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Impact of social media in India

Impact of Social Media

Table of Contents What is Social Media and its Impact on our life..............................3 Strata of social Media in our country..................................... 9 How often we use Social Media .................................................... 10 Different kind of social media which we use ................................ 11 Various social Media Platformstheir advantages and Shortcomings. 12 Social Media as a bridge of communication between countries .21 Positive and negative impact of social media ........................ .22 Bibliography.. 32 References. .33

Impact of Social Media

i Personal Information
Name Qaiser Jahan Qureshi E-mail address Contact (Mobile Numbers) 99993602910 Occupation Computer center Designation center coordinator/ Teacher

ii White Paper Title of the Paper Impact of Social Media in India iii Aim of submission of White paper
I am working as a teacher in chanderi dist ashok nagar m.p. this is my first attempt to participate in any discussion. I always share my thoughts and views on various topics with people using my blog and facebook, tweeter etc. the place where I am living is a rural and a backward town of m.p.. we dont have good facilities of education and no place to discuss things because people dont have knowledge and time for these type of discussion. I am taking first step to encourage people to actively participate in technical discussions and meet the people. It is my dream that someday we will organize these type of summit and conferences in our city and people participate in it . specially students of the city they have knowledge and enthusiasm but there are many barriers in front of them. Like Language and Lack of knowledge etc. tried my best to make this white paper good and informative but this is like A

drop in the

ocean And most of the topics remain untouched.

Impact of Social Media

What is Social Media and its Impact on our life

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums,micro blogging, social networking, social bookmarking, social cu ration, and wikis are among the different types of social media. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. The term "social media" is likely to lose meaning as the social aspect of the Web becomes increasingly taken for granted.

Impact of social media in our life

In the latest India Today Independence Day Special titled You are the power, Shri Narendra Modi has written about the increasing power of social media and described it as a medium that enables expression, equality and empowerment. Shri Modi has unequivocally opposed any attempt to further political control over social media. At the same time, he has spoken against slander and urged all to respect the sanctity of the medium and use it as a platform for nation building.

Social Media is becoming a very important thing in our life . There are many youngsters who believe that they can live without family but cant live without social media. Their day start with the good morning wish from their friends and ends with saying good night to his/her friends. They share their pictures their and messages with friends. Study online. read newspaper online. Solve online papers and discussing their problems with friends and teachers. Sell/Buy things online. Matrimonial site is becoming very popular medium to find life partner online. People search jobs and get good offers and good salary according to their qualification.

Impact of Social Media in Rural india

India is not only about big cities like Delhi, Kolkata, Mumbai, Bangalore, or Hyderabad, there are 638,596 (according to 2001 Census) villages in the country. A study shows that only 1/3 of the Indian internet-using community is formed by internetsavvy people in the 7 major cities in India, while the rest is from other parts of the nation, including rural areas.

India is the sixth fastest growing social media community in the globe. The advent of internet in remote rural areas has made this possible for India. Rural India is an untapped mine of possible potential for Telcos. Assumingly, the telecom penetration in urban India is reaching a saturation state, realizing which they are trying to break into the rural market. This is bringing in a change in the socio-economic condition in the rural areas.

Impact of Social Media To cite an example: Earlier, people were afraid to avail internet banking services for security reasons, but now they are using and accessing online bank account for faster and better processing. A few years back, there were a number of reasons that made 'easy access to internet', a distant dream for those 70% people of India, who were living in villages. Some did not feel any need, some did not have a personal internet connection, some did not have a PC, some could not afford internet, while some lacked proper guidance. On the contrary, the picture in urban and semi-urban areas was quite different. However, this was a picture of late nineties, and 2011s is quite unlike. IMRB says that internet penetration in rural India will double by the end of this year, which means there will be a projected increment in internet penetration in rural India over the last year. This discussion will remain incomplete if we will not add the example of our own town

Chanderi a small town in Madhya Pradesh .chanderi is mainly famous for its sarees . it is famous for its historical buildings . peoples of chanderi are very simple . non literacy and poverty is the major problems here. Most of the people are weavers and they spend their time in weaving saree because it is the only soured of income . In their houses all members from children to grandparents all are busy in doing work for saree .when DFF Digital Empowerment Foundation started its project named CHANDERIYAAN in feb 2009 with the help of DEIT and Media Lab Asia it was the first step of internet and social media in chanderi. They started to learn students basic computer courses and English courses and spread awareness with their different programs After some time they setup WI FI connection and distribute it with public. Now we can see a clear difference in the youth of chanderi. Most of the students use Facebook and E-mail on their phone. They share photos with friends. And now they are also using social media for selling their sarees and dress material. They create their facebook page to promote chanderisarees and to promote tourism in chanderi. They search design online and communicate with their customers Directly using e-mail or any chat client or facebook. As the growth of internet users is increasing people are becoming more aware about social media . I can find that my students are using online discussion sites to discuss their queries. They use online study material for learning and and doing many more . Now I am seeing that parents are also taking interest in social media they want to learn internet to mix-up with their young children. And to communicate with them as most of the students of chanderi has to leave their home for further study.

Impact of Social Media . Now to discuss this topic we read some

surveys .

