Kre8tiveworkz Reality Rhyming Media Kit

expressions for a lifetime ®
FOR IMMEDIATE RELEASE

c o n t a c t : T o d d E d wa r d s
tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
e m a i l : t o d d @ k r e 8 t i v e wo r k z . c o m
w w w. R e a l i t y R h y m i n g . c o m
ABC’s Extreme Makeover: Home Edition To Showcase Kre8tiveworkz

R E AL I T Y R H Y M I N G ® D E S I G N E D F O R T H E J O R D AN F AM I L Y O F M O N T G O M E R Y , AL AB AM A
< P E M B R O K E P I N E S , F L > < M a r c h 2 , 2 0 0 9 > - K r e 8 t i v e wo r k z , d i s t r i b u t o r o f e x q u i s i t e

®
p e r s o n a l i z e d p o e t r y g i f t s a n d c r e a t o r o f t h e b r a n d e d wr i t i n g s t y l e “ R e a l i t y R h y m i n g ”
i s p r o u d t o a n n o u n c e t h a t i t will join the Emmy award-winning television show Extreme Makeover:
Home Edition, to help a family in Montgomery, Alabama.
Out of 5 local finalists who were deemed “Heroes at Home” in the Montgomery community, the Jordan
family was chosen to be the recipient of a brand new home and along with it, their own custom made
®
Reality Rhyming personalized poetry masterpiece.
“When I was contacted by the design team of the show, I wasn’t only thrilled, but extremely gratified.
Kre8tiveworkz’s message from day one has been to empower and encourage mankind with its inspirational
personalized poetry, while making a lasting connection that infuses an expression that lasts a lifetime. It
was nothing short of honor to be chosen to create this Reality Rhyming® masterpiece for such a deserving
family” said Todd Edwards, Kre8tiveworkz President when asked about the show. Edwards continues,
“Kre8tiveworkz is a huge advocate for making the community a better place to live. For example, in 2006,
the Kre8tiveworkz Humanitarian Award was established and its first recipient was Oprah Winfrey. This
annual award is given to individuals who make a lasting impact toward their community and as well, a
positive difference in society. It’s important for me to take an active role in the community and to touch as
many lives as possible. “
®
When asked about the Reality Rhyming personalized poetry masterpiece that
E d wa r d s ’ d e s i g n e d f o r t h e J o r d a n f a m i l y, h e c o u l d o n l y s t a t e t h a t i t ’ s a b s o l u t e l y
beautiful and hopes that it brings a lifetime of happiness to such a charming and
loving family. The Jordan family episode is scheduled to air sometime in mid-April,
®
wh i c h d u r i n g t h i s t i m e , t h e i n s p i r a t i o n a l R e a l i t y R h ym i n g p e r s o n a l i z e d p o e t r y
m a s t e r p i e c e wi l l r e v e a l e d .
About Extreme Makeover: Home Edition

Extreme Makeover: Home Edition, which has won back-to-back Emmy Awards as Best Reality Program
(non-competitive), is in its 6th season on ABC. The program is produced by Endemol USA, a division of
Endemol Holding. Anthony Dominici is the executive producer; and David Goldberg is the president of
Endemol USA. The show airs on Sundays (7:00 - 8:00 CST), on the ABC Television Network.
K r e 8 t i v e wo r k z i s a n e s t a b l i s h e d S o u t h F l o r i d a b a s e d c o m p a n y t h a t d e s i g n s , c r e a t e s a n d
d i s t r i b u t e s e x q u i s i t e p e r s o n a l i z e d p o e t r y g i f t m a s t e r p i e c e s o f e n d u r i n g s t yl e a n d p r i s t i n e
c r a f t s m a n s h i p u n d e r t h e b r a n d e d a n d i n n o v a t i v e wr i t i n g s t yl e R e a l i t y R h ym i n g ® .
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For more information regarding this event, the Kre8tiveworkz Humanitarian Award, R e a l i t y R h ym i n g ®
o r t o s c h e d u l e a n i n t e r v i e w, p l e a s e c ontact Todd Edwards, Kre8tiveworkz CEO and President at
954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.
contact: Todd Edwards

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
email: todd@kre8tiveworkz.com
www.kre8tiveworkz.com
Kre8tiveworkz To Design Reality Rhyme ® For Sir Elton John

S I N G E R / S O N G W R I T E R T O R E C E I V E H O N O R F R O M AN D Y R O D D I C K F O U N D AT I O N
<PEMBROKE PINES, FL><November 7, 2007> - Kre8tiveworkz,

creator of the branded writing style Reality Rhyming® is proud to announce
Grammy and Academy Award Winner Sir Elton John is be to honored with
Kre8tiveworkz’s branded writing style of Reality Rhyming®.
The Andy Roddick Foundation is showing its appreciation to one of its Honorary
Board Members “Sir Elton John” for his “steadfast commitment toward changing
children’s futures for the better” by presenting him with an exquisite personalized
poetry gift from Kre8tiveworkz. Elton recently attended ARF’s 3rd Annual Charity
Gala in Austin, Texas on October 14, 2007 performing for more than 750 guests.
Blanche Roddick, ARF’s Co-Chairperson said, “You have impressed me in less than
15 minutes with your beautiful presentation and that is an accomplishment all in
itself. Your concept of Reality Rhyming® is remarkable and the presentation overall
is stunning. I would be proud to present not only Sir Elton John with one of your
incredible pieces, but also Maria Sharapova and James Blake at our 7th Annual
Andy Roddick Charity Weekend at Broken Sound Country Club on December 7,
2007. I know they will not only absolutely love to see their lives in the form of a
poem, but they will enjoy the gorgeous presentation that accompanies it.”
Kre8tiveworkz is an established South Florida based company that designs,

creates and distributes exquisite personalized poetry gifts under the branded and
innovative writing style Reality Rhyming®.
###
For more information or to schedule an interview regarding this event or

Reality Rhyming ® please contact Todd Edwards, Kre8tiveworkz CEO and
President at 954.588.0609 or via e-mail at Todd@Kre8tiveworkz.com.

