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JOHN HAGERMAN

22 years of web & marketing experience & an MFA
Contact and get to know me
tel 612.669.7365 email jfhagerman@gmail.com web www.narratives.biz linkedin www.linkedin.com/in/johnhagerman/

Why Me
Natural storyteller with high level business acumen, leadership & team building skills, accompanied by strategic, critical & analytical thinking. These skills combined give a professional & creative perspective to product creation, experiential marketing events, brand development, partnership building & content creation focused on enhancing constituent loyalty & expanding market share.

Expertise
Design concepts Experiential events Business analysis Branding stories Web & eCommerce Competitive analysis Product positioning Public relations Community engagement Content creation Social media Brainstorming Facilitation Team building Problem solving Process improvement

Experience
Market Development Consultant Leaders Walk 2013 – Present  Worked with author to create new concept for leadership development that engages 2400+ former Master’s Forum clients  Conducted competitive analysis of current training systems  Designed & built WordPress website  Developed pre-launch marketing & media relations plans Marketing Manager World Wide Village (International Nonprofit) 2011 – 2013  Designed & built new WordPress website o Simplified navigation & enhanced user experience  Increased Twitter followers to 791 from 546  Increased Facebook friends from 491 to 1243  Produced & edited 24 YouTube, Vimeo & website digital stories  Developed multiple experiential marketing campaign concepts  Increased newsletter subscriptions from 3884 to 5647 in 9 months  Developed strategic marketing & PR plan o Achieved 2 1-hour feature appearances on Style Network’s “Giuliana & Bill Show” – features have repeated at least 6 times o Generated 29 Google alerts & 6 newspaper/magazine articles in 6 month period  Wrote all content for web, blog posts, newsletters & articles  Designed & wrote fundraising dinner materials that raised $55,143  Produced live web event fundraiser attracting 647 attendees Business Communications & Management Adjunct Globe University 2010 – 2011  Taught courses in Communications, Business Management, & Film  Delivered keynote to 300 faculty, staff & management on improving student/faculty engagement at regional conference C.M.O / C.O.O.

Tools & Technology
WordPress MS Word MS Excel MS Power Point Apple Pages Apple Numbers Apple Keynote Adobe InDesign Final Cut Pro X Adobe Photoshop Axure Pro Daylite CRM Google Docs Google Analytics LinkedIn Facebook Twitter YouTube Vimeo iPhone iPad

Education
Associate Certificate in

Ontend Creative Partners 2006 – 2009  Translated best-selling books (“Top Performer” & “Cats, The Nine Lives of Innovation”, by mega-bestselling business author Stephen Lundin, PhD), into unique training company  Wrote and implemented business plan & lead day-to-day operations  Produced Aegis Award training documentary based on book  Designed online user experience & project managed construction of web platform & eCommerce sites o Completed project in under 60 days & under budget  Successfully launched company nationally landing Hampton Hotels, Best Buy & Outback Steakhouses as first 3 customers  Achieved $1.8 million in first year sales o Developed bid process that increased first year revenues by $1.24 million & profits by $676,000  Project Managed $3.5 million, 20-city tour of training events with 85 support personnel & 15 performers  Created experiential marketing & training events  Authored training and facilitation materials based on book & video o Delivered training to 17,650 company employees & trade group members in 18 months Marketing / Realtor© Coldwell Banker Burnet 1997 – 2007  Designed & built websites for agents & brokers  Designed & wrote content for print & online marketing  Twice named MN Super Agent by Mpls/StPaul magazine  Achieved President’s Elite status – top 2% of sales nationally Marketing Partner Unicorn Strings Music Company 1988 – 2001  Managed all sales & marketing operations for folk instrument maker o Increased sales from 200 units annually, to over 1000  Designed & built ecommerce platform still in use as built in 1994  Expanded product offerings, increasing sales by 47%  Produced music CDs & instructional video to add to product mix  Obtained Design Patent for new musical instrument

Business Analysis Auburn University, 2013 Mini MBA in Business Communications St. Thomas University 2009 Certified Integrity Coaching Coldwell Banker Burnet, 2005 Integral Coaching, 12-month training New Ventures West, 2004 Master of Fine Arts in Screenwriting American Film Institute, 1991 Bachelor of Arts in Creative Writing Augsburg College, 1988

Bonus
International experience building distributorships in the US, UK, Hong Kong, Australia & South Africa Authored “Learning to Fly: Lessons From a Real Life Superhero” book on selfmotivation, currently in proofing Authored “101 Ways to Keep the Spirit of Santa Alive” holiday book in 2009 Produced Asian tsunami fundraising CD for American Refugee Committee Conceived & produced bluegrass concert series

Recommendation
“John was my Marketing Manger during my time as the Development Director of World Wide Village, Inc. During the time we worked together John developed several major marketing concepts and events, redesigned and rebuilt our website, developed and implemented an effective social marketing program, and told our story through digital storytelling. His efforts gave us a more professional image that donors and supporters responded positively to. John’s creativity, innovative ideas and positive energy constantly generated new marketing concepts that could appeal to a national or international audience. “

Brian Molohon Director of Engagement