Study: Social tools enhance workplace productivity

by MadhulikaChowdhary Research firmIpsos recently did a study for Microsoft to assess the role of social media and research tools at the workplace. The study covered around 10,000 respondents across 32 different countries, including India, from March 25, 2013 to April 24, 2013. Listed below are some key findings relevant in the Indian context.

61% of Asia-Pacific employees said that social media tools at workplace help increase their productivity 38% felt that their companies underestimated the value of social media, often restricting its use Indians use social media tools much more than their peers across the globe 71% of the Indian surveyed felt that social media and research tools increased their workplace collaboration and enhanced their team work 9 out of 10 Indian workers use email, with 8 in 10 using IM or video conferencing, and about 3/4 of the total using team sites/intranets 57% of employees in the Asia-Pacific region wanted to be more involved in decisions regarding new technologies and tools at their workplaces, but internal social networks and micro blogging were restricted by one quarter of Indian organizations According to RamkumarPichai, General Manager, Microsoft Office Division, such restrictions were forcing many employees to bring in social networking into the workplace through the backdoor.The study also highlighted that men were more likely than women to attribute higher productivity levels to social tools in a professional setting, while women were more likely to believe their company restricts the use of social tools.

Impact of Social Media Source: Business Today According to another survey by AIMA, national apex body of the management profession in India, more than one-third of respondents that were studied believed that social media participation has improved their brand equity as well as stakeholder engagement. However, 56% of firms believed that social networking sites distract their employees and another 37% believed that it would hamper internal and external communication. The study also reported that Indian enterprises are yet to embrace social media for business though nearly all individual executives are using social media for personal or professional purposes.

Every coin has two sides

Survey: What do marketers think about social media?

In words of Kanksha Barman

SEOmoz and HubSpots annual industry survey on the state of SEO and internet marketing, based on responses from 6,491 marketers, has some interesting insights on marketers and how they use social media for business. Here are some key points:

44.4% of the survey respondents felt they had either expert or advanced social media abilities. Thus, marketers are showing increased confidence in the medium, and their competence in it. Facebook and Twitter, as expected, are the most popular social networks for marketing. However Google+, YouTube and LinkedIn are also popular, as are company blogs. Here is the complete list of platforms:

Impact of Social Media

Company blogs are especially popular they are used by 76.9% of the respondents for content marketing. This highlights the importance of having a tailor-made platform to showcase your own content. LinkedIns does not feature very high on the list of preferred platforms for marketing it takes the 5th position however, 74.1% of the marketers use LinkedIn for branding purposes. This is interesting, as LinkedIn does not have as visually appealing an interface to showcase branding, as other image-focused platforms such as Facebook or Pinterest. The theory put forward in the HubSpot blog is that this could be branding via employees, as LinkedIn is a great way to focus on the talents that employees bring to a company. 52.3% marketers use forums for customer service. This correlates well with the results of a previous study by Incyte Group, which focused on what consumers want from brand interactions, and showed that rather than have brands be a part of their social networking experience, customers prefer to have company website and branded communities or forums that function in a more open and social way. 60.2% respondents put focus on analytics in their social media management tools.

Use of Social Media in Customer Service

Social Media allows you to peek into the daily life of your customers and potential customers. It is like a window into their life for you to listen, understand and improve your offerings. It allows you to stay on top or at least at the same level as your competitor. Make a personal relation with your customer, make sense of the new generation of customers who surely think and act differently across continents, understand exactly what people are talking about you good or bad and in the whole process improve your brand to the point where they just not buy your offerings but also advocate for it.

The social media has become very powerful and it made even editors at Oxford English Dictionary to break their rule. The word 'tweet' (with lower case 't') will now be part of OED as verb and noun.

Impact of Social Media

Social Media in Healthcare

Social media ordinary patient and doctors powers to do extra ordinary things. Our organization Chanderiyaan with the support of IT ministry and Media Lab Asia is also running a TELE MEDICINE center. Which is becoming very popular day by day and people find the experts advice without going anywhere.

Impact of Social Media

Strata of social Media in our country

Intenet comes to india through the UNDP- funded ERNET(Education and Research Network)project in 1986.But the public at large had to wait till August 15,1995to get access to the internet . initially the users were limitedbecause it was too expensive. Thanks to VSNL being a government company.later private sector was allowed followed by mobile phones service providers offering data services. Thanks to GPRS , mobile internet became affordable and easy to access.Now in todays scenerio the picture is totallty different.. Web presence and social media ishas become universal in india Even the smallest corporation school,collages,government department, hospital and even temples,let alone large enterprises have a web sites and face book pages and using social media to promote their business. Indian government departments both at the centre and in the states are implementing large scale and egovernance projects. Most of the politicians and celebs has their facebooc account and twitter and blogs through which they scommunicate with their audience and find their reviews. Even from technology perspective, the UID (Universal id project Aadhar is the most ambitious project in the world ) Most urban users started using the Net as the primary source of information. With mobile phone population crossing 700 millionand 3G license issued on sep 1 2010 net usage will see further dramatic increase and phone no.. most of the users use social media on their smart phones .

