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2011_Vision and Values

2011_Vision and Values

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Published by Smarandita Chiratcu
Company values
Company values

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Published by: Smarandita Chiratcu on Sep 02, 2013
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09/02/2013

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Vision and Values

For our success. Every single one of us contributes to making our vision become a reality and it is our responsibility to live our values at Henkel each and every day.2 Preface We have defined clear strategic priorities and ambitious targets for our company. Our new vision gives us a sense of direction and destination. It captures our aspiration of being the best in everything we do. A Winning Culture is characterized by an entrepreneurial spirit across the company and a constant drive for change. successfully implementing our priorities ­ and achieving our targets. Kasper Rorsted Chairman of the Management Board . ­ We are in the process of establishing a “Winning Culture” at Henkel which will support us in driving our business performance. Our new values will guide the choices and decisions we make every day. It is the basis for what we all stand as “One Henkel”. it is crucial that we have a common understanding of our fundamental purpose as a company.

3 Our Vision A global leader in brands and technologies. .

We build our future on our family business foundation. 3. We put our customers at the center of what we do. We value. . 4. 2.4 Our Values 1. We drive excellent sustainable financial performance. 5. challenge and reward our people. We are committed to leadership in sustainability.

In order to offer the best products. We hold our customers in the highest regard and place them at the center of all that we do. The “customer” value is vital to our success and since not all Henkel employees are in direct contact with our customers. We anticipate. it is all the more important for us to understand what this value means for Henkel. quality. If we succeed in this.5 Our Values 1. This is the only way we can offer them added value. respond to and meet our customers’ and consumers’ expectations by providing the best value. the highest quality and outstanding service. and most innovative brands and technologies. we need ­ to understand our c ­ ustomers and consumers better than our competitors do. we can look forward to ­ successful growth in all our markets. ­ . We put our customers at the center of what we do.

People always make the difference.6 Our Values 2. challenge and reward our people. . We rely on each other for our success as a company. We treat each other with respect and dignity and develop our capabilities. good ideas become great business successes. We value. Only by valuing. develop successful strategies and give our company its unique identity. They are our interface with our customers. Together we will make Henkel a global leader in brands and technologies. challenging and rewarding our employees will we establish a “Winning Culture” within Henkel. We expect everyone to take personal responsibility and perform to high standards. make innovation possible. Through their creativity and knowledge. It is up to each of us to set a good example: in the way we lead our teams and in the way we take personal responsibility for our development.

and will benefit not only our shareholders but also our employees. We are pursuing our strategic priorities in order to achieve our financial targets and make Henkel even more successful. . strategies.7 Our Values 3. Excellent and sustainable financial performance allows us to act more flexibly in the future. This value influences our decisions on investments. It enables healthy growth over the long term. personnel. We are a performance-driven company committed to growing the value of our business and providing a competitive return to our shareholders. We drive excellent sustainable financial performance. our teamwork and many other aspects of our daily business.

This approach brings us a clear competitive advantage and helps us achieve our full business potential – and it will provide us with a significant edge in the future competition for new talent. A strong commitment to sustainability has always been a major driver of our performance. technologies and processes that meet the highest standards. aiming not just to comply with existing standards but also to set new ones. We take a long-term. the protection of the environment and the quality of life in the communities in which we operate. We provide products. planet and profit. entrepreneurial approach toward all elements of sustainability. Henkel has always strived to create a balance between people. . We are committed to the safety and health of our employees.8 Our Values 4. We are committed to leadership in sustainability.

The “family” value makes us unique. The family provides us the opportunity to operate in the long term. We are committed to leading Henkel with an entrepreneurial spirit. which has been a strong characteristic since our foundation. . We are guided by our longterm vision which rests on a fair entrepreneurial spirit and a solid financial basis. and that is what ultimately makes the difference in the marketplace. We build our future on a solid foundation. We value the continuity of our purpose and vision based on our long history of success and a strong focus on our values. We build our future on our family business foundation.9 Our Values 5. the Henkel family has shown a strong commitment to the company. It also supports us when we have to make difficult strategic decisions. the year Henkel was founded. Since 1876.

KGaA 40191 Düsseldorf Germany © 2011 Henkel AG & Co.Published by Henkel AG & Co. KGaA .

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