Summer Placement Presentation on Bharat Petroleum Corporation Limited

Presented By :Lokesh Choudhary

Oil & Gas Industry Structure in India
Oil and Natural Gas Corporation Ltd. (ONGC)
Upstream

Oil India Ltd. Indian Oil Corporation Ltd. (IOCL)
Downstream

Reliance Industries Ltd. Bharat Petroleum Corporation Ltd. (BPCL) Hindustan Petroleum Corporation Ltd. (HPCL) Mangalore Refinery & Petrochemicals Ltd. (MRPL)

Gas Transport & Distribution

Gas Authority of India Ltd. (GAIL)

Company Background
 Formed in 1976  Registered Office : Bharat Bhavan, 4 & 6 Currimbhoy Road Ballard Est., Mumbai - 400001, Maharashtra  Chairman & Managing Director – Mr. Ashok Sinha

Products
 Diesel :1.High Speed Diesel 2.Normal Diesel  Lubricants  LPG  Petrol :1.Motor Sprit (Normal Petrol) 2.Speed Petrol

International Rankings
 BPCL is a Fortune Global 500 company as per the ranking of 2006.It was ranked at position 368.It was ranked at position 325 as per the ranking of 2007.  BPCL was featured on the Forbes Global 2000 list for 2005 at position 1087  BPCL was ranked at position 9 as per the ranking of 2004 by Forbes Global 2000 list
Source - www.bpcl.co.in

SWOT Analysis
Strength  Huge network of Retail Outlets in India Weakness  Dependency on oil exploration

Opportunity
• The Booming Indian Economy, huge domestic demand

Threat
• Shortages of fuel supply

BPCL at Salawas (Jodhpur)
• Project Title :• “Developing Strategies in Retail Marketing” • Objectives:• Survey on Quick Serve Retail Outlet (QSRO) Model • Survey on Short Distance Commercial Vehicles (SDCV) Model

Customers Satisfaction and Services Survey
• Location: Jodhpur • Sample Size: 100 Customers Two Wheeler Customers : Four Wheeler Customers (Petrol) : Four Wheeler Customers (Diesel) : Heavy Vehicles Customers : 20 30 30 20

• Conducted at: QSRO Certified Retail Outlets

Name of Retail Outlets (QSRO Model Certified): • Nagar Filling Station, High Court Road, Jodhpur • Shankar Lal Ramratan, Residency Road, Jodhpur • Ram Petrol Service, Mahamandir, Jodhpur • Sanghi Brothers, Station Road, Jodhpur • Suncity Filling Station, Bhadhwasia, Jodhpur

Data Analysis
Q.1 (A) DSMs request to switch off the engine of the Vehicles (Four Wheelers and Heavy Vehicles) (As per Suraksha Chakra Protocol)

16%
Always

Some times

18%
Never

66%

Data Analysis
(B) DSMs asking for Receipt and Confirming Fuel Quantity (Four Wheelers and Heavy Vehicles) (As per Suraksha Chakra Protocol)

28%
Always Sometimes
Never

5% 67%

(C) DSMs request to look towards meter while fuelling (AS per Suraksha Chakra Protocol) (For all types vehicles)

12%

13%

Always

Some times

Never

75%

Data Analysis
(D) DSMs greet customers at the end (As per Suraksha Chakra Protocol)

33% 38%

Always

Some times
Never

29%

Data Analysis
Q.2 Is Cashier taking advance cash from you and gives you receipt of that? (As Per Financial Protocol) (For Two Wheelers)

10%

Alwayse

Some Times

32% 58%

Never

Q.3 Whether Forecourt Supervisor had put the sticker on your vehicle according to your fuelling

Data Analysis

requirement and with your prior permission? (For Four Wheelers and Heavy Vehicles) (As per Forecourt protocol)

20%

YES

NO

80%

Ranking of ROs have been done on the basis of observation and four parameters as given below.
Customer Services Customer services means the services are being provided to the customers by the RO staff. It includes services like water facility, air filling, wind screen cleaning, Stickers for fuel type, InOut Stores and Pollution check.

Ranking of the ROs

Name of ROs Ram Petrol Service Shankar Lal Ramratan Suncity Filling Station Nagar Filling Station Sanghi Brothers

RANK I II III IV

V

Behavior of DSMs
• Name of RO Shankar Lal Ramratan Ram Petro Service Suncity Filling Station Sanghi Brothers Nagar Filling Station RANK I II III IV V

Team Yoga
• Ranking for team yoga is given as per attitude of staff about Team Yoga and the performance of the staff in Team Yoga. Team Yoga is the energetic activity for retail outlet staffs. This provides them energy and spirituality in team work. BY this Team Yoga the all staff gets motivated and the proficiency of working of staff goes up always because by this all staff members make the proper coordination among themselves.
Name of RO RANK Sanghi Brothers I

Suncity Filling Station

II

Shankar Lal Ramratan

III

Ram Petro Service

IV

Nagar Filling Station

V

Utilization of Space Utilization of space means the best possible utilization of available space by using the Cone Chain System, Stop Signs, Yellow Lines etc.

Name of RO

RANK

Nagar Filling Station

I

Shankar Lal Ramratan

II

Ram Petro Service

III

Sanghi Brothers

IV

Suncity Filling Station

V

Fuel Potential Survey of Customers at Geva (Chopar) on Short Distance Commercial Vehicles (SDCV) Model:• SDCV Model Survey has been done for consumption and potential of the fuel. By this we find the fuel preference of the customers on the basis of fuel quality, availability, quantity, credit facility, reliability etc.

Findings
• Total No. of Customers Surveyed:- 60
Particulars No. of Tractors No. of Trucks No. of Cranes Preferred Fuel Supplier BPCL IOCL Himmat Petrol Pump Baba Ramdev Service Station 205.75 KL Total 40 130 11

Fuel Consumption Per Month

P re ffe re d P e tro l P u m p s b y th e C u s to m e rs a t G e v a (C h o p a r)
7% 43% 50%
B a b a Ra m d e v S e r v ic e S t a t io n H im m a t P e t r o l Pum p N o t S p e c if ic

Reasons for Preferring Baba Ramdev Service Station by the Customers
27% 27%

Fuel on Credit

No Malpractices Reliability

46%

Reasons for Preferring Himmat Petrol Pump by the Customers

32%

Nearest and Good Quality Near to Touch Point
68%

QUALITY CHECK AT GANTRY & SAMPLING TYPES …
• QUALITY CHECK AT GANTRY 1) Density of product 2) Temperature of product • Sampling plan : 1) At installation (Storage) 2) At Retail Outlets • Sampling types : a) Composite sampling b) Top sampling (not more than 15 cm below the top surface of the product) c) Middle Sampling d) Lower Sampling

INSPECTION OF RO BY:1) 2) 3) 4) Dip Test Density Test Delivery Test Marker Test

• • •

DENSITY TEST Use of Hydrometer Converting density at 15ºC Tolerance of +3.0 kg/m³ Delivery Test Use of 5 liters measurement Tolerance of +15 ml per liter

• •

MARKER TEST
OBJECTIVE: To check the presence of Kerosene • Use of Buffer Solutions I & II • Use of Syringes • Use of Column RESULT: • No change in colour indicates absence of Kerosene • Colour changes to pink, if Kerosene is present

MARKER TEST

Conclusion
• 68% Suraksha Chakra Protocol has been followed by the DSMs at QSRO certified Retail Outlets • 43% Customers preferred Baba Ramdev Service Station (IOCL) and 50% Customers preferred Himmat Petrol Pump (BPCL) • Total fuel consumption is 205.75 KL (By SDCV Model)