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TV Broadcasting Overview

TV Broadcasting Overview

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TV Broadcasting Overview
TV Broadcasting Overview

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Published by: bear7 on Aug 16, 2013
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MEDIA & MILITARY

The most powerful industry to control the world

MEDIA
• • • • • TELEVISION RADIO FILM INTERNET PRINT

TELEVISION SYSTEM
No 1. SYSTEM TX : Terrestrial • Free to air • High coverage depending on Tower’s Height and capacity of transmission • Does not depend on weather 2. Cable • Multi channel – up to 100 – 200 channel. • Multi functions • Does not depend on weather * No physical distortion/interruption 3. Satellite • Coverage Not limited • High Penetration, it is not interrupted by high rise building or mountain • Multi channels ( digital ). • High Investment • Easily interrupted by weather • Needs Parabola. • High Maintenance • Single channel. • Quite expensive because of using cable to be transmitted STRENGTHS LIMITATIONS • Max radius of 120 Km. • Should be clear area

TELEVISION SYSTEM
Satellite
Satellite

Comm. Tower
Satellite dish

TX Tower
Public house

Shopping centre

Studio TV
Satellite dish

TV

Shopping centre

TV CABLE

TELEVISION INDUSTRY
Government Television Investment Operational Cost APBN APBN / APBD/ limited advertisement Government Tends to follow government’s needs Bureaucratic/ Professional Private Television Private Advertisement Cable Television Private Monthly Fees / limited advertisement B.O.D Based on market’s needs Professional / Competitive

TYPES OF

Reports to Contents

B.O.D Based on market’s needs Professional / Competitive

Management

LIST OF NATIONAL TELEVISION
NATIONAL TELEVISION
TRANSTV TRANS|7 RCTI TPI GLOBAL TV SCTV

SHAREHOLDER
Para Group Para Group Kompas Gramedia Group MNC Group MNC Group MNC Group PT Abhimata Mediatama Nothern Trust Company S/A Public PT TDM Asset Manajemen PT Prima Visualindo Bank Julius Baer Ltd Public Bakrie Group Star Group Bakrie Group Media Indonesia Ministry of State Owned Enterprise 100% 55% 45% 100% 75% 100% 79% 8% 13% 29% 27% 8% 36% 80% 20% 100% 100% 100%

MAIN SPONSORS
Chairul Tanjung Chairul Tanjung Jakob Oetama Hary Tanoesoedibjo Hary Tanoesoedibjo Hary Tanoesoedibjo Sariaadmatdja brothers Singleton Group

ON AIR
2001 2001 1989 1991 2002 1990

INDOSIAR

Salim Group

1995

ANTV TVONE METRO TVRI

Bakrie Family Rupert Murdoch Bakrie Family Surya Paloh Govt. Indonesia

1993 2002 2002 1962

LIST OF PAY TV IN INDONESIA
PAY – TV Providers Indovision First Media (Kabelvision) Telkomvision Iglo TV Astro TV Shareholders Global Mediacom Lippo Group Telkom Indosat Foreign

COMPETITION
• • • • • • Program Content & Creativity Audio Video Quality Technology Coverage Area Artist Rate card

TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY
DEMOCRACY CONSTITUTION RELIGION MORAL VALUES NATIONALISM

BROADCAST LAW CODE OF ETHIC PUBLIC OPINION

PROFIT MARKET DRIVEN COMPETITIONS RATINGS

TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY

 In order to give idealism for the nation, we have to firstly survive in this industry.  In order to give good & effective idealism we have to gain great number of share & rating.

TELEVISION INDUSTRY AS A CREATIVITY INDUSTRY

• Creativity must have selling point • Creative have no limitation (Theory of 7 musical notes)

HOW

THE CREATIVES WORK??

HOW MANY SONGS CREATED BY 7 NOTES ??

BUT,

CREATIVE MUST MEASUREABLE!!

HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER

WHAT

IS THE DEFINITION OF RATING & SHARE?

 TVR (Rating)
“A Percentage of Audience over the population or target population, defined by a certain period of time (minimum by 1 minute=watching minium 17 second continously)“

 TVS (Share)
“The percentage of the total available audience. The addition of the stations always equal 100 %“

WHAT

IS THE DEFINITION OF RATING & SHARE?

