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9/11/13

HP: Channel strategy to focus on Simplicity, profitability and engagement - DQWeek


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HP:Channelstrategytofocusonsimplicity,profitabilityandengagement

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HP: Channel strategy to focus on simplicity, profitability and engagement


ByEktaSaxena11February,2013

1. WillMicrosoft'sacquisitionaffectthe SmartphoneMarketinIndia? 2. MagnumComputersopensthirdoutletin Chennai 3. Zebronicsforaysintotabletmarket 4. Sifytoinvestintechnologystartups 5. MoreLadiesPlease

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ThenewyearbringanewgotomarketchannelstrategyforHP. Sincethechannelisfastevolving,HPwantstoreinventits strategiestokeeppacewiththechangingbusinessenvironment. Goingahead,HPwantstofocusoncompletesolutionandnotjust devices.ThegrowthforHPisnowfuelledbygrowingsegmentof SOHOs,microbusinessesandSMBs. RajkumarRishi,director,consumerchannel,PPS,HPIndia revealshischannelstrategiesthisnewyear,"TheoptimizedPPS structuremakesHPastrongerpartnerandeasiertodobusiness with.Wehavestreamlinedourchannelpartnerengagement processestogivepartnersanimprovedexperience,wearealso investinginprograms,peopleandresourcestoequipourpartners andhelpthemdriveprofitablegrowthinarapidlychanging marketplace." Hefurthercontinues,"Wehaveaprintertofillineverycustomer need.HPnotonlyinnovatesbutalsodefinesmarketinIndia.Itwas ourinitiativetoincreasethepenetrationofpersonalsystemsand printersinsmallercities.Also,subdistributionisoneareawhich washugelypromotedbyHP.HPTotalCareandHPPlanetPartner programaretwoofourleadingpartnerorientedprograms." Currently,HPisfocusingonasustainedprofitablegrowthandto buildascalablechannelstructure.Also,thecompanyisdetermined toconsolidatesubdistributionchannel.Infuture,thechannelfocus areaswillbetofocusonbestinclassretailexperiencegeographic expansiondiversechannelpipesandchannelprofitability. EktaSaxena (ektasa@cybermedia.co.in) FollowDQWEEKon Twitter, LinkedIn,becomeafanon Facebook.Stayupdatedvia RSS
RELATEDSTORIES: HPsignsupInterfaceforbelowthelinebiz HPinitiatesprogramstoaddresschannelissues HPsignsInterfaceinteractivetohandleBTL business HPembarksonChannelOdyssey HPputsnewchannelstrategyinplace

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9/11/13

HP: Channel strategy to focus on Simplicity, profitability and engagement - DQWeek

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