Impact of Social Media

How often we use Social Media:

Social networks like Facebook, Twitter and YouTube have rapidly become a part of many peoples everyday lives, especially for those younger generations who have grown up with so much technology at their fingertips. I have often heard that there is no time for social media. To be sure, its an investment of time, but I actually think its often a more efficient use of time that offers better processes to manage our work, and though the challenges can be huge, a social presence is becoming a necessity for everyone.When I first started using Twitter and Facebook I was hesitant but I was quickly amazed at how it helped me process and crystalize ideas, but most importantly it challenged me to stay current and engaged in the ongoing public conversation that surrounded our work. I very quickly learnt a lot about the organisation, the work we did and the people we were supporting. I am a teacher and these platform help to to stay connected with my students. And now I am seeing that people are spending more time on Facebook and twitter. Since using social media I have become exposed to far more than I would never have found on my own. By following the right people, I receive updates from journalists, teachers,guides and members of the public and supporters, in a way When it has been used well I have found it to be a great way, particularly in large organizations, to connect different areas of the organization and to increase understanding of our work internally. This improves the capacity of an organization to collaborate, communicate and drive change collectively that was never possible before. I have genuinely enjoyed the personal feedback, passionate support and the thoughtful dialogue that social media has allowed me to experience and I believe that without social media our relationships with our supporters would be far less rich. I daily update my blog and Facebook page it is becoming a routine work for me and I cant live without it.

I love to share my pictures with my friends and family and when they like it I feel very happy Rahulkoli
I use face book to send messages and chat with friends it is very easy to use and I love it Deepak


Impact of Social Media

Different kind of social media which we use

Social Media integrates technology, social interaction, and content creation to collaboratively connect online information. Through social media, people or groups can create, organize, edit, comment on, combine, and share content, in the process helping agencies better achieve their mission goals. Here are the most commonly-used types of social media . Blogs (e.g., WordPress)Blogs are online journals where the author can write (blog) about any
interest he wants. The blogger can also use the blog to share content picked up from other social media sites (YouTube, Issuu) by taking advantage of the simple embed codes offered by those content hosts.

Social Networks (e.g., Facebook) Social networking sites allow users to add friends, send messages and share content. People on social networking sites group in communities of like-minded interest. IMPORTANT: 1) The other types of social media outlined here also allow for networking, though theyre typically more focused on content sharing. The growth of Facebook is phenomenal. Microblogs (e.g., Twitter) Microblogging is
a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links". These small messages are sometimes called microposts

Wikis (e.g., Wikipedia)A wiki refers to content created online as a result of multiple users working
on the same content, but at different times and from different places.

Video (Yoy tube) Users upload video content to a site for sharing either privately or public. PodcastsA podcast is a type of digital media consisting of an episodic series of audio radio, video,
PDF, or ePubfiles subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism derived from "broadcast" and "pod" from the success of the iPod, as audio podcasts are often listened to on portable media players. Another derivation of the word Podcast is believed to consist of Personal OnDemand Broadcast.

Discussion Forumsgive chance to Participate in the discussion forum and make revenue for each
post. You can create a new thread in the forum, post any messages related to your topic, ask questions or respond to the messages posted by other members.


Impact of Social Media RSS FeedsRSS flips things around a little and is a technology that provides you with a method of
getting relevant and up to date information sent to you for you to read in your own time. It saves you time and helps you to get the information you want quickly after it was published.

Photo Sharing (e.g., Flickr)Photosharing sites are where people can upload photos to share either
privately with only selected other users or publicly. Creative Commons licensing rights can grant permissions for others to use the photos by simply embedding the codes in their blogs.

Various social Media Platformstheir advantages and Shortcomings

Whether youre accessing your social media platform from a desktop or a smartphone, its important to be familiar with all of them. With that in mind, below is a list of the top 52 social media platforms. Theyre broken into 3 categories o social media platforms for network (like LinkedIn, Facebook, etc.); o social media platforms for promote (like YouTube, blogs, etc.); o social media platforms for share (like Digg, Delicious, etc.).


Impact of Social Media

Social Media Platforms that help you Network:

Facebook: Mark Zuckerberg started Facebook out of his dorm room for his fellow students at is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. Today, toddlers to grandmothers can be found on Facebook.

Strengths: Widely-adopted by large segments of the population. Weaknesses: Will the younger generation stay on Facebook once Grandma has friended them?

Google+: This is the new feature of google, but poses a serious threat to Facebook and other
platforms. Because its easy to use the clean, simple interface makes connecting with friends, family and business associates a piece of cake. Google+ was the fastest-growing social network in history and looks as though its here for the long-run. Strengths: Ease-of-use and uncluttered environment. Weaknesses: Competition from other wellestablished social media platforms. Strengths: Ease-of-use and uncluttered environment.You can share any type of files easily . Weaknesses: Competition from other well-established social media platforms.

Friendster: A way to stay connected with everything thats important to you hobbies,
interests, causes, business, etc. . Strengths: A simple web-interface makes this easy-to-use. Weaknesses: Not as widely adopted as some other platform-runs. Might have peaked

hi5:This is a social networking platform that skews a little younger than LinkedIn. Members can
play games, watch videos, flirt, give gifts or just hang out. . Strengths: Its a great alternative to MySpace and/or Facebook for the younger crowd. Weaknesses: It may not be the best social networking platform for business


Impact of Social Media

LinkedIn:LinkedIn is a social networking site designed specifically for the business

community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. This is the Grand Pooh Bah of them all. Theyve been around since 2003, which, in social media terms is also known as since the beginning of time. Strengths: Everybodys on LinkedIn. Weaknesses: Most people have trouble knowing what to do with LinkedIn after they upload their business information.

