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GROUP 5 SECTION - B Lokesh Kumar Merugupala Rahul Dewakar Shivani M Akansha Vaish
1. Can the concept be replicated in other regions of the world and what are the complexities involved in replicating this model?
Yes, this model can be replicated in the TRAID regions around the world. Complexities Involved: As per the case, they are operating at a profit margin of only 3%. Hence, to go for the expansion in TRAID regions, they dont have enough capital.
2. What would be the strategic considerations that you think will have to be put in place for other countries?
Step-by-step expansion strategy Patent their existing ice recipes, to protect their rights Then start expanding in neighboring states of Texas like
New Mexico Oklahoma Arkansas Louisiana
cream the
to expand
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