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cultural diversity among entrepreneurs
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Published by: Mahima Sharma on Aug 29, 2013
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TO – Ms. Neha BY – Mahima Sharma 50081 Priansha Periwal 50116 BBS 3 HR


Regardless of who you are or what you have been, you can be what you want toyou be.have – W.been, Clement Stone Regardless of who you are or what you can be what you want
to be. – W. Clement Stone


We owe a great many thanks to a great many people who helped and supported us during the project. The project ―CULTURAL DIVERSITY AMONG ENTREPRENEURS‖ focuses on understanding the diversity that exists among the newly emerged breed of entrepreneurs.We made an effort to understand how people from completely different backgrounds and ways of life, but with a common drive to prove their mettle, end up being their own masters. Our deepest thanks to our college professor, Ms. Neha , who acted as a constant guide and mentor in the process of drafting of this project. We would also like to acknowledge the support and enthusiasm shown by our batch mates. We would also extend a heartfelt thanks to our family and well wishers without whom this project would have been a distant dream.

Group membersMahima Sharma 50081 Priansha Periwal 50116

 OBJECTIVES  INTRODUCTION  YOUNG ENTREPRENEURS  King Sidharth  Farhad Acidwalla  WOMEN ENTREPRENEURS  Kiran Mazumdar Shaw  Ekta Kapoor  MINORITY ENTREPRENEURS  Oprah Winfrey  SOCIAL ENTREPRENEURS  Verghese Kurein  Mohammad Yunus  GREEN ENTREPRENEURS  Pramod Chaudhari  COLLEGE DROPOUTS  Subhash chandra goel  Azim premji  CONCLUSION  BIBLIOGRAPHY

OBJECTIVES  To study the cultural diversity existing among entrepreneurs and to analyse how people from completely diverse backgrounds can share a zeal to be their own bosses.  To individually analyze the journey of each entrepreneur to understand his/her idea and creativity at work and how he/she fought against the odds.  To examine the cases of various entrepreneurs belonging to the same genre and analysing the similarities and differences that they shared. .

Thus it is a risk of business enterprise. Entrepreneurship is thus. It may be distinguished as an ability to take risk independently to make utmost earnings in the market. It is a creative and innovative skill and adapting response to environment. . harebrained. Nobody would be left to round out the workforce and execute the business plan. entrepreneurs can make decisions quickly and change direction in response to a new opportunity or threat. the process of exploring the opportunities in the market place and arranging resources required to exploit these opportunities for long term gain. In general.INTRODUCTION If it really was a no-brainer to make it on your own in business there'd be millions of no-brained. It is the process of planning. and otherwise dubiously brained individuals quitting their day jobs and hanging out their own shingles. Entrepreneurship is all about the pursuit of opportunity without regard to resources currently controlled. organizing. opportunities and assuming. Agility and the ability to respond quickly to change are seen by many as the key advantages that entrepreneurial businesses have over their more traditional multinational competitors.

Culturally diverse entrepreneurship creates cultural value and economic wealth. Such entrepreneurs are catalysts for cultural innovation through their enterprises. The demographic importance of ethnic minorities tells. Infact. The diverse mix of people who make up the rich fabric of entrepreneurship include young. women. Some ethnic minority groups have high rates of participation in entrepreneurship. self-determination and cultural diversity in communities across the globe.Cultural Diversity Among Entrepreneurs Virtually anyone can become an entrepreneur. green entrepreneurs and many more. There have been differences in opinion about their contribution. diversity is the hallmark for entrepreneurship. . immigrant. however. corporate drop-outs. social. they have a greater importance in entrepreneurial activity than their relative importance by population might indicate. despite operating in inner city environments that might have limited resources and markets. minority.

‖ CULTURAL ACCEPTANCE Entrepreneurship as a viable career option is definitely a new trend in India. you should have started yesterday. The earlier you start.‖ Whether it is because of the influx of information or the ease of reaching out to the global village. puts it ―There are more start-ups today than ever before. the more time you have to mess up. today.It is a question of finding solutions to a problem that moves you enough. Don‘t start-up until you are ready to face the challenges. While Julia claims it is a way to see the world. We live in exciting times. the one thing that young entrepreneurs from around the world seem to agree upon is that entrepreneurship is a way of life. As more and more people embrace the opportunity of creating their own payrolls. As Naresh Ram of ‗Book Lovers‘ Program for Schools‘. Still in their teens and fresh to face the world. Whether it be in Russia or India. youngsters from around the world can choose to be their own boss and dig for their own answers.‖A main factor in encouraging entrepreneurship is how one‘s culture accepts failure and risk taking. Economic backgrounds are also at play and gender bias exists but women are equally aware and are tapping the opportunities that come their way. It has a direct impact on whether people will start up or not. not tomorrow. which looks to spread the joy of reading to school children around the city.It would help if people realise entrepreneurship isn‘t a ‗cool‘ tag to flaunt. If anything.YOUNG ENTREPRENEURS “Start today. entrepreneurs seem to be the emerging trend in youth employment and for good reason. these people are all set to provide answers to problems they believe exist. Naresh believes success follows only if you give it everything. the trend towards young entrepreneurship is on a significant increase. who will? . youngsters are accepting the possibility that being on a payroll is not the only way to go.Yet. If we cannot answer our own problems. Our traditional understandings of success and well-being have always been undeniably linked with finding a ―stable‖ job.” – Emil Motycka THE TREND Increasingly. one that will pay the bills on time. The traditional rejection of entrepreneurship can be blamed on a ―lack of discipline and a fear of failure. it would be that scalability makes all the difference between an entrepreneur and a small business owner.‖ If there was one mindset change that should happen. without sitting back expecting solutions to emerge out of thin air.

Seven years later. A lot of people get caught up asking. even more pointing East. He‘s currently writing an emagazine for teens (Friendz) and a book about the intersection of spirituality and science (Bhagvad Gita & the Law of Attraction). Sidharth‘s first business was a big success.KING SIDHARTH. ten people pointing you North. He‘s also developing a movie that peeks into the lives of ten young entrepreneurs (―Friendz: The Movie‖). . THE START . Where are you going to go? Go with yourself. Q: WHAT IS THE SINGLE MOST IMPORTANT REASON FOR YOUR SUCCESS? A: I keep everybody out of the equation and follow my own inner calling. His primary work is in website development and design (see websites like MeditationRocks. It will give young people an opportunity to learn about entrepreneurship. In an area where there wasn‘t much else to do. father of mine?‖ But there are a thousand different people and you‘re going to get a thousand different responses: somebody pointing you South. and he‘s organizing a conference for teenagers called Createens. author. King Sidharth and a few friends began organizing events and competitions for other children. King is also a speaker on topics of entrepreneurship and spirituality.us). ―What do you think. and more from world-wide experts. rad dude. Your point of view is unique in the world. King is organizing a conference for teenagers called Createens. They would make tickets and charge an entry fee. blogging. and more from world-wide experts. then award little prizes to whoever won. blogging. It will give young people an opportunity to learn about entrepreneurship. but – like many young entrepreneurs – he‘s never content working on just one thing. King Sidharth has just graduated from high school and he has already made a name for himself as one of India‘s top young entrepreneurs. 18 THE OUTLAW ENTREPRENEUR King is a speaker. mother of mine? What do you think. magazine publisher.As an 11-year-old growing up in a backward sector Northern India. In his own words…. Lastly.

