The Supply Chain Revolution – Generalized Supply Chain Model – Supply chain and networks – Extended organization . CUSTOMER ACCOMMODATION: Customer Focused Marketing .(305D). 3.The Logistical Value Proposition.Flexible Structure – Supply Chain Synchronization. LOGISTICS: The Logistics Of Business . (4) (2) (2) 59 .SUPPLY CHAIN & LOGISTICS MANAGEMENT 1.The Work Of Logistics-Logistical Operating Arrangements .Customer Services-Customer Satisfaction -Customer Success-Forecasting.Digital Business Transformation 2.
Transport Administration –Documentation.Warehouse Requirements-Total Cost Integration-Formulating Logistical Strategy. 7th ed. Principles and ParticipantsTransportation Service . 3. John Wiley & sons Inc. (6) 7. 2nd Indian ed. WAREHOUSING: Strategic Warehousing-Warehousing OperationsWarehousing Ownership Arrangements. 14. 8. TRANSPORTATION: Transport Functionality. World Class Supply Management . hubs and marketplaces – ERP. GLOBAL STRATEGIC POSITIONING: Global Supply Chain IntegrationSupply Chain Security-International Sourcing.Warehouse Decisions. Global operations & Logistics. NETWORK INTEGRATION: Enterprise Facility Network. Starling.Pierre Dornier. (6) 11. Supply Chain Logistics Management . Closs & Cooper – McGraw-Hill. OPERATIONAL INTEGRATION: Why Integration Creates Value. RELATIONSHIP DEVELOPMENT AND MANAGEMENT: Development And Management Of Internal Logistics Relationships-Development And Management Of Supply Chain Relationships. PACKAGING AND MATERIALS HANDLING: Packaging PerspectivesPackaging For Materials Handling Efficiency-Materials Handling.4. 12. 2.Philippe .Bowersox.Transportation Economic And Pricing. (2) Books Recommended:1. 13.Systems Concept And Analysis-Logistical Integration Objectives-Enterprise IntegrationSupply Chain Processes-Sales And Operations Planning(S & OP)-Supply Chain Planning Considerations-Pricing. (4) (4) (4) 60 . INFORMATION TECHNOLOGY FRAMEWORK: Information System Functionality-Comprehensive Information System Integration-Communication Technology-Rationale For ERP Implementation-ERP System Design-Supply Chain Information System Design. PROCUREMENT AND MANUFACTURING: The Quality ImperativeProcurement – Manufacturing-Logistical Interfaces. 5. E COMMERCE AND SCM: E commerce advantages and disadvantages for SCM – e-commerce as an enabler – evolution of world class supply chains – EDI – Exchanges. (2) (8) 6. INVENTORY: Inventory Functionality and Definitions-Inventory Carrying Cost-Planning Inventory-Managing Uncertainty-Inventory Management PoliciesInventory Management Practices. (6) (4) (6) 10. TMGH. 9.Burt. Dobbler.
Bottlenecks and Best Practices: Concepts of benchmarking. 3rd ed.WORLD CLASS MANUFACTURING 1.David Simchi. Levi & Philip Kaminski. Malcom Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing excellence – Business Excellence. Historical perspective: World class Excellent organizations – American and Japanese Companies Deming Awards . 2000. Mc Graw Hill. System & tools for world class manufacturing: Improving Product & Process 61 . 4.New York. Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example. 2002. 5. (6) 3.. Designing and Managing the supply chain . Bench marks. McGraw-Hill Companies Inc. (306 D). Operations Now – Finch. bottleneck and best practices. (6) 2.
Books Recommended:1. World Class Manufacturing . (4) (4) (4) 62 . Productivity Models: Productivity Measurement at International. Ashish Kumar. Sahay. Making Common Sense Common Practice – Moore 6. productivity improvement model and techniques. (6) 5. Indian Scenario: Leading Indian companies towards world class manufacturing – Task Ahead. Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement. Introduction: Productivity concepts – Macro and Micro factors of productivity. Productivity Management in manufacturing and service sector.G. total productivity models. Rapid Prototyping . productivity benefit model. Machine That Changed The World – Womack (3) (3) (307D). (6) 4. Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy 6. Product Mix . Managing Technology & Innovation for Competitive Advantage – Narayanan 7. National and organization level. Value Analysis and Value Engineering: Concept – Procedure – Application and role in Productivity.B. Productivity evaluation models.Korgaonkar 8.3 M. Procurement & stores practices . 5-S .JIT.Jeffrey K.Liker – (Tata McGraw Hill) 4. Total Productive maintenance .Design – Lean Production – SQC . productivity cycles. FMS. Optimizing .PRODUCTIVITY MANAGEMENT 1. (Mac Milan) 2. use of IT . KBC Saxena. 2. Human Resource Management in WCM: Adding value to the organization – Organizational learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. Poka Yoke . Making Common Sense Common Practice – Models for manufacturing excellence – Ron Moore (Butter worth Heinmann) 3. Just In Time Manufacturing – M.Strategic Perspective . Operations Management for Competitive Advantage – Chase 5. The Toyota Way .S. Visual Control. 3.
Butterworth-Heinemann 4. Productivity Management – Systems approach .A. Thor Productivity Press 6.Tata McGraw-Hill. Handbook for Productivity Measurement and Improvement .Premvrat. 5. data 1996.Sumanth. James Harrington . British Library Cataloging in Pub.J.John G. New Delhi 1990. Sardana. . TPM: Meaning and objectives of TPM. Productivity Plus: How Today's Best Run Companies Are Gaining the Competitive Edge . 7. Work Measurement: Techniques of Work Measurement including Estimating. process of BPR. Belcher . Business Process Reengineering: Concept of BPR. Work Study: Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement..Carl G. Jr. Method Study: Method and Method Study – Need for Method Study – Procedure of Method Study – Principles of Motion Economy. D. Activity Sampling.H.Rastogi. (4) (4) 6. 3. Business Process Improvement: The Breakthrough Strategy for Total Quality. 2. Productivity engineering and management . (2) 8. G.D. Predetermined Time Standards. Methodology of TPM. .Wheeler publications.McGraw-Hill 5. Re-engineering and re-inventing the enterprise . gains of TPM (2) Books Recommended:1. Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances (6) 7. and 63 . Synthetic Estimates of Work Times. P.4. prerequisites for effective BPR implementation. New Delhi 1995. Productivity and Competitiveness .. application of BPR in productivity improvement.. Stopwatch Time Study. J.N.Edsomwan. Organisational transformation and process re-engineering .
.LABOUR LAWS-I 1 The Factories Act. B. (15) 2 The Bombay Shops and Establishments Act. 1970 64 . Restaurants and Eating Houses –Theatres or other places of Public Amusement or Entertainment – Leave with pay and payment of wages –Health and Safety – Maintenance of Registers. 1998. 1948 Approval.Narosa Publications. 1948 Registration of Establishments –Shops and Commercial Establishments – Residential Hotels. The new Manufacturing Architecture – Mahadevan 9.Sahay. Records and Annual Report (8) 3 The Contract Labour (Regulation and Abolition) Act.Annual Leave with wages . 8.Inspecting Staff – Health – Welfare Working Hours . Work Study – ILO (303E). New Delhi.S. Licensing and Registration.Periodical ReturnsRegisters and Records.
4 The Minimum Wages Act. Industrial & Labour Laws – S P Jain 65 .Advisory Boards – Registration of Establishments – Licensing of Contractors – Welfare and Health of Contract Labour – Registers and other Records to be maintained. Bare Acts 2. 6 The Payment of Bonus Act. 7 The Payment of Gratuity Act. Labour Laws for managers – B D Singh 5. Industrial Law – P L Malik 3. 1972 Entire Act (8) (8) (8) (8) (5) Books Recommended:1. 1936 Fixation of Wage Periods – Time of Payment of Wages – Deductions which may be made from wages –Maintenance of Registers and Records. 1965 Computation of Gross Profit and Available Surplus – Eligibility and Disqualification for Bonus – Payment of Minimum and Maximum Bonus – Calculation of Bonus with respect to certain employees – Proportionate deduction in bonus in certain cases – Computation of number of working days – Set on and Set off of allocable surplus – Special provisions with respect to certain establishments – Deduction of certain amounts from bonus payable – Time limit for payment of bonus – Presumption about accuracy of balance sheet and profit and loss account – Maintenance of Registers and Records. Industrial Law – J K Bareja 4. 1948 Fixing of Minimum Rates of Wages –Minimum Rates of Wages – Procedure for Fixing and Revising Minimum Wages – Advisory Boards and Committees – Wages in Kind –Wages for worker who works for less than normal working day – Wages for two or more classes of work – Minimum time rate wages for piece rate work – Maintenance of Registers and Records 5 The Payment of Wages Act.
Scope.(304E) INDUSTRIAL RELATIONS 1 Industrial Relation :-Origin. Types & structure of Trade Union. Impact of globalization on Trade union movement. Socio. Human Relation. (5). Socio-Economic. Mediator. (10) 3 Industrial Dispute-Meaning. Approaches to the study of IR –Psychological.Negotiation. Technical.Function of Trade Union.Gandhinian approach &It’s Effect on Management (10) 2 Trade Union: . Definition. Causes 4 Industrial Relation Machinery to solve Industrial Dispute: . 66 . Political factors affecting IR in changing Environment. Determinant.