Ning: This site connects groups of people who are passionate about particular interests, topics
or hobbies. Co-Founded by Marc Andreessen, who helped launch Netscape.

Strengths: Great for connecting with others who are interested in your area of expertise. Weaknesses: The user interface is so simple and uncluttered that getting started can be confusing. But once youve figured it out, it can be a good tool.

Twitteris a free microblogging service that allows registered members to broadcast short posts
called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devicesA surprisingly-successful tool that is widely-adopted and used for everything from business to fun and games. Strengths: Used by large segments of the population. Weaknesses: Can be a distraction, especially if you have Attention Deficit Disor wow, look at that bird outside my window!

XING: XING has more than 8 million subscribers worldwide. It has over 34,000 specialized
groups and over 150,000 live networking events each year. Social Media Platforms that help you Promote: Strengths: XING adds new developments to their platform on a regular basis. Weaknesses: Not as widely-adopted as some other platforms such as LinkedIn.


Impact of Social Media

Social Media Platforms that help you Promote:

Bing: Bing, Google and Yahoo arent technically social media platforms, but they are tools that
can be used to promote your product or service, so were including all three in this overview. The technique for using any search engine to promote your product or service is the same so youll want to optimize your website so that the search engines see it. By doing so, youll drive traffic to your website from the people doing searches on specific topics. Strengths: Bing uses intelligent search to make searches even more relevant for the user. Weaknesses: Its fighting against Google, which is a tough battle.

Blogging Platforms:These are tools that are used to create blogs. Some of them, like
Blogger, Tumblr, Vox or Xanga are straightforward platforms that are great for people who want to do a simple blog about their vacation, their company or their family reunion. If youre ready to create a more robust blog that adds a lot of SEO value for your website, youll want to use Joomla, Drupal, Typepad or WordPress. These are the blogging platforms used by serious bloggers.

Discussion Boards and Forums: Are you interested in creating an online forum where
members of your community can engage with each other and offer each other advice? Then a discussion board or forum is for you. The best-known platforms for forums include Lefora, Zoho, Drupal, PhpBB, Simple Machines, Vanila, JavaBB and vBulletin.

Strengths: Forums are a great way to build a relationship with customers and prospects. Weaknesses: They require regular, ongoing time and energy to keep them running properly.

Google: Google is technically not a social media platform, but can be used as a social tool to
drive visits to your well-optimized website. Strengths: Ease-of-use and pervasiveness. Weaknesses: they Are spreading their brand across too many channels. this confuses people.They are struggling to come up with any weakness for Google. Theyre just so darn nice, its hard to figure out what theyre not good at.


Impact of Social Media

Email Marketing Platforms:Email can often get overlooked in the world of social media,
but if you define social media as tools that help you have a dialogue with your customers and prospects, then email falls into the social media category. Popular email marketing tools include AWeber (affiliate link), Constant Contact, iContact, ExactTarget and others.

Strengths: Email is a highly measurable way to connect with customers and prospects. Weaknesses: Email marketing requires a concerted, ongoing effort if youre going to do it right.

Flickr: This is a photo-sharing site that can be used to build awareness and drive traffic to your
product pages. If youre selling hunting rifles or tennis rackets or widgets, youll want to use Flickr to a) build awareness for your product and b) drive people from Flickr to your website. Strengths: Flickr is easy-to-use and has a clean user-interface. . Weaknesses: Photo-sharing sites are important, but theyre not the very first thing youll want to work on in your social media campaign Howcast: Wouldnt it be cool if there was a website where you could watch How To videos on the topic of your choice? Well, there is and its called Howcast. Its an extremely worthycompetitor to YouTube. Strengths: A great place to upload high-quality content. Weaknesses: The default is still YouTube. Most people are conditioned to automatically type YouTube into their browser.

iTunes: This is not the only podcasting site, but its the best-known and most popular. If youre
doing interviews with industry experts or if youre creating mini-radio shows, iTunes is the place to be. Strengths: Its a well-known, well-respected platform. Weaknesses: If you dont create scintillating content, people wont come back for more.

MySpace: MySpace is primarily used as a congregation point for younger people interested in
pop culture. Theyre evolving and seem to be finding a niche. Strengths: A well-known social media platform that most everybody has visited at one time or another. Weaknesses: Theyre not the ubiquitous social media platform they once were.


Impact of Social Media

Picasa: This is a photo organizing, editing and sharing site thats owned by Google. You can
tag photos to enable quick searches by users. Strengths: As with most Google services, Picasa is easy-to-use and loads very quickly. Weaknesses: Photo sharing is important, but its not the very first thing youd want to work on in your social media campaign.

Vimeo: Think of Vimeo as a high-end YouTube. Its perfect for people interested in sharing
their videos with a community of positive, encouraging creative professionals. Strengths: You gotta love a site that oozes upbeat, optimistic, life-affirming energy that Vimeo does. Weaknesses: Its not a default site the way YouTube is, but that may change in the near future.