Go to the streets. Q: WHY DO YOU CALL YOURSELF AN OUTLAW IN INDIA? A: I consider myself an outlaw because I refuse to follow a given pattern. That‘s the reason I started Friendz in the first place. it will keep on changing. keep on fine-tuning. The majority of India thinks. If this universe inspired an idea in you. then it has every means to fulfill it. please close this book and go to sleep. they might ask you how they could improve it. Either you will find them as drop-outs or you will find them in the places least expected. My vision of the wheel is unique. whatever project you‘re working on. follow what you think out of it. If you‘re a designer. your business is going to be dead. you will realize that design is never complete. The more you improve. Then later. The rest will come. You can‘t. The magazine is a place where teenagers can be themselves. They do it themselves. Google doesn‘t give a darn. Q: ANYTHING ELSE YOU WOULD LIKE TO ADD? A: When you start out. Life is about . So. ―I‘m here. If you want to play it safe. Creation is never complete. They never ask you anything – and that is really behind their success. But. You‘re not going to find the real entrepreneurs in universities or online courses. But even after asking people. You have to strike a balance. Today. They can sell you your own shoes in two minutes. and be happy. The best scooter in India was Bajaj LML. Every other company in India was doing just that. Life is never about playing it safe.‖ How many students in your own class are really interested in enterprising? Are 90% of them just there for the degree? They want to get a good job so that they can get a good life. They are street-smart people. The secret is to keep on changing. realize that you don‘t have to figure everything out about it in the first place. I better get in the rat race that everyone has tried and tested. I ask them. the faster you grow. I better play this safe because this is the only life I‘ve got.When you‘re done with your vision. You can‘t sit on a breakfast table one morning and write out your life plan. it is still evolving and it always will be evolving. ―Why don‘t you be happy in the first place?‖ Then you don‘t need the degree and you don‘t need the job. LML has vanished from the market. As you move on with your life. you will realize that a blog post is never perfect. Entrepreneurship is never about playing it safe. Come to India. All you have to figure out to begin with is what you want to do and just get started with it. Life is not for you. So. you don‘t have to figure out all of the answers before you get started. They never ask you how their home page should look like. I want to make it a platform for teenagers to know that there is nothing better than following their own passion. good money. It‘s not for you. If you do that. For years. then you might ask for advice on minor things. I’m going to reinvent the wheel. that was the only scooter you could get. These two are different perspectives of solving the same problem: finding content on the internet. But they didn‘t do any research and they didn‘t fine-tune their product. They know how to sell. You can be happy now and then you can do anything you want. If you are writing a blog post. Google is the best company in the world. Keep on finetuning. Trust in that. the secret to a bigger business is not finding the perfect plan and sticking to it. Take Google and Yahoo. I saw talented people wasting their time with work and trying to score marks in exams when they could do so much more. Yahoo keeps on listening to people. not what they think.

selling the site for far.playing it fun. It is just over a year old but it has clients and a full fledged team of developers. Farrhad is responsible for taking care of the clients and guiding the creative team to success. marketing. The website took off and eventually Farrhad decided to move on. watching movies. This motivated him to offer his work under the name of his company.R. advertisement. Farrhad enjoys hanging out with friends. marketing. Many similar ventures followed. In his free time. Just two weeks ago. College of Commerce & Economics. Each took his achievement to another level and the appreciations left him humble. a cutting-edge company devoted to web development.When Farrhad Acidwalla was in the eighth grade. I learned how to spell it [laughs]. It is just over a year old but it has clients and a full fledged team of developers. Farrhad has launched Rockstah Media. a cutting-edge company devoted to web development. In his own words…. KING SIDHARTH’S QUOTE “It was just one year ago that I realized that what I was doing was entrepreneurship.” FARRHAD ACIDWALLA. far more than his initial $10 investment. ―What makes you so passionate about your blog. advertisement. he borrowed $10 from his parents to buy his first domain name. playing Playstation. At 16. designers and market strategists spread across the globe. If you go and ask. He began building a web community devoted to aviation and aeromodeling. That’s behind every entrepreneur. and playing the guitar. and branding. Since. THE START . As the CEO and founder. or your business?‖ It‘s because they love changing it and they love how it all comes to form. designers and market strategists spread across the globe. Be yourself. reading. your product. Farrhad is planning to continue running Rockstah Media. and branding. 16 TOP YOUNG INDIAN ENTREPRENEUR Farrhad has launched Rockstah Media. while studying finance at India‘s prestigious H. Q: WHAT IS THE SINGLE MOST IMPORTANT REASON FOR YOUR SUCCESS? . nothing else will do.

I would say one thing: even if you get success early. There are lots of things to do in life. But. You shouldn‘t lose focus and get intoxicated with success. But. unconditional support and that‘s what I appreciate the most. but I have my like minded team who can make up for me at any given moment. I love to conceptualize and illustrate and the teams effort in creating awesomeness means a lot. There are miles to go. College takes a lot of time. I definitely haven‘t done all of this on my own. there’s always a risk. Yes I get inspired by those who had the vision and the guts to give it a shape. It‘s not just about making money. If you want to really learn something and make something of yourself. Plus. the larger the need to pave your path with skill and confidence. Business is all about taking the leap. I know there is a view that structured learning is not needed. I feel that education can never harm you and one can put it to use in more ways than one. a journey of a thousand miles starts with one step. Look straight at the path you have paved. The larger the vision. I know I can put the things I learn in college to use in my business. if you have your education in place. You need to diversify and be innovative all the time. Never look left or right. it‘s going to help you analyze challenges and deal with them. Once you take the leap. then you can think about what‘s going to happen next. Business is something that’s never certain. I put my vision to test. That first step is the most important thing. If you learn and make efforts to manage your time properly and if you have a proper business set up.A: I’ve never sat on an idea. your business can thrive while you‘re in college. FARRHAD ACIDWALLA’S TOP QUOTE “Failures are the stepping stones to success. it shouldn’t intoxicate you. But one thing that I learned from my mom is to never try to copy anyone. self education will make you a fortune. There are many in the field and each have their own way and strategies. Think of your own thing and move forward with that. We learn from glory and from our own failures too. I love to read success stories as they teach you that failing is a part of the process and one must not deter. WHY? A: Education never goes to waste. But while formal education will make you a living. Follow your vision and have your ethics in place. If I get something. I act on it. Q: YOU HAVE A SUCCESSFUL AND GROWING COMPANY. Construct your own success with total confidence. Q: ANYTHING ELSE YOU WOULD LIKE TO ADD? A: For young entrepreneurs. YET YOU’VE DECIDED TO STAY IN COLLEGE. My team has always supported me and my parents have always given me solid. I think a few de grees to your credit sure feels good.” . self education is crucial.

