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Philosopies Compare

Philosopies Compare

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Published by riju_211874

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Published by: riju_211874 on Jun 20, 2009
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05/11/2014

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What Philosophy should guide mktg effort?

Concept/ Orientati Production on
Lower cost & easy availability will automatically draw customer. Economies of scale / Mass production. Achieve cost reduction through maximization of output.

Product

Sales

Marketing

Mind set

Best product sells itself.

Product needs to be pushed/ sold.

Product that offers maximum value will be picked up by the customer. Integration of entire organization with customer needs.

Strategy

Product excellence. improved product, new product, quality assurance. They spend a lot on R&D.

Aggressive promotion. Heavy advertising, highpower selling, largescale sales promotion, heavy price discounts & strong publicity. Profit maximization through Sales maximization. Hook the customer.

Goal

Profit maximization through minimizing cost / high production efficiency.

Profit maximization through providing best product.

Profit maximization through offering maximum value / increased customer satisfaction. Increased customer satisfaction results in raised market share.

Result

Excessive Obsession with production, Ignoring the customer leads to

Excessive Obsession with the product, Ignoring the customer leads to

Excessive Obsession with selling, Ignoring the customer leads to failure.

failure.

failure Marketing Myopia / Shortsightedness.

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