ADVERTISING is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through various media

IMPORTANCE OF ADVERTISING

Coke’s new Ad “Umeed wali dhoop” reflecting India’s culture of HOPE. the American appeal of a curvy bottle with a curvy Woman.On the left. . Below.

“Teach for India” advertsing for a social cause. .

Advertising spreading information about new technology and innovations .

HISTORY OF ADVERTISING .

1704 .

1742 .

1843 .

The year J Walter Thompson Co. 1877 . –one of the leading Ad agencies in the world was started.

1905 .

1912 .

1920 .

.1922 The Queensboro Corp.

1936 .

1941 .

1951 .

1960 .

1963 .

1967 .

1978 .

1981 .

1981 .

1983 .

1984 .

1990 .

1991 .

1999- .

Advertising today .

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