Thus. which creates a new generation of inspirational role models. three quarters of women-owned businesses are those wherein women own a majority share. nurture and transform. In fact.1 million companies are owned by women. One out of eleven women owns her own business and is responsible for employing one out of seven workers. social. According to the Center for Women‘s Business Research (2011). women-owned businesses generate $1.9 trillion in sales. Within her is the power to create. restructuring. we are a society in which ―money talks. and each year. but they still face a variety of obstacles in terms of opportunities for career advancement. many women have been able to channel their drive for success into starting and running their own businesses. women have chosen entrepreneurism as their route to financial freedom. .‖ As women gain more economic power through the success of their own business ventures.” ~Diane Mariechild The business landscape is always changing—technological advances. Although these improvements have a great impact on our working environment.  Women-owned businesses employ 13 million workers. The ―Push‖ Behind the Numbers What‘s driving these significant numbers? Women have made remarkable progress in the workplace. corporate downsizing. The ―Pull‖ Exerted by This Trend Women entrepreneurs are bringing a fresh perspective to the business world. and telecommuting have reshaped the marketplace. As the figures indicate.entrepreneurship has become a very viable option for women. In many ways.WOMEN ENTREPRENEURS “A woman is the full circle. The ideas generated by this dynamic force translate into innovations in the marketplace that benefit both other businesses and individual consumers. It appears that much of the push behind the increase in women-owned businesses is the desire for independence—in large numbers. and political institutions that will shape the future for all of us. they will exert greater influences on the financial. perhaps the most notable trend has been the rapid growth in the number of women-owned businesses. additional statistics from the Center for Women‘s Business Research reveal impressive gains for women in the marketplace:  An estimated 10.

she also established two subsidiaries: Syngene (1994) to provide development support services for discovery research. She had her schooling at Bishop Cotton Girls School and Mount Carmel College at Bangalore. Technology Pioneer . 1953 in Bangalore. Post IPO . She has been awarded the Padma Shri in 1989 and the Padma Bhushan in 2005 by the Government of India. She is also on the Forbes list of the world's 100 most powerful women. she became India. Best Woman Entrepreneur . Inida‘s biggest Biotechnology company. In the same year.2100 crores. Banks were hesitant to give loan to her as biotechnology was a totally new field at that pouint of time and she was a woman entrepreneur. etc. In 2004. Outstanding Citizen . Kiran Mzaumdar Shaw is the Chairman & Managing Director of Biocon Ltd.s richest woman. Kiran held close to 40% of the stock of the company and was regarded as India‘s richest woman with an estimated worth of Rs. Kiran Mazumdar Shaw started her professional career as a trainee brewer in Carlton & United Beverages in 1974. Australia and qualified as a master brewer. She started Biocon in 1978 to manufacture enzymes because she didn't get a job as a brewer after getting herself trained in Australia. Kiran Mazumdar Shaw is a recipient of several prestigious awards. She was recently named among Time magazine's 100 most influential people in the world. her achievements are unparalleled. Thse include ET Businesswoman of the Year . she joined as a Trianee Manager with Biocon Biochemicals Limited in Ireland. She initially faced many problems regarding funds for her business. with a capital of Rs. In 2004.KIRAN MAZUMDAR SHAW The story of Kiran Mazumdar-Shaw is one of grit. Leading Exporter . That was the time nobody was even talking about biotechnology. self confidence and courage. The Financial Times listed her in the top 50 women in the world. After completing her B. Government of India also felicitated her with Padmashri(1989) and Padma Bhushan (2005). it is because of her determination. .10000. Biocon came up with an IPO and the issue was over-subscribed by over 30 times. Model Employer . If today she is one of the most successful entrepreneurs in the world. and Clinigene (2000) to cater to clinical development services. Later.Sc. which was a rare phenomenon. In 1978. in Zoology from Bangalore University in 1973. Ernst & Young‘s Entrepreneur of the Year Award for Life Sciences & Healthcare. She was born on March 23. Today. Under Kiran‘s stewardship Biocon transformed from an industrial enzyme company to an integrated biopharmaceutical company with strategic research initiatives. Biocon‘s initial operation was to extract an enzyme from papaya. Kiran Mazumdar Shaw founded Biocon India in collaboration with Biocon Chemicals Limited. Today Biocon is recognized as India‘s pioneering biotech enterprise. she went to Ballarat University in Melbourne.

Initially you never think about the big dream. I was quite happy to run a business that is equivalent to a job.In her own words…. . your dreams are very small. I didn't know what was in store because I had nothing to benchmark myself against.As I stared building the company.This dream was because of a rebound. you don't know how big it can grow.I was excited about that as a scientist. You just want to survive and make sure that your business stays afloat. every entrepreneur wants to succeed and has a big dream.both from the investor community and from the government itself. With big dreams? Yes. That is what the journey has been about.Once you start succeeding. they take it with a pinch of salt. I would say my dream also grew big like the company. I was excited about the whole concept of biotechnology. 'let me start a new sector based on biotech and R&D and see how big I can make this business'. How was it for you when you decided to focus on R&D? I have read that investors were not willing to back you. What was the small dream you had? My small dream when I started was about starting a biotech company which was a pioneering concept. but when you started nobody was even talking about it. you start dreaming big. it was that way. as a small dream. Have you at any point in your journey of 33 years. That is the way it started off. investors are very sceptical about what Biocon can do. I also started dreaming bigger and bigger.Basically there is a lot of scepticism in this country -. you feel wonderful.000? It is always nice to reflect on how one started. you were like a visionary. For me.I think when you look at how it started and how the organisation is today. I don't know whether I can call myself a visionary. when you start off. They would rather we only imitate.Every time we say innovation. They have a lot of confidence in our imitative generics and bio-similar strategy. I had actually wanted to take up a career and a job. Even today. So.. So. about entrepreneurs taking small steps. This is something one never imagined possible. Today. They don't want to invest in research as they see it as a risky area. It is only then one gets the perspective of how big the organisation is today. Pioneering companies always try out new things and experiment with new concepts and new things.It is a very nostalgic feeling because it makes you realise that there are such enormous possibilities to get started. I only had a small dream. When I didn't get a job (as a brewer). When you are a pioneer.. biotechnology is the one of the most happening fields. It was about running an R&D based business. It is like. Nobody even understood what biotechnology was 33 years ago. looked back on the day you started Biocon in a rented garage with a capital of Rs 10.

Ideating is only the starting point.‖ . how has it been for you? Basically. In an inspiring talk.As a woman entrepreneur. It is heartening to see so many new ideas.There are lots of executives but not many taking leadership roles. So as a pioneer. risk taking is an act of intelligence and not bravado. Entrepreneurship is the only job multiplier.‖ On Innovation: ―Innovation is meaningful only if can be translated to commercial use. I was unique in many ways.Most women feel that they have limitations and they are not cut out to hold such large businesses. which offers us huge opportunities to innovate. you want to find that one drug that can cure fatal cancers. That has to change. I want to tell them that there are no short-cuts to success.‖ On her experience: ―Biotech is choked with regulations. I never looked at myself as a woman entrepreneur because I was always painted as a very different breed of entrepreneur. But where we do not see many success stories is in large businesses. I think it stems from lack of self confidence. Yes. It is heartening to see family businesses are encouraging their daughters which was not so in the past. I don't think anyone today sees me as a woman entrepreneur.‖ said Kiran. But you don‘t give up because you want new answers. and succeeding in the end. I encourage young entrepreneurs because I feel India can grow only through entrepreneurship. Why do you think there are not many successful woman entrepreneurs? We see many women entrepreneurs today when it comes to small businesses. However.In India. because these are people who believe they can transform. Innovation is not about ideating. Always think of how you can make it better. It is important to learn how to manage these risks and mitigate these risks. On Risk-taking: ―Entrepreneurs are inherent risk-takers. That is a good sign. How does Biocon Chief Kiran Mazumdar Shaw define her entrepreneurial journey? ―It is a journey from failure to failure. and any new drug development comes with huge risks and high failure rates. Once you ask ―Why not?‖. What would be your advice to young entrepreneurs? First and foremost. After succeeding. I have been treated very differently. we need to see more entrepreneurs handling big businesses. That is why I feel excited to see women like Mallika Srinivasan (CEO of Tractors and Farm Equipment).I had the challenges as a pioneer and I never looked at the challenges as a woman entrepreneur. Kiran shared her thoughts on some of the key aspects of entrepreneurship.‖ On challenging status quo: ―Never accept that what worked before will work again. I am in a very different field. India has huge challenges. I was a woman entrepreneur and a biotech pioneer. there are so many opportunities for young people to start businesses. who is heading a manufacturing entity. you will discover powerful answers.