1% Rating = ± 426.456 penonton
Sumber data: AGB Nielsen Indonesia

WHAT
Quintiles
A     B C     D E   A1 A2     C1 C2         Rp. 500,001 - 700,000 Rp. 500,000 and below    

IS THE DEFINITION OF RATING & SHARE?
YEAR 2008
Definition* %
9% Rp. 3,000,001 and above Rp. 2,000,001 - 3,000,00     10%   Rp. 1,000,001 - 1,500,000 Rp.     700,001 - 1,000,000 46%     19% 16%   3% 6%     20% 26%    

Rp. 2,000,000 and above

 

Rp. 1,500,001 - 2,000,000 Rp. 700,001 – 1,500,001

Source: Nielsen Media Research *) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).

PRODUCTION
TELEVISI

Produksi dalam televisi adalah suatu proses dimana sebuah ide itu dapat ditransfer ke dalam tayangan televisi. Tahapan produksi ada 3 tahap yaitu: 2. Pra Produksi 3. Produksi 4. Paska Produksi

Pra Produksi Dalam proses pra produksi dilakukan beberapa production meeting atau bisa juga disebut proses brainstorming yang kemudian tertuang dalam 3 bagian,secara: Kreatif Teknis Administrasi

4. 5. 6.

• Kreatif - Proposal : Judul,tujuan,target penonton,format acara dsb - Konsep - Naskah - Rundown - Script

• Teknis - Jadwal Shooting - Alat – alat yang digunakan : Jumlah kamera,Lighting,Audio,Broadcast equipment dll. - Lokasi : Studio atau luar studio - Man Power : Producer,PA,Creative,Director,Camera Person,Lighting Person,Audio dll. - Taping/Live

• Administrasi - Perencanaan Budget Biaya-biaya yang berhubungan dengan proses produksi seperti: Artis,set dan properti,makanan,kaset,biaya crew,studio,rental alat dsb.

• Tahapan produksi adalah dimana segala sesuatu yang dipersiapkan dalam pra produksi di eksekusi dalam sebuah tayangan. • Dalam tahap ini termasuk rehearsal yang dapat dibagi 2,yaitu: Table reading atau dry rehearsal

Table reading atau Dry Rehearsal Para artis bersama crew produksi duduk bersama/ berdiskusi untuk membaca script acara. Dress Rehearsal Para artis telah berpenampilan seperti pertunjukkan sesungguhnya dan seluruh crew produksi yang bertugas melakukan tugasnya layaknya pertunjukkan sesungguhnya. Shooting Proses produksi di eksekusi menjadi sebuah tayangan.

Didalam paska produksi hal yang dilakukan adalah merapihkan alat-alat yang dipergunakan, pembongkaran set, penyelesaian masalah pembayaran dan evaluasi program. Hal yang paling penting dalam paska produksi adalah proses editing dimana program yang telah dieksekusi disempurnakan kembali agar layak ditayangkan. Khusus untuk program Live/Siaran langsung proses ini dilakukan pada saat tahap Pra Produksi.

OVERVIEW -

TRANSTV

 Established under the name of PT Televisi Transformasi Indonesia based on Notarial Deed no.3 dated 23 December 1998.  Obtained broadcast license in 1998 and started commercial operation in 2001.  TRANSTV programmes adopt general entertaiment concept for all ages.  Most of its programmes are non drama (movies, variety show, infotaiment, comedy etc) and are produce inhouse targeting ABC market segments.  In less than 5 years of operation TRANSTV has proven its capability and is recognized as one of the leading TV station in Indonesia.  TRANSTV also has received numerous award within the country and the region for its innovative and high quality programming.

OVERVIEW

TRANS│7

 Established under the name of PT Duta Visual Nusantara based on Notarial Deed no.58 dated 23 April1999.  Obtained broadcast license in 2000 and started commercial operation in 2001.  Originally broadcast as “TV7” under the ownership of the Kompas Gramedia Group (KGG).  TRANSTV & TV7 entered into a strategic partnership on 5 August 2006.  In the same year, TV7 was re-launched as TRANS│7.  TRANS│7 financial performance has improved significantly after being acquired and has generated positive earnings.  TRANS│7 programmes provide general entertaiment, sport and informations. Mainly targeting the ABC market segments.