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Kre8tiveworkz Personalized Poetry Gifts Featured On Entertainment Tonight

R EALITY RH YMIN G ® B ECO MES A C EL EBR IT Y H I T FOR TH E HO L IDA YS
<PEMBROKE PINES, FL><December 22, 2008> - Kre8tiveworkz,

creator of the branded writing style Reality Rhyming® is excited to
announce that the nationally syndicated award winning celebrity news show
“Entertainment Tonight” is featuring Kre8tiveworkz and its Reality Rhyming®
personalized poetry gift masterpieces for a segment on “Holiday Shopping with the
Stars”.
The “Reality Rhyming® Holiday Shopping with the Stars” segment is airing
December 23rd, 2008 on CBS at 7:00 p.m. and again at 12:00 a.m., but check local
listings because times may vary according to market.
Featured in this segment are Kre8tiveworkz’s custom made designs for celebrities
such as Oprah Winfrey, Martha Stewart, Ellen DeGeneres and Elton John. Also
included in this segment are Miley Cyrus, Brad Pitt, Julia Roberts, Jennifer Lopez,
Marcia Cross, Jennifer Garner, Courtney Cox, Julianne Hough and Cheryl Crow.
Todd Edwards, Kre8tiveworkz President said, “This is a fantastic moment for not
only me, but for the company as well. It’s such an incredible feeling knowing that I
can empower and touch so many lives in such a positive way, but to also connect to
individuals who are a bit more in the lime light so to speak. Creating emotional
experiences through words has always been my passion and anytime I get the
opportunity to do this for someone, it’s nothing but an honor”.

###


tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Kre8tiveworkz Honors Oprah Winfrey with Humanitarian Award
<PEMBROKE PINES, FL><June 29, 2007> - Kre8tiveworkz, creator

of the branded writing style Reality Rhyming®, honored Oprah Gail
Winfrey with its first ever humanitarian award. The honor is given to
distinguished individuals who go out of their way to make the world
a better place.
Oprah was selected to receive this award based on her unbridled

dedication to children’s interests on a worldly scale.
The celebrated honor was presented to Oprah by her long time best
friend Gayle King at Harpo Studios in Chicago, Illinois.
“O” Magazine said, “The award is amazing, absolutely beautiful. It

is remarkable that in this day and age, someone would take the time
to do something this wonderful. Your words are breathtaking and
again, it’s amazing! Both Oprah and Gail thank you from the bottom
of their hearts.”
Images of the award can be seen by contacting Kre8tiveworkz.
Kre8tiveworkz is an established South Florida based company that

designs, creates and distributes exquisite personalized poetry gifts
under the branded and innovative writing style Reality Rhyming ® .
###
For more information or to schedule an interview regarding the Kre8tiveworkz

Humanitarian Award or Reality Rhyming ® please contact Todd Edwards,
Kre8tiveworkz CEO and President at 954.588.0609 or via e-mail at
Todd@kre8tiveworkz.com.

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
“Today Show” To Showcase Kre8tiveworkz For Mother’s Day Gifts

R EALITY RH YMIN G ® D E S IGN ED F OR KATH Y L EE G I FF ORD , R EAD B Y HODA K OTB
<PEMBROKE PINES, FL><April 24, 2009> - Kre8tiveworkz,

distributor of exquisite personalized poetry gifts and creator of the
branded writing style “Reality Rhyming ® ” is extremely proud to
announce that it will be airing on NBC’s nationally syndicated and
award winning “Today Show” on May 8 t h , 2009 during the 4 t h hour at
10:00 a.m. for a Mother’s Day gift segment.
During this Mother’s Day gift segment, Hoda Kotb is going to be

reading aloud a Reality Rhyming ® personalized poetry masterpiece
that was custom designed and created especially for Kathy Lee
Gifford by Todd Edwards of Kre8tiveworkz, as it is Hoda’s gift to
Kathy Lee for Mother’s Day.
“When the producer for the show contacted me, as you can imagine,
I was thrilled” said Todd Edwards, President of Kre8tiveworkz. Todd
continues, “I’ve showcased Realty Rhyming ® on many shows from
the local to national level, including Entertainment Tonight, Daytime
and Extreme Makeover: Home Edition, but the Today Show is the
pinnacle of all morning news shows. To have my Reality Rhyming ®
personalized poetry featured on the show is nothing less than
exciting and I can’t wait for Hoda to read Kathy Lee’s life in the form
of a Mother’s Day poem”.

designs, creates and distributes exquisite personalized poetry gift
masterpieces of enduring style and pristine craftsmanship under
the branded and innovative writing style Reality Rhyming ® .
###
For more information regarding this prominent event, Reality Rhyming ® or to

schedule an interview, please contact Todd Edwards, Kre8tiveworkz CEO
and President at 954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Kre8tiveworkz Designs Reality Rhyming ® For Ellen DeGeneres

