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    Russell Chamber
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    Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.

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    Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views1 page

    Customer Service

    Uploaded by

    Russell Chamber
    Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MKT 170 Customer Service

    Fall 2013
    MKT 170-W1 Customer Service Course Description: Introduces students to the concepts of marketing as they relate to customer service. Teaches development of customer service training and implementation of strategies to improve customer relations and service. Includes lecture, role-playing, and case studies. Credits: 2 Credit, Course Number: 40647 Date/Time: Online Location: Online For Additional Information Contact:

    Topics to be covered include:


    Careers in Customer Service Consumer Decision Making Process Customer Communications Customer Service Teamwork Foundations of Marketing and Customer Service Identifying and Prioritizing Stakeholders Impact of Organizational Culture Implementing Organizational Change Social Affect and Customer Perception

    Business, Engineering, & Industrial Technology Division P.O. Box SVCC Richlands, VA 24641 Phone: 276.964.7277 http://www.sw.edu/beit/ Email: beit@sw.edu
    V/TDD: 276.964.7235 EOE/A/D

    Southwest Virginia Community College

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