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HP launches India Online store to complement its channel strategy - DQChannels

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Connectwithus: HPlaunchesIndiaOnlinestoretocomplementitschannelstrategy

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HP launches India Online store to complement its channel strategy


ByRACHNAGARGA26August,2013

1. HPlaunchesIndiaOnlinestoretocomplement itschannelstrategy 2. NECfortifiessystemintegrationbusinessin India 3. VinnySharma:TheMarketingWhiz

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4. Dellconducts'SolutionsforSuccess'eventsin India 5. Loversbeware!Breakupscanleadtoprivacy leaksonline

Keepinginlinewith128%growthinonlineshoppingmarket,HPIndia launcheditsonlinestoretocomplementitsGTMstrategyandhelp channelpartnersgrowrevenues.HPaimstoprovideitspotential customerswithcomprehensiveinformationonitsrangeof425odd productsbeforeapurchaseismade. AccordingtoRajkumarRishi,seniordirector,consumerGTM,PPS, HPIndia"Thesiteisdesignedkeepinginmindthatmoreandmore consumersarespendingmoreandmoretimeontheinternetto researchandgatherinformationandonlinepurchaseisrapidlygrowing amongtheyounggeneration.Theonlinestorewillhelpdrawnewretail customerstoHP'sbrandandthushelpingmoresalesforourchannel partners." Asperaglobalstudy,81%purchasedecisionsareinfluencedby internet,while40%useonlineforinstorepurchasesand70%know exactlywhichbrandtobuy.Basedondifferentialconsumerbehavior, HPidentifiedthatPC'sneedhighinvolvementwhileprintershavelow involvementaccessoriesareboughtonimpulsepurchasewhile suppliesareneedbased.Keepingthisbehaviorinmind,HPonline portalshowcasescompleteportfoliowhichleadstoanincreased productdiscoveryandpurchaseintentionsviaexistingchannels.

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HPbeckonspartnerstoretailphotoprinting market HPnotonlyinnovatesbutalsodefinesmarketin India

DQCPoll Whoamongthefollowingvendors,doyouthink providesthebestaftersalessupportandservices? HP Dell Lenovo Sony Acer Samsung LG IBM Tally SAP VMware Citrix Microsoft Oracle

PostmergerchannelpolicyofnewHPinplace HP'srangeofproductsincludingdesktopandnotebookpersonal computers,workstations,handheldcomputers,inkjetandlaserprinting PostmergerchannelpolicyofnewHPinplace systems,software,andaccessorieswillnowbeavailableon www.hpshopping.in.Theonlinestoreisdividedintovariousbrackets TheWinnersOfTheAcidTest basedonusageorproductcategory.Further,theusercanselect productbasedonpricebracketormodelname.Thesitealsooffers productsatanallinclusiveprice,comparisonsamongstmodels,productspecificationsandvariouspayment options.

"Wewillnotbeaimingtoofferlowestpricesonthissitebutwillprovideothercustomerbenefitsincludingfree shippingwithin7workingdays,convenience,creditcardsales,customerserviceandpostsalesservice."he added. Previous 1 2 Next

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