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1. Age wise classification of respondents 25-35yrs 46-55 36-45 yrs 56 and above 2. Occupation wise classification of respondents Servicemen Businessmen Professional Others 3. Income wise classification of respondents Less than 25000 51000-100,000 25000-50000 1,10,000 and above 4. Factors on which the customer gives more preference when they think about MARUTI SWIFT VDI Price Excellent Good Average Safety Excellent Good Average Fuel efficiency Excellent Good Average Durability Excellent Good Average Design Excellent Good Average Reliability Excellent Good Average Creative look Excellent Good Average 5. Customer satisfaction towards the car Features Excellent Good Average
Low maintenance Excellent Looks Excellent Good Average Good Average 6. Showing the satisfaction level of customers towards the car Fuel efficiency Excellent Capacity Excellent Safety Excellent Comfort Excellent Design Excellent Good Average Good Average Good Good Good Average Average Average . General factors influencing the purchasing decision of customer Quality Excellent Good Average Price Affordable Not affordable Product features Excellent Good Average Brand name Popular Not so popular Advertisement Television Newspaper Magazine Family members Strongly effective Effective Least effective Peer group Strongly effective Effective Least effective 7.
What is your post sales experience? Excellent Good Average . Do you find availability of spare parts Easily available Not easily available 12.Colour Excellent Availability Excellent Maintenance cost Excellent Style Excellent After sales services Excellent Good Good Good Good Good Average Average Average Average Average 8. Would respondent recommend the same vehicle to friends and relatives? YES NO 11. Showing whether the product performance is meeting the customer expectation YES NO 10. Factors influencing customer awareness about the car Advertisement YES Shop display YES Word of mouth YES Dealer YES Family/friends/relatives YES NO NO NO NO NO 9.
NO: __________________________ .Below average 13. Did you receive information through call or letter for the service due date to get your vehicle serviced? YES NO Voluntary to fill: NAME: __________________________ ADDRESS: __________________________ ____________________________________ ____________________________________ PH.