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PT.

DUTA WISATA LOKA
REKAP EVENT MARCOM 2009-2010
NO
ACARA/ EVENT

Periode Acara

3 Grand Relaunching Mei 09
Voucher Rp.25.000x2100 lbr
No. A 8001-8800

22 Mei - 12 Juli 2009

4 Midnight Sale Juni 09
Voucher Rp.25.000x200 lbr
No. A 8801-9000

27 Juni 2009

5 Back to School Juli 09
Voucher Rp.25.000,-x120 lbr
No. A 9001-9900
6 Citibank Rewards Agt 09
Voucher Rp.50.000x1000 lbr
No. B401-1400

Lembar

BUDGET GV (A)
Per Lembar
JUMLAH

PENGELUARAN GV BY MARCOM (B) Claim GV via Cashier DWL (Real Cost) ( C )
LEMBAR
JUMLAH
% thd budget LEMBAR
JUMLAH
% thd pengel GV

SISA BUDGET (A-C)
Rp.
%

Tdk diclaim Cust/ O/S(B-C)
Rp.
%

2,100

@Rp. 25.000

52,500,000

745

18,625,000

35.48%

603

15,075,000

80.94%

37,425,000

71.29%

3,550,000

19.06%

200

@Rp. 25.000

5,000,000

124

3,100,000

62.00%

79

1,975,000

63.71%

3,025,000

60.50%

1,125,000

36.29%

10-19 Juli 2009

1,200

@Rp. 25.000

30,000,000

900

22,500,000

75.00%

751

18,775,000

83.44%

11,225,000

37.42%

3,725,000

16.56%

10 Juli - 17 Agt 2009

1,000

@Rp. 50.000

50,000,000

406

20,300,000

40.60%

357

17,850,000

87.93%

32,150,000

64.30%

2,450,000

12.07%

7 Ramadhan Spirit of Giving Sep 09
28 Agt - 27 Sep 2009
GV Rp.25.000x2000 lbr
GV Rp.50.000x500 lbr
GV Rp.100.000x250 lbr

2,000
500
250

@Rp. 25.000
@Rp. 50.000
@Rp. 100.000

50,000,000
25,000,000
25,000,000
100,000,000

1,989
500
250

49,725,000
25,000,000
25,000,000
99,725,000

1701
499
244

42,525,000
24,950,000
24,400,000
91,875,000

92.13%

7,475,000
50,000
600,000
8,125,000

8.13%

7,200,000
50,000
600,000
7,850,000

7.87%

3,750,000
30,000,000
15,000,000
48,750,000

150
534
17

3,275,000
24,500,000
1,700,000
29,475,000

91.68%

475,000
5,500,000
13,300,000
19,275,000

39.54%

475,000
2,200,000
2,675,000

8.32%

6,250,000

143

3,575,000

97.28%

2,675,000

42.80%

100,000

2.72%

4935
1086

493,500,000
108,600,000
602,100,000

88.95%

221,500,000
176,400,000
397,900,000

39.79%

74,800,000
74,800,000

11.05%

8 24 Hr Shopping
GV Rp.25.000x2000 lbr
GV Rp.50.000x500 lbr
GV Rp.100.000x250 lbr

99.73%

Pertanggung jawaban MKT

12-13 Sep 09
150
600
150

9 Pluit Panda Kids Club Nov-Des 09
15 Nov-31 Des 09
GV Rp.25.000x250 lbr
10 1 Billion Voucher Grab
5-31 Des 09
GV Merah Rp.100.000x7150 lbrberlaku utl tenant ttt
GV Hitam Rp.100.000x2850 lbr berlaku utl all tenant