Niland JR.Subramanian 4.Kapoor (305 E).M.Arbitration.A. 10 Industrial & Labour Law. General Communication – Drafting of appointment orders.N. Options in Case of Collective Bargaining. Trade Unionism.Rudrabasavraj. (8) 5 Collective Bargaining-Meaning.Work Committees.P. Elements Of Mercantile Law. & Katz Henry. (9) 3. New Delhi. proper Environment around factory. Illinois.S. Board of Conciliation. 7.D. Books Recommended:1. Personnel Management and Industrial Relations –P. Promotion. Transfer & Appreciation Letters. M. (5) 7 Impact of Globalization &Information Technology on IR. Personnel Administration – Definition. 1988.Malegaonkar 3. 1982. T. 11.Prof. Time keeping. Principles.C. Oxford University Press. Characteristics. Richard D Irish. -Kochan. Dynamic Personnel Administration . Need.B. National Tribunal. 2nd ed. Mamkoottam 5. 8 Role of Human Resource Development in Developing Industrial Relation. Sally Wendkos Olds. Interview Letters. Industrial Relations – Arun Monappa 9 Human Developments –Diane E. The Future of Industrial Relations. Myth and Reality.Papalia. Objectives. (9) (4) (5) (5) 2. (8) 6 Workers Participation in Management-Concept.Industrial Relation Democracy. 9 Salient features of Industrial Employment (Standing order) Act1946.Shejwalkar andS. 67 . New Delhi Sage. Process. Scope. Nature. 2. Labour Court. 1994. Role of Judiciary & its impact on industrial relation. Contents of Personnel file & Personnel audit. Conciliation. Pre-Requisites. Causes for Failure of Collective Bargaining. Benefits of Participation. Levels Of Participation. Court of enquiry. Essential Conditions for Success of Collective Bargaining. Personnel Policy – Definition. Collective Bargaining and Industrial.APPLICATION & PROCEDURE 1.Homewood. Objectives. Importance.PERSONNEL ADMINISTRATION . Labour Management Relations in India – K. Industrial peace .N. Attendance. Wage & Salary Administration – General consideration in wage & Salary administration – Objectives & principles. Personnel Department Structure. Management of Industrial Relations – Pramod Verma 6. 8. Notices & Circulars (All Types) (10) 4. JainDhanpat rai & Co. Process of Collective Bargaining. Industrial Tribunal.
Introduction To Training Concept: Definition. Methods And Process Of Needs Assessment. Objectives Of Training. Assessment Of Training Needs. Mamoria 4. gratuity & bonus 7. Form 16 (A) PF & ESI Returns. show cause. Notices. letter of termination & dismissal. Guide on Labour Management forms and precedents (Law. Organization Analysis). Puri (Snow white publications) 2. Need For Training. Designing And Implementing A Training Program: Trainer Identification.Statutory Returns – TDS.B. warning. Task Analysis. Challenges of modern personnel manager. Training And Development. (6) 3. Professional Tax. Types Of Training (6) 2. Process Of Training: Steps In Training. Personnel Management by C. Dynamics of personnel Administration by Rudrabaswaraj. Disciplinary Action Communication – Suspension Orders. 68 . Concepts Of Education.D. Practice & Procedure) by S. Identification Of Job Competencies. Designing A Training Module (Cross Cultural. Books Recommended:1. Overview Of Training Functions. Importance Of Training. charge sheet. memo. (10) (10) (2) (306E). Criteria For Identifying Training Needs (Person Analysis. Methods And Techniques Of Training.TRAINING & DEVELOPMENT 1. 6. Meaning. Calculations – Calculation for superannuation. Personnel Management by Edwin Flippo 3. (10) 5.
Foundations Of OD: Action Research. Social Learning Theory. (6) 69 . Applied Behavioural Science. 6. Participation And Empowerment. Reinforcement Theory. CIRO Model. Importance. Resistance To Training. Values and Assumptions. ROI Of Training. Importance. HRM-Biswajeet Pattanayak (307E). Training The Trainer. Theories Of Learning. Cost-Benefit Analysis.MBA – ORGANIZATIONAL DEVELOPMENT 1. Bhatia 5. Competency Mapping And Assessment Centre. 5. Systems Theory. Parallel Learning Structures. E-Learning/Online Learning. Budgeting Of Training.Radha Sharma 4.Raymond Noe 2. (6) (6) (4) (2) Books Recommended:1. Teams And Teamwork. 360 Degree Feedback. Change). Distance Learning. 4. Training And Development. 4.S. Learning: Principles Of Learning. Robert Blake.K. Team Intervention: Role Analysis. Every Trainers Handbook. (6) 2. Andragogy. Herbert Shepard. Definition. McGregor. Six Box Model. Robert Tanenbaum. Employee Training And Development .Devendra Agochia 3. Management Development Program. Survey Feedback.Leadership. OD Intervention: Meaning. Evaluation Of Training Program: Kirkpatrick Model Of Evaluation. Process Of OD –Model Of Change. (6) 3. Multimedia Training. Technology In Training: CBT. Evolution: Kurt Lewin.
Interdependency, Appreciation and Concern Inter group: Walton, Principled Negotiation Structural: Sts, Work Redesign, Self-Managed Teams. Individual: T-Group, Behaviour Modeling (6) 5. Client And Consultant Relationship 6. Caselets: Action Research Intervention Exercises Books Recommended:1) Organisational Development By S Ramnarayan, T V Rao. 2) Organisational Development And Change By Cummings And Worley (7th Edition) 3) Organisational Development By French And Bell (6th Edition) (3) (3)
(303F)- INTERNATIONAL MARKETING 1) Objectives of International Marketing – Challenges and opportunities in International Marketing – Quality considerations in International Marketing – Underlying forces of International Marketing.  2) Global marketing environment –Economic Environment, Socio-cultural Environment – Legal and Statutory Framework.  3) Global Marketing Information System and Research. 4) Market section, International Market entry strategies. 
5) Planning for International Marketing- Global Marketing Mix ( Product, Price, Promotion, Place ) 6) Documentation and procedural complexities- Registration with various agencies – Compulsory Quality Control- Processing Export Orders. 7) Limitations of Global Marketing. Books Recommended:1.International Marketing, R.M.Joshi, OUP 2. Global Marketing Management, K. Lee, OUP 3. International Marketing-Cateora. 4.Managing International Marketing –Varkey. 5.Creating Market across the Globe: Strategies for business excellence – 6.Essence of International Marketing –Stan Paliwoda. 7.Global Marketing Management-Warren J. Keegan. 8.International Marketing Management-Subhash Jain. 9.International Marketing Micheal- R Czinkota, IIkka A Ronkainen 10.International Marketing, R.M. Joshi
(304F)- INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT 1. INTRODUCTION:  International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain 2. SUPPLY CHAIN STRATEGY:  Supply chain as a competitive advantage, Global Supply chain strategy, Structuring supply chain capabilities, Business matching supply chain design with business strategy
3. TRANSPORTATION:  Strategic importance of transport in global logistics, logistical objectives of transport, International Ocean Transportation, International Air Transportation, and International Land Transportation: types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, 4. OUTSOURCING AND LOGISTICS SERVICE PROVIDERS  Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management 5. CUSTOMER SERVICE:  The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategy 6. PLANNING GLOBAL SUPPLY CHAIN  Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains GLOBAL TRADE ENVIRONMENT  a. Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical packaging ,containerization. 8. NETWORK DESIGN :  Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions, 9. INVENTORY FLOW AND MODELING:  Approaches to Inventory Management in Global Supply Chain Management;; Distribution Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem 10. COORDINATION IN SUPPLY CHAIN:  Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain 7.
Douglas Long International Logistics: Global Supply Chain Management SpringerVerlag New York. Tayur (Editor). Benchmarking the supply chain. Measuring logistics cost and performance. Sridhar R.  2. social. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 4. John & Sons. Impact of geographical aspects on international business and business strategies. Magazine (Editor).11. Overview of commercial geography. Trends in International supply chain management Books Recommended:1. Kent N.ENVIRONMENT AND GLOBAL COMPETITIVENESS 1. Michael J. IT solutions for Supply Chain Management. Michel Fender Global Operations and Logistics: Text and Cases Wiley. Approaches/tools for Performance Measurement. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 5. Philippe-Pierre Dornier.2004 2. political. Reconciliation of global aspirations and nationalistic compulsions for sustained growth  4. Panos Kouvelis. Supply Chain Information Technology in Practice 12. Economic. Global dynamics: interplay of local. technological forces. legal.  3. regional and worldwide forces OECD / WEF/ G8 / G33. cultural. Impediments to improve Performance. LLC. Incorporated 1998 3. RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 (305F). Konichi Ohmae’s concept of borderless world  73 . Performance measurement and evaluation in global supply chains. INFORMATION TECHNLOGY IN SUPPLY CHAIN:  Role and Importance of IT in Supply Chain Management. national . PERFORMANCE MEASUREMENT AND TRENDS  Dimensions of Performance Metrics.
Definition and Scope of competitiveness 7. Ranking of the current year and India’s position.  10.5. Organizations. Michel Porter’s five force and competitive advantage theory. prospects 3. Theories of international trade: Adam Smith .  9. WTO and other international regulatory. UNCTAD etc 5. 6. Ministerial Conferences. Evaluation of diverse environmental forces to create database to do business with various nations /regions  6. intellectual properties. General Agreement on Trade and Tariff 2. Heauhar& Ohalin. Regional trade agreements and WTO. strength and weakness. structure . Recardo. What is WTO. Changes in the top 5 rankings in last 3 year and lessons thereof  (306F) INTERNATIONAL REGULATORY ENVIRONMENT 1. Dispute settlement mechanism( with cases) 4. World Trade Organization. Agreement on goods / services. ILO       74 . Jagdish Bhagawati.  8. Indicators of world competitiveness.
Physical (1) Direct ( 2) Indirect.Huda SSP(OL)   (307)F. Advances Licensing CENVAT. Preparation for Exports Registration –IEC. WTO Website 2. FTA / Taxation / CEC 9. EPC. Sales Tax Exemption. Documents prescribed by some importing countries     75 . CENTRAL EXCISE. Transfer pricing and WTO Books Recommended: 1. International arbitration UNICITRA 8. Excise Clearance Benefit / Rebate. Deemed Export. Export Benefits : Duty Drawback. GSP Rules of Origin. ECGC.7. Category of Exporters -Manufacturers / Merchant Exporters. Category of Export . WTO Publications. Exim Bank / Lines of Credit 4. Income Tax Benefit 3. IPRS.(1) General (2) EOU (3) SEZ (4) EH/ TH/STJ 2. EXPORT – IMPORT POLICY 2002-2007 Procedures and Documentation.EXPORT AND IMPORT PROCEDURES 1. WTO Agreement and Indian Agriculture by A.