Yahoo:Like Google and Bing, this is not technically a social media platform. But it is a tool
that ultimately can drive traffic to your website. Be sure to optimize your website so that search engines like Yahoo can see it. Strengths: Yahoo is one of the work horses of the search engine world, so its always a good idea to keep it on your radar screen. Weaknesses: Is Yahoo a search engine? An online portal? A web magazine? Perhaps its all of these things. And perhaps thats not a weakness after all.

YouTube: YouTube is one of the better-known platforms used to promote businesses. The key
to YouTube is to keep the videos short and sweet. Make sure they solve the whats in it for me equation. YouTube is perfect for How To videos, but its not a good place to upload the CEOs annual speech to shareholders. Strengths: YouTube is ubiquitous. Weaknesses: Its a cluttered environment that can sometimes have some pretty racy videos on it.


Impact of Social Media

Social Media Platforms that help you Share:

Delicious: This is a social bookmarking service owned by Yahoo. When someone tags your
article, video or blog post with a Delicious bookmark, its the equivalent of a vote. The more votes you get, the more visibility your content has on the Delicious website. Strengths: Its everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.

Digg: Similar to Delicious in that people vote for articles, videos and blog posts they like. If
your content receives enough Diggs, its promoted to the front page for millions of visitors to see. Strengths: Like Delicious, Digg is everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen.

HootSuite: This is a tool that allows you to manage multiple social media channels through
one dashboard. If you have a company with more than one contributor to your social media program, HootSuite is a good solution. Strengths: A very easy-to-use interface. Simple set-up, yet still powerful. Weaknesses: If your social media program is no more extensive than updating a Twitter account, then HootSuite would be over-kill. Instagram: A surprisingly fun photography app thats sweeping the globe. Install Instagram on your smartphone and, next time you take a photo, use it to enhance, stylize and share the photo with others in your network. Strengths: A fun, easy-to-use app. Weaknesses: Other apps provide a similar experience.

Pinterest: We live in a visual world and Pinterest leverages that. Tired of reading long blog posts (like this one) but still enjoy skimming through images that are worth 1,000 words? If so, then Pinterest is for you. Just visit the site, sign up and start sharing images by re-pinning them to your profile. Strengths: A visually-appealing way to share information with followers. Weaknesses: Competition from a wide variety of other social media platforms.


Impact of Social Media Quora: This is the perfect place to go if youre interested in asking a question that requires an expert answer. Just type in a question you have about any topic and Quora will provide answers from other users. Quora is frequented by smart, well-educated users, so the answers tend to be very helpful and well-thought-out . Strengths: A simple, easy-to-use platform. Weaknesses: A simple Google search can sometimes offer the same quality of answers.

Reddit: Similar to Digg and Delicious. Reddit is a source for whats new and popular on the web. Users can vote articles up or down on the site, so readers can check out the hot, trending topics from blogs, newspapers and other sources around the globe. Strengths: Like Digg and Delicious, Reddit is everywhere. Weaknesses: You have to have a lot of traffic and a lot of votes to show up on the radar screen. Scribd: This is the largest social publishing and reading site in the world. You simply upload your speech, ebook or PowerPoint presentation to the site so that others can be awed by your wisdom and expertise. Strengths: A great way to potentially get your content in front of thousands of readers. Weaknesses: There are a lot of other people competing for the same eyeballs.

SlideShare: One of the better-known places to upload your content for sharing with others. Take your PowerPoint, your ebook, your Podcast or just about any other content and share it with the SlideSharecommunity. Strengths: Like Scribd, SlideShare is a great way to get in front of a large number of visitors. Weaknesses: There are a lot of other people competing for the same eyeballs.

Wikipedia:is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001. Strengths: Its a great tool for uploading legitimate, helpful content about your product, service or company. Weaknesses: If your target market is over the age of 40, they might struggle with Wikipedias miniscule type.


Impact of Social Media Yelp:This platform offers user-generated reviews on cool places to eat, shop, drink, relax and play. Yelp has an augmented reality Smart Phone application that makes using it on the run a blast. Strengths: User-generated reviews are a great way for customers and prospects to find out about your business. Weaknesses: Some people try to game the system with faux reviews, but Yelp does a pretty good job of keeping those faux reviews at bay.

The 6 Different Types of Social Media Users Which one are you?Marc von Brockdorff The Creator This is the person who creates social media for the world to see. This type of user will publish blog
posts or web pages, upload videos/images/audio and share content online.

The Critic The person who responds to content posted by others. Posts ratings and reviews of products and services,
comments on blogs and forums and contributes to articles in a wiki.

The Collector The person who organizes content for themselves or others using RSS feeds, social bookmarking
(ex: Digg) and photo or page tagging.

The Joiner The type of person who joins social networking websites like Facebook and Twitter and maintains
multiple profiles.

The Spectator his type is probably the most common The person who reads blogs, views user-generated videos
(ex: YouTube), reads online forums, listens to podcasts and frequently searches for user reviews and ratings.

The Inactive The person who is online but in no way participates in any form of socia l media. Doesnt post
anything or read anything which is user-generated content. This type is becoming rarer as more websites integrate elements of social media into their website.