with three more scheduled for release in the same year. Following her bachelor‘s degree in Commerce. Hum Paanch. Dhun Dhamaka (1996). Balaji Telefilms. but was reportedly unsuccessful. Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii. to astounding results. Balaji Telefilms’ success skyrocketed – within just months. and his wife Shobha. The company plodded along through the 90s with such moderately well-faring television shows as Mano Ya Na Mano (1995). . a comedy about five sisters. but none that left a major impact. Kabhii Sautan Kabhii Sahelii (2002). and under the advice and financial backing of her father. Kaahin Kissii Roz (2001). The Entrepreneur Over 80 distinct television programmes have been churned out of her production house across six different languages. andItihaas (1997-99). At the age of 17. Kkusum (2001). It was only around the year 2000. with over 15. Viewers were introduced to the soap opera in its most dramatic. Padosan (1998).000 hours of television content on the airwaves since the inception of Balaji Telefilms. have arguably been the most popular. and a host of others. was a relative success. Captain House (1998). that Ekta managed to catch and ride the wave of satellite television revolution in India. intense form. it seemed – with other ―Kserials‖: Kalash(2001). The K-phase: THE RISE . While her soaps have been known to be over-the-top and indigestible at many points over the past two decades. in 1994. but in 1995. Kanyadaan (1999) was moderately popular. the ad/featurefilmmaker. Her first six pilots and three filmed ventures were sadly failures. she tried to enter the ranks of Kailash Surendranath. both launched in 2000. Jeetendra. How did she so successful as a woman entrepreneur and reach where she is today? A Modest Start For A Superstar’s Daughter Born in 1975 to Bollywood superstar. she also has 11 films under her belt as of 2011.The early noughties of the new century saw the rise of shows that have left deep and lasting impacts on the Indian psyche. Ekta started up her production house. Ekta Kapoor started off in the industry early. with picture quality previously unknown in the grainy realm of Doordarshan and other networks of the 90s.EKTA KAPOOR Ekta Kapoor has long held the title of the Queen of the Indian Television Industry. and their hapless father. few can challenge the truth in her title. a vaguely nagging mother.

we see only the professional. was among the highest-grossing films of the year. and Telugu sectors as well. Kya Kool Hai Hum. Kyunki Saas Bhi Kabhi Bahu Thi. a horror/romance fim released in 2011. A slew of cancellations followed that year: Kahaani Ghar Ghar Kii. Around Ekta‘s shaky 2005 period in television came the surprise box office hit she produced.30. TRPs decreased to a massive extent for her landmark show. Things had begun to seem grim well before 2008 though. Once Upon a Time in Mumbaai. by this time. the show was taken off the air. The film grossed about 7 crore and garnered a lot of critical praise. Malayalam. inspired by Martin Scorsese‘s Goodfellas. Balaji Telefilms had something of a monopoly over Indian televisions with shows across all major networks and channels – and had diversified to the Tamil. 2010 also saw her other production. She had become. they were largely box office (and critical) bombs. with an annual salary of Rs. Tusshar Kapoor. She has numerous awards under her belt from the television and film industry. THE DECLINE . While 2008 brought another box office bomb in EMI. Director and Member of the Shareholders Committee of Balaji Telefilms as well. Joint Managing Director. 66. Kannada. The Woman Ekta is estimated to have a net worth of about 1. The film. grossing over 58 crore (albeit with mixed critical reception). . the popularity of a number of her soaps began to decline. While the lead character had. All was not well though: the monopoly led to viewers at large being over-saturated. a comedy. inspirational figure with just the amount of flexibility required to adapt to the changing needs of her audience of nearly 20 years. the lights were dimmed. Ekta Kapoor.By 2008. which starred her brother. along with being named one of Asia’s Most Powerful Communicators by Asiaweek magazine. in a sense.32 crore rupees.By 2005. to produce Dibakar Banerjee‘s highly-acclaimed Love Sex aur Dhoka. which by this time was felt by the public at large overstretched and hard to digest. been played by a different actress than the one the show began with. Notorious for her silence about her personal life. which began in 2001. Newer productions included Ragini MMS. with Amitabh Bachchan and Sanjay Dutt in lead roles. and even reincarnations. but ever the entrepreneur. Ekta’s Big Screen Releases Although Ekta and Balaji Telefilms had already produced four films from 2001 to 2004. Shootout at Lokhandwala. kidnappings. by the time. 2007 saw another popular and highly-grossing film. with such plot devices as multiple deaths. her other pet project. and Kasautii Zindagii Kay. Ekta started to branch out Balaji Telefilms‘ influence in other spheres.000. another popular show. Ekta took a bold chance two years later in 2010. business side of her—an impressive.

Oprah relocated to Chicago to host AM Chicago.” ~Oprah Winfrey OPRAH WINFREY In a career filled with firsts and superlatives. and within a year it was renamed The Oprah Winfrey Show. garnering both Golden Globe and Oscar nominations. where she co-anchored WJZ-TV's Six O'Clock News. it entered national syndication and became the highest-rated talk show in TV history. it had surpassed Donahue as the #1 local talk show. She has also acted in several made-for-TV movies. she was anchoring the news at WTFV-TV. Oprah has managed to amass a sizable fortune. Broadcasting Pioneer: Born in a small town in Mississippi in 1954 and raised in Nashville.. Harpo has a long-term deal with ABC to produce the "Oprah Winfrey Presents" telefilms. It has remained the number one talk show for 18 seasons. Movies: In 1985 Oprah gave a breakout performance as "Sofia" in Stephen Spielberg's The Color Purple. magazine publishing. The ability to triumph begins with you. and yet maintain a sense of humility and compassion we all should strive to achieve. She soon made the switch to doing talk shows. Harpo Studios ( that's "Oprah" spelled backwards). it has grown into Harpo. which operates the Oxygen Network. Oprah founded her own production facility. A year later. or where you came from. in 1988. become one of the most powerful people in the entertainment industry. such as 1998's Beloved. Always. Inc. Oprah began her career in broadcasting at age 17 at radio station WVOL. Entertainment Entrepreneur: Not content to work for somoeone else. Since then. both the the first African-American woman and the youngest person ever to do so. and online media. which employs around 250 full-time people in television and film production.MINORITY ENTREPRENEURS “It doesn’t matter who you are. By 19. In 1976 she moved to Baltimore. hosting the local People Are Talking. Tennessee. The Oprah Winfrey Show: In 1984. has won dozens of Emmys. based on Toni Morrison's Pulitzer Prize-winning novel and costarring Oprah and Danny Glover. Within just one month. a cable network for women reaching more than 54 million viewers. She is also co-founder of Oxygen Media. . In 1990. she founded Harpo Films to work on projects based on contemporary and classic literature. and is seen by an estimated 30 million viewers a week in the United States and is broadcast internationally in 111 countries.