.   (401). Role of Clearing and Forwarding Agents 8. Entrepreneurship as a career. Finland ) USA etc. Intrapreneur / Corporate Entrepreneur – comparative study . B/L etc. Advance License b. Registration of factories with concerned authorities DGTD. Entrepreneurship as a style of management. Project Import/ EPCG 4 Identification. Customs Valuation rules 9 Documents for Customs clearance of import consignment. Invention. Customs Duty. SSE. Creativity. Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development Definition of Entrepreneur. 10 Customs clearance of Import Cargo by Sea. Denmark. South Korea and Singapore. Selection and Evaluation of Suppliers 5 Purchase Contract. The changing role of the entrepreneur: mid career dilemmas – Closing the window: 76 .Roles. Sweden. Post 11 Marine Insurance 12 Transport till destination. Current trends in export. Business Idea. Manager. Duty Exemption Scheme 7. Concepts of Entrepreneur.ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT SECTION I: ENTREPRENEURSHIP DEVELOPMENT – (35 Marks) 1.. Career opportunities. 6 Import Licensing Policy a. Foreign Remittances Import Procedures: 1 Import Management in a developing economy 2 Import Procurement Planning 3 a. Terms of Delivery and Payment. Opportunities through change. QBAL/ VBAL. Malaysia EC Units ( UK. in relation to import of Capital Goods b.Trade Fair Authority Exhibitions / International Exhibition / FIEO/ ITPO L/C. Air. experience of other countries like Japan. Responsibilities. Entrepreneurship. Innovation. Costing. DEPB 5.
Theory of Social change by Everett Hagen 3. 2. Influences on Entrepreneurship Development: a. Business Planning Process . Theory of Profit by Knight 7. Entrepreneurship Development and Government Role of Central Government and State Government in promoting Entrepreneurship with various incentives.The business plan as an entrepreneurial tool Elements of Business Plan. Scheduling and milestones. X-Efficiency Theory by Leibenstein 6. Women Entrepreneurs: Challenges to Woman Entrepreneurs. – with special reference to ‘Export oriented unites’ Role of the following agencies in the Entrepreneurship Development 1. Financial.Maintaining competitive advantage. SISI – Small Industries Services Institute 3. Entrepreneurial Traits b. ICICI.Entrepreneurship Development Cycle 6. Creating Entrepreneurial Venture . Organization & Management. NEDB – National Entrepreneurship Development Board (12) 77 . IDBI. Ownership. Theories of Entrepreneurship: 3. Entrepreneurial culture with special reference to Intrapreneurship / Corporate Entrepreneurship. 5. External Influences on Entrepreneurship Development: Socio-Cultural. 4. Critical risk contingencies of the proposal. Personal. Political. SIDBI. (8) (9) (9) (4) (2) (6) SECTION II: PROJECT MANAGEMENT – (35 Marks) 7. Marketing. grants etc. Achievements of Woman Entrepreneurs. DIC – District Industrial Center 2. Theory of High Achievement by McClelland 5. Finance. Project Management Technical. Objectives. EDII – Entrepreneurship Development Institute of India 4. Economical.Sustaining Competitiveness . Development of product / idea. subsidies. Innovation Theory by Schumpeter & Imitating 4. Market Analysis. c. NIESBUD – National Institute of Entrepreneurship and Small Business Development 5. Entrepreneurial Success and Failure: Reasons and Remedies. Angle Capitalist (10) 8. Venture Capital Funding. Role Models of Woman Entrepreneurs. Marketing Personnel and Management feasibility Reports Financial schemes offered by various financial institutions like Commercial Banks. SFCs.
14. Shepherd 9.Gurmeet Naroola 13. Country Risk Analysis – Political. Rajat Khare (402) INTERNATIONAL BUSINESS MANAGEMENT 1. Corporate Entrepreneurship – Vijay Sathe 15. dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith. Corporate Entrepreneurship: Entrepreneurial Development Inside Organizations – Michael H. 2.Books Recommended:1. Entrepreneurship Development New Venture Creation – Satish Taneja. Peters. Entrepreneurship – Robert D. Michael P. Hisrich. International Business Environment – Globalization – Forces.S. Dynamics of Entrepreneurship Development – Vasant Desai. Lead like an Entrepreneur – Neal Thornberry 18. Entrepreneurship: Strategies and Resources – Marc J. Donald F. The Entrepreneurial Connection . S. M.Chhikara 11. Entrepreneurship and Small Business Management – Siropolis 12. You Too Can Become an Entrepreneur – Nalinaksha Mutsuddi 19. Dale Meyer.Kuratko 16.Responsibilities of International Business 3. Intrapreneurship: Gifford Pinchot III 17. Make The Move: Demystifying Entrepreneurship – Ishan Gupta. Kurt A. Nagarajan. South East Asia and China as compared to India.Morris.Gupta 4. Thought Leaders – Steven Brandt. 2. Entrepreneurship As Strategy – G. Innovation and Entrepreneurship – Peter F. 7. Project management – K.L. Drucker 8. Holt 3. Ricardo and Ohlin & Heckler – Trading Environment of International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan. The Culture of Entrepreneurship – Brigitte Berger. Social and Economic – Cultural and Ethical practices – Halsteade model . Heppard 10. 5. Dean A. Dollinger 6. New Vistas of Entrepreneurship: Challenges & Opportunities – A. Entrepreneurship: New Venture Creation – David H. Managing Multinational Enterprises – Problems and Potential – Multinational (25) (10) (4) 78 . Sahay. Meaning.
International Business – Rao and Rangachari 8. International Business Environment – Bhalla and Raju 3. International Marketing – Entry strategies – Market selection – Barriers 7.Service Organizations – Indian companies becoming Multinationals – Potential. Need and Problems 4. GATS – Ministerial Conferences. TRIMS. Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade . Textiles. 5. World Trade Organization – IPR. Gems & Jewellery etc. Export Management – Rathod 7. International Business – Rao and Rangachari 6. International Business Environment – Sundaram and Black 2. Case Studies: Country Risk Analysis Cases on theories of International Trade Cases on WTO related to topic 5 Cases on International Marketing Books Recommended:1.Apte 4. – Potential and threats 8. Global Business Today – Charles Hill 9. Introduction to International Financial Management – Balance of Trade and Balance of Payment – International Monetary Fund.Daniels (10) (3) (2) (3) (3) 79 . International Financial Management – P. (GATT). Global sourcing and its impact on Indian Industry – Globalization and internal reform process – India’s competitive advantage in industries like IT. 6. TRIPS. International Business Environment & Operations – John D. International Business – Francis Cherulinam 5. International Business – Charles Hill 10.Introduction to current EXIM policy.G. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs.
3. (12) (10) (10) (8) 80 . Relevance in 21st century businesses . 2.(403) CURRENT TRENDS IN MANAGEMENT 1. Mergers and Acquisitions – Concept.Regulatory control. Six Sigma – Concept. Types. IT Enabled Services – Business / Knowledge Process Outsourcing. steps involved in launching Six Sigma. Benefits derived. Knowledge Management: Concept. KM Strategies – Architecture and Tools – KM Practices. 4.
Information Technology Enabled Services – Vol.SERVICES MARKETING 1. Search. Just in Time. Consumer versus Industrial Services. Corporate Governance: Concept. (6) (4) 81 . Characteristics of Services – Intangibility. Singa (Excel Books) 5.Eckes (John Wiley & Sons. (10) (10) Books Recommended:1. Significance in Indian Context. 1 and 2 (ICFAI University Press) 7. Every business a service business. 6. Hong (Prentice Hall) 4. Six Sigma for Every One . Corporate Governance – Dr. S. Ghaziri Hassan M (Pearson Education) 2. Inconsistency. Chung. Mergers Restructuring and Corporate Control – Weston. Corporate Social Responsibility – Role of Board of Directors – Recommendations of Birla Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002. Knowledge Management . Sahay 8. Introduction to Services: Nature of Services.Awad Elias M. Service as key differentiator for manufacturing industries. Global and Indian Scenario in services sector: Importance of Services Marketing. Daniel Jones. World Class Manufacturing – Vol. S. experience and credence attributes. Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix. Theory of Constraints. World Class Manufacturing – B. Daniel Roos (Harper Perennial. World Class Manufacturing: Concept and Importance. Lean Manufacturing Practices. Machine that Changed the World – James Womack.-1 and 2 (ICFAI University Press) 6. New York) (404A). New Jersy) 3.5. 3. Classification of Services. Inseparability and Inventory. 2.
Motivation and empowerment. e-services. Pricing: Factors involved in pricing a service product. Services Marketing . Service profit chain. and SERVPERF – Gronroos model (10) 11. TMGH. Service Guarantee . Promotion: Promotion objective for Services. Customer Satisfaction & Service Quality: Monitoring and Measuring customer satisfaction. Technology & Service Strategy: Applying technology to service settings. 4th ed. Services Marketing . Challenges in distribution of Services. Services marketing triangle. Gremler & Pandit. Essence of Services Marketing . Role of Relationship Marketing in promoting services. (4) 4.Product-Service Continuum. Process: Service as a process & as a system . Concept of Service encounter – Moment of Truth. Capacity Planning. Standalone service products. People: The key role of service employees in a service business. (2) Books Recommended:1. Service Life Cycle. Personnel Selling. Role of Internet in distribution of Services. Failures and Recovery. demand variation and capacity constraints.Customers as ‘co-producers’. 2. SERVQUAL. Order taking and fulfillment. Tangibilizing through physical evidence. Concept and Importance of quality in Services. Importance of physical evidence in services. Measures to respond to changes in demand. 6.Zeithaml. Bitner. Service products bundled with tangible products.Handling complaints effectively. Physical evidence: Nature of physical evidence.Different process aspects and managerial challenges . – Customer Service in Service Marketing (8) 10. (4) 9. Training and development of employees. How customers evaluate service performance.Rampal & Gupta 4.Christopher Lovelock 3.Helen Woodruff 82 . (5) (5) (6) 7. Services Marketing . Self Service Technologies. Defects. (6) 8.Ardian Payne 5. Distribution: Place – Distribution Strategies for Services. Service scapes.Strategies for managing inconsistency – Customer role in services . Reshaping demand using effective pricing. Services Marketing . Advertising and Sales Promotion. Service Quality Models Parsuraman-Zeithamal-Bitner (PZB) Gaps Model. 5.
Making market and segment choices . Targeting and positioning principles .MARKETING STRATEGY AND RELATIONSHIP MARKETING SECTION A: MARKETING STRATEGY 1. Segmentation. Mission and Objectives.Alternative targeting strategies .Determining alternative market or segment attractiveness . Market-led strategic management. Overview of Marketing Strategy . Strategic Marketing analysis – Identification of attractive markets.(405A). Industry/ business analysis and sustaining competitive advantage. 3.Relationship with Corporate Vision.The process of market definition .Principles of (2) 83 . (2) 2.