250

7,150
2,850

11 PV Guide Book
GV Rp.50.000x5500 lbr

28 Nov-17 Des 09

12 Pluit Panda Kids Club Jan 10
GV Rp.25.000x162 lbr

14-31 Jan 10

13 Hujan Voucher 1-2
GV Rp.100.000x 1992 lbr

18-29 Jan 2010
22 Feb - 14 Mar 2010

1,992

14 From China with Love
GV Rp.50.000,-x4500 lbr

1-28 Feb 2010

15 Pluit Panda Kids Club Feb 10
GV Rp.25.000,-x 135 lbr

3-28 Feb 2010

@Rp. 25.000
@Rp. 50.000
@Rp. 100.000

@Rp. 25.000

@Rp. 100.000
@Rp. 100.000

3,750,000
26,700,000
1,700,000
32,150,000

131
490
17
65.95%

147

3,675,000

58.80%

715,000,000
285,000,000
1,000,000,000

5,683
1,086

568,300,000
108,600,000
676,900,000

67.69%

5,500

@Rp. 50.000

275,000,000

5,300

265,000,000

96.36%

5167

258,350,000

97.49%

16,650,000

6.05%

6,650,000

2.51%

162

@Rp. 25.000

4,050,000

12

300,000

7.41%

11

275,000

91.67%

3,775,000

93.21%

25,000

8.33%

@Rp. 100.000

199,200,000

1,532

153,200,000

76.91%

1270

127,000,000

82.90%

72,200,000

36.24%

26,200,000

17.10%

4,500

@Rp. 50.000

225,000,000

4,150

207,500,000

92.22%

3962

198,100,000

95.47%

26,900,000

11.96%

9,400,000

4.53%

135

@Rp. 25.000

3,375,000

19

475,000

14.07%

13

325,000

68.42%

3,050,000

90.37%

150,000

31.58%

16 Customer Quesioner Feedback 12 Feb - 31 Mar 2010
GV Rp.25.000,-x 200 lbr

200

@Rp. 25.000

5,000,000

200

5,000,000

100.00%

181

4,525,000

90.50%

475,000

9.50%

475,000

9.50%

17 Pluit Panda Kids Club Maret 10 1-31 Maret 2010
GV Rp.25.000,-x 117 lbr

117

@Rp. 25.000

2,925,000

116

2,900,000

99.15%

95

2,375,000

81.90%

550,000

18.80%

525,000

18.10%

OK, tp belum komplit

000 - 164.000 @Rp.000 - 1.76% 1.000 60 95.PT.000 15.000x500 lbr GV Rp.25.100.800. mereka belanja.675.000 712.493.400. tp belum komplit .000 40. Jan-Mar 2010) 554 404 94. 50.Citibank Rewards (berlaku hanya bagi pemegang kartu Citibank Gold.50.Ultima dan poinnya dipotong 3500 poin utk mendpt 1 lbr GV) 4.600 1. 25.025.900.000 42.000 @Rp.25.000 4.000 @Rp.000 45. % Pertanggung jawaban MKT 27 Maret 2010 600 450 1-30 April 2010 20 Fashion Week Apr .150. 100.658.300.belanja di tenant mana saja dan berapa rupiahnya) Event kurang menarik minat customer.750.Grand Relaunching 2.000.000 54.250.000 2.42% 13.250.205.Mei 2010 14 April .550.000 3. 25.000 5.100.700. 25.000 - 1.Hujan Voucher (ditarik sampai 2 session.58% 700.210 @Rp.000x200 lbr Periode Acara BUDGET GV (A) Per Lembar JUMLAH PENGELUARAN GV BY MARCOM (B) Claim GV via Cashier DWL (Real Cost) ( C ) LEMBAR JUMLAH % thd budget LEMBAR JUMLAH % thd pengel GV SISA BUDGET (A-C) Rp.Pluit Panda 3.25 April 10 GV Rp.000.600.25.000.000x1210 lbr TOTAL Lembar 200 500 3.000x450 lbr 19 Pluit Panda April 2010 GV Rp.000 60. DUTA WISATA LOKA REKAP EVENT MARCOM 2009-2010 NO ACARA/ EVENT 18 Late Night Sale 27 Mar 10 GV Rp.24% - OK.000 9. Platinum.000 @Rp.850. diantaranya: 1.000 - 2.000 582 427 14.000 No Recapitulation up to now Belum mendapat rincian dari Marcom atas pengeluaran gift voucher ke customer ( Maksudnya utk customer mendapatkan GV.000 5.775.000x600 lbr GV Rp.000 - @Rp.000. % Tdk diclaim Cust/ O/S(B-C) Rp.000 57. 100.000x3600 lbr GV Rp.