Harpo employees are barred from talking or writing about her personal or business affairs and those of her company for the rest of their lives. Oxygen Network. a monthly magazine that has become one of today's top women's lifestyle publications. challenge it in court. Only once did a former employee. children and families in the United States and around the world. Stedman Graham. as Patricia Sellers put it. and her willingness to open up about it on daytime TV helped win the enduring trust of her audience. There's this part of me that's afraid of what will happen if I believe it all. it's not all about the money. It's also the home of Live Your Best Life.com is one of the top women's lifestyle websites. .O Magazine: In 2000. though. Oprah's tremendous appeal comes from the fact that. covering a variety of topics. Even the deals with ABC. It's also the home of Oprah's Book Club. Coady lost and Oprah's business and personal life remain remarkably private. in partnership with Hearst Magazines. while I'm talking to you.she retains full control. Elizabeth Coady. From her philanthropic efforts to the inspirational and educational nature of her shows to her book club to her Live Your Best Life program. turning away countless requests for her to lend her name to a wide variety of products. So far the group has raised $27 million almost entirely from audience donations. But by most people's accounts. and Hearst Magazines are basically distribution deals -. a seasonal home design magazine." The charity has awarded millions of dollars to organizations throughout the world to improve education and health care. Oprah launched O. "I don't think of myself as a businesswoman. and an interactive workbook. It now has a circulation of more than two million monthly readers (more than Martha Stewart Living or Vogue) and Fortune called it "the most successful startup ever in the industry". She owns 90% of Harpo's stock. is a prominent management and marketing consultant with two best-selling books to his name. Internet Innovator: With three million users per month generating 45 million page views. it's clear that Oprah is all about two things: living a great life for yourself and making a difference in the world. Everything with her name on it is put out by her company under her direct supervision. Her companion. she's the most powerful woman in the entertainment industry. she launched O at Home." Oprah has maintained strict control of that brand. Philanthropy: In 1987 Oprah created The Oprah Winfrey Foundation "to support the education and empowerment of women. In 1997 she founded Oprah's Angel Network to inspire people to make a difference in the lives of others. now the largest book club in the world with more than half a million members. She seems to have mastered both. In the end. That's by design. Private Life: For a very public person. Ralph Lauren." She's turned down invitations to join the corporate boards of AT&T. The only time I think about being a businesswoman is now. life lessons. "Oprah's life is the essence of her brand. Oprah told Fortune Magazine. as well as providing in-depth resources about the show. although certain aspects of her life are very private. The Oprah Magazine. and Intel. Oprah. In 2004. an multimedia section featuring Oprah's personal life stories. The Accidental Businesswoman: Although she's a billionaire (the first black woman to achieve it) with a long list of business accomplishments and awards. Oprah lives a remarkably private life.

They will not rest until they have revolutionized the fishing industry. the citizen sector has discovered what the business sector learned long ago: There is nothing as powerful as a new idea in the hands of a first-class entrepreneur. tackling major social issues and offering new ideas for wide-scale change.” -Bill Drayton (Ashoka Founder) What is a Social Entrepreneur? Social entrepreneurs are individuals with innovative solutions to society‘s most pressing social problems. . While a business entrepreneur might create entirely new industries. Why "Social" Entrepreneur? Just as entrepreneurs change the face of business. social entrepreneurs find what is not working and solve the problem by changing the system. and creating solutions to change society for the better. and engage widespread support in order to maximize the number of local people that will stand up. They are ambitious and persistent. social entrepreneurs act as the change agents for society. They are ambitious and persistent. and persuading entire societies to take new leaps. Social entrepreneurs often seem to be possessed by their ideas. understandable. spreading the solution. every leading social entrepreneur is a mass recruiter of local changemakers—a role model proving that citizens who channel their passion into action can do almost anything. seize their idea. inventing new approaches. Each social entrepreneur presents ideas that are user-friendly. ethical. concerned with the practical implementation of their vision above all else. tackling major social issues and offering new ideas for wide-scale change. They are both visionaries and ultimate realists.SOCIAL ENTREPRENEURS a Rare Breed “Social entrepreneurs are not content just to give a fish or teach how to fish.Rather than leaving societal needs to the government or business sectors. seizing opportunities others miss and improving systems. Social entrepreneurs are individuals with innovative solutions to society‘s most pressing social problems. In other words. and implement with it. committing their lives to changing the direction of their field. a social entrepreneur comes up with new solutions to social problems and then implements them on a large scale.Over the past two decades.

PERSONAL LIFE Born on 26 November 1921 at Calicut. Dairy farming became India‘s largest self-sustaining industry. He graduated in Physics from Loyola College. His father was a civil surgeon in Cochin (Kochi. British India (now Kozhikode. He founded around 30 institutions of excellence (like AMUL. to replicate Amul's "Anand model" nationwide. though he. in the then major milk producing nations. GCMMF. and his mentor and colleague. IRMA. to the largest milk producer in the world. as Kurien would say in his own words. THE UNDETERRED WILL He would brook no meddling from the political class or bureaucrats sitting in the capital cities. He made the country self-sufficient in edible oils too later on. As the founding chairman of the Gujarat Co-operative Milk Marketing Federation (GCMMF). He went on to marry Molly.VERGHESE KURIEN Verghese Kurien (26 November 1921 – 9 September 2012) was an Indian engineer and renowned social entrepreneur. "I was sent to the United States to study dairy engineering (on the only government scholarship left) at Michigan State University. His achievements with the Amul dairy led Prime Minister Lal Bahadur Shastri to appoint him founder-chairman of the National Dairy Development Board (NDDB) in 1965. Kerala) into a Syrian Christian family. Jamshedpur from where he graduated in 1946. Madras Presidency. Hailed as the "Milkman of India". which in 30 years doubled the milk available to every person. the daughter of a friend of his father. for his 'billion-litre idea' or Operation Flood — the world's biggest agricultural development programme. Later. surpassing the USA in 1998. managed by farmers and run by professionals. The operation took India from being a milk-deficient nation. A key achievement at Amul was the invention of milk powder processed from buffalo milk(abundant in India). he would later turn an Atheist. Kerala). I cheated a bit . One of the greatest proponents of the cooperative movement in the world. Kurien won several awards including the Padma Vibhushan (India's second-highest civilian honour).taking head-on the powerful and entrenched oil supplying lobby. he joined the Tata Steel Technical Institute. his work has alleviated millions out of poverty not only in India but also outside. NDDB) which are owned. as opposed to that made from cow-milk. letting it be known upfront. the World Food Prize and the Magsaysay Award for community leadership. Madras in 1940 and then obtained his Bachelors in mechanical engineering from the University of Madras. best known as the "Father of the White Revolution". After completing his degree. with about 17 percent of global output in 2010–11. Tribhuvandas Patel were backed by the few enlightened political leaders and bureaucrats of the early Independence days who saw merit in their pioneering cooperative model. Kurien was responsible for the creation and success of the Amul brand of dairy products.