Divestment/deletion 7. Periodical assessment.4Ps to 7Ps. fragmented markets for products (goods and services) (4) 5. Integration of Marketing Strategies . Offensive and defensive competitive strategies . (4) (4) (4) (2) (4) (5) 4. Key concepts in relationship marketing concepts: Characteristics of relationships – promise – trust – commitment – satisfaction – quality . mature.partnering to build customer relationships . IT enabled RM: Emergence of CRM – database marketing – data warehousing and data mining. Marketing strategy formulation for – emerging markets. (5) 84 . services.Build strategies .The three ‘S’s of customer service . & Services. Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets.Harvesting strategies . Planning for relationship marketing: Internal marketing – communication – cooperation – network view of the firm – The six markets framework . Customer – product profitability analysis – value profit chain –differences between customer retention and acquisition orientation of a firm. Customer lifetime value: Customer life cycle – attracting – retaining and growing customers – lifetime customer value (LCV) . Industrial.pitfalls of IT focus in RM – ethical issues – customer privacy.Customer equity – Recency-Frequency Monetary value (RFM) model.customer loyalty – loyalty programs. Product & Industry Life Cycle .Market nicer strategies .Measuring and monitoring customer satisfaction 8. New product development and introduction strategies .Hold strategies .Communicating the competitive position (4) 4.learning organization – customer culture.Planned innovation Planned or unplanned strategy withdrawals / obsolescence 6.Service competition customer value – customer defections . growth markets.competitive positioning . Paradigm shift in marketing: The evolution of marketing theory .Marketing strategy formulation across PLC stages. Competing through e-Marketing .Organizing for new product development .Speeding new product development .The impact of e-Marketing on marketing Strategy 9. (5) 3.Providing superior service . (5) 5. declining.Application to different business sectors – FMCG. Constraints in marketing strategy implementation. Competing through superior service and customer relationships . (5) 2. SECTION B: RELATIONSHIP MARKETING 1.
TMGH. 1st ed. Product strategy over the life-cycle. Competitor analysis. Sales forecasting.Philip Kotler. segmentation of service. Methods of estimating market and sales potential. Customer relationship Management .S. Market Potential & Sales Forecasting: Forecasting target market potential and sales.Jagdish Sheth. Principles of Marketing . Marketing Strategy .Sheth. 2. measurement of service . Design of manufacture. (5) 406(A) PRODUCT & BRAND MANAGEMENT 1. Product focused organization. Handbook of Relationship Marketing .Monitoring of customer satisfaction . Mullins Larrech. Sustaining Customer Relationships: The role of service in building relationships. Atul Parvatiyar 5.Richard Batterley 6. New product development.. Shainesh 8.Shajahan.David Aaker 3. Relationship Marketing . Customer analysis. 2006 reprint. 7. Strategic Marketing Management . Developing Product Strategy: Setting objectives & alternatives. TMGH 2.Boyd Walker.6. (6) (8) 85 . Gary Armstrong 4.Analyzing customer defections Books Recommended:1. Product Management: Product Development. 3. For contemporary case studies students should refer to the periodicals and journals. Parvatiyar. Factors influencing design of the product. Market focused organization. Leading Through Relationship Marketing. Changes affecting product management.
Marketing Management . Brand Valuation. measuring sources of brand equity and consumer mindset. Successful Branding . Brand extension and brand transfer. Managing Indian Brands -S. Underlying forces of International Marketing. Branding Concepts & Process . Co-branding. General Various Export Promotion schemes. Designing & Sustaining Branding Strategies: Brand hierarchy.Philip Kotler 5. Brand Equity Models – Brand Asset Valuation. (6) 3. 5. (6) (10) (6) (6) (6) (6) (6) (2) 2. 9. Challenges and opportunities in International Marketing. 8. celebrity endorsement.Debashish Pati 4. Brand Audits. 7.Donal R. 4. Managing brand over time.planning for involvement in international market. Measuring Brand Equity: Brand Value chain. Russel S. The brand equity concept. Brand Positioning & Brand Building: Brand knowledge. Managing Brand Equity: Brand Reinforcement. Lehmann. Defining and establishing brand values. Product management . Strategic Brand Management -Caperer 8. International Marketing: Concept. 86 . Ramesh Kumar (407A) INTERNATIONAL MARKETING 1. Strategic Brand Management . Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta 7. scope & Objectives. Facilities and incentives relating to export business: Rules for successful exporting. BRANDZ. Brand portfolios and market segmentation.Jones 9. Building Brand Equity. Brand Crisis. Books Recommended:1. Steps of brand building. Brand Leveraging & Brand Performance: Establishing brand equity management system. Brand Identity and Brand image. as on 31st March. Brand Resonance.Pran K Choudhary 6. Brand & Brand Management: Commodities Vs Brands. The role of brands. as on 31st March of the last financial Year. Registration of Exporters.Kevin Lane Keller 3. Preliminaries for starting Export Business. Branding strategy. Identifying and establishing brand positioning. Winer 2. Behind Powerful Brands . Export Marketing: Recent Import Export Policy and Procedures. Brand Tracking. 6. Aaker Model. Brand Revitalization.
J. 11. 4. Export Credit Limit. Kalkundribar. Global Marketing Strategy – Douglas & Craig. Packaging.B.B. International Marketing Export Marketing – S. Appointing Overseas Agents Obtaining a License (Export License). Export Marketing – Michael Vaz. Export Marketing – B.M. Where & How – Parasram 4. (6) 7. Packing And Marketing Goods For Orientation to GATT and functions of W. Chunnawala 10. Exchange rates. Export Marketing – Francis Cherunilam. Excise Clearance. Institutional support from Government. and EXIM Bank. Processing / Manufacturing goods for Export and their inspection by Government Authorities. Preparing Export Document Shipping and Customs Clearance of the goods. Arranging Finance for exports: Financial and fiscal incentives provided by the Government and foreign exchange facilities by the R. Semi. Shiva Ramu 3. 12. 9.O. Books Recommended:1.S. Wahi And A. Compulsory Quality Control and Pre-shipment Inspection. Government and Autonomous Organizations for Exporters. International Trade And Export Management – B. Insuring goods against marine risks. Winning The World Marketing – Bhattacharya 7. Understanding foreign exchange rates and protection against their adverse movement. Labeling. (2) 87 . Obtaining export credit Insurance. 6. Export – What. International Pricing Decisions: Factors influencing international pricing decisions. Rathor. (4) (2) (8) 6. 8.S.Sending / Exporting samples.Uniform pricing V/s Market by market pricing 5.A. Nabhi’s How To Export – Nabhi Publication 2.T. Export Documentation: Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. International Marketing Management – Varshney And Bhattacharya.I. International Marketing – S. 5. Bhattacharya. Essentials Of Export Marketing – S. Marine Insurance. Rathor.
VIRTUAL MARKETING 1. psychographic and 88 . Portals.(408 A). Consumer Behavior on the Internet: Demographic. The Virtual Value Chain: Marketplace vs. B2B and C2C) (4) 2.Visibility.The Network Economy . Extranet. Markets (including B2C."Moore's Law" and "Gilder's Law" .E-Marketplaces and Economic Impacts (2) 3. Concept of e-Business & e-Marketing. Intranet. E Business Fundamentals: Internet Basics: Internet. geographic. Mirroring Capability and New Customer Relationships . Market space . Web and Wireless.
The Internet Marketing Mix: Continuum of purely virtual to purely physical products.reaching the econsumer (6) 6. data mining.Different types of payment modes. data warehousing and real-time profiling. The Future of e Marketing.The importance of trust .E-Security – Firewalls (1) 10.Importance of price competitiveness to e-Business .Upselling and crossselling.Product in the Internet Marketing Mix .presenting product online. e-CRM: Business & System Frontiers: M.K. Analytical CRM. Prasad Gadkari’s Guide to E-Marketing (1) 89 . service capability.The importance of focusing on the "right" customers .behavioral factors important to e-Marketing. e-Customer Relationship Management: The Economics of e-Loyalty . (4) 7. Legal and Ethical Issues: Privacy and Security Concerns .Using Data Tools to Enhance Performance & for marketing intelligence. Introduction to Operational. Motivations for shopping on the net attributes of online shopping. Virtual Communities: Building Partnerships through Community .Internet strategies facilitating CRM – including personalization. Collaborative. e-cash. e-Service-New Directions in Theory & Practice: Roland T. convenience. Books Recommended:1. price obsessive consumers. e-money .organizational learning. Jaiswal & Anjali Kaushik 6. Information for Competitive Marketing Advantage: Marketing Research on the Net . e-check. e-Marketing: Strass. Rust and P. butterflies . loyalists vs.User-Generated Content. (3) 5. Digital Marketing for Dummies: Carter-Brooks-Catalano-Smith 3.Electronic Payment System . Relationship Capital – eCRM . collaborative filtering. eCRM-Concepts & Cases: Madhavi Garikaparthi 5. building a brand – Price in the Internet Marketing Mix . El-Ansary.P.Promotion in the Internet Marketing Mix .Price rational vs. Customer Experiences on the Web: The web's ‘unique capabilities’ – Interactive communications with customers for . (4) 4.Place in the Internet Marketing Mix : the importance of fulfillment. Frost 2. logistical considerations. Blogs (1) 9. Kannan 4. (4) 8.
d. Excisable goods. ii. b. i. Nature and Contemporary Legislation for the same. Definitions. Goods. c. Job workers.INDIRECT TAXATION 1. Central Excise: a. Classification of Goods. Manufacture. e.(404B). iii. Liability for the central excise. (18) 90 .
Definitions d. Various Procedures:Legislation. Value Added Tax (VAT): a. Seizure. Non-resident dealer vi. Turnover of purchase and turnover of sales. Appeals. Service Tax (Chapter V of the Finance Act. Furnishing of Returns 3. Payment of Service Tax. Valuation of Taxable Services for Changing Tax.1994 as amended in a Finance Bill by Government of India in 2005): (12) a. Administrative Structure of Excise Departments J. Valuation of Taxable Services for Service Tax f. b. Returns Returns and self assessments Audit of registered dealer. Confiscation. Goods vii. Self Removable under Invoice. c. Penalty. Transaction Value i. Extent. Dealer v. c.f. b. Purchase price ix. Commencement and Application. Adjudication. g. Determination of Tariff Headings g. Tax liability ii. h. Sale price x. Agriculture ii. Duty Payment under protest. 2. Capital asset iv. Incidence of Tax i. Place of business viii. Rate of tax on goods specified in schedule. Interest. Valuation of Goods h. Show Cause Notice. Manner and Payment of Duty and letter of Undertaking. Resale xi. Excise Audit. Concessions for SSI Units. Refunds. Registration Registration procedure Fresh registration Information to be furnished regarding change of business Declaration of name of manager and PAN d. Definition i. Registration i. Charge of Service Tax e. (30) 91 . Business iii.
