QFD,FMEA,C&E,WHYWHYANALYSIS,PM

(-)
027173000 632,udom@tpa.or.th,0814835259

. 22 . 2551

QFD
(QualityFunctionDeployment)

Dr.Akao

(-)
027173000 632,udom@tpa.or.th,0814835259

QFD
Customer
Voice

Customer
Satisfaction
QFD

Dr
Dr. Mizuno

Tokyo Institute of
Technology QFD Mitsubishi, Heavy
Industries Ltd
Industries,
Ltd.
QFD ( )


QFD
Hin Shitsu
(Quality)

Ki NO
(Function)

Ten Kai
(Deployment)

QFD

QFD
QFD

QFD




QFD

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

+
-

(What does the customer

+
want?)
t?)
Technical

Voice of Customer
Performance Size of
MATRIX
measures Voice
range
ofdetails
CustomerPLANNING

( )

voice
7



3
3of4 customer
4 1.2 1.1 2.6

4 4 QFD
2
5 1.2 1.4 8.4 22
1
5
2
1.2 1.0
1.2 3 Phase 0
1

1.0
1.0
3.0 8
3
1
4
3


Concept
2
3
5 1.6 1.4 11.2 29
2

+

DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

CUSTOMER
REQUIREMENTS
Easy to put on

Comfortable when hanging

Fits over different clothes

Accessible gear loops

Does not restrict movement

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

16

38

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

31

Total (100%)

10

DESIGN TARGETS

13

5
Key to interrelationship matrix symbols

+
-

+
DIRECTION OF IMPROVEMENT
Performance
measures

TECHNICAL
REQUIREMENTS

Size of
range

Technical
details

PLANNING MATRIX

CUSTOMER
REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

O product
Our
d t

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

+
-

+
DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

3 3 4 4 1.2 1.1 2.6 7

1.4 8.4 22
4 4
2
5 1.2
5 =1 1
5
2 1.2(very
1.0 1.2 importance)
3

8
1.0
1.0
3.0
3
1
4
3
1 = (unimportance)
3
5 1.6
1.4 11.2 29
2 2

CUSTOMER
REQUIREMENTS

Easy to put on

Comfortable when hanging

Fits over different clothes

Accessible gear loops

Does not restrict movement

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

31

16

Total (100%)

38

10

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

DESIGN TARGETS

13

5
Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

+
-

+
DIRECTION OF IMPROVEMENT

Spec. (
TECHNICAL
)
REQUIREMENTS
Spec.

Easy

to put on
CUSTOMER
REQUIREMENTS
5 =

Easy to put on
1 =

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

O product
Our
d t

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

+
-

+
DIRECTION OF IMPROVEMENT

Performance
of

Size
TECHNICAL
measures
range

REQUIREMENTS
(

Technical
details

PLANNING MATRIX

CUSTOMER
REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

16

38

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

31

Total (100%)

10

DESIGN TARGETS

13

5
Key to interrelationship matrix symbols

+
-

+
DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Performance
measures

Size of
range

Technical
details

weight
g

Factor = {(Plan Rating
Improvement
-Our product)
CUSTOMER * 0.2} + 1

PLANNING MATRIX

REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

O product
Our
d t

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

+
-

+
DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

Sale Point

1.0
1.0-1.5
1.5

(major) 1.4
(minor) 1.1 1.2
CUSTOMER
1.0

REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

16

38

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

31

Total (100%)

10

DESIGN TARGETS

13

5
Key to interrelationship matrix symbols

+
-

+
DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Overall Weighting

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

Importance * Improvement * Sales point

CUSTOMER
REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

O product
Our
d t

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

+
-

+
DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Performance
measures

Size of
range

Technical
details

Percentage of total
Column Overall weighting (=38)

100%

Overall rating

(2.6/38)*100 = 7
CUSTOMER

REQUIREMENTS
%)

PLANNING MATRIX

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

16

38

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

31

Total (100%)

10

DESIGN TARGETS

13

5
Key to interrelationship matrix symbols

+
-

+
-

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

CUSTOMER
REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

O product
Our
d t

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

= 9
= 3 DIRECTION OF IMPROVEMENT
= 1
TECHNICAL

REQUIREMENTS

CUSTOMER

REQUIREMENTS

Easy to put on

Comfortable when hanging

+
-

+
-

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

1.2 1.1 2.6

1.2 1.4 8.4 22

1.2 1.0 1.2

1.0 1.0 3.0

11

Fits over different clothes

Accessible gear loops

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

Key to roof / correlation

matrix symbols

TECHNICAL
REQUIREMENTS

measures

5
Key to interrelationship matrix symbols

12

16

38

Positive
+
/ Supporting
- Negative / Tradeoff



+

DIRECTION OF IMPROVEMENT
/
Performance

31

Total (100%)

10

DESIGN TARGETS

13

Size of
range

Technical
details

PLANNING MATRIX

CUSTOMER
REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

11

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

O product
Our
d t

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

NOTE
SHEET

12

+
-

+
-

DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Performance
measures

Size of
range

Technical
details

PLANNING MATRIX

CUSTOMER
REQUIREMENTS

Easy to put on

1.2 1.1 2.6

Comfortable when hanging

1.2 1.4 8.4 22

Fits over different clothes

1.2 1.0 1.2

Accessible gear loops

1.0 1.0 3.0

Does not restrict movement

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

11

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2 191.6 98.6 30 612

PERCENTAGE OF TOTAL

12

O product
Our
d t

Y 174g 250

4
4 4mm

Competitor A's product

Y 193g 321

5 8mm

Strong interrelationship

Competitor B's product

Y 157g 198

4 3mm

Medium interreltionship

Y 160g 250

6 4mm

Weak interrelationship

5
Key to interrelationship matrix symbols

12

16

38

Key to roof / correlation

matrix symbols
+ Positive / Supporting
- Negative / Tradeoff

31

Total (100%)

10

DESIGN TARGETS

13

+
DIRECTION OF IMPROVEMENT
TECHNICAL
REQUIREMENTS

Performance
measures

Size of
range

Technical
details

REQUIREMENTS

Easy to put on

13
Comfortable when hanging

Fits over different clothes

14
Accessible gear loops
Does
? not restrict movement

PLANNING MATRIX

CUSTOMER

15

1.2 1.1 2.6

1.2 1.4 8.4 22

1.2 1.0 1.2

1.0 1.0 3.0

11

1
3

1.6 1.4 11.2 29

Lightweight

1.0 1.0 3.0

Safe

1.0 1.2 6.0 16

Attractive

1.2 1.1 2.6

13

14

15

TECHNICAL PRIORITIES

54 81.2 63 23.4 70.2

PERCENTAGE OF TOTAL

10

12

Y 174g 250

Competitor A's product

Y 193g 321

Competitor B's product

Y 157g 198
Y 160g 250

O product
Our
d t

DESIGN TARGETS

13

191.6 98.6

31

30

612

Total (100%)

38

16

4
4 4mm

5 8mm

Strong interrelationship

4 3mm

Medium interreltionship

6 4mm

Weak interrelationship

Key to interrelationship matrix symbols


I: Product Planning

House of Quality

Phase II: Parts Deployment

Product engineering functions

design characteristics part characteristics

part

Phase III: Process Planning

Phase IV: Production Planning

(Process/Quality Control)

 QFD
Q







Failure Mode and Effects Analysis
(FMEA)