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AMYS ICE CREAM

GROUP 5 SECTION - B Lokesh Kumar Merugupala Rahul Dewakar Shivani M Akansha Vaish

INTRODUCTION TO TRIAD COUNTRIES


TRIAD is a cluster of countries which account for over 50% of the world GDP (Gross Domestic Product) while only accounting for 8% of the world's population. The GNI (Gross National Income) of the TRIAD countries is about 48% of the world's GNI. The TRIAD countries include the NAFTA, the European Union and the industrialized Eastern Asia (Japan, Taiwan, South Korea, Hong Kong, Singapore)

TRIAD COUNTRIES CONTD


NAFTA - North America Free Trade Agreement
Canada Mexico United States

European Union Eastern Asia


Japan Taiwan South Korea Hongkong Singapore

1. Can the concept be replicated in other regions of the world and what are the complexities involved in replicating this model?

Yes, this model can be replicated in the TRAID regions around the world. Complexities Involved: As per the case, they are operating at a profit margin of only 3%. Hence, to go for the expansion in TRAID regions, they dont have enough capital.

2. What would be the strategic considerations that you think will have to be put in place for other countries?
Step-by-step expansion strategy Patent their existing ice recipes, to protect their rights Then start expanding in neighboring states of Texas like
New Mexico Oklahoma Arkansas Louisiana

cream the

Then they can start outside USA

to expand

3. What would be your HR strategy for this international foray?


Expansion of the current stores with decentralized HR structure Existing techniques in terms of service and staff meetings will be followed as indicated in the case. But while expanding, the local shop managers are free to add/modify to the existing policies to increase the efficiency of the ice cream stores (HR as a source of Value function)

PROPOSED ORGANIZATIONAL STRUCTURE


CHAIRMAN AND OWNER Amy Muller

SALES HEAD EXPANSION HEAD

HR HEAD

REGIONAL MANAGER FOR EACH INDIVIDUAL STORE SEPARATE MANAGER INDIVIDUAL STORE EMPLOYEES

THANK YOU

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