Who is the public (demographics, psychographics, and so on)? Demographics: Faculty Students Parents Why is it important to us?

They are the people who are affected by the 7 Essential Capacities. How active or involved is this public relative to our interests? Faculty: They are directly related to the issue. Students: They are directly related to the issue. Parents: They are more involved with our interested from a more indirect perspective. It is good for them to be informed on what the student is going to gain from a classroom. Which publics are most important to us, in priority rank order? To us, the most important public is faculty. The faculty members are the ones who are going to implement the 7 Essential Capacities.

Major Publics Employee Publics (Faculty) Management President Weber Deans Assistant Deans Non-Management Undergraduate Professors Union Representatives Undergraduate Professors Consumer Publics (Students & Parents) Undergraduate Students Freshmen Sophomores Parents PTA / PTO The Daily Aztec 360 Magazine The Union Tribune Associated Students

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