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Activity 1

1. How did Ben Chan make a difference in clothing/apparel through Bench? Ben Chan introduced many clothing/apparel design that are highly fashionable and yet very affordable. Also Bench use different artists that are very known today to endorse their product as a result, many clothing chain today changed the way of advertising their products. Every time Bench has new product it became trendy not only to our country but also to other parts of the country because they operate not only to our country but also to other foreign countries like US, China, Saudi Arabia. Today also, different designs of clothes are out in the market because many clothing store are in the market like Penshoppe, Tribal etc. . Also Bench’s product is not only just for men but also their products are also for ladies.

2. What makes Bench click? Bench produce different clothing/apparel designs that are highly fashionable and at the same time very affordable. Bench also uses a high quality material in their products. Also Bench increased their market coverage in different countries around the globe. They also use different models especially artists to make their product known to the customers. Bench used different technological and social media like YouTube, Facebook, and other different websites to advertise their products. So far, Bench has a good reputation, there are no legal issues about them. Lastly, their products are not just for men but also for women, they are not also just selling clothes, but also they sell bag, perfumes, etc.

3. In your own analysis, how has Ben Chan scanned the environment where Bench operates? Bench chooses countries that have a few competitors, unlike with the other countries that have many clothing stores. Also they assess the demand for the clothing in that country like the United States we all know that people there are very fashionable, thus it is very good to invest in that country . They also consider the present economic status of that country; they assess the capacity of the customers to buy their products. They consider also the taxation policies; the government’s and rules regulation as we all know, these countries paid low taxes for example Saudi Arabia. They also assess the number of their customers and the price sensitivity.

Laundry detergent industry rivalry is high due to relatively intense competition and high exit cost. Laundry detergent can be effective in many types and temperatures of water.Activity 3 The detergent Industry Laundry detergent helps break up and remove dirt and stains in the laundry. thus if one product is expensive. the tendency of the customer is to switch with other products with the same quality but at the same time cheaper. Tide. different detergents are out in the market thus it is for a customer to substitute from one detergent to another. Also today. if the supplier increased their prices companies can easily switched to another supplier. Twitter and other social . b) Rivalry of Competitors There are many competing brands of laundry detergents today in the industry. Here in the Philippines different laundry detergents are in the market like Surf. Also anyone can enter into market because of technological and social media anyone can post to Facebook. e) Threat of New Entrants Laundry Detergent Industry needs less amount of capital to enter in the market. and at the same time with the same quality with the expensive one. The number of customers of the laundry detergents is very high. Thus. Also most of the laundry detergents have little difference in the other brands. Many households use laundry detergent in washing their clothes. Laundry detergent has gradually replaced soap as the laundry helper of choice because of its versatility. Bonux and Ariel. c) Power of Suppliers The bargaining powers of the suppliers are very low because many of the companies have many alternative suppliers. a) Power of Buyers There are many different laundry detergents that are out in the market. different detergents are out in the market and many products now are cheaper than the others and yet have little difference. Laundry detergent comes in both liquid and powder forms. Different products with different qualities are in the market that are cheaper. d) Threat of Substitutes Today. New competitors can easily enter into market because of laundry industries earn a very attractive return on investment.

skin particles. there are no or maybe few substitutes to shampoo but people may opt not to use one. which is used to adjust the viscosity. They often . dirt. most often cocamidopropyl betaine in water to form a thick. most often sodium lauryl sulfate and/or sodium laureth sulfate with a cosurfactant. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. People use shampoo to clean their hair and all levels of income earners. a. The Shampoo Industry Shampoo is a hair care product used for the removal of oils. are using shampoos. Dove. Mostly. Nowadays. the power of buyers may be a threat to shampoo industries. Other essential ingredients include salt (sodium chloride). viscous liquid. Sunsilk. Shampoo is generally made by combining a surfactant. It is very affordable since it can be bought through sachets. There are little differences between brands of shampoos. b. environmental pollutants and other contaminant particles that gradually build up in hair. Buyers are a little sensitive when it comes to pricing because there are many choices or brands of shampoos. Head & Shoulders. whether low. However.media sites to purchase their product. Hence.) Rivalry of Competitors There are many competing brands in the shampoo industry. average or high level. they offer the same benefits of the product they provide. In the Philippines. etc. bottles and the like. Clear. Vaseline. a preservative and fragrance. dandruff. there’s little quality differences between those products. thus new entrants may be a threat to the Laundry Detergent Industry. It is always a part when doing groceries. The number of customers of shampoo industries is very high.) Power of Buyers Shampoo is not considered as a basic needs but today people consider shampoo as one of their necessities. there are Palmolive.

castor oil.) Threat of New Entrants Entering in the shampoo industry requires low cost. magazines. etc. Shampoo can be made by everyone who desires it because of the different guidelines posted in internet. e.provide the same benefits like smooth. etc. customers already have their own choice of shampoo and loyalty has been built. olive oil. the company can easily switch to another supplier. much lesser costs and satisfying benefits provided will give a certain brand of shampoo an edge in the shampoo industry. When it comes to pricing. dandruff-free hair. there’s also little range of prices between different brands. Some of the materials used are aloe vera. this requires special knowledge since different materials will be used in making shampoo. there are no or maybe few substitutes of shampoo. substitute may not be a threat for shampoo industries. If one supplier increases the price of its product. Hence. d.) Threat of Substitutes As stated. On the other hand. then he/she will not easily switch to other brands. c. coconut oil. Hence. . In addition. more advertising. Hence. However. customers may opt not to use shampoo. new entrants may not be a threat for shampoo industry. the uniqueness of the service provided by suppliers will give that supplier an advantage against others. Hence.) Power of Suppliers There is a large number of suppliers of the materials used in producing shampoo. there’s greater customer loyalty given on a product. If a customer is satisfied on the benefits that he/she derived from using a certain brand of shampoo. power of suppliers may not be a threat to shampoo industry. However. Moreover. There may also be different substitutes of those materials. among others. There are many barriers to entry since there are a lot of competing brands of shampoo.