JOURNEY HIGHLIGHT
1998 2001

  

TRANSTV & TV7 obtained broadcast licences TRANSTV & TV7 first went on air TRANSTV started full day broadcasts, 18 hours on weekdays and 22 hours on weekend TRANSTV – first programmes in the top 20 programmes. TRANSTV – fifth ranked audience share in primetime rating TRANSTV awarded best television award by Cakram Magazine TRANSTV won Asian TV award for best reality programme (Dunia Lain) and second best music performance (Diva dangdut)

2002

   

2003

2004

JOURNEY HIGHLIGHT
2005

 

TRANSTV obtained ISO 9001 – 2000 (revenue cycle and Inhouse production) TRANSTV obtained ISO 9001 – 2000 (procurement, HR, General Services, and Programming) TRANSTV ranked top three among TV stations in Indonesia). Trans Corpora acquired interest in TV7 in August Re-launching of TV7 as TRANS│7 Transtv obtained ISO 9001 – 2000 (On Air Promotion, Marketing PR, IT, and Corpora Legal). Best National TV award (TRANSTV) from Cakram Magazine. TRANSTV obtained ISAS BC 9001 : 2003 for broadcast management (first time in the world). TRANSTV obtained second ranked number of programmes in Top 100 programmes chart among TV programmes in Indonesia (75% is Inhouse Programmes).

2006

   

2007

  

2008

Key Competitive Advantages
Leadership
 Led by top quality management team in the industry, which has achieve significant success.  Clear chain of commands.

High Performance Culture
Good Governance, Strong and Solid Management, Discipline, Pleasant and Friendly Working Environment, High Quality, High Image, Esprit de corps, TEAM WORK

Innovative
Ongoing trendsetter market

In house production
The industry leader in in house programming almost 90% of local programming is produce in house.

Controllable cost of programming
Ability to reduce reliance on third party programs suppliers (production houses) as well as flexibility to produce various types of programs.

Steady Performance
Both stations demonstrate stable performance and tend to be improve.

Key Competitive Advantages
Clear Market Segment
Very strong presence nationwide and the leader in AB Social Economic Segments.

Good Facilities
Equipped with latest available infrastructure, modern studios, and wide range of transmitter across Indonesia (TRANSTV 31 transmitters, TRANS│7 26 Transmitters)

Competitive Strengths
1. Leading Market Positioning and Successful Branding
 Leading position in the industry.     TRANSTV is average ranked second position in SES AB market and fourth in overall market. TRANS│7 is ranked in the fifth position in SES AB market and sixth in overall market. Both TRANSTV & TRANS│7 are associated with image of trendsetter, high lifestyle & quality.

High CPRP  Both stations are able to attract high CPRP (Cost per Rating Point) due to successful company and program branding targeted to advertisers.  The key success factors are in: strong branding, competitive and attractive sales package, solid sales & marketing team.

YEARLY TVR PERFORMANCE OF TRANSTV 2001 - 2007
Rating pertahun

3 2.5 2 1.5 1 0.5

2.7 1.9

1.7 1.2

1.7

1.8

0.1
0
Tahun 2001 Tahun 2002 Tahun 2003 Tahun 2004 Tahun 2005 Tahun 2006 Tahun 2007

YEARLY TVS PERFORMANCE OF TRANSTV 2001 - 2007
Share pertahun

18 16 14 12 10 8 6 4 2 0

16.6 11.7 8.8 11.8 13.1 10.9

0.4
Tahun 2001 Tahun 2002 Tahun 2003 Tahun 2004 Tahun 2005 Tahun 2006 Tahun 2007

YEARLY TVR PERFORMANCE OF TRANS7 2005 - 2007
Rating pertahun

1.5 1.3 1.1 0.9 0.7 0.5 0.3 0.1 -0.1
Tahun 2005 Tahun 2006 Tahun 2007

1

0.9

1

YEARLY TVS PERFORMANCE OF TRANS7 2005 - 2007
Share pertahun

7 6.8 6.6 6.4 6.2 6 5.8
Tahun 2005 Tahun 2006

6.9

6.4 6.2

Tahun 2007

4.5

PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT. PROGRAMMING DIV.

Audience Rating Trends
4.0

Week 0731-0835

3.5

3.0

2.5

2.0

2.0 1.9 1.8 1.7

1 .5

1 .0

1.1 0.8 0.7 0.6 0.5 0.2 0.1
073 3 073 9 074 5 075 1 080 5 081 1 081 7 082 3 082 9

0.5

0.0 083 5 073 1 073 5 073 7 074 1 074 3 074 7 074 9 080 1 080 3 080 7 080 9 081 3 081 5 081 9 082 1 082 5 082 7 083 1 083 3

