THE PLAN

402 West 13th Street
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The rooftop includes a full kitchen, allowing the tenant to host clients and potential portfolio companies. “To the extent they make the commitment [to the rooftop], they can do parties,” Mr. Ohayon said. The fifth floor also includes a vestibule with electrified glass, which could be turned from clear to opaque. The setup allows Stripes Group to host guests on its rooftop without having them enter the office space.

When Stripes Group, a private investment group that boasts a portfolio including Art.com and Seamless, went looking for new space, the firm’s executives recognized the need for something outside the norm of the financial services industry. Seeking a location that would make potential portfolio companies more comfortable, Stripes Group traded Midtown for the Meatpacking District, taking three floors and the roof at 402 West 13th Street. Tasked with building out the space—and altering Stripes Group’s mentality about work space—was ICRAVE, a Manhattan-based design firm that had previously taken on a similar project for hedge funds moving to Greenwich Village. “It took some time for the customer to come to recognize they would be working differently,” Lionel Ohayon said of the process. “They were coming from a very traditional corporate office space that had all the fixings you’d expect in a financial office in Midtown.” Mr. Ohayon and Mitchell Streichhirsch spoke with The Commercial Observer about the unique project last week.

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The fifth floor, which includes a skylight and windows on three sides, is drenched in light. Floors three, five and six are accessed via elevator, while the rooftop can be reached from a staircase on the fifth floor.

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The project utilized a number of green materials, including reclaimed wood, to accent the space. One large block of reclaimed wood greets visitors on the reception floor. “It ties back into the grittiness of the Meatpacking District,” Mr. Ohayon noted.

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The fifth floor, or executive floor, includes office space with a collapsible wall, which allows for open collaboration. “There is not such a hierarchical division of spaces,” Mr. Ohayon said. “Even though they are split up, when you are in those spaces, you don’t get the high-brow separation; it’s really open and casual.”

4th Floor

3rd Floor

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5th Floor

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Rooftop

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38 | SEPTEMBER 10, 2013  | COMMERCIAL OBSERVER