a milk technician and a fodder specialist who could explain the value of cross-breeding of milch cattle would tour other parts of the country along with the film's prints. The movie's success gave Kurien another idea. a pioneering concept at the time. the work of Kurien & his team in India took India from a milk importer to a milk & milk-products exporting nation within the span of 2 decades. Kurien set all of them up under GCMMF in 1973 to sell the combined produce of the dairies under a single Amul brand. nationwide. Kurien played a key role in many other organizations. Interestingly Kurien." He did however train for dairy technology later on. a body set up by the President of India. Benegal was helped by Kurien who hit upon an idea of getting each of his half a million farmers to contribute a token two rupees for the making of the movie. a vet. Kurien was mentioned by the Ashoka Foundation as one of the eminent present Day Social Entrepreneurs. Today GCMMF sells Amul products not only in India but also overseas. As the 'Amul dairy experiment' was replicated in Gujarat's districts in the neighbourhood of Anand . to me. When the National Dairy Development Board expanded the scope of Operation Flood to cover the entire country in its Phase 2 program in 1979: Kurien founded the Institute of Rural Management Anand (IRMA). then an advertising executive whoed Manthan (the churning of the 'milk ocean'). the person who revolutionized the availability of milk in India did not drink milk himself. Manthan hit a chord with the audience immediately when it was shown in Gujarat in 1976. . He quit the post of GCMMF Chairman in 2006 following disagreement with the GCMMF management. FILM AND ITS USE IN ENLARGING THE MOVEMENT Veteran film-maker Shyam Benegal. and studied metallurgical and nuclear engineering. which impressed distributors to release it before audiences. on a government sponsorship to New Zealand. He had already made up his mind to quit mid-way. CAREER Kurien arrived back on 13 May 1949. to woo farmers there to create cooperatives of their own. like chairing the Viksit Bharat Foundation. quite frankly. at Anand in Gujarat's Kheda district by the government and rather half-heartedly served out his bond period against the scholarship given by them. after his master's degree. It was critically acclaimed and went on to win national awards the following year and was later shown on television to the public. disciplines that I believed were likely to be of far greater use to my soon-to-be Independent country and. that in 1965 Prime Minister Lal Bahadur Shastri created the National Dairy Development Board (NDDB) to replicate the program nationwide citing Kurien's "extraordinary and dynamic leadership" upon naming him chairman. Nevertheless. Like shown in the film. Not able to finance it. and was quickly deputed to the Government of India's experimental creamery. Kurien's life story is chronicled in his memoir I Too Had a Dream.though. The Amul pattern of cooperatives became so successful. but was pursuaded to stay back at Anand byTribhuvandas Patel (who would later share the Magsaysay with him) who had brought together Kheda's farmers as a cooperative union to process and sell their milk. a bastion of cooperative dairying then. UNDP would use the movie to start similar cooperatives in Latin America. when he had to learn to set up the Amul dairy.

More specifically. He is dedicated to one mission in his business life --..MOHAMMAD YUNUS Muhammad Yunus has long been a hero of the social entrepreneur community for his work in creating the Grameen Bank. Muhammad Yunus GATHERING RESOURCES – AN IDEA IN ITSELF In his presentation. It is much deeper than that. is 51% owned by Norway's Telenor (TELN ). I think things are going wrong not because of "market failure". He is supported by masses of one-dimensional human beings who back him up with their investment money to achieve the same mission. emotional. Yunus described how he had been able to attract private capital to fund a variety of socially driven businesses in Bangladesh.. Yunus has been virtually canonised by the social entrepreneur movement. Funded by loans to individual women. Now that he has been awarded the 2006 Nobel Peace Prize for this work. religious.to maximize profit. Let us be brave and admit that it is because of "conceptualisation failure". a move which was often commented on in the different workshops at the Forum (with several participants expressing fears that the most prominent hero of the social entrepreneur movement would be tainted by the political involvement).. it is the failure to capture the essence of a human being in our theory. GrameenPhone. It works with the not-for-profit Grameen Telecom to provide bulk airtime for village phones which are built from simple handsets and solar chargers. political dimensions. and transforming the micro-credit movement. Not that he is going to rest up on the conference circuit as a ―living saint‖ — Yunus has now put his hat into the political ring in Bangladesh . Nowadays the idea of a ―village phone lady‖ is catching on in other parts of Asia and Africa.. these systems function as pay phones in many rural areas. In this narrow interpretation we create a one-dimensional human being to play the role of entrepreneur. . with the local entrepreneur providing other associated services using low-cost.” — Dr. We insulate him from other dimensions of life. high-tech systems. such as. a for-profit telecom outfit. “Many of the problems in the world remain unresolved because we continue to interpret capitalism too narrowly.

" he says. Grameen Bank was born and an economic revolution had begun. THE ACHIEVEMENT .Another enterprise. In fact. to qualify for a loan from the Grameen Bank. women. The thrill he had once experienced studying economics and teaching his students elegant economic theories that could supposedly cure societal problems soon left him entirely. Yunus developed his revolutionary micro-credit system with the belief that it would be a cost effective and scalable weapon to fight poverty. when the country experienced a terrible famine in which thousands starved to death. Dhaka. THE SPARK . "Nothing in the economic theories I taught reflected the life around me. Soon the trickle became a flood. Old people looked like children.000 villages. In the book. Yunus recalls that in 1974 he was teaching economics at a Chittagong University in southern Bangladesh.Yunus told his story and that of the bank in the book "Banker to the Poor.4 million families in rural Bangladesh. Next on his list are low-cost eye care and rural hospitals with video-conferencing between villagers and doctors in Dhaka YUNUS and the GRAMEEN BANK Muhammad Yunus has had phenomenal success helping people lift themselves out of poverty in rural Bangladesh by providing them with credit without requiring collateral. Hungry people were everywhere. "We tried to ignore it. a villager must demonstrate that her family owns less than one half acre of land. Grameen provides services in 51. He found that one of his many ideas was more successful than the rest: offering people tiny loans for self-employment. How could I go on telling my students make believe stories in the name of economics? I needed to run away from these theories and from my textbooks and discover the real-life economics of a poor person's existence. covering three . Often they sat so still that one could not be sure whether they were alive or dead. Yunus wanted to help. children. Grameen Bank has reversed conventional banking wisdom by focusing on women borrowers. With 1. "But then skeleton-like people began showing up in the capital. sells around 1." coauthored by him and Alan Jolis. and he cooked up several plans working with his students.500 home solar-panel systems per month throughout rural Bangladesh and is growing 15% a year without subsidies.417 branches. They all looked alike: men. dispensing of the requirement of collateral and extending loans only to the very poorest borrowers." THE BEGINNING .The bank has provided $4. Yunus is also developing a partnership between Grameen and the French company Danone to make a nutritious and inexpensive baby formula. and children looked like old people. As the famine worsened he began to dread his own lectures.Yunus went to the nearby village of Jobra where he learned the economic realities of the poor.7 billion dollars to 4. Grameen Shakti.

the program established by Yunus at the Grameen Bank "is the single most important development in the third world in the last 100 years. For example:    How can we create energy without polluting the environment? How can we produce or sell goods using as few resources as possible? How can we keep our houses warm in winter and cool in summer without burning fossil fuels? . Entrepreneur: A person who is willing to launch a new venture or enterprise and accept full responsibility for the outcome. service. Today. and I don't think any two people will disagree. or processes." GREEN ENTREPRENEURS It is a blessed thing that in every age someone has had the individuality enough and courage enough to stand by his own convictions. Much of green is about solving old problems in new ways. service. or process that benefits the environment. Yet its system is largely based on mutual trust and the enterprise and accountability of millions of women villagers. a green entrepreneur is someone who starts a business to make or offer a product. more than 250 institutions in nearly 100 countries operate micro-credit programs based on the Grameen Bank model. adapted or been inspired by the Grameen Bank. or process that either benefits the environment or reduces the negative environmental impact of existing products. services. Putting these together. According to one expert in innovative government. while thousands of other micro-credit programs have emulated. What is a green entrepreneur? Green: A product.quarters of all the villages in Bangladesh.