E L L E N ’ S L I F E T O L D I N T H E F O R M O F A P O E M F O R H E R 5 0 T H B I R T H D AY
<PEMBROKE PINES, FL><February 13, 2008> - Kre8tiveworkz,

creator of the branded writing style Reality Rhyming® is excited to
announce that it has designed a Reality Rhyming® personalized poetry masterpiece
exclusively for talk show host, Ellen DeGeneres in honor of her 50th Birthday.
The entire Kre8tiveworkz Organization is showing its appreciation to a stand-up,

comedic and award winning legend who has transformed the way daytime talk
shows function in society as we know it today.
“Ellen’s passion, perseverance, dedication and strength have all influenced our
culture in a positive, yet humoristic way. She is a witty and exciting whirlwind of
energy that is an inspiration to individuals on a worldly scale, modeling as an
encouraging example to not only take pride in one’s self, but to listen to and follow
your dreams” said Todd Edwards, CEO of Kre8tiveworkz.
Todd unveiled Ellen’s Reality Rhyming® poetry masterpiece during WFTX Fox 4’s
live interview on its morning news show on Monday, February 11, 2008 on its 10:00
a.m. “Morning Blend” telecast. Morning Blend’s host Tracy Edwards excitedly said,
“Ellen’s Reality Rhyme® is absolutely beautiful. It’s such an incredible gift for
someone who has everything. What a cool idea, you truly have a way with words
and you are no doubt a Renaissance Man.”

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tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Kre8tiveworkz Designs Reality Rhyme ® for Martha Stewart

D I ST INGU I SH ED HO M EMAKER HA S HER L I F E MAD E IN THE F ORM OF A P OE M
<PEMBROKE PINES, FL><June 27, 2008> - Kre8tiveworkz, creator

of the branded writing style Reality Rhyming® and designer of custom made
personalized gifts is proud to announce that internationally renown homemaker and
multimedia mogul Martha Stewart was the newest personality to have her life
designed in the form of a poem.
“When staff members of Martha Stewart approached me to design this piece for her,
I was extremely excited” said Todd Edwards, creator of the concept “Reality
Rhyming®” and Kre8tiveworkz President. “It’s always a privilege and an honor to
create a piece for anyone, but when I design something for someone who I admire
and respect as much as I do her, I’m extremely flattered. I hope that she enjoys her
expression… for a lifetime”.
Martha’s piece was designed as an appreciation gift from her entire team to
welcome and introduce the 2009 television season in style.
An image of her Reality Rhyming® appreciation gift can be seen by contacting

Kre8tiveworkz.

###


tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
www.RealityRhyming.com
Kre8tiveworkz Joins Forces With TV Star Fran Drescher of “The Nanny”

R EALITY RH YMIN G ® AND CANC ER SCHMANC ER FOUNDA TION COME TOGETHER
<PEMBROKE PINES, FL><September 3, 2008> - Kre8tiveworkz,

distributor of exquisite personalized poetry gifts and creator of the
branded writing style “Reality Rhyming ® ” is proud to announce that it has
accepted an offer to participate in the Cancer Schmancer Foundation’s
Inspirational Luncheon with Fran Drescher in Las Vegas, Nevada on
September 14 t h , 2008 starting at 11:00 a.m. at Vintner Grill.
Fran will be speaking about “Cancer Schmancer” and the importance of

early detection of women cancers at this sold out event. Everyone at this
inspirational luncheon will receive a 15% discount on any piece that is
included in the Kre8tiveworkz Reality Rhyming ® 2009 collection, as well
as having proceeds from Kre8tiveworkz sales at this event go toward the
Cancer Schmancer Foundation.
Mariana Jones, event chairperson said, “Thank you so much for helping
get the word out and making a positive difference in the prevention and
education of all forms of women’s cancer. This is a very serious issue
and we’re glad that you could be a part of it.”
The Cancer Schmancer Foundation is dedicated to ensuring Stage 1

diagnosis of all women’s cancers, when they are most curable, through
education, prevention and policy change. Stage 1 is the cure ™ .

masterpieces of enduring style and pristine craftsmanship under the
branded and innovative writing style Reality Rhyming ® .
###
For more information regarding this prominent event, Reality Rhyming ® or to

schedule an interview, please contact Todd Edwards, Kre8tiveworkz CEO and
President at 954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.
Link to Nationally Syndicated Show

“Daytime”
http://youtube.com/watch?v=ADye6epurNs
If you cannot reach the interview via this method, go to:
www.youtube.com and type in “Reality Rhyming on Daytime”
www.RealityRhyming.com 1.877.kre8.411 creator of Reality Rhyming®

Link to NBC’s “TODAY Show”

Mother’s Day Reality Rhyme Kathie Lee Gifford
http://www.youtube.com/watch?v=R8xpP_MDIL0
If you cannot reach the segment via this method, go to:

http://www.youtube.com/watch?v=R8xpP_MDIL0

Link to Entertainment Tonight Segment

“Holiday Shopping with the Stars”
http://www.etonline.com/news/2008/12/69167/index.html

http://www.etonline.com/news/2008/12/69167/index.html

ABC’s Extreme Makeover: Home Edition

Link to episode
http://fep.abc.go.com/fep/player?src=abccomjs&pn=index&show
=92244&season=138184&episode=201177&timestamp=2025
Jordan Family of Montgomery, Alabama
Photo: ALLISONRODGERS

Link to ABC News NOW Exclusiva Interview

http://abcnews.go.com/Video/playerIndex?id=5256500&affil=wplg

http://www.abcnews.go.com and type in the search box:
“Todd Edwards Facebook”

