Nexus 2013 EDP

L/O/G/O

Principles of jugaad

Seek opportunity in adversity

Do more with less Think and act flexibly Keep it simple Include the margin Follow your heart

Rasam pasta

Uses
Healthy snacks Instant and fresh Easy to prepare Portable foodie

functions
Perfect item in indian kitchens Less time consuming. Reduces mothers worries. They are hearty and nutritious. Affortable price.

Rasam pasta : Variety of flavors available. Processed n Packed food Instant food Healthy eastern ingredients item It imparts unique flavour with eastern tastes

Pricing model
Its a instant foodie Available in various flavours 100gm- Rs. 39 200gm- Rs. 69 Price all flavours at the same cost.

financing strategy
Issue share at Rs.100 / share Seed capital 5 lakhs Loans from bank 2 lakhs

Marketing plans
Educate the distributors about the product Provide vending machines at lower cost at all the outlets. Launching new product every 2 years Various distribution channel Target working people , school kids

Other activities
Conduct research and development Follow ethical issues Social responsibilty Expand the market in rural areas

SWOT ANALYSIS
STRENGHT WEAKNESS OPPORTUNITIES THREATS

PEST ANALYSIS
POLITCAL ECONOMIC SOCIAL TECHONOLOGICAL

THANK YOU
-MURIEL

-SHERLEY