a manufacturer of liquid pumps and flow valves designed to pump and control the flow of oil or gas might realize that these products can also be marketed to utilities or wastewater treatment plans to conserve water. running a manufacturing company that uses energy-efficient and low-waste processes is good for the environment. Later. Some scientists and innovators are naturally curious about finding new ways to create things. or to channel it efficiently. he decided to start his own venture.  Still others have discovered that there is a "green" application to a product that already exists. but not necessarily the main motivation. How can we build vehicles that use as little gas as possible? Green entrepreneurs are people who have (or seek out) the knowledge. PRAMOD CHAUDHARI It has been 25 years of entrepreneurship for Pramod Chaudhari. and they work toward creating a product or service that meets the need. After his engineering from the Indian Institute of Technology Bombay. he established Praj Industries in 1984. Why Become a Green Entrepreneur? Some entrepreneurs start a green business primarily because of their passion for the environment. Marketing an existing product to a new type of customer is a more incremental. but the desire to do something good for the planet is what really drives them. Others see a market need that just happens to have an environmentally-friendly solution.   For others. Pramod Chaudhari worked for a multinational company for a few years. less risky approach to green entrepreneurship. he describes his experience as an exciting journey full of ups and downs. They might be targeting a market niche. A successful entrepreneur. For example. . but it can also be cost-effective. For example. Passionate about green technologies. They see a need for an environmentally-friendly solution. and resources to solve these problems or find innovative ways to bring existing solutions to market. initiative. helping the environment is an added benefit.

How do you see India's role in green technology area? It is a new avenue. So we complete the pentagon of green initiatives. The biggest will be solar projects. so each mission offers huge opportunity. Praj has been creating innovative technology platforms to make biofuels a sustainable choice toward making a greener planet. We have good talent in India so in terms of clean technology we are at par with the world. Is there lot of market for start-ups in the clean technology area? The market is huge. for the second consecutive year. green manufacturing. . In all our processes we keep a tab on low energy consumption. we are almost close to the Western world. He believes that innovation and entrepreneurship must go hand in hand to build sustainable solutions. How difficult was it to leave a good job and start a venture on your own? It was very difficult as I was working for a MNC.Praj was recently conferred the 'Forbes Best Under a Billion Company' in Asia. We got the full benefit of IT and now it is stabilising. we are able to catch up with the West on many fronts. In his own words…. there is a document called NAPCC (National Action Plan for Climate Change). young managers within a company. water. Praj focusses on offering innovative solutions to add value in bio-ethanol. We try to bring in green technology in our day-to-day activities. . Stressing the importance of intrapreneurships. It lists ten missions like solar. What kind of challenges do you face? It is a big challenge to make these products cost effective and commercially viable. lesser paper use. But my father had confidence that I will do something different. We also encourage our employees to take part in social activities related to the environment. His never-say-die attitude and optimism made sure he built a world-renowned company. who have good skills and ideas must be encouraged to develop their ideas. energy efficient technologies and waste water treatment. bio-diesel. like green design. . Today. For new entrants. We are in the forefront of bio technology and green technology now. Our products facilitate the use of bio fuels. Under his leadership. We operate on five parameters.It was not an easy ride. based on its consistent growth and profitability over three years. I told them that I will give it a try for about five years and I won't be a burden to them. Thirty years ago. IT was the first. What are the core activities of Praj? Our core business is to offer technology design and machinery for the production of bio fuels. brewery plants and process equipment and systems for customers worldwide. released by the Prime Minister Manmohan Singh last year. he says. our processes are green as they consumes less water and less energy. India was trailing by 20 years in terms of green technology initiatives. Thanks to the liberalisation that started in the 1990's. Planning Commission for introduction of renewable fuels to India. He failed many times but that did not deter him from taking new initiatives and moving ahead. etc.Chaudhari has also contributed to the National Biofuels Policy as a member of the Committee on Development of Biofuels.

To develop products. There is too much focus on services than product development in India. You have to go on trying. So it depends on the risk-taking ability of entrepreneurs. So intrapreneurship is not a bad idea. that way more people get involved without hiking his overhead costs. making a product or a prototype takes a long time or you need a lot of patience. They may be as good as entrepreneurs. new business model. But there are agencies and venture capitalists that can help you with he capital as well. Creating value for whatever product or service is good. I feel this generation is very lucky as there is a lot of support. solutions to make this planet a better place . However. the focus must be to offer a solution for the society. It requires lesser capital. When I started there was hardly anything. The gap between angel funding and VCs needs to be bridged. You talked about intrapreneurs? How do you plan to encourage intrapreneurship? We encourage our own employees to come up with ideas. There are lot of government agencies and financial institutions to support them. It's not inferior to entrepreneurship. What are the reasons for your success? I really don't know. be responsible to the bottomline. The growth prospects. if an entrepreneur wants to expand business in another place he must find an entrepreneur there and make him expand business. however. It could be a new design. I have hit the bottom twice but my optimism helped me survive. etc. So many technologies don't see the light of the day.Do you face a talent. For instance. There is a gap in the funding for many start-ups as angel funding dries up and VCs find it small-ticket business. will be limited in terms of services. However. Service is good to create more employment. So they should become intrapreneurs as there is a safety net in an organisation. put in a lot of effort till Lady Luck smiles at you. What would be your advice to entrepreneurs? The decision to become an entrepreneur itself is a great achievement. There is a huge talent available in tier-2 cities in Maharashtra and in other parts of the country. manpower shortage? We do not face any shortage. Praj has launched the 'Maha-Intrapreneur Award' to recognise the efforts of intrapreneurs. I believe that one has to be very lucky and be at the right place at the right time. I don't have a recipe for success. take risks. you need a lot of capital. What are your views? Service is not a bad idea.The innovative contribution of entrepreneurs is supported by intrapreneurs to make a successful organisation.

He invested the capital created to enter the packaging business. India’s first amusement park. He wanted to enter a business where there will be minimum hindrance between the entertainer and the entertained. Although not very profitable. Today. It has a 38 % market share in toothpaste packaging worldwide. Zee TV was the first Indian language channel on the satellite television. but that hardly does justice to his interests in variety of businesses. This made him look at the television business. Subhash Chandra and ZEE did face a lot of difficulties in dealing with Rupert Murdoch and later even broke away from STAR. Yet. He confessed in the interview that the Maharashtra government of the day was very oppressive and bureaucratic. What sets apart Subhash Chandra from the rest is that he was the pioneer in most categories and he saw opportunities in new areas. When Subhash Chandra took the reins of the family business. This went on to be a huge success. Zee lost its pole position in the General entertainment space in . he got exposed to variety of packaging materials and caught his attention. packaging appears far removed from rice trading. did he really make a huge fortune in that contract. which was not visible to many established business houses. He along with his brothers got into rice trading and exports. Mr Chandra informed that while storing rice in open yards. He left his studies after completing his 12th and most people refer to him as a media mogul.” ~Ayn Rand SUBHASH CHANDRA Serial Entrepreneur It is hard to say what the real business of Subhash Chandra is. the family was in debt of Rs five lakhs. he admitted that in 1983. there was an income tax claim of Rs 150 crore on his company. which had a big role in days to come.COLLEGE DROPOUTS “The question isn’t who’s going to let me. Seemingly. it’s who is going to stop me. which form part of the Essel group. He earned a fortune exporting rice to Russia. compelling him to look outside the amusement park business for growth. The next venture of Subhash Chandra was Esselworld. On being asked pointedly by the interviewer. this gave him an insight into the family entertainment business. His company used to procure and supply rice to Food Corporation of India. THE JOURNEY Born in a business family in Haryana. Managing a diversified conglomerate is not such a unique distinction. Chandra‘s family was engaged in rice trading. Essel packaging is a world leader in laminated tubes with factories in all the five continents. Essel packaging was the first company in India to introduce laminated tubes for packaging toothpastes.