Nature. Definition of foreign currency and foreign transactions.Ravi Kishore 4. b. Forex Markets a. Administration. c. Indirect Taxes. Vinod Singhania (405B). Overview of international business. Books Recommended:1. Datey 2. Exemptions and Repayments j. a. Income Tax – Dr.spot forward. Sanjeev Kumar 5. Relief. Indirect Taxes. Collection. Change in rates of VAT and disclosure of information m. Tax audit under VAT Imposition and rate of VAT Acquisition of goods from member states Importation of goods from outside member states Goods subject to a warehousing regime g. scope and significance of international finance.Law & Practices. Role of World Bank.trade and non trade.V.S. (6) (12) 92 . Determination of value h. Assessment of VAT and other payments due l. future options & swaps. WTO and its impact. Indirect Taxes. Indirect Taxes-Snowwhite Publications. 2.Jakotiya 3.Saxena 8. Payment of VAT taxable persons i. VAT Ready Reacnor. Indirect Taxes. Enforcement (provisions) k.INTERNATIONAL FINANCE 1. IMF. Forex Markets.Dr. Globalization and its impact. d. Appeals etc. SDR. Payment of Tax Deduction of tax at source Payment of tax Adjustment of any payment Special provisions regarding liability to pay tax in certain cases Liability of firms and partners f.e. b. Indirect Taxes.Yogendra Banagar & Vandana Bangar 6. Use of IT in international finance. e. 7.
RISK AND INSURANCE MANAGEMENT 1. Export Finance. Identifying types of risks b. Quantifying Risk and Hedging techniques. b. International Finance. Syndication. GDR. Chinese Yuan. ICC guidelines.D. European Central Bank. EPZ. SEZ. Japanese Yen and US Dollar. Rajwade 2.Nabhi 7. Transaction and economic Exposure d. (16) a. International Accounting Standards on foreign transactions Books Recommended:1. Regulatory Framework of international finance a. 8. f. e. ADR. Price variation. Bala & Pattabhai Ram. Apte 3. 4. International Economics. Exchange Control Regulations. Matching. 5. Sharan (9) (15) (15) (3) (406B). Role of participants of Forex market. International Finance – V. Essence of International Money. K.c. f. rupee convertibility. Forex Risk Management a.internal and external. 93 .D. Management of Translation.Adrian Buckley 6. d. Exchange Rate determination. b. g. Buyers credit and supplier’s credit.M. Internal and External Techniques viz Netting. International receivables and cash management. Risk definition and measurement. 3.A. Hedging tools and techniques. International Finance.V. e. b.S. d. 6. Emerging importance of Indian rupee. FDI. FCCB. EOU/STPI. Short Term borrowing. Trade settlement methods.P. International Finance.Shapior 4. ECB. c. foreign trade policy. Mithani 5. Impact of Euro currency. Indian perspective-FEMA. C. role of RBI.Mathematical models.G. International perspective-federal bank. Introduction to Risk Management. Sources of international finance a. Leading and Lagging. e. MAFA. f.
Principles of General Insurance b. Instruments of External techniques of Risk Management a. 2. Life Insurance a. Risk Assessment & Underwriting f. Forwards b. Loss prevention and control j. i. Design and Evaluation i. Clauses and Covers f. Reinsurance j. Reinsurance l. IT applications n. Assets Liability Management. Principles of Life Insurance b. Motor & Health) c. Financial Planning and Insurance c.Tax planning n. Futures c. Caps g. Terminology d. Forward Rate Agreement f. Options e. Swaps d. Claims Management k. Marketing and Servicing m. Legal Framework 4. Floors and their applications i. Pricing techniques j. 3. Claims Management k. Development and evaluation i. Risk Assessment & Underwriting g. Legal framework and documentation (14) (15) (15) 94 . Collars h.h. Product Development h. Marketing and Servicing l. Perils e. General Insurance a. IT Applications m. Premium Setting g. Pricing in Foreign Currency. Operational aspects. Pensions and Annuities e. Product Design h. Life Insurance Products d. General Insurance Products (Fire.
4Strategy & strategist 1.2 Types of employees & compensation strategy. Principals of Insurance.Taxman (407B). Principals of Insurance.Mishra 7.STRATEGIC FINANCIAL MANAGEMENT 1. Conceptual Framework 1.A. Compensation Management.2Evaluation of costs and benefits 1.Holioke 6.5 9-s model for SFM 2. Options and Futures. Insurance Law Manual.V. Commodity Futures & Options.1Meaning of SFM 1. Rajwade 3.Books Recommended:1. 2.G.1 Need of compensation management. (4) (4) 95 .P. International Finance. 2.3Reasons for managing business financially 1. International Finance.Hull 2. Apte 4.George Kleiman 5.
2.3 Design of wage policy. 2.4 Negotiations. 2.5 Design and implementation of VRS 2.6 Implications of FBT. 3. Financial Aspects of Supply Chain Management strategy with respect to following areas (4) 3.1Vendor management 3.2Purchasing 3.3Inventory control and its techniques 3.4Distribution Management 3.5Relationship with dealers 3.6Product pricing 3.7Marketing cost analysis 4. Corporate Valuation 4.1 Reasons for valuation of business enterprise. 4.2 Different Approaches to enterprise valuation a. Market Related Valuation-At replacement cost and realizable value. b. future cash flows. c. Market Capitalization. d. Economic value added approach. 5. Overview of financial engineering. 5.1 Meaning 5.2 Benchmarking practices. 5.3 Innovative sources of Finance. a. Off balance sheet financing. b. Versatile bonds. c. Junk Bonds. d. Vendor Finance. e. Co operative federation 5.4 Funding strategies, monitoring and assessment. 5.5 Programs and policies to reward various stake holders. 6. Financial Restructuring. 7. Ethical Aspects. 7.1 Ethical Dilemma faced by Financial Managers. 7.2 Need for corporate social responsibility. 7.3 Corporate governance. a. Recommendations of Kumar Mangalam Birla Committee. b. Recommendations of Narayanan Murthi Committee. 7.4 Financial Restructuring a. Need for financial restructuring b. Restructuring through privatization. c. Restructuring of sick companies. (4)
7.5 Mergers and Acquisitions a. Demergers b. Accounting standard 14. c. Provisions of companies act on amalgamations, minority interest. d. Tax implications of mergers, Demergers. e. Leverage buy-out. 7.6 Joint ventures. a. Meaning. b. Accounting standard 27. 7.7 Reasons for Strategic Failures in mergers/acquisitions/Joint Ventures. Books Recommended:1. Strategic Financial Management- G.P. Jakhotiya 2. Strategic Finance Case Studies- N.J. Yashaswy 3. Guide to Companies Act- Rammaiya 4. Accounting Standards and Corporate Accounting Practices- T.P. Ghosh.
(408B)- STRATEGIC COST MANAGEMENT 1. Meaning, nature and significance of strategic Cost Management. 2. Value Analysis and value addition. 3. Activity based costing 4. Waste Management-Scraps, defectives etc. 5. Method study and work study. 6. Cost benefit analysis, Profit planning. 7. Role of Budgetary control and standard costing in profit planning. 8. Productivity improvement- Various tools and techniques including Kaizen and Six Sigma. 9. Brand building-cost implications of brand building. (2) (3) (3) (3) (2) (4) (4) (5) (2)
10. Supply chain Management- Cost implications. Books Recommended:1. Cost Management- Ravi M. Kishore 2. Cost Management- Colin Drury 3. Strategic Cost Management- Foster 4. Strategic Costing- Robert Kaplan 5. Cost Management- Coopers
404C – EMERGING TRENDS IN INFORMATION TECHNOLOGY 1. Overview of an E – Commerce Internet, Intranet, Extranet, Definition, Goals of E- Commerce Difference between E-Commerce and E- Business Models of E- Commerce Limitations and Advantages of E-Commerce 2. E-Banking: Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment – Gateway Example) Securities in E-banking (SSL, Digital Signatures – Examples) Services Provided: -ATM, Smart Card
Types of Securities Security Tools. Marketing and Service Management. G2G). GIS/GPS: What is GIS?. Internet (Use of Search Engines Google & yahoo etc) 6. KM tools.Security Firewalls. C2G. Case Study (8) 6. Knowledge Building Models. 5.g. E – Commerce: Milind Oka 7. Nature of Geographic data. Guidelines. E – Logistics: Logistics & Supplier Chain Management. GIS standards & Standardization Process of GIS development. Warehousing Management. Transportation/Distribution Management (4) 7. Chatting Bulleting. Karte. Management Information System: Jawadekar 2. E-Governance Case Studies – Ashok Agarwal 99 . Content Management and Disseminations: E-learning – Models WBT. Call Center – brief perspective technology wise. Murty 8. What is BPO/BCP. Electricity Bills (8) 3. Challenges to E – Governance. G2C. Case Study (8) 5. Aviel Rubin 9. Implementation and Deployment phases (6) Books Recommended:1. Functioning. Building Online Community. Management Information System: Laudon & Laudon 3. Video Conferencing.S. CRM: Sales. Merits/De-Merits. Why it is required. Strategies and tactics for implementation of E – Governance Case Study (8) 8. E – Governance: E –Governance Models: (G2B. Telephone. Spatial Objects & Data Models. CBT. Virtual Campus. Fire Wall and Internet Security: William Cheswick.shop Introduction to security. Getting map on Computers. LMS & LCMS.ECS (Electronic Clearing System) e. E – Commerce: C. E. The Essential Guide to Knowledge management: Amrit Tiwana 4. Electronic Market / e. Knowledge management: What is KM? (Components and Type of Knowledge). Stevens. Ethics. Network Security (8) 4. KM approaches (6) 9. Asynchronous/ Synchronous Learning. KM Cycle & KM architecture. Disaster Recovery Management. The GIS Book: George B.V.
Sizing (15) (25) 100 .Types .Different Methods of estimation in brief .Progress Review .Resource Allocation .Version Control and Configuration Management Documentation Methods for all these topics Aspects specific to Generic Product Development vis-à-vis user specific application development III. Corrective.ISO.Parallel Runs .405(C) SOFTWARE PROJECT MANAGEMENT & INFORMATION TECHNOLOGY I.Quality Concepts .Generation of Test Cases.Hardware.Adaptive.Change Management Maintenance . IT Management Acquisition Process . PERT/CPM. CMM Production / Implementation . Preventive .Types of Testing . Software.Function Point Analysis in some details Use of CASE Tools Introduction to MS Projects Design and Development .Schedule .Test Plan . Software Project Management Overview of COCOMO Model. Reileigh Curve Project Organization Risk Management Project Finance Procurement Management Project Scheduling Project Quality Management Communication Management II.Requirement Planning . Test Data . Infrastructure .Overview of . Network.User Acceptance Tests . Software Project Management Resources Planning and Estimation .Review .Design and Walkthroughs Testing .
