June 8, 2009

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Source: admob april 09

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Source: David Kelly PhD research in Information System 2008

The iPhone has increased mobile internet consumption by a factor of 13 times

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The US mobile Internet audience (over the age of 13) is about evenly split between those over the age of 35 (48 percent) and those under the age of 35 (52 percent). Additionally, there are approximately as many teenagers using the mobile Internet as there are persons over the age of 55 (5.1 million persons age 13–17 and 4.4 million persons 55 and older).
Source: Nielsenmobile.com 2008

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Internet Usage Habits among Smartphone Subscribers in Europe
Percent of Subscribers Internet Service Accessed via Phone Any news of information via browser Accessed web search Watched any mobile TV and/or video Accessed a social networking site or blog Listened to music on mobile phone iPhone 84.8% 58.6% 30.9% 49.7% 74.1% Smartphone 58.2% 37.0% 14.2% 19.4% 27.9% Market 13.1% 6.1% 4.6% 4.2% 6.7%

Source: comScore M:Metrics, MobiLens

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MOBILE COMMERCE

Source: OPA Europe

Through content received via Mobile such as alerts or warnings you are involved into M-commerce

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Source: OPA Europe

Mobile advertising drives visits to sites and shops, and increases the desire for product information

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Users want to receive mobile advertising in exchange for free access to mobile content favorites

Source: OPA Europe

Source: OPA Europe

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