Nobody can refute that ICL was the first T20 league in India and credit must go to Subhash Chandra. It got closely linked to Ketan Parekh. one cannot but admire this entrepreneur who has been spotting new opportunities and creating successful businesses. ICL has been decimated by BCCI. that some of the best players it had contracted have left ICL. in its two editions. Subhash Chandra claims that during this recessionary times. after the Zee success. later got mired in various legal troubles. never saw the light of the day. rather than the high-maintenance media business which requires continuous management attention. It has been able to make a mark of its own in the crowded space. which they have not recovered to this day. Playwin had its brief period of success. this experiment led to his entering the Direct-to-home TV business. through Dish TV. Chandra is itching to move on to something more exciting. Subhash Chandra wanted to enter the satellite communications business. One failure that may be causing Subhash Chandra a great deal of heartburn must be the Indian Cricket League (ICL). Through means. Indian Premier League (IPL) which has borrowed many ideas from ICL has been a monster hit. Subhash Chandra could have become the Kerry Packer of India if ICL had become successful. except for the blessings of BCCI. Among all the listed companies of Essel Group. Not content to sit on his laurels. This was around the time when Motorola was launching the Iridium project. as a network they have the largest number of viewers and market-share in India. fair and foul. Dish TV has the highest market capitalization. so much so. through Agrani.Hindi to Star Plus. many an investor incurred heavy losses in the stock. Subhash Chandra has his share of critics. When the bust happened. He also has a poor record of professionalizing the management of his share market boom. Subhash Chandra also pioneered the online lottery in India. This technology had its inherent problems and could not compete with the cellular phone. Yet. He is considered a very mean competitor. Essel group also has a moderately successful newspaper in DNA. one after the other . He has had failed ventures too like Zee computer education and KIDZEE. DNA is doing better than others because of its low advertising tariffs. Now. Once again. Zee stock was among the favorites of the market. as many states banned lotteries. the first private business house to enter the DTH business. Zee TV network today has over 15 channels in many languages and as per Subhash Chandra. He is also keen to enter businesses which are more annuities like. ICL had most of the ingredients to become hugely successful. Even today it is among the top 3 GE channel along with Star Plus and Colors. One idea his group is working on is in the area of creating a chain of wellness clinics across the country. Although Agrani.

but instead it tries to improve the quality of general education. the world‘s first organization to gain this level. the Padmabhushana. General Electric used Wipro to manufacture light bulbs. the Azim Premji Foundation focuses on quality education to build a just. and it also achieved PCMM Level 5 (People Capability Maturity Model). shampoo. his honors included top 25 billionaires who have done most to bring about significant and lasting social.Wipro grew from a $1. Premji has been awarded numerous honors. who have the most ―power to effect change‖ and one of the 25 most powerful business leaders outside the US. Premji started Wipro Fluid Power to make hydraulic cylinders and also truck tippers. baby care products and powder. PRemji was completing his degree in engineering at Stanford University when his father died. In the 1980‘s IMBM was kicked out of India creating a vacuum in the technology field. Honors in 2000 included an honorary doctorate by both the Manipal Academy of Higher Education in India and Roorkee and the Business Man of the Year by Business India. Wipro was a natural entry into the IT field. He later was able to finish getting his degree in electrical engineering with correspondence courses. and as one of the 100 most influential people in the world.AZIM PREMJI Wipro Products Ltd was run by Premji‘s father. Premji believes in growth through delivering value with integrity to the customer . With Pemji’s interest in electrical engineering. Forbes named Premji to two distinguished lists – one of the 10 people globally. and Business Week had Premji‘s picture on its October cover titled ―India‘s Tech King‖.5 million oil company to a $662 million diversified conglomerate. he received one of his countries highest honors for a civilian. Over 70 educational CD‘s have been created for Indian schools. Wipro is the largest outsourcing company in India and its research and development unit is the world largest independent group. In 2004. In 2005. He is a member of the Prime Minister‘s Advisory Committee for Information Technology in India. Wipro was issued a special license from Sentinel. Premji took over the family oil business. The Foundation‘s does not focus primarily on Information Technology education. . In 2003. They began manufacturing hardware for computers and then branched out to software development. . political or cultural changes by the Financial Times. Wipro became the first Indian company to implement the Six Sigma program.8 million children are partaking in various programs.Just 21. By 1975. In 1966. CSR . Under Pemji‘s guidance. Also in 2003. It was also achieved SEI CMM Level 5 (the first software company to earn this distinction). equitable and humane society. Under Premji’s leadership Wipro Corporation began to expand and diversify. 1.Established by Premji in 2001. especially in rural schools.

It is capable of being presented as a discipline.  We have very strongly realized that the concepts and theories of creativity. the means by which they exploit change as an opportunity for a different business or a different service.  When we talk about various players in business. capable of being learned. hailing from different backgrounds and cultures. the cultural diversity of entrepreneurs teaches us that apart from success or money or fame. And they need to know and to apply the principles of successful innovation. it’s about a the zeal to follow your passion and do something out-of-the box that connects these different people.Peter F.CONCLUSION "Innovation is the specific tool of entrepreneurs. capable of being practiced. not really verbatim but somehow do form an extremely vital part of any entrepreneur’s journey towards success. . strategic management and the likes . the world has ever seen. Entrepreneurs need to search purposefully for the sources of innovation." . the changes and their symptoms that indicate opportunities for successful innovation. but it is equally important to strike a balance between the ideas which an entrepreneurial mind conceives and implementing them just in the desired way. Drucker  The importance of innovation and creativity to help any business enterprise flourish cannot be over-emphasized.  Following your dreams might not always make you earn millions but the sense of satisfaction of being your own boss brings people joy and self sufficiency and a sense of contributing to the world.  In a nutshell. it is not only an amalgamation of their ideas but also the spirit and ethos of their cultures which blend together and formulate brilliant products and services. innovation.

html yourstory. bx...BIBLIOGRAPHY        www.forbes.org/ www./green/.. www.entrepreneur..com/social-entrepreneurship/ www../what-green-entrepreneurship./business-tips-from-college-dropouts-  Essentials of Entrepreneurship and Small Business ..com/.youthkiawaaz.iseek.com/tsu/index./top-10-women-entrepreneurs-and-leaders.com/.businessweek.in/ www.org/.BY Scarborough and Zimmerer .muhammadyunus....

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