Type Industry Subsidiary Satellite television Founded Headquarters Area served Key people October 8th 2008 Mumbai. launched on October 8th 2008.Airtel digital TV is an Indian direct broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite . transmits digital satellite television and audio to households in India. www. Maharashtra. India India Sunil Bharti Mittal Products Parent Subsidiaries Website Direct Broadcast Satellite Bharti Airtel Bharti Telemedia Ltd.

500 as initial installation charges. . AirtelDTH 134 channels . WorldSpace Radio etc. iTravel. Packages differ from Rs 150 to Rs350.AirtelDTH . per month. USP: Interactive services. iCity. customized packages Prices : Rs 2000 to Rs 3. eg. iMatinee.

• iLearn: is being powered by Edurite.and developed by Infosys (screencap) • iTravel (to browse and book travelpackages). • iShop (to shop on TV for your favoritebrands). • iCity (to get your city’s information) • iAstro: daily predictions • Widgets (to update yourself on lateststock news).Uniqueness • iMatinee (to book cinema tickets). • World Space Radio .

9 million digital TV subscribers. . Airtel Digital TV had 7. It targets a valuation of $1 billion for the DTH arm. As of December 2012.Financial returns for the brand Airtel plans to dilute about 20 per cent stake in its DTH business to raise about $200 million.

Consumer expectations from the brands Low price Clarity Availability of packages/more number of channels .

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