You have to read the following handouts of CICA which will cover the lectures done till last

session. 1. Competition is good, 2. Different market structures 3. Who is your competition 4. SWOT analysis 5. The 5 competitive forces that shape strategy Additionally you should read Porter's book "Competitive Strategy" first chapter. For the session 5&6 Prof. Harsh Vardhan will inform you what to read on Monday. Prof. Harsh Vardhan will send you the lecture notes/ppt, sometime today in the late evening.

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.