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Published by Arpita Mehta

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Published by: Arpita Mehta on Aug 23, 2013
Copyright:Attribution Non-commercial


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1) Core Benefit: Hotel Guest – Buys rest/sleep.

Basic Product: At the second level, marketer has to turn a core benefit into a basic product. Example: Hotel room includes bed/bathroom/table/chair/closet/towels. Expected Product: At the third level, marketer prepares an expected product. Expected product is a set of attributes & conditions that buyers normally expect & agree to when they buy the product. Example: Hotel Guest expects: Clean Bed. Fresh Towels. Working Lights. Quiet Room.

- Augmented Product: At the 4th level marketer prepares an augmented product that meets customer’s desires beyond expectations. Hotel provides: CCTV. Fresh flowers. Toiletry kit. Room service. Multi cuisine dining. In a competitive mkt, competition usually takes place at the product augmentation level. Augmented benefits may become expected benefits in a competitive market.

- Potential Product Example: Hotel provides: Fresh fruit. Stocked Refrigerator. Personal Valet. 


Q4 hai ye is mai se ek lele…… BRAND IDENTITY PRISM .

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