Impact of Social Media

Social Media as a bridge of communication between countries

Social media can help you stay in touch with people across the world, view their photos and see their activities. You can communicate in many ways using social media, you can send messages, post comments or chat in real time when other people are online at the same time as you. You can also send "status updates", this a remarkable part of social networking which allows you to let all the people in your social network know what your current activities or thoughts are. Reading status updates is an easy way to keep up to date with what the people in your social network have been up to. You can also add comments to status updates to let your friends know what you think about their activities. You can send messages using social media, these are just like emails but are built into the social media websites, so you can easily add links, photos or videos to your messages. There is no limits o boundries between countries and people . There is a famous song in india

As a rule, its a good idea to have a look at what others are doing before putting your own entries up onto these networks. But once youre in the swing of it, they can be a great additional resource for finding things out and who knows, you might have the answer to someone elses query and be able to help immediately!

panchhi , nadiya , pawan ke jhonke koi sarhad na inhe roke I want to add one more word in it panchhi , nadiya , pawan ke jhonke, social media koi sarhad na inhe roke
There are no barriers and restrictions and you dont need to have passport and visa to to meet the peoples with other country. I also have many friends in my list they are in different countries like denmark .usa, london ,nepal etc but we can talk daily. I want to give a example of my student who is from nepal his father is doing job here he came to india in summer vacation and his he came to me to learn computer . now he is in nepal but whenever he find difficuilty in any question he asked to me using facebook and now his father can talk to him with the help of social media.


Impact of Social Media

Positive and negative impact of social media

In this category we want the most innovative uses of social media and what impact theyve had. This category is for the best use of social media in the public sector. Some examples are that the project could be using social media as a delivery method for a wider marketing campaign or it could be the implementation of social media across the company. Social networking communities are here to stay. Facebook has over 500 million users, while Twitter has over 200 million. Thats not even counting blogs or YouTube video blogs. Theres no doubt that students are actively engaged in online communities, but what kind of effects are these sites having and how can parents counteract the bad and bolster the positive?

The Positive
1. Social networking has increased the rate and quality of collaboration for people. They are better able to communicate meeting times or share information quickly, which can increase productivity and help them learn how to work well in groups. 2. Social networking teaches students skills theyll need to survive in the business world. Being able to create and maintain connections to many people in many industries is an integral part of developing a career or building a business. 3. By spending so much time working with new technologies, people develop more familiarity with computers and other electronic devices. With the increased focus on technology in education and business, this will help people build skills that will aid them throughout their lives. 4. The ease with which a youth can customize their profile makes them more aware of basic aspects of design and layout that are not often taught in schools. Building resumes and personal websites, which are increasingly used as online portfolios, benefit greatly from the skills obtained by customizing the layout and designs of social networking profiles. 5. The ease and speed with which users can upload pictures, videos or stories has resulted in a greater amount of sharing of creative works. Being able to get instant feedback from friends and family on their creative outlets helps students refine and develop their artistic abilities and can provide much needed confidence or help them decide what career path they may want to pursue.
Most of the web sites allow you to access through facebook so you dont need to create separate id for using their sites


Impact of Social Media

Teenagers who see friends smoking and drinking alcohol in photographs posted on social networking sites are more likely to indulge in such behaviour themselves, a new study suggests.

The Negative
1. Many students rely on the accessibility of information on social media specifically and the web in general to provide answers. That means a reduced focus on learning and retaining information. 2. Students who attempt to multi-task, checking social media sites while studying, show reduced academic performance ( Their ability to concentrate on the task at hand is significantly reduced by the distractions that are brought about by YouTube, stumbleupon, Facebook or Twitter. 3. The more time students spend on social sites, the less time they spend socializing in person. Because of the lack of body signals and other nonverbal cues, like tone and inflection, social networking sites are not an adequate replacement for face-to-face communication. Students who spend a great deal of time on social networking are less able to effectively communicate in person. The popularity of social media, and the speed at which information is published, has created a lax attitude towards proper spelling and grammar. The reduces a students ability to effectively write without relying on a computers spell check feature. (source)

4. The degree to which private information is available online and the anonymity the internet seems to provide has made students forget the need to filter the information they post. Many colleges and potential employers investigate an applicants social networking profiles before granting acceptance or interviews. Most students dont constantly evaluate the content theyre publishing online, which can bring about negative consequences months or years down the road. 5.There is a big rise in the no of cyber crime registered. Cyber crime is the biggest obstacle in the road of social media there is a need to discuss it separately .

Main Types of Cyber crime

Against Individual

i.Drug trafficking
Drug traffickers are increasingly taking advantage of the Internet to sell illegal substances through encrypted e-mail. Some drug traffickers arrange deals at internet cafes, use courier Web sites to track illegal packages of pills, and exchange


Impact of Social Media

recipes for amphetamines in restricted-access chat rooms. The increase in Internet drug trades could also be attributed to the lack of face-to-face communication. Such virtual exchanges allow more intimidated individuals to more comfortably purchase illegal drugs. The sketchy effects that are associated with drug trades are severely minimized and the filtering process that comes with physical interaction fades away. o Offensive content & Harassment The content in websites and other electronic communications may be distasteful, obscene or offensive for a variety of reasons. In some cases these communications may be illegal. Around 25 jurisdictions place limits on certain speech and ban racist, blasphemous, politically subversive, libelous or slanderous, seditious, or inflammatory material that tends to incite hate crimes. The extent of these unlawful communications varies greatly between countries, and even within nations. It is a sensitive case in which the courts can become involved in arbitrating between groups with strong beliefs. One part of Internet pornography that has been the target of the strongest efforts at curtailment is child pornography. Whereas the content may be offensive in a non-specific way, harassment directs obscenities and derogatory comments at specific individuals focusing for example on gender, race, religion, nationality, sexual orientation. This often occurs in chat rooms, through newsgroups, and by sending hate e-mail to interested parties. Any comment that may be found disrespectful or offensive is considered harassment.