Link to CBS Interview

http://youtube.com/watch?v=Ji1B91nBEV8
www.youtube.com and type in “Reality Rhyming on CBS”

Link to FOX’s “DECO DRIVE”

http://www.youtube.com/watch?v=Yf0D2yAnyuE
http://www.youtube.com/watch?v=Yf0D2yAnyuE

Link to NBC Interview

http://www.youtube.com/watch?v=OXHOgWfs6fo
www.youtube.com and type in “kre8tiveworkz on NBC”

Link to FOX Television News Segment

“Style File”
http://youtube.com/watch?v=c7izYrUw9lE&feature=related
www.youtube.com and type in “Reality Rhyming on FOX’s Style File”

Link to WFLA 8 – Tampa, FL

Reality Rhyming Personalized Poetry
Alicia Roberts Serenaded
http://www.youtube.com/watch?v=6nzYNO41VMU
http://www.youtube.com/watch?v=6nzYNO41VMU

Link to NBC 5 WPTV interview

http://youtube.com/watch?v=J_ywEgIqkes
www.youtube.com and type in “Reality Rhyming on NBC 5 in West Palm Beach”

Link to “Morning Blend” Interview

http://www.fox4morningblend.com/tabid/3530/story/18679/Default.aspx

www.fox4morningblend.com and go to “sponsor directory” link.



tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
CBS Morning News Interviews Kre8tiveworkz President Todd Edwards

R E AL I T Y R H Y M I N G ® M AS T E R P I E C E S F E AT U R E D AS T I M E L E S S M O T H E R ’ S D AY G I F T S
<PEMBROKE PINES, FL><February 19, 2008> - Kre8tiveworkz,

creator of the branded writing style Reality Rhyming® is excited to announce
that it has been contacted by CBS 4 to do a live interview on its morning news telecast
regarding its Reality Rhyming® personalized poetry gift masterpieces and how they
are the perfect Mother’s Day gift, to be shot at their studios in Doral, Florida.
The Reality Rhyming® segment is to air in the South Florida market on May 5th, 2008
at 8:45 a.m. on WFOR, CBS 4. During the live interview, Kre8tiveworkz President
Todd Edwards will showcase his Silver, Gold and Platinum collections featuring
pieces created exclusively for Oprah Winfrey, Elton John, Ellen DeGeneres, Donny
Deutsch and the Miami Heat.
Stephanie Linton, Executive Producer of the CBS 4 Morning News said, “We’re very
excited that you’re going to be a featured part of our Mother’s Day telecast. You’re
poetry is beautiful and your work makes an absolutely perfect Mother’s Day gift.”
“I’m honored to be a part of the CBS 4 Mother’s Day celebration. This special day has
always been significant to me as my mother has always been an extremely
supportive, caring and giving person in my life. I’ve been very fortunate to have her as
an influential role model and I’m her biggest fan. I’m not only dedicating this telecast
to her, but to all mothers everywhere” said Todd Edwards, Kre8tiveworkz President.

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tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Kre8tiveworkz Introduces Reality Rhyming ®

<PEMBROKE PINES, FL><June 29, 2007> - Kre8tiveworkz, distributor
of exquisite personalized poetry gifts introduces an innovative,
branded writing concept called Reality Rhyming ® .
The concept of Reality Rhyming ® uses each letter of a person’s name

written downward in acronym form to unfold a distinct and inspirational
poetic story that captures and embraces particular moments or
occasions in a person’s life.
The uniqueness of Reality Rhyming ® not only lies in its innovative

concept, but in its distinctive design and exclusive nature.
“It’s like a fingerprint” says Todd Edwards, President, CEO and creator
of Reality Rhyming ® . “Only one will ever exist. Even if there are
multiple people with identical names, it won’t matter. Each person has
completely different life experiences while walking in completely
different paths.”
Todd continues, “The emotional impact that Reality Rhyming ® has

upon its readers is unlike anything that I could have ever imagined.
Connecting to another soul is the most empowering experience
imaginable. Its rewards are immeasurable.”

###
For more information regarding Reality Rhyming ® or to schedule an

interview, please contact Todd Edwards, Kre8tiveworkz CEO and President
at 954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Reality Rhyming® Designer Todd Edwards to Speak at Books & Books

MIAMI-DADE COUNTY PUBLIC SCHOOLS TO CELEBRATE “TEACHER APPRECIATION NIGHT”
<PEMBROKE PINES, FL><January 10, 2008> - Kre8tiveworkz, distributor of exquisite

personalized poetry gifts and innovator of the branded writing concept called
Reality Rhyming® is proud to announce that it’s President, American Poet
Todd Edwards will be speaking on behalf of Miami-Dade County Public Schools during
its 2nd Annual “Teacher Appreciation Night” at Books and Books in Coral Gables, Florida.
This exciting, annual event to “celebrate teachers” will be taking place on Tuesday,
January 15, 2007 between 7:00 p.m. and 9:00 p.m. at Books & Books, 265 Aragon
Avenue, Coral Gables, Florida 33134.
Joining Todd, who will be talking about how teaching has influenced his literary and
poetic works of Reality Rhyming® will be acclaimed Los Angeles educator, and author
of the famed book “Teach Like Your Hair’s On Fire” Rafe Esquith, who the New York
Times called “a genius and a saint”. Rafe will be discussing his successful
methodologies on how he educates today’s youth.
Cindy Soell, Executive Director of Staff Recruitment for Miami-Dade County Public
Schools, the 4th largest school district in the United States, is very excited about this
celebrated event. She says, “This is a proud night for all educators in our midst.
Celebrating the teachers of our community is an important event that I’m thrilled you
can be a part of. Reality Rhyming® is a rousing literary creation and I’m honored that
you will share how teaching has impacted your inspirational poetic works.”
Kre8tiveworkz is an established South Florida based company that designs, creates and
distributes exquisite personalized poetry gift masterpieces of enduring style and pristine
craftsmanship under the branded and innovative writing style Reality Rhyming®.
###
For more information regarding this event, the Kre8tiveworkz Humanitarian Award or
Reality Rhyming® please contact Todd Edwards, Kre8tiveworkz CEO and President at
954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Todd Edwards of Kre8tiveworkz Serenades WFLA 8 Anchor On One Knee