. wellrounded and competent. as well as grounded on Christian humanistic values.Activity 4 Competitive Intelligence First Asia Institute of Technology and Humanities (FAITH) is an institution of higher learning and research located in Tanauan City. among others. It aims to contribute to the humane and holistic development of the Filipino nation and the individual by training and producing graduates who are technologically-skilled. The school offers preelementary. and management. It is committed to the pursuit of a culture of academic excellence and social and environmental awareness in the community it serves and to actively undertake research in science. high school and college level education. Some of which are through advertisements. trust and belief of the prospective ones. The school continues to provide great future for the students gaining the respect. It is an evidence of the good quality of education that the school is providing. elementary. First Asia Institute was founded in the year 2000. Batangas. humanities. It also offers two-year certificate programs under the First Asia Community College. technology and the humanities. scholarship grants. offering different courses in technology. FAITH is continuously making and conducting ways on how to improve or enhance its enrollment standing. It is envisioned to be a premier educational organization in the high-growth region south of Metro Manila. Most students are also encouraged to enroll at this institution through the recent achievements of the students of FAITH. career talks.

tactical. However. from 752 in the year 2010 to 786 enrollees in 2011. Tactical Intelligence is a . Fortunately. perception of competitor strategies. and counter intelligence. it had declined by 14%. with 676 enrollees during the year. analyzing.The figure below shows the enrollment standing of First Asia Institute of Technology and Humanities for the past four years. during 2012. it rose again in 2013 by 10% with 744 enrollees. These areas operate in three approaches: strategic. and distributing vast information. and long-term market prospects. this enrollment standing could still be improved by using effective strategies which can be developed through competitive intelligence.1 It can be seen from the figure above that the number of enrollees of FAITH had increased by 4. Competitive Intelligence is the act of gathering. It’s not too bad nor too good. It can be inferred that the enrollment standing of FAITH is just fair. However. effectiveness of current operations.5%. coined as intelligence about anything that would help competing in the market. Strategic Intelligence is being able to understand the competitor’s future prospects and goals. The major areas of competitive intelligence are assessment of strategies. capabilities of competitors. Enrollment Standing of FAITH 800 780 760 740 720 700 680 660 640 620 2010 2011 2012 2013 Figure 1.

the management of FAITH could develop the following strategies using strategic intelligence:  It should be able to see changes happening in the market in which it operates. System thinking. . groups and organizations. Accordingly. It is the ability to develop strategic alliances with individuals. it should conceptualize what can be done to eliminate the threats or maximize opportunities. Strategic Intelligence pertains to the following system of abilities that. characterize some of the most successful leaders in business and government:      Foresight. It is the ability to perceive. Visioning. offering more than the other institution’s program. Partnering. Counter Intelligence is knowing how to defend company secrets. it should also determine opportunities for the school. and integrate elements that function as a whole to achieve a common purpose. It is the ability to understand trends that present threats or opportunities for an organization.  Upon identifying threats and opportunities. It should identify whether there are any threats or opportunities for the institution. synthesize. Identifying threats can be done by conducting research or surveys regarding for example establishment of another institution near FAITH which also provides the same program but with lesser cost. On the other hand. It is the ability to conceptualize an ideal future state based on foresight and create a process to engage others to implement it. according to Michael Maccoby. For example.small-scale intelligence and operational in the short run. It is the ability to motivate different people to work together to implement a vision. Threats can be eliminated by for example. the increasing demand for accountants gives an opportunity for the school to gain more enrollees in the accountancy department. Motivating.

For example. FAITH could offer the students additions to the old program or discounts on tuition fees or other expenses. Counter Intelligence is the branch of an intelligence service charged with keeping sensitive information from an enemy. preventing subversion and sabotage. The management of the school should secure the confidentiality of all the secret information of the school. Information gathered is usually used by middle-level managers. It should be able to motivate its people in order to bring them to the condition to meet the goals of the institution. and collecting political and military information. if the competitor of FAITH provides the same program with lesser cost.  It should develop strategic alliances with individuals. The employees are important for the company to achieve its objectives.   It should strengthen the system of the institution. It is the system of the institution which makes it operationally effective and efficient. or organizations which can also be a threat for the institution or which can provide more enrollees for the school. . Tactical Intelligence includes the competitors’ terms of scale. Through this. groups.Opportunities can be maximized by strengthening the department which provides the said opportunity for the institution. competitors could not easily determine the strengths and weaknesses of FAITH. deceiving that enemy. The school can also offer its beautiful and comfortable facilities as against its competitors. pricing policies. The management of First Asia Institute of Technology and Humanities should be aware of the policies of its competitors. and plans.