Career Path Planning IT Operations .Procedures Performance Evaluation . Pressman 3.Documents involved IT HRM .Selection .Scheduling .Roger S.Edwin Bennetan 2.Retention .Roles and Responsibilities . Management of Information Technology . Software Project Management .Pravin Muley (20) 101 . Software Engineering ..Dunn and Ulman 5. Software Engineering .Martin L.Training . TQM for Computer Software .Broad methods for Hardware. Shooman 4.Selection Methodology including Benchmarking . Software and Personnel Books Recommended:1.
General Ledger Balance Sheet / Profit & Loss Account / Schedules Trial Balance Journals / Day Books Ratio / Expenses Analysis Accounts Receivables Accounts Payables (8) 4. Superannuation 102 .Work Order Management Shop Floor Control .Raw Material. Suppliers' Bill Passing and Receipt of Material Stock Accounting and Control . Purchasing. Manpower and Time Material Requirements Planning Production Planning .PF and Gratuity .Salary Calculation and Reporting .BUSINESS APPLICATIONS 1. Vendor Analysis.Calculation of Labour Efficiency.406(C) . Sales and Distribution Sales Budgeting . Ex-Gratia.Loan Accounting .Indenting.Bonus. Productivity and DownTime Analysis Material Procurement . Human Resources Employee Database Recruitment Employee Appraisal Employee Training Leave Accounting Payroll . Manufacturing Bill of Materials Processing with Product Configuration Master Production Schedule Capacity Requirement Planning for Equipment.Standard / FIFO / LIFO / Average / Weighted Average Costing Methods Sub-Contracting of work to outside vendors (20) 3. Work In Progress and Finished Goods Job / Product / WIP Costing . Incentive. Financial Accounting Accounting .Market Segments / Customers / Products Customer Enquiry and Preparation of Quotation Customer Order Processing .Income tax Calculations and Reporting .From Order Acknowledgement to Dispatch and Invoicing Follow up for Pending Customer Orders Sales Analysis (8) 2.
Arrears Calculation 5.. Hospital Management Patients' Registration . Banking Savings Bank Accounting .Real Time Internet Banking Fixed Deposits 6. Inventory of Food Items and Consumables Billing and Credit Control Sales Analysis Books Recommended 1. House Keeping etc.Client Server Services of restaurant. Business Applications of computers .Milind Oka (6) (6) (6) (6) 103 .On-Line Services of Lab and Operation Theatre Inventory of Medicines and Consumables Billing and Credit Control Patient's Medical History Database 7. Hotel Management Reservation and Registration .
O. Network. Auditing in a Computerized Environment . Evidence collection. DEI..Meaning and IS Auditor's Role . Problems Management. Standards.Around and Through Computer (2) 3. documentation Review of Performance (2) 5. Evaluation and Reporting Methodologies (2) 10. 4GL . HR Polices. Long Term and Short Term Plans. Network.S. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce Books Recommended:1.Concept. Techniques. Methodologies . Objectives. SCM. EDP Auditing Conceptual Foundations and Practices . IS Strategies and Management .Ron Weber 2. Environment. Output.(407C) INFORMATION SYSTEMS AUDIT 1. Infrastructure. USA (2) 104 . LAN. Record Maintenance. Physical Access. Database. SSAD. procurement and other controls (2) 6. Steps. email.Implementation Review (8) 7. Software Procurement and Development . Segregation of duties. Scheduling. System Software. IT Crimes.Project Management Testing . Concept.Organizational structures. Prototyping. (2) 11. Logical Access. WAN. Types. Review and Controls (2) 8. Security. QA and QC.Input. Viruses. Controls . Exposures (2) 4.SDLC . Organizing.Mohan Bhatia 3. Privacy Issues (2) 12. OOM. Digital Signature . Risk. Latest CISA Review Manual by ISACA.Need. Client-Server-Architecture. Auditing Concepts (2) 2. BCP (2) 9.Review of Performance. IS Operations . Internet. IT Environment – Hardware. Controls . Steering and Other Committees. Process. Performance. Network Concepts. Encryption.Planning. ISA .Traditional. DBMS. Validation.
Dissecting your First ASP Script.Frames (Nested. DL) . Arrays Operators D. Understanding VB Script Control Structures Conditional Looping Branching E. Designing Contents – Blocks. C. Understanding ASP Script.HTML Basics Introduction to HTML WWW Web Publishing B. CSS Inline Embedded Sep. Using VB Script Built-in Function Typecasting Variables (2) (5) (3) (3) (3) (3) (3) (2) 105 . UL. ASP A. Introduction To XML 2. Client Side Layout – List (OL. Links And Images – Image MappingServer Side. Form Elements Links – To a page.Tables. Getting started with active server Pages What are ASPs? Understanding Client – Server Model ASP versus Client side Scripting Setting PWs and/or IIS ASP tools like Visual Interdev or Font Page B. Working with variables Definition and Naming rules Data Types Constant. Styles C. Text. I Frame) Head Elements – Base Font. HTML A. /External Transaction Effect Client Pull D. Within Page. Scripts.(408C)– INTERNET TECHNOLOGY 1. ASP Browser ASP Process Concept of File Inclusion. Meta Tags. To a Site.
Microsoft Office 2003 Front page Inside Outside 106 . Math.Beginner’s Guide . HTML . The Complete Reference to HTML . ASP in 21 Days – Scott Mitchell and James Atkinson 5. ASP Developers Guide – Greg Vuczek 4.Willart 7. Dynamic HTML for Dummies – Michael Hyman 3. Updating. and Deleting Database records The Internet Programming using Front Page (2) (4) Books Recommended:1. String.F. Formatting -Functions.0 – A Beginner’s Guide – Mercer 6. Date. ASP 3.Thomas Powell 2. Using Database Reading From a Database Using ASP Inserting.
Peter Jones – (Butterworth Heinemann) 6. core competence and distinctive capabilities – stake holders & strategy. Operations Strategy and Competitive dimensions – Operations and Corporate Strategy – Strategic Fit – A framework for Operations Strategy in Manufacturing. issues involved – organizational issues operational approaches to improving delivery system. INVESTMENTS DECISIONS: Linking investments to Product life Cycle and Risk reduction – fast market feed back – use of IT – organizational learning – Traditional accounting and financial perspectives and operations strategy. Outcome of Market debate – Linking manufacturing to Markets – strategic integration – why products sell in the markets – Order Winners. Manufacturing Strategy . Operations Strategy -. OPERATIONS STRATEGY & COMPETITIVENESS: World of operations in 2020 – Operations Management in the organizational chart . Competitive strategy – M. (6) 5. OPERATIONS STRATEGY IMPLEMENTATION: Evaluating various trade offs alternatives – Focused manufacturing – Product or process focus – Make or Buy – merits /demerits – value chain approach – just in time – lean manufacturing – Quality as strategic factor – CAD/CAM/CIM.Terry Hill 5.Steeve Brown.G.E Porter. DYNAMIC MARKETS & GENERIC STRATEGIES: Technology strategy – Issues in New Product development Time to market – strategic nature of process – Business implication of Process choice – Hybrid Process. Managing Technology & Innovation for Competitive Advantage . John Bessant.Koregaonkar (Mac Millan) 9. 7. controlling operations – key performance Indicators. Competitive Manufacturing Management – Nicholas 4. (6) 3. Progression & Regression. Operations Management – Terry Hill. Strategic Operations Management .(404D).Operations as a service – Historical role of Operations Management – Current perspectives. (10) 2. MANUFACTURING INFRASTRUCTURE DEVELOPMENT: Importance . 8.Narayanan 107 . JIT in manufacturing – M. PQCDSM. (8) Books Recommended: 1. Delivering Value to customer. PRODUCT /SERVICE PROFILING: Procedure – company or plant based profiles – decisions for product reallocation – down sizing – Capacity decisions. METHODOLOGY FOR DEVELOPING OPERATIONS STRATEGY: Checking markets. Operations Management for Competitive Advantage – Chase 3. (8) 4. Richard Lamming.OPERATIONS STRATEGY 1. ROLE OF MANUFACTURING /OPERATIONS IN BUSINESS STRATEGY: Value as business concept – strategic issues in manufacturing – Value Chain concept Focus. (6) 6. (10) 7. (6) 8.David Walters – Palgvave Mcmillan 2. Order Qualifiers. Services.
Technology forecasting: techniques and application.Tarek Khalli -. Organizational Structure. (8) 3.Souder. (6) 6. Evolution and growth of technology. (5) Books Recommended: 1.McGraw-Hill. Technology Transfer Management: Technology transfer-process. B. Management of Technology .Gaynor .A. Madique. joint ventures. Wheelwright -. Managing Intellectual Property. M. Introduction to technology management: Concept and meaning of technology. Project management in adoption and implementation of new technologies. and C. Organizational and Psychological Factors.C.Mcgraw Hill 7. McGraw-Hill.Prentice Hall India 10. Technology strategy: concept. Linkage between technology. Impact of technology on society and business. Extrapolation. Technological Forecasting: Exploratory: Intuitive. Speed of Diffusion. Managing Technological Innovation .Burgelman.M. role and significance of management of technology. Social Issues in Technology Management: Technological Change and Industrial Relations. R. -. Normative: Relevance Tree. 2.Schilling .Betz. 9. Bringing New technology To Market .(405D). technology sourcing. Mission Flow Diagram (8) 4. . Technology Monitoring. Managing Technology and Innovation for Competitive Advantage . development and competition. Forms of technology: process technology and product technology.TECHNOLOGY MANAGEMENT 1. framework for formulating technology strategy. (6) 8. 6. Handbook Of Technology Management . Growth Curves. Strategic Technology Management . key principles. Innovation Time and Innovation Cost.McGraw-Hill. F. Irwin.C. 4. innovation management (8) 5. and S. (5) 9. Human Aspects in Technology Management: Integration of People and Technology. Meaning of Innovation and creativity. Technology Acquisition.V K Narayanan Pearson Education Asia 5. Pitman. Morphological Analysis. W.Twiss. Strategic Management of Technological Innovation . Technological Leadership and Follower ship. 8. Competitive advantages through new technologies: product development – from scientific breakthrough to marketable product – Role of Government in Technology Development.Jaico Publishing House 108 . (6) 7. 3.A.. Strategic Management of Technology & Innovation . Technology diffusion and absorption: Rate of Diffusion. Technology Assessment: Technology Choice. Crawford McGraw-Hill. Technology Assessment and Environmental Impact Analysis. outsourcing strategic issues. Managing New Technology Development . Management Of New Technologies For Global Competitiveness –– Christian N Madu .Kathleen R Allen . 2nd ed. (8) 2. Managing research and development (R&D). types.