RCTI
Source : AGB – NMR

IVM

SCTV

TRANS

TPI

TRANS7

ANTV

METRO

GTV

TVONE

TVRI1

Note : Based on data in 10 cities

PT. TELEVISI TRANSFORMASI INDONESIA QUANTITATIVE RESEARCH, R & D DEPT, PROGRAMMING DIV.
28.0

Audience Share Trends
Week 0731-0835

26.0

24.0

22.0

20.0

18.0

16.0

16.9 16.1 15.0 14.9

14.0

12.0

10.0

9.0 6.7

8.0

6.0

4.0

5.5 5.5 4.0 1.7 1.0
wk 0833 wk 0733 wk 0739 wk 0745 wk 0751 wk 0807 wk 0813 wk 0819 wk 0825 wk 0731 wk 0735 wk 0737 wk 0741 wk 0743 wk 0747 wk 0749 wk 0801 wk 0803 wk 0805 wk 0809 wk 0811 wk 0815 wk 0817 wk 0821 wk 0823 wk 0827 wk 0829 wk 0831 wk 0835

2.0

0.0

RCTI IVM Source : AGB – NMR

SCTV

TRANS

TPI

TRANS7

ANTV

METRO

GTV

TVONE

TVRI1

Poly. (TRANS) P Note : Based on data in 10 cities

Competitive Strengths
1. Leading human resources
 Experience management team  Top Quality management team in the industry, which has to date achieved significant success Innovative and active workforce  Over 67% of employees are under 30 years of age and almost 90% under 35 years old.  Highly energetic and innovative corporate culture.  Fresh graduate recruitment every year. Continuous employee development program  Industry and skills training program  Executive MBA program (in cooperation with Asian Institute of Management).

Workforce Mix by Age Group
TRANSTV
36 - 40, 8.0 31 - 35, 21.0 > 40, 5.0

TRANS 7
36 - 40, 8.0 31 - 35, 17.0 > 40, 4.0

<25, 20.0

26 - 30, 40.0

<25, 31.0

26 - 30, 46.0

Competitive Strengths
1. Leading in house programming & production capability.
 Trans Media is the industry leader in in-house programming. Almost 90% of local programming are produced in-house.  Reduces reliance on third party program suppliers (production This strong in-house production capability creates:
  houses). Flexibility in producing various types of programming. Better control over production cost and program supply.

TRANSTV is also the pioneer and the leading Indonesian  Great number inventory of blockbuster movies. movie channel with:
 Secured supply agreement with global major movie producers, such as Universal, Sony Pictures, and Warner Bros.

Programming Composition
Local Programming
Purchase , 11.0

All Programming
In House, 68.0 Purchase , 32.0

In House, 89.0

External Program Suppliers for Trans TV and Trans7
No 1 2 3 4 5 6 7 8 9 10 Local GMM Films Indonesia Indika Cipta Media Bintang Advis Multivedia Broadcast Design Multivision Rapi Film Teguh Bakti Mandiri Menara Media Sakti Multivista Films MD Entertaiment Foreign Warner Bros Universal Pictures Columbia Tristar Fremantle Media World Sport Groups United Champ Assets Continental Films TV3 Malaysia Dorna Metropolis Television

AWARDS
ASIAN TELEVISION AWARD 2. Best Reality Program Dunia Lain - Lawang Sewu 4. 2nd Best Music Programme Diva Dangdut Nirwana. FOR ALL NATION (FAN) CAMPUS “Media Elektronik Peduli Narkoba” CAKRAM 2003 PANASONIC AWARD 2006 & 2007 “Extravaganza” Category as Comedy FESTIVAL FILM INDONESIA “Hitam Putih” Category as Documenter for Special Jury Prize “Surat Sahabat” Award from Minister Culture & Tourism KPAI Children Program 2007 CAKRAM 2007
Category The Best Television

Category as “New Media Potential”
MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1424H Category as “ Siaran Menjelang Buka Puasa” PANASONIC AWARD 2005, 2006 & 2007 “Ceriwis” Category as Talk Show IPMG Journalism Award 2007 “Reportase Investigasi” Category as Investigation Report

MAJELIS ULAMA INDONESIA Anugrah Syiar Ramadhan 1423 H Category as Siaran Pendukung Suasana Ramadhan Terpuji MAGAZINE “WARTA EKONOMI” The Most Popular Company to work- with Among twenty Big Companies In Indonesia

AWARDS
Panasonic Award 2007 Favorite Children Program “Bocah Petualang”

Cultural Award 2007 Ministry of Culture & Tourism for Best Children “Bocah Petualang”

Panasonic Award 2007 Favorite Sport Magazine “Highlight Liga Inggris”

TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA DEPAN INDONESIA

TRANS TV DAN TRANS 7 ADALAH MASA DEPAN INDONESIA

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