2. Against Individual Property


Electronic Funds Transfer Fraud

Electronic funds transfer systems have begun to increase, and so has the risk that such transactions may be taken into hold and diverted. Valid credit card numbers can be easily intercepted electronically, as well as physically; the digital information stored on a card can be recreated. In 1994, a Russian hacker, Vladimir Levin, operating from St Petersburg, retrieved the computers of Citibank's central wire transfer department, and transferred funds from large corporate accounts to other accounts which had been opened by his subordinates in The United States. The above form of computer-related crime is not inevitably mutually exclusive, and need not occur in isolation. One robs telecommunications services and uses them for aimed vandalism, fraud, or in furtherance of a criminal conspiracy. Computer-related crime may be intensive in nature, combining two or more of the general forms.

Dissemination of Offensive Materials

Content considered by some people to be objectionable abundantly exists in cyberspace. This includes, among much else, sexually explicit materials, racist propaganda, and instructions for the fabrication of inflammatory and explosive devices. Telecommunications systems can also be used for harassing, threatening or invasive communications, from the traditional obscene telephone call to its contemporary manifestation in "cyber-stalking", in which persistent messages are sent to an unwilling recipient. In one case, a man allegedly stole nude photographs of his former girlfriend and her new boyfriend and posted them on the Internet, along with her name, address and telephone number. The unfortunate couple, received phone calls and e-mails from strangers as far away as Denmark who said they had seen the photos on the Internet. Investigations also revealed that the surmise was maintaining records about the woman's movements and compiling information about her family. Computer networks may also be used in advancement of extortion. In England, financial institutions were reported to have paid portentous amounts to sophisticated computer criminals who threatened to wipe out computer systems. An article ingeminated four incidents between 1993 and 1995 in which a total of 42.5 million Pounds Sterling were paid by senior executives of the organizations concerned, who were convinced of the extortionists' capacity to crash their computer systems.


Impact of Social Media

3. Against Society

Cyber-bullying & Cyber-stalking

Cyber-bullying is the harmful use of the Internet and related technologies to harm other people, in a deliberate, repeated, and hostile manner. As it has become more often in society, particularly among young people, legislation and awareness campaigns have arisen to combat it. Cyber-bullying has subsequently been defined as "when the Internet, cell phones or other devices are used to send or post text or images for a particular purpose to hurt or embarrass another person". Cyber-bullying can be as simple as continuing to send e-mail to someone who has said they want no further contact with the sender, but it may also include threats, sexual remarks, pejorative labels , ganging up on victims by making them the subject of ridicule in forums, and posting false statements as fact aimed at humiliation. Cyber-stalking is the use of the Internet or other electronic means to stalk an individual, a group of individuals, or an organization. It may include false accusations, making threats, identity theft, and damage to data or equipment, the solicitation of minors for sex, or gathering information in order to harass. The definition of "harassment" must meet the criterion that a reasonable person, in possession of similar information, would regard it as sufficient to cause another reasonable person distress. Cyber stalking is different from spatial stalking. However, it sometimes leads to it, or is accompanied by it.

How does Cyber bullying affect you?

o Cyber bullying vs. Cyber stalking The practice of cyber bullying is not limited to children, while the behavior is identified by the same definition in adults; the distinction in age groups is sometimes referred to as cyber stalking or cyber harassment when perpetrated by adults toward adults, sometimes directed on the basis of sex. Common tricks used by cyber stalkers are to vandalize a search engine or encyclopedia, to threaten a victim's earnings, employment, reputation, or safety. Repetition of such actions against a target by an adult constitutes cyber stalking.

4. Against Private Organizations


Theft of telecommunications services

The "phone preachers" of three decades ago set a precedent for what has become a major criminal industry today. By gaining access to an organizations telephone switchboard (PBX) individuals or criminal organizations can obtain access to dial-in/dial-out circuits and then make their own calls or sell call time to third parties. Offenders may gain access to the switchboard by impersonating a technician, by fraudulently obtaining an employee's access code, or by using hack software available on the internet. Few sophisticated offenders loop between PBX systems to evade detection. Other forms of service theft include capturing "calling card" details and on-selling calls charged to the calling card account, and counterfeiting or illicit reprogramming of stored value telephone cards. It has been suggested that as long ago as 1990, security failures at one of the major telecommunications carrier cost approximately 290 million, and that more recently, up to 5% of total industry turnover has been lost to fraud. Costs to individual subscribers may also be significant. It has been recorded in one case, in the United States; computer hackers had illegally obtained access to Scotland Yard's telephone network and made 620,000 worth of international calls for which Scotland Yard was responsible.

o Telecommunications Piracy Digital technology permits perfect reproduction and has simplified the dissemination of print, graphics, sound, and multimedia combinations. The temptation to reproduce copyrighted material for personal purpose, for sale at a lower price, or indeed, for free distribution, has proven irresistible to many. This piracy has caused considerable concern to owners of copyrighted material. The Software Publishers Association has computed that approximately $7.4 billion worth of software was lost to piracy in 1993 with $2 billion of that being stolen from the Internet. It was found that, a copy of the most recent James Bond Film The World is not enough was available free on the internet before its official release. When creators of a work, are unable to profit from their creations, there can be a chilling effect on creative


Impact of Social Media

effort generally, in addition to financial loss.