Customer Focus: The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle. Quality in Manufacturing and Service Systems.Customer Relationship Management Techniques. 7.A Race Without a Finish Line. Quality & Competitive Advantage. 9. ISO 27001:2005 Information Security Management System (8) (10) (10) (6) (2) (6) (4) (6) 109 .Cross-Functional Teams – Supplier/Customer Partnerships. Quality Management Assistance Tools: Ishikawa Fish Done diagram – Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Pokka Yoke (Mistake Proofing).Quality and Cost . Quality Management Standards: (Introductory aspects only) a. Principles of Total Quality Management: Introduction .Building the House of Quality – Implementing Quality Function Deployment. The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming's 14 Points for Management.(406D).Quality and Market Share .Service Needs Identification – Service System Design. 5. The Juran Philosophy – The Juran Quality Trilogy. np and C Charts – Benefits of Control Charts and Applications 6. Quality Function Deployment – The Quality Function Deployment Process . Strategic Planning. 2. The Crosby Philosophy. 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL. Malcolm Baldrige National Quality Award Award Criteria.Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement – Teamwork and Participation. P. The ISO 9001:2000 Quality Management System Standard b.The Taguchi Loss Function.Quality and Price . 3. Quality Control and Quality Assurance: Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. Designing Quality into Services . Managing and organization for quality: Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building. Reliability: Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability. 4. RQL. Perspectives on Leadership for Quality . Customer Satisfaction Measurement Techniques . AOQL and AOL. Benefits of Total Quality Management. The ISO 14001:2004 Environmental Management System Standard c.The Balridge View of Leadership. Statistical Process Control: Control Charts – X-R. TQL. and Competitive Advantage: Brief History Modern Developments in Quality . Economic Issues .QUALITY MANAGEMENT 1. Partnerships . 8. Definitions of Quality. Quality.
Manuals of various standards.Auditor Ethics . The essence of Total Quality Management – Hunsen & Ghare 5.Mock Audits . Quality Control & Total Quality Management – Jain 4. Quality Problem Solving – Smith 7.Quiz. Auditing Techniques .Planning for an audit . CMMI Fundamentals & Concepts f. Total Quality Management – Sundarrajan 3.Dale H Bester field – Pearson Education 2.Value addition process during Internal Audit . ISO / TS16949:2002 for Automobile Industry e. Quality Control .Writing an Audit Report . (8) Books Recommended 1.Developing a Check-list -Conducting an Audit .d. Managing for Total Quality – Logothetic 6. ISO 9000 – Kairon 8. 110 .
Multi project resources scheduling (2) 4. International Projects: Issues in managing international projects. Mantel Jr. project audit process. (2) Books Recommended 1.(407D). Scheduling And Control” Tata Mcgraw-Hill Publishing Co Ltd 111 . responsibility for quality in projects. splitting and multitasking. (2) 2. (2) 8. Quality Management Systems. Forward Pass and backward pass. application of Critical chain scheduling and limitations. team building process. Project Management Concepts: Concept and characteristics of a project. (8) 3. project life cycle. major features of softwares like MS Project. Project performance Measurement and Control: Monitor and assess project performance. quality management at different stages of project. Samuel J. and cost. John M Nicholas “Project Management For Business And Technology” Prentice Hall Of India Pvt Ltd 4. (2) 5. project team pitfalls. TQM in projects.PROJECT MANAGEMENT 1. cross cultural considerations. Critical Chain Scheduling: Concept of critical chain scheduling. criterion for software selection. critical chain scheduling method. Precedence Diagramming Method. Jack Meredith. Resource Scheduling: Resource allocation method. final closure. methods to monitor. James P Lewis “Project Planning. and control planned cost and schedule performance. termination steps. Earned value Management. (2) 9. (4) 6.A Managerial Approach” John Wiley and Sons 3. Clifford F Gray. constructing diagram and computations using precedence diagramming method. evaluate. Selection and training of employees. Project Closure/ Termination: Meaning of closure/ termination. IT in Projects: Overview of types of softwares for projects. types of project. Work Breakdown Structure. (4) 7. “Project Management. PERT/CPM simulation. Managing Project Teams: Team development process. constructing network diagram. performance measurement. importance of project management. Limitations of CPM/PERT. project organizational structure. tools and techniques. schedule. Statement of Work. (2) 10. Erik W Larson. Project Planning: Project Planning and Scheduling techniques: developing the project network USING CPM/PERT. stages in developing a high performance project team. AON basics. Project Quality Management: Concept of project quality. reducing project duration. “Project Management-The Managerial Process” Tata Mcgraw-Hill Publishing Co Ltd 2.
information sharing. certification. Stores documentation.(408D). Global Sourcing (6) 2. (5) 7. supply chain and supply networks. Purchase Management: Purchasing activity. Stores Management: Functions and Importance of Stores Management. new skills and attitudes required. (2) Books Recommended:1. 2. Relationships of the future – JIT in the supply management (5) 6. E commerce and the right type of relationship. Dobbler. Five Major Developments – cross functional teams. e-procurement. quality at the source. Operations Now – Finch 4. Supply Management and the external environment. (3) 5. Evolution of Sourcing: Purchasing a dynamic profession . Replenishment system. Concept of Hire-Purchase. evaluation. prerequisites to success of cross-functional teams. challenges of cross-functional teams. Organization of stores.Origins of Purchasing and transition to supply management – value adding benefits and strategic focus. Supply Management – An organization spanning activity: Supply Management’s role in business. Portfolio approach. Supply Management in non-manufacturing organizations. Supplier selection. Buyer-Supplier Relationships: Transformation of buyer-supplier relationships. determining purchasing quantities. Protecting our physical environment. Methods of Buying. values in the workplace. 112 . The role of power. (3) 4. 7th ed. World Class Supply Management . Stores Procedure. supply alliances. Cross-Functional Teams: Cross-functional teams and supply management activities. Starling. (6) 3. Supply Management and Social Responsibilities: Diversity suppliers. Just in Time Purchasing. benefits of cross-functional teams. Supplier’s perspective. strategic sourcing. Supply Management’s relation with other departments.Burt. Production and Operations Management – Chary 3. Developing and managing collaborative and alliance relationships – joint problem solving. Three types of buyer supplier relationships. TMGH.STRATEGIC SOURCING 1. Contract & Procedure of Leasing. Competitive Manufacturing Management – Nicholas.
(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION LABOUR WELFARE 1. Labour Welfare – Introduction, History, Definition, Scope, Objectives, Principles and Theories. 2. Labour Welfare Officer – Role, Qualifications, Functions, Duties. 3. Productivity and Labour welfare. 4. Workers Participation in Management – Role of WPM in Labour Welfare and Industrial Hygiene. 5. Workers Education Scheme – History and programs. 6. Statutory Welfare Amenities – as per Factories Act, 1948, Plantation Act, 1951, Motor Act 1952, Motor Transport Act. 7. Non-statutory welfare Agencies – Role of Trade Unions, NGOs and Local-self Govt. 8. ILO - & ILC – Introduction, History, Scope, Objectives and Structure. 9. Corporate Social responsibility, Industrial Social work. 10. Impact of Industrialization on Developing countries like India - Pollution, Urbanization, Social Health. 11. Relationship between Mental, Physical, Social and Industrial Health. 12. Social Security – concepts and components. Books Recommended:1. Aspects of Labour Welfare and Social Security - A.M.Sharma 2. Labour Welfare, Trade Unionism – S.D. Punekar 3. Labour Problems and Social Welfare - R.C. Saxena 4. Labour economics and social welfare - Dr. B.P. Tyagi.
