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  • New Marketing Plan Targets Middle-Class Families

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    Jervin Labro
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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    13 views11 pages

    New Marketing Plan Targets Middle-Class Families

    Uploaded by

    Jervin Labro
    h\ha

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    New Marketing Plan

    Size of The New Market


    Moms/dads with kids 7-12 years old belonging to the middle class

    Year 2011, total number of households: 18.2M -42% belong to young household -75% belong to middle class

    DEMOGRAPHIC CHARACTERISTICS
    Father 30-50 years old Middle Class Employed (Administrative or Supervisory Level)

    PSYCHOGRAPHIC CHARACTERISTICS
    Hardworking Provider Protective Family Oriented Generous Selfless

    BEHAVIORAL CHARACTERISTICS
    Treats the family in every special occasion (pay day, birthdays, Sundays, etc.) Prefers tried and tested brands

    BEFORE

    AFTER

    Before

    After

    Before

    After

    TRAINING PERSONNEL
    Annual recruitment Annual performance evaluation Employee Seminar

    Pricing Strategies

    NONE

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