5. Against Government/ nation

o Electronic Vandalism and Extortion As never before, western industrialized society is interdependent upon complex data processing and telecommunications systems. Any damage to, or interference with, any of these systems can lead to harmful consequences. Whether incited by curiosity or vindictiveness electronic intruders cause disoblige at best, and have the potential for inflicting massive harm. While this potential has yet to be cognized, a number of individuals and protest groups have hacked the official web pages of various governmental and commercial organizations. Defense planners around the world are considerably investing in information warfare-- means of interrupting the information technology infrastructure of defense systems. Attempts were made to interrupt the computer systems of the Sri Lankan Government and of the North Atlantic Treaty Organization at the time of 1999 bombing of Belgrade. Recently, an extortionist in Eastern Europe acquired the credit card details of customers of a North American based on-line music retailer, and published some on the Internet when the retailer refused to accept his demands.

Cyber Warfare and Terrorism

Government officials and Information Technology refuge specialists have acknowledged a significant rise in Internet problems and server scans since early 2001. But there is a growing apprehension among central officials that such intrusions are part of a well thought-out effort by cyber terrorists, foreign intelligence services, or other groups to map potential security holes in critical systems. A cyber terrorist is someone who intimidates or coerces a government or organization to continue his or her political or social objectives by introducing computer-based attack against computers, network, and the information stored on them. Cyber terrorism in general, may be defined as an act of terrorism which has taken place through the use of cyberspace or computer resources. For example, a simple misinformation in the Internet, that there will be bomb attacks during the holidays can be considered as cyber terrorism. As well there are also hacking activities intended towards individuals, families, organized by groups within networks, tending to cause terror among people, demonstrate power, collecting appropriate information for ruining peoples' lives, robberies, blackmailing etc. Cyber extortion is a type of cyber terrorism in which a website, e-mail server, or computer system is subjected to repetitive rejection of service or other attacks by wicked hackers, who demand money in return for promising to stop the attacks. Fearing that such attacks may become the custom in future warfare among nation-states, the concept of cyberspace operations impacts and will be adapted by war fighting military commanders in the future me out of the domain. Perpetrators characteristically use a scattered denial-of-service attack. Also various other small or rare forms of crimes forms of crimes form a part of the various types of cyber crime....

Against Individuals:
i. Pestering via e-mails. ii. Cyber-stalking. iii. Distribution of obscene material. iv. Insult. v. Illegal control over computer system. vi. Offensive exposure vii. Email spoofing viii. Cheating & Fraud

Against Individual Property: i. Computer vandalism. ii. Transmitting virus. iv. Unofficial access over computer system.


Impact of Social Media

v. Logical Property crimes vi. Internet time thefts

Against Private Organization: Unauthorized control/access over computer system ii. Ownership of non permitted information. iii. Distribution of pirated software etc.

Against government/nation :o Cyber terrorism against the government organization.

Against Society at large: i. Pornography (basically child pornography). ii. Polluting the youth through coarse exposure. iii. Trafficking iv. Monetary crimes v. Sale of illegal articles vi. Online betting/gambling vii. Forgery

{Rimsha Ali (A Face book UserA request to everyone on my friends list! Facebook has changed their privacy settings once again!! Due to the new "graph app," anyone on Facebook can see your pictures, likes & comments. please once you accomplish the steps below, please post DONE!!! I may be forced to UNFRIEND those of you who do not keep my information from going out to the public! I want to stay PRIVATELY connected with you. I post pictures that I don't want strangers to have access to! This happens when friends click "like" or "comment" automatically; their friends would see our posts, too. Unfortunately, we cannot change this setting by ourselves because Facebook configured it that way. PLEASE place your mouse over my name above (DO NOT CLICK), a window will appear, now move the mouse on "FRIENDS" (also without clicking), then down to "settings", click here and a list will appear. REMOVE the CHECK on "LIFE EVENTS and "COMMENTS & LIKES". By doing this, my activity among my friends and family will no longer become public. Now, copy & paste this on your wall. Once I see this zosted on your page, I will do the same for you. And after you do it...please do not forget to}


Impact of Social Media Some Important Facts and figures which shows the importance of social media


Impact of Social Media


Impact of Social Media



Impact of Social Media


Impact of Social Media

2013. /how-often-have-you-heard-someone-say-i-dont-have-time-for-social-media/. [Online] may 26, 2013. [Online] [Online] [Online] [Online] [Online] [Online] Madan mohan Rao, Osama Manzar. Internet in india. [Online] [Online]


Impact of Social Media Refrences Net Chakra Madan Mohan Rao ,Osama Manzar