(3) (2) (3) (3) (4) (10) (8) (8) (8) (3) (4) (4)
(405E)- Labour Laws
1 The Industrial Disputes Act, 1947 Definitions of Industry, Workman and Industrial Dispute - Authorities under the Act –Procedure, Powers and Duties of Authorities – Strikes and Lock outs – Lay off and Retrenchment – Special Provisions relating to Layoff, Retrenchment and Closure in certain establishments (12) 2 The Maharashtra Recognition of Trade Unions & Prevention of Unfair Labour Practices Act, 1971 Entire Act 3 The Industrial Employment (Standing Orders) Act, 1946 Entire Act – Principles of Natural Justice 4 The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952 Entire Act 5 The Employees’ State Insurance Act, 1948 Corporation, Standing Committee and Medical Benefit Council– Contributions – Benefits – General 6 The Workmen’s Compensation Act, 1923 Entire Act 7 The Maternity Benefit Act, 1961 Entire Act Books Recommended:1. Bare Acts 2. Industrial Law – P L Malik 3. Industrial Law – J K Bareja 4. Labour Laws for managers – B D Singh 5. Industrial & Labour Laws – S P Jain
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(406E) STRATEGIC HUMAN RESOURCE MANAGEMENT 1) Introduction To Strategic HRM (6) Definition, need and importance; Introduction to business and corporate strategies; Integrating HR strategies with business strategies; Developing HR plans and policies 2) Human Resource Environment (6) Technology and structure; Workforce diversity; Demographic changes Temporary and contract labour; Global environment; Global competition Global sourcing of labour; WTO and labour standards 3) RECRUITMENT AND RETENTION STRATEGIES (8) Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Executive education; Flexi timing; Telecommuting Quality of work life; Work - life balance; Employee empowerment Employee involvement; Autonomous work teams 4) TRAINING AND DEVELOPMENT STRATEGIES (8) Creating a learning organization; Competency mapping; Multi-Skilling Succession planning; Cross cultural training 5) PERFORMANCE MANAGEMENT STRATEGIES (8) Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions 6) REWARD AND COMPENSATION STRATEGIES (6) Performance based pay; Skill based pay; Team based pay Broad banding; Profit sharing; Executive Compensation; Variable pay 7) RETRENCHMENT STRATEGIES (6) Downsizing; Voluntary retirement schemes (VRS) HR outsourcing; Early retirement plans; Project based employment 8) HUMAN ASPECTS OF STRATEGY IMPLEMENTATION (8) Behavioral issues in strategy implementation; Matching culture with strategy Human side of mergers and acquisitions; Leadership, power and politics; Employee morale; Personal values and business ethics 9) GLOBAL HR STRATEGIES (4) Introduction to global HR strategies; Developing HR as a value added function Books Recommended:1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi 2 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi 3 .Strategic HRM - Michael Armstrong, Kogan page, London 4 .Strategic HRM – Agarwal, Oxford university press, New Delhi 5. Human resource management – Garry Dessler, PHI, New Delhi
challenges of sustainability with reference to Retention and Talent Management for competitive Advantages. Andrew Newall. managing virtual teams. need and objectives. HRD Accounting and Audit: HRA Introduction. benefits of HRA. Pub: Himalaya Publications 2) HRD Audit. South Western Publications 116 . HRD Scorecard. Repatriation Process. methods and valuation models. collective learning (8) 2. Developing International teams. Text and Cases. RaoPub: “Response Books” Leading HR. Re-Engineering HR – Functions and Processes. issues in staff selection and retention.(407E). Objectives and Approaches. V. linking hr to international expansion. issues. international recruitment at different levels. The changed role of HR in organizations with respect to leading the change and operating from the “Board Room “level. Welch Pub: Thompson Learning. differences between HRM Domestic and International perspectives. Author: Dowling. Compensation Management. implementing re-engineering changes (6) 4. Author: T. Performance Management – Criteria’s used. factors associated. Author: C B Mamoria and S V Gankar. HR in International Context: Issues that change the context. Labor Relations – Key Issues (10) 3.EMERGING TRENDS IN HR PRACTICES 1. methodology. HRD Audit: Meaning. Report. (6) Books Recommended:1) Personnel Management. evaluation systems. audit instruments. 3) Delivering Competitive Advantages Author: Clive Morton. Jon Sparkes Pub: Jaico Publishing House 1st edition 4) Re-engineering of Human Resources Author: Lyle Spencer (Jr) Pub: John Wiley and Sons 5) International HRM – Managing People in International Context. Learning organizations and organizational learning. Training and Development. Expatriate Training.
Cases will be normally based on the following topics of personnel management. a) Recruitment sources – controversy over issue of sons of soil. informal relations with higher authorities. Suspension of operation etc. violation of principles of Management. and upgradation. Closure. causing industrial unrest. c) Favouritism. d) Declaration of strikes lay off. promotion. f) Issues connected with adjudicated matters of respective industry. b) Conflict on transfer. e) Using Act of force by Management. 10 from personnel management and 10 from Industrial Relations.(408E) CASE STUDIES IN PM & IR CASE STUDIES IN P M / IR 30 A student will study at least 20 cases. g) Disregarding agreement terms violating terms of settlement signed 117 . Retrenchment. Lock-out. demotion.
J. OUP Flaherty.International Sourcing & Logistics        8) Internationalization of Technology  .Interface with R & D .Interface with Marketing . strategic alliances (Partnership and relationship management)  Books Recommended:Schniederjans. – Global Operations Management Dornier.T.Benchmarking International Operations 7) International Operations-Critical Issues . – Transnational Management 118 . Outsourcing 2) Location Layout and work flow 3) Production Company Factors Product factors Strategic role of foreign factories 4) Production Quality Productivity The Toyota way Beyond Toyota 5) Labour Laws Factory act/ Labour HR Practice 6) Variations in Operating Practices . P-P. A.Management of Global Products 9) Interfaces with other Functions  . 2/e .INTERNATIONAL BUSINESS OPERATIONS 1) Internationalization of Operations .International Operations Management -MFG: Make or Buy. – Operations Management in a Global Context Production and Operations Management.International Technology Transfer .Interface with Communications 10) Joint Ventures. S. & Ghoshal. M. M.International Operations Planning . C. – Global Operations and Logistics Bartlett. K Bedi.International Facilities Location .404F. et al.
Daniels.Globalization and Business .Marrewijk OUP 119 . Radebaugh and Sullivan International Economics.
Financial Documents.C. Swap[s.O. (2) 17 External commercial Borrowings: Buyers Credit.C. Risk Bearing Documents. (4) 4 Finance Function: Financial Institutions in International Trade. Convertibility. (2) 15 Deriving the Actual Exchange Rate: Forwards. Sanction of LC Limit.C. (4) 10 Financing of Imports by Opening of Letter of Credit: Documents required. Forfeiting / Factoring. F. Outline of Exchange Rate and Types. (4) 14 Introduction to Exchange Rate Mechanism: Spot. Futures and Options. C.B.F. (4) 7 Documentary Credits (Letter of Credit): Types of LC – Parties. Country Risk Monitoring Model. Paris Publica 500 Clauses 1 to 49 with case studies / illustration.P. Bretton Woods system. (4) 13 Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/ illustration. E. Statutory basis of Foreign Exchange.. (4) 3 Introduction to International Monetary Developments: Gold standard. Transport Documents. Documentary Credit. LOERMS. (4) 9 INCOTERMS: C. Evolution of Exchange Control.405F. Export Methods how to start export. Euro market. and other formalities 12 Uniform Custom Practices of Docu Credits – 93 Revisions.FOREIGN EXCHANGE MANAGEMENT 1 Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”.Forward Rate.. Documentary Collection. Clean Advance.I. (4) 11 Export Finance: Financing of Export/ Deemed Export: Pre ship.G. Mechanism with illustration.C. (4) 16 Guarantees in Trade: Performance. (4) 8 Documents involved in International trade: Statutory Documents. Exchange Market. (4) 2 India’s Forex Scenario: BOP crisis of 1990. Trade and Exchange Control Formalities. Significance for the Economy and Bank. (2) 120 . Suppliers Credit. I. and Post Ship (4) Finance.I. Bid Bond etc. Fixed-Flexible Exchange Rate Systems. (4) 5 Non resident Accounts: Repatriable and Non Repatriable. Exchange Arithmetic. Import Export Overview. (2) 6 Methods of IN Trade Settlement: Open Account.
Euro currencies. Market Clearing And Exchange Brokers.Binomial pricing and Black – Schools formula. The adjusted –present value technique. Chips. Bank financing – Parallel Loans and Credit Swaps. Equity and Bond financing.INTERNATIONAL FINANCIAL MANAGEMENT 1 The importance. options and swaps. Richard International Financial Markets. Chaps and Swift. Maurice. Flexible Exchanges Rates. Bank settlement via correspondent accounts. Case for Fixed versus. 121 . (20) 3 How to hedge and speculate: Hedging and speculating via forwards. Currency Swaps and Pricing of futures and options . International Finance 3 Levich. Rewards and Risk of International Finance. selecting the appropriate discount rates. (4) 5 Short term financial Markets: Eurodollars. Multi-currency bonds. calculation of forward rates based on cross rates. Cross rates. John Futures and Options 2 Levi. (4) 4 International Manifestations of the Law of One Price: The Purchasing power parity principle and the Interest parity principle. Forward exchange contracts – features of forward contracts. Foreign Exchange Risk and exposure and management – transition exposure. A backgrounder to the International Financial systems –Gold and Dollar Standards.406F. Currency Options. (6) 2 Foreign Exchange Markets: Spot exchange markets – the organization of Inter Bank Market. Euro notes and (6) Multinational Banking Market Efficiency: Efficiency of money markets and efficiency of foreign exchange markets. 6 Long term financial markets – Equity and Bond investments. Types of Buying and Selling rates. translation exposure and economic exposure and the management of these exposures. Exchange quotations. Chain rule. Exchange Arithmetic – purchase and Sales transactions. Forward exchange Premiums and discounts. retail versus Inter-Bank rates. Portfolio Selection and capital market theory in International context. Currency Futures. Eurobonds and foreign bonds. (6) 7 Portfolio Analysis. Rollover Forward contracts. futures. Difficulties in evaluating Foreign projects. Conventions in quoting forward Exchange. (6) 8 Foreign Direct Investment: Capital Budgeting for foreign direct investment. Actual practiced of capital budgeting (8) Book Recommended: 1 Hull.
Limitations of Affirmative action welcoming ex-parte evaluation and other legal policies 7. social / economic status. influence of behavior 6. (2) (4) (4) (4) (4) (4) (3) (3) (2) 122 . gender. Diversity management training programs for all employees and continuous monitoring of results. Broad concept and definition of diversity 2. Explanation of the dimension of race. Recruitment. Analysis of any two Organization’s culture. Diversity Audit. Formulations of international equal opportunity and non-discrimination policies 5. caste. religious beliefs. Historical perspective of diversity management in changing demographics 3. development and retention strategies in diverse organizations and workplaces 8.407F. Understanding cultures. age. 9. ethnicity. political ideologies 4. sexual orientation.INTERNATIONAL DIVERSITY MANAGEMENT 1. physical abilities.
Perspectives in Business Ethics. OUP 4. avoidance of corrupt practices 5. Ethics in international business (6) Normative and relative ethics. Role of international trade and business organizations Concept of Ombudsman Books Recommended: 1. Its only Business. judicious use of natural resources (5) 7. Maintenance of ecological balance (2) 8. concept and choice.408F. expectations. Corporate governance beyond legal compliance (4) 4. Sustainable development (2) 9. Cost benefit analysis of corporate social responsibility and good corporate citizenship (2) 10.BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (INTERNAL PAPER) 1. OUP 3. Business Ethics. Human dignity (5) Meeting stake holders. Fundamental principles of ethics (2) 2. Wider concept of social responsibility Balance between profit and social / moral obligations and survival. CasesAnalysis of failure of leading corporate and top auditing firms due to lapses in ethics and social responsibilities. OUP 5. The Management and ethics omnibus. Corporate Governance2/e Mallin. Chakraborty. Importance of doing business on merit. (2) 6. Legal compliances. Ethics and human rights Balanced global environment Kyoto Protocol concern of global warming. Chatterjee 123 .Chakraborty. International Importance of integrity. Crane& Matten OUP 2. OUP/OIP 6. Mitra. Sarham Oxley Act (SOX) Home and host country’s regulations and compulsions of international agencies 3. Values and Ethics for Organizations. competitiveness and fair trade practices Employee wellness. Hartman.