ALICIA ROBERTS SWOONED WITH REALTY RHYMING® PERSONALZIED POEM WHILE ON AIR
<Pembroke Pines, FL>< April 28, 2009> - Kre8tiveworkz, distributor of exquisite

personalized poetry gifts and creator of the branded writing style “Reality Rhyming®” is
excited to announce that it’s being featured on Tampa’s WFLA 8 Local Morning News
Show on March 24, 2009, airing on its 5:00 a.m. newscast.
During this segment, Todd Edwards of Kre8tiveworkz breaks into and interrupts WFLA 8’s
Alicia Roberts in the middle of an interview and serenades her with her own Reality
Rhyming® personalized poetry masterpiece, all while on one knee. Gayle Guyardo then
interviews Edwards and discusses the positive impact that the social network “Facebook”
has had on Reality Rhyming® and how the popularity of Kre8tiveworkz has grown
stemming from it. Also included in this segment are featured Reality Rhyming® pieces
custom made exclusively for WFLA 8’s Gayle, Alicia and Jennifer Hill (which are read on
air) and celebrities such as Ellen DeGeneres, Donny Deutsch, Martha Stewart, Oprah
Winfrey, Elton John and others.
“Alicia was so surprised, she initially had no idea what was going on, but once I showed
her own Reality Rhyming® piece to her and then got on one knee, she figured out pretty
quickly what was happening and got extremely embarrassed” Todd Edwards,
Kre8tiveworkz President said. He continues, “It was so much fun and Alicia was such a
great sport. I’m really happy that she, Gayle and Jennifer all loved their lives in the form
of a poem. They’re all such wonderful people and are such an amazing team. I had an
incredible time”.

###
For more information regarding this event, the Kre8tiveworkz Humanitarian Award,
Reality Rhyming ® or to schedule an interview, please contact Todd Edwards,
Kre8tiveworkz CEO and President at 954.588.0609 or via e-mail at
Todd@kre8tiveworkz.com.

tel: 1.877.kre8.411
cell: 954.588.0609
fax: 954.442.0596
Kre8tiveworkz Added to Grammy Awards Gift List

CONC EPT OF R EALITY RH YMING ® I S A B IG H I T FOR C E LEBR IT Y E V ENT S
<PEMBROKE PINES, FL><August 10, 2007> - Kre8tiveworkz,

creator of the branded writing style Reality Rhyming®, was recently
added to the Grammy, Tony and Oscar Awards special gifts list to
honor their celebrities and VIP dignitaries.
Suzy Machado of Grammy.com was pleased to announce the news

today from her headquarters in Los Angeles, California. She said,
“We’re thrilled to add such a unique and personalized gift to our
vendor and gift lounge lists. Everyone here loves your concept of
Reality Rhyming ® and we all know it’s going to be a huge success.”
“It’s an honor to be associated with such amazing organizations as

Grammy.com and The Recording Academy”, said Todd Edwards,
Kre8tiveworkz CEO and President. He continues, “This is a huge
step for Kre8tiveworkz and I couldn’t be more pleased and excited
to have this wonderful opportunity. Today’s news was definitely
uplifting and it’s a positive step in the growth of our organization.”

designs, creates and distributes exquisite personalized poetry gifts
under the branded and innovative writing style Reality Rhyming ® .
###

President at 954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.
kre8tiveworkz, an established south florida based company that designs, creates and
distributes exquisite personalized poetry gifts of enduring style and pristine craftsmanship is
taking the inspirational gift market by storm with the introduction of Reality Rhyming®. this
innovative concept uses each letter of a person’s or company’s name written downward in
acronym form to unfold a distinct and inspirational poetic story. this results in a unique,
individualized expression of rhyme that captures and embraces particular sentimental
moments that will never be replicated.
these are not just gifts, but poetic masterpieces individually designed on the finest
handmade paper and showcased in archival museum quality frames imported from italy.
they are then signed and packaged with unique details that reflect the passion and romance
of the author. these gifts are specifically designed to create a quality emotional experience
for any occasion to enjoy for a lifetime. your unique personalized poetry gift will be
designed to stand the test of time as an heirloom that you will be proud to hand down from
generation to generation, telling a story that only todd edwards could capture.
after reading each poem, you will most likely experience what todd edwards’ fans already
have; a sense of connection and raw emotion, as if you have been transported to another
place in time. whether the special moment is a wedding, a proposal, a graduation, a bar
mitzvah, any holiday, an apology or just a simple thank you, todd edwards’ celebrated new
concept of Reality Rhyming® will give you a superb, quality emotional experience that will
bring words to life and make your personalized gift stand out and be remembered forever.
“connecting to another soul is the most

empowering experience imaginable.
its rewards are immeasurable.”
todd edwards
president, kre8tiveworkz
photo: kent squires

silver collection
www.kre8tiveworkz.com 1.877.kre8.411 creator of Reality Rhyming®

gold collection

platinum collection

ampf – tarnished silver
ellen degeneres – magical soul
silver collection

Magical Soul
Emerging with charisma into one of the most celebrated comedians of our day
Listening to her inner-self knowing, she had to do things in her own special way
Lakeside Shopping Center in New Orleans, was just one stop on her destined path
Energizing vibrant audiences the world over, with the genius of her stand-up wrath
Nominated for an illustrious Emmy, as the host of the 79 Academy Awards in ‘07
th
Leaving a sweet memory for the viewers, entertaining us like a slice out of heaven
Evolving from Clyde’s Comedy Club, to winning the “Funniest Person in America”
Electrifying Johnny on the “Tonight Show”, exhibiting her wit and dynamic persona
Daytime Emmy Awards for her enlivening “The Ellen DeGeneres Show” equals 15
Evoking a dynamic and jovial personality, producing a singing and dancing machine
Going to Walt Disney’s EPCOT did you say? Learn about energy, the dinosaur way
Entertaining and educating, Ellen explains how our planet could be in “Jeopardy”
Notwithstanding a bit of a dream, “Alex, I’ll take Fossil Fuels” and beat Jamie Lee
Epitomizing “Dory” without the memory loss, always optimistic, no matter the cost
Realizing her fated dream, she left her home in Louisiana for the Hollywood scene
Establishing herself as the new #1, interacting with famed guests, always having fun
Something very special about this magical soul, radiating a smile, always in control
www.RealityRhyming.com 1.877.kre8.411 todd@kre8tiveworkz.com
special edition frame
jeana keough – a new beginning
platinum collection

e x p r e s s i o n s f o r a li fe ti m e ®
A New Beginning
Just as the vibrant colors of the morning hue give birth to a beautiful day
Emitting an illuminant splendor, desirable in her own extraordinary way
Alluring to all who see her brilliance, touching them in a distinct fashion
Navigating her aura over Orange County, glowing intensely with passion
A soft sound in the distance fractures through the mists of the day anew
Kissing gingerly over earth’s horizon, from the depths of the Pacific blue
Exposing her real inner beauty that penetrates through the dancing dew
Offering those who are awakening, a magnificent vision that glistens true
Unconditional in her benevolent ways, shining brightly, her dazzling rays
Guiding them, her head up high, with a smile on her face, no reason why
How your light glows vividly, always true, just remember, “We love you”
www.kre8tiveworkz.com 1.877.kre8.411 creator or Reality Rhyming®
giotto - plum
oprah gail winfrey – radiant spirit
platinum collection

Opulent and enchanting hues of vivacity illuminated this mystical orb on the cherished dawning date of January 29, 1954
Proceeding to emanate a calm and tranquil brilliance of serenity as you elegantly passed through fate’s bequeathed door
Radiating a peaceful and soulful presence as the splendor of your radiant spirit gazes haphazardly to ignite a beacon of life
Ardently penetrating a warm and poignant glow of passionate fervor to gracefully erase this enraptured world of its strife
Heaven tenderly blessed our endearing souls when you were enchantingly bestowed upon us from the brightest star above
Glowing in a dazzling display of kindheartedness and adoration that engenders a permeating and wholesome, soulful love
Asserting your benevolent and uplifting essence to unselfishly facilitate those brokenhearted and neglected in which you praise
Influencing the abundance of ideologies in our modern and challenging world by the captivating words that you prominently raise
Launching a dynamic and highly successful lifestyle magazine for women in April 2000 called “O, The Oprah Winfrey Magazine”
Written to give confident, smart women the required tools needed to explore individual style and in-turn, reach for their dream
Incorporating the steadfast and unwavering power that is in the infinite universe, as it has become a mighty vessel in your vocation
Noting how influential and uplifting you’re revered “Oprah Book Club” has become, assisting in literacy from any desired location
Funding college scholarships for diverse students with various financial desires is just one of your championed philanthropic deeds
Resulting in cultivating in 1997, you’re prolific and celebrated organization “Oprah’s Angel Network” to help kids with their needs
Encapsulating your majestic and profound media career as a compassionate humanitarian who exudes a golden heart that is true
Yearning for your virtuous gift of wisdom and insight to share with this alluring planet anew
sample #3
giotto – white green
martha stewart – gifted homemaker
platinum collection

Gifted Homemaker
Mentor to the masses, this gifted homemaker creates a better “Living”

Attending to humankind and making a steadfast commitment to giving
Radiant with her smile, this entrepreneur shows us that cooking is fun
Taking on any domestic task, demonstrating how it’s perfectly done
Holiday favorites, Valentine’s Day, decadent desserts made her way
Advocate for a healthier life, “Entertaining” the world, without strife
Showcasing her Bedford Vegetable Garden, yielding delicious crops
Tasty Sungold Cherry Tomatoes, everyone’s favorite, they’re tops
Eating them right off the vine, a bit of olive oil, splash of white wine
Whatever delicious recipes are prepared from her impressive menus
Alternative gourmet ideas, nothing but successful party breakthroughs
Realizing the connection, body + soul, celebrating health, living whole
Talent and passion, a heart that’s true, thanks so much for all you do

cintra – wrought iron
miami heat – white hot
silver collection

White Hot
Making the passionate and electric City of Magic proud and crazed with the wild fervor that you’ve created
Intimidating the rest of the NBA teams that come to AAA because of the devoted fan base that’s elated
Acquiring the famed superstar “The Diesel” Shaquille O’Neal on this most esteemed July 14, 2004 date
Mystically transforming this beloved and respected force, into a precise and designed winning machine of fate
Into the All-Star fold from Marquette a gentle and calm gift of outstanding athletic flair has gradually appeared
Helping the talented “White Hot” team play with confidence, “Flash” Dwayne Wade has now become revered
Entering their 18 exhilarating and exciting year, winning their first NBA Championship, dominating with fear
th
Atlantic Division Titles have been proudly hung up above, into a cherished and notable winning total of 5
Taking control over this acclaimed basketball team, Pat Riley continues to do so keeping the repeat dream alive
kathie lee gifford – heart of a woman
silver collection

ex pre ssio n s fo r a life time ®
Heart of a Woman
Keeping the faith is all this dynamic “Today Show” host ever needs
Always drinking her chardonnay, with a passionate heart that bleeds
Together with Hoda; inspiring the world as “Everyone Has a Story”
Hitched to Frank in ’86, then arrived Cody and Cassidy; her glory
If you happen to “Drop Your Last Egg”, she knows just what to do
Enchanting and reinventing; a real visionary who’s honest and true
Lightening in a bottle, this singing sensation took over New York City
Exchanging playful candor with her guests, always acting quite witty
Embracing you in every way; my dear friend, “Happy Mother’s Day”
sir elton john - appreciation
silver collection
Appreciation
Since this destined, award-winning pianist and composer’s celebrated birth in March of 1947
In Pinnear, Middlesex, where his vivacious mother Sheila brought him tenderly from heaven
Reginald Kenneth Dwight knew that his cherished fate laid in his innate instrumental ability
Evolving from Elton Dean and Long John Baldry, giving homage to them created his stability
Lyrical alliance with Bernie Taupin, a predestined partnership that stands over 40 years strong
Together, collaborating on over 30 albums, including their first hit, the 70’s ballad “Your Song”
One of the most successful artists of all time with 9 #1 hits, a Grammy and an Academy Award
Named to the Orders of Chivalry in ‘98, dignified as “Knight Bachelor” with the Queen’s sword
Joining forces with The Andy Roddick Foundation to “Help Children Today for Tomorrow”
On this celebrated October 14th, 2007 evening, taking a part to erase the kids’ unwanted sorrow
Helping the world with his generous, charitable acts; taking his valued part, conveying the facts
Notwithstanding all that you’ve unselfishly done, we at ARF truly feel that you have already won

donny deutsch - chutzpah
silver collection

Chutzpah
Doing what he loves best, this accomplished entrepreneur knows how to rise up above
Often explaining to his loyal viewers that “It’s not work, if you’re doing what you love”
Noted graduate from the prestigious Wharton School at the University of Penn for biz
Named his celebrated CNBC hit show “The Big Idea” revealing secrets of a venture wiz
Yearning to find that next inspirational brainchild with a plan of becoming a millionaire
Devoting his acclaimed full-service agency to creating company brands; with a stylish flair
Effectively motivating the business world in 2005 with “Often Wrong, Never in Doubt”
Using his refreshing candor to explain to the masses, how he achieved his noteworthy clout
Talented and extremely creative, does the Tri-State Pontiac Dealers TV pitch ring a bell
Showing the advertising world that “being real” is what was going to make a product sell
Charisma and confidence is the “fairy dust” that set this Hollis Hills creative mind apart
Having the chutzpah to take on this chaotic world, but always with a passionate heart
la hacienda frame
shanquille – passionate spirit
extreme makeover: home edition
gold collection

Passionate Spirit
Shining vibrant rays of life that flicker brilliantly over the colorful horizon on this brand new Montgomery day
Hypnotizing all those who bask in her entrancing charm, as this mystical beauty couldn’t have it any other way
Alluring and bright, how her captivating essence of radiance gracefully dances wildly off the fresh morning dew
Notifying the enchanting and luminous world of her tender existence, as this dazzling ball of life begins anew
Questioning her subsistence, as her proud life-force begins to illuminate the destiny of her new founded quest
Ultimately creating an inspirational and blissful utopia of essence that emits elegantly, high above all of the rest
Influencing a jury of her steadfast peers, with her charismatic wit and dynamic smile that will entice any court
Liable to take on any laborious legal case as a successful lawyer, dealing with criminal or civil law, such as a tort
Looking from high above is a passionate spirit, how his everlasting love creates your faithful beacon of light
Evoking impassioned feelings of happiness and joy, bringing you a continuous feeling of guidance and delight
special edition frame
maria sharapova – angelic soul
special edition collection

Dynamic Spirit
Multiple grand slam titles, this diva of inner-beauty keeps achieving

Affecting all who feel her warmth, with a luminous aura that is beaming
Realizing her destiny in life, this dynamic spirit knows no other way
Igniting an astral trail of passion, from her smile that brightens the day
ARF values all you do, fulfilling kids’ dreams and making them come true

Cherished Moments
Memories are delightfully created when we delicately sip upon our Santa Margarita pinot grigio
Aching from the laughing pains in our stomachs from that time you fell off your chair in Lake Tahoe
Remember how I met my endearing husband as you gingerly pushed me into him at the airport gate
Cunningly dropping your precious Louis Vuitton handbag, pretending that we were late
Engaged in a year when we all vacationed at that magnificent hotel Le Metropole Monaco
Lavish and opulent surroundings engulfed us, especially at the famed Espa Le Metropole Monte Carlo
Loving you so much my revered best friend that I could never divulge this special information to another
I’m going to be giving birth to a beautiful baby boy and I want you to become his cherished God Mother
sample #7

Glorious Treasure
Into my extending arms was a glorious treasure bequeathed onto me

Singing a sweet tune of enchantment as for the first time you could see
An infinite amount of love and affection that will always follow
Beautiful life of my own I will protect and shield you through any sorrow
Each magical moment that I stare into your glistening, illuminant eyes
Leaves a captivating feeling of awe that continually makes me realize
Living a fulfilled life knowing of the joy and bliss that you will provide
Awakening my inner-most emotions up fervently from deep down inside
sample #1

Treasured Moments
Sultry, morning dew that delicately drips to the sodden Earth on this revered and celebrated day
Hovering slowly over the infinite horizon, glistening passionately on this bequeathed 30th of May
Illuminating a “Golden” beacon of light that vibrantly emanates an intense devotion that is so true
Reminiscing excitedly about the Catskills, as well as your cherished and treasured moments anew
Leaving the venerated City of Brotherhood to blissfully retire in the grandeur of the Sunshine State
Evoking a newfound ardor for life, just like you did over 50 years ago on your first, memorable date
Yammering fervently at parties, no matter how festive the rejoicing at the social gatherings became
and
Radiating a soulful zeal of being, with your fascinating, yet contagious laugh that showed no shame
A long, enduring day at Kappy’s, would have never of been the same without you in my cherished life
Yearning for your everlasting happiness, as I’m eternally grateful that you became husband and wife
sample #15

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expressions for a lifetime ®

FOR IMMEDIATE RELEASE

ABC’s Extreme Makeover: Home Edition To Showcase Kre8tiveworkz

< P E M B R O K E P I N E S , F L > < M a r c h 2 , 2 0 0 9 > - K r e 8 t i v e wo r k z , d i s t r i b u t o r o f e x q u i s i t e

About Extreme Makeover: Home Edition

FOR IMMEDIATE RELEASE

contact: Todd Edwards

Kre8tiveworkz To Design Reality Rhyme ® For Sir Elton John

<PEMBROKE PINES, FL><November 7, 2007> - Kre8tiveworkz,

Kre8tiveworkz is an established South Florida based company that designs,

For more information or to schedule an interview regarding this event or

FOR IMMEDIATE RELEASE

contact: Todd Edwards

Kre8tiveworkz Personalized Poetry Gifts Featured On Entertainment Tonight

<PEMBROKE PINES, FL><December 22, 2008> - Kre8tiveworkz,

Kre8tiveworkz is an established South Florida based company that designs,

For more information or to schedule an interview regarding this event or

FOR IMMEDIATE RELEASE

contact: Todd Edwards

Kre8tiveworkz Honors Oprah Winfrey with Humanitarian Award

<PEMBROKE PINES, FL><June 29, 2007> - Kre8tiveworkz, creator

Oprah was selected to receive this award based on her unbridled

“O” Magazine said, “The award is amazing, absolutely beautiful. It

Images of the award can be seen by contacting Kre8tiveworkz.

Kre8tiveworkz is an established South Florida based company that

For more information or to schedule an interview regarding the Kre8tiveworkz

FOR IMMEDIATE RELEASE

“Today Show” To Showcase Kre8tiveworkz For Mother’s Day Gifts

<PEMBROKE PINES, FL><April 24, 2009> - Kre8tiveworkz,

During this Mother’s Day gift segment, Hoda Kotb is going to be

Kre8tiveworkz is an established South Florida based company that

For more information regarding this prominent event, Reality Rhyming ® or to

FOR IMMEDIATE RELEASE

contact: Todd Edwards

Kre8tiveworkz Designs Reality Rhyming ® For Ellen DeGeneres

<PEMBROKE PINES, FL><February 13, 2008> - Kre8tiveworkz,

The entire Kre8tiveworkz Organization is showing its appreciation to a stand-up,

Kre8tiveworkz is an established South Florida based company that designs,

For more information or to schedule an interview regarding this event or

FOR IMMEDIATE RELEASE

contact: Todd Edwards

Kre8tiveworkz Designs Reality Rhyme ® for Martha Stewart

<PEMBROKE PINES, FL><June 27, 2008> - Kre8tiveworkz, creator

An image of her Reality Rhyming® appreciation gift can be seen by contacting

Kre8tiveworkz is an established South Florida based company that designs,

For more information or to schedule an interview regarding this event or

FOR IMMEDIATE RELEASE

contact: Todd Edwards

Kre8tiveworkz Joins Forces With TV Star Fran Drescher of “The Nanny”

<PEMBROKE PINES, FL><September 3, 2008> - Kre8tiveworkz,

Fran will be speaking about “Cancer Schmancer” and the importance of

The Cancer Schmancer Foundation is dedicated to ensuring Stage 1

Kre8tiveworkz is an established South Florida based company that

For more information regarding this prominent event, Reality Rhyming ® or to

Link to Nationally Syndicated Show

www.RealityRhyming.com 1.877.kre8.411 creator of Reality Rhyming®

Link to NBC’s “TODAY Show”

If you cannot reach the segment via this method, go to:

www.RealityRhyming.com 1.877.kre8.411 creator of Reality Rhyming®

Link to Entertainment Tonight Segment

If you cannot reach the segment via this method, go to:

www.RealityRhyming.com 1.877.kre8.411 creator of Reality Rhyming®

ABC’s Extreme Makeover: Home Edition

Jordan